You Could Be Paid To Post Snapchat Selfies With Products, Patent Filing Suggests

An anonymous reader writes: According to Snapchat's latest patent filings, the company could begin paying users to post photos and videos. Los Angeles Times reports: "The filings reveal that Snapchat automatically could analyze annotations on an image, including text and digital stickers, to prompt users to place their image in a collective gallery. In other words, people who type some variation of 'Clippers!!!' on top of their photo during a Clippers basketball game would have access to a library of images related to the game. Especially intriguing, the company could use computer vision technology to identify objects in an image -- say, a Coke bottle -- to encourage a user to share the shot in a Coca-Cola-sponsored story. Contributors could walk away with cash through a flat fee or some other deal based on views or sales generated by the story. The idea in the patent filing also would give advertisers an official way to compensate people for creative posts, compared with the usual strategy of paying top users to turn their personal accounts into an ad. Other types of automatically generated galleries mentioned in the patent application include stories based on a time stamp, temperature or movement. People could definite their own categories too. Curation of the galleries could be optional, with object recognition and text analysis as potential ways to filter inappropriate submissions. Users who get into audio timeline could get paid too, the patent filing states."

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[account_deleted]

Comment removed based on user account deletion

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[Hognoxious]

It's not traditional product-placement

It's product-placement on the internet!

Oh Great

[sunderland56]

Snapchat is already overloaded with dick pics; now people are going to get paid because they're modelling Trojans?

It's coming!

[alexhs]

Brought to you by Carl's Jr. [youtu.be]

If they were smart.

[publiclurker]

They would pay me to not take pictures with their products. I could buy a new house from not taking pictures in swimsuits alone.

Yay! More advertising!

[JustAnotherOldGuy]

Yay! Just what we needed- more astroturf advertising!

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[JaredOfEuropa]

This article combines several of my favourite things to hate on: patents, advertising, and selfies. The only thing missing (but probably already contemplated by the designers) is a data whorehouse.

How much per picture?

[penguinoid]

They spend millions trying to associate their product with happy, attractive people. How much will they pay me not to post a picture of their product next to my pasty-white basement-dwelling ass?

Brought to you...

[Andrew Starks]

...by Carl's Jr.

Awesome

[Afty0r]

If this grows, this is great, it will do two possible things: 1] Make people more aware of paid product placement (educational, good). 2] Democratize paid product placement - instead of one account with a hundred million followers being paid ALL the ad money, instead a hundred DIFFERENT accounts with a million viewers each will split that money. And eventually a million small accounts with a hundred followers could - I'm sure there's a floor, but it's probably quite low, lower than YouTube videos. This em

So now patently obvious "on a computer" patents...

[TechNeilogy]

...are going to be replaced by patently obvious "using AI" patents.