An anonymous reader writes "New York City recently announced a PSA contest, in which it asked schoolkids to create a video about how evil piracy is. Techdirt found the whole marketing campaign questionable, and via some Freedom of Information Act requests, discovered the whole thing was really a propaganda front for NBC Universal. They also looked at the fine print on this 'pro-copyright' contest, and discovered that in entering, you agreed to give up your copyright. And, you were only allowed to repeat NBC Universal's talking points. Don't try suggesting that perhaps the industry should have adapted. In response, Techdirt has launched a competing video contest, where they ask people to create videos on the impact of technology on creativity. The Techdirt contest doesn't give you specific talking points, lets you present your own opinion, lets you retain the copyright on your work ... and is paying twice as much as the NYC/NBC contest."