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Online Marketer Patents Profiling Technique

Posted by jamie on Tuesday December 07, 1999 @11:55AM from the we've-got-your-number dept.

CNET is reporting that Be Free, an online marketer, has obtained its second patent related to internet profiling. A company VP was quoted as saying: "This goes beyond protecting anonymous profiles" to cover business methods for any "passive creation of viewer profiles."

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