India's New Social Media Rules: Remove Unlawful Content in Three Hours, Detect Illegal AI Content Automatically (bbc.com)
Bloomberg reports:
India tightened rules governing social media content and platforms, particularly targeting artificially generated and manipulated material, in a bid to crack down on the rapid spread of misinformation and deepfakes. The government on Tuesday (Feb 10) notified new rules under an existing law requiring social media firms to comply with takedown requests from Indian authorities within three hours and prominently label AI-generated content. The rules also require platforms to put in place measures to prevent users from posting unlawful material...
Companies will need to invest in 24-hour monitoring centres as enforcement shifts toward platforms rather than users, said Nikhil Pahwa, founder of MediaNama, a publication tracking India's digital policy... The onus of identification, removal and enforcement falls on tech firms, which could lose immunity from legal action if they fail to act within the prescribed timeline.
The new rules also require automated tools to detect and prevent illegal AI content, the BBC reports. And they add that India's new three-hour deadline is "a sharp tightening of the existing 36-hour deadline." [C]ritics worry the move is part of a broader tightening of oversight of online content and could lead to censorship in the world's largest democracy with more than a billion internet users... According to transparency reports, more than 28,000 URLs or web links were blocked in 2024 following government requests...
Delhi-based technology analyst Prasanto K Roy described the new regime as "perhaps the most extreme takedown regime in any democracy". He said compliance would be "nearly impossible" without extensive automation and minimal human oversight, adding that the tight timeframe left little room for platforms to assess whether a request was legally appropriate. On AI labelling, Roy said the intention was positive but cautioned that reliable and tamper-proof labelling technologies were still developing.
DW reports that India has also "joined the growing list of countries considering a social media ban for children under 16."
"Young Indians are not happy and are already plotting workarounds."
Companies will need to invest in 24-hour monitoring centres as enforcement shifts toward platforms rather than users, said Nikhil Pahwa, founder of MediaNama, a publication tracking India's digital policy... The onus of identification, removal and enforcement falls on tech firms, which could lose immunity from legal action if they fail to act within the prescribed timeline.
The new rules also require automated tools to detect and prevent illegal AI content, the BBC reports. And they add that India's new three-hour deadline is "a sharp tightening of the existing 36-hour deadline." [C]ritics worry the move is part of a broader tightening of oversight of online content and could lead to censorship in the world's largest democracy with more than a billion internet users... According to transparency reports, more than 28,000 URLs or web links were blocked in 2024 following government requests...
Delhi-based technology analyst Prasanto K Roy described the new regime as "perhaps the most extreme takedown regime in any democracy". He said compliance would be "nearly impossible" without extensive automation and minimal human oversight, adding that the tight timeframe left little room for platforms to assess whether a request was legally appropriate. On AI labelling, Roy said the intention was positive but cautioned that reliable and tamper-proof labelling technologies were still developing.
DW reports that India has also "joined the growing list of countries considering a social media ban for children under 16."
"Young Indians are not happy and are already plotting workarounds."