The New York Times has a piece on RFID tags. It's basic, but worth reading as a milestone - the technology is starting to enter the public eye. These RFID tags will have unique serial numbers - every RFID-tagged item you purchase will be uniquely different from every other nearly-identical item, enabling it to be identified and associated with you long after the purchase. And no, microwaving will generally not destroy the tags, and no, most items won't be microwaveable anyway. Try to microwave your couch.