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Sci-Fi The Courts AI Movies

'Blade Runner 2049' Producer Sues Tesla, Warner Bros. Discovery (hollywoodreporter.com) 78

An anonymous reader quotes a report from the Hollywood Reporter: A production company for Blade Runner 2049 has sued (PDF) Tesla, which allegedly fed images from the movie into an artificial intelligence image generator to create unlicensed promotional materials. Alcon Entertainment, in a lawsuit filed Monday in California federal court, accuses Elon Musk and his autonomous vehicle company of misappropriating the movie's brand to promote its robotaxi at a glitzy unveiling earlier this month. The producer says it doesn't want Blade Runner 2049 to be affiliated with Musk because of his "extreme political and social views," pointing to ongoing efforts with potential partners for an upcoming TV series.

The complaint, which brings claims for copyright infringement and false endorsement, also names Warner Bros. Discovery for allegedly facilitating the partnership. "Any prudent brand considering any Tesla partnership has to take Musk's massively amplified, highly politicized, capricious and arbitrary behavior, which sometimes veers into hate speech, into account," states the complaint. "Alcon did not want BR2049 to be affiliated with Musk." [...] The lawsuit cites an agreement, the details of which are unknown to Alcon, for Warners to lease or license studio lot space, access and other materials to Tesla for the event. Alcon alleges that the deal included promotional elements allowing Tesla to affiliate its products with WBD movies. WBD was Alcon's domestic distributor for the 2017 release of Blade Runner 2049. It has limited clip licensing rights, though not for Tesla's livestream TV event, the lawsuit claims.

Alcon says it wasn't informed about the brand deal until the day of the unveiling. According to the complaint, Musk communicated to WBD that he wanted to associate the robotaxi with the film. He asked the company for permission to use a still directly from the movie, which prompted an employee to send an emergency request for clearance to Alcon since international rights would be involved, the lawsuit says. The producer refused, spurring the creation of the AI images. [...] Alcon seeks unspecified damages, as well as a court order barring Tesla from further distributing the disputed promotional materials.
Musk referenced Denis Villeneuve's Blade Runner movie during the robotaxi event. "You know, I love Blade Runner, but I don't know if we want that future," he said. "I believe we want that duster he's wearing, but not the, uh, not the bleak apocalypse."

I, Robot director Alex Proyas also took to X last week, writing: "Hey Elon, Can I have my designs back please?"
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'Blade Runner 2049' Producer Sues Tesla, Warner Bros. Discovery

Comments Filter:
  • by hadleyburg ( 823868 ) on Monday October 21, 2024 @05:07PM (#64882593)

    Designs are a bit like music. It's hard to be completely uninfluenced by what has come before, and it's also hard to measure the amount of influence.

    • by ShanghaiBill ( 739463 ) on Monday October 21, 2024 @05:29PM (#64882657)

      The dispute is about the Tesla Robotaxi.

      If you do an image search for the Robotaxi and the taxis in Blade Runner, the only thing they have in common is that they're both cars.

      • I think they are confusing BladeRunner with iRobot?
      • Re: (Score:1, Flamebait)

        by retchdog ( 1319261 )

        Are you fucking illiterate on top of everything else?

        The Blade Runner 2049 claim concerns "promotional material" for a Tesla event. It is not about the "Robotaxi" itself (which frankly looks more like it was borrowed from a 1920s stageplay); it's about the scene composition being a direct lift of a scene from BR2049.

        (Do not mistake this reply for interest in your opinion or anything you have to say. I am merely correcting your error.)

      • Henry Ford would like a word with Elon Musk.
      • The dispute is about the Tesla Robotaxi.

        No it's not. It's about the marketing materials for Robotaxi, not the vapourware (not calling it a car) itself, and if you do a search you find it hard pressed to tell it apart from the Vegas scene in BladeRunner 2049.

    • Re: (Score:3, Insightful)

      by sg_oneill ( 159032 )

      Thats fine. As a musician I agree wholeheartedly. The issue in this complaint however isn't about influence, which is wholely permssible, but plagarism, in this case with AI being trained on Blade Runner imagery.

      • The issue in this complaint however isn't about influence, which is wholely permssible, but plagarism, in this case with AI being trained on Blade Runner imagery.

        The AI reference is a red herring. It is irrelevant whether an AI was used to create the imagery or an artist created it by hand. It is an unlicensed derivative work.

        Musk communicated to WBD that he wanted to associate the robotaxi with the film. He asked the company for permission to use a still directly from the movie, which prompted an employee to send an emergency request for clearance to Alcon since international rights would be involved, the lawsuit says. The producer refused, spurring the creation

    • by Luckyo ( 1726890 )

      Not hard but impossible. All artists learned from those that came before them, except for very first stone age ones. And those learned from environment.

    • Queen vs Vanilla Ice

      Queen won.

  • Considering.... (Score:4, Insightful)

    by zurkeyon ( 1546501 ) on Monday October 21, 2024 @05:19PM (#64882625)
    That on its face its a leftist hit piece, has none of the "Offending" images for comparison, and is happening at a time shortly after he endorsed the guy everyone on the left hates....It smells like more bullshit.
    • Re: (Score:2, Informative)

      by Anonymous Coward

      If you scroll to the very end of the PDF in the summary they have pictures, the first exhibit is like a dozen pictures from the Blade Runner movie, and the final image is Musk's generic post apocalyptic image that they say steals their vibe. Seems like a huge reach to me.

  • by Malay2bowman ( 10422660 ) on Monday October 21, 2024 @05:25PM (#64882643)
    Who wouldn't want to associate that with their products?
  • TFA doesn't have a link to the images. This is what passes as "news reporting" these days.

  • by Guillermito ( 187510 ) on Monday October 21, 2024 @06:36PM (#64882813) Homepage

    I looked at the linked PDF of the legal complaint. It contains a couple of exhibits illustrating the allegedly plagiarized images. They show a man standing in front of an orange-hued urban landscape, not dissimilar from those that occur in reality during wildfire episodes [wikipedia.org]

    Claiming copyright infringement on generic images of orange skies would be akin to the producer of the movie "The Beach" suing anyone who prints images of a beach resort with white sands and turquoise waters.

  • by Mirnotoriety ( 10462951 ) on Tuesday October 22, 2024 @01:23AM (#64883295)
    Alcon Entertainment is co-owned by Broderick Johnson. Broderick Johnson served as an assistant to President Barack Obama.
  • by mosb1000 ( 710161 ) <mosb1000@mac.com> on Tuesday October 22, 2024 @02:17AM (#64883343)

    Filing a frivolous lawsuit like this should be a felony and carry up to 5 years in prison.

  • Wow (Score:4, Interesting)

    by SuperDre ( 982372 ) on Tuesday October 22, 2024 @03:33AM (#64883405) Homepage
    Making a crappy sequel to an excellent movie entitled you to anything said about the movie? "Musk referenced Denis Villeneuve's Blade Runner" No he didn't reference DV's Blade Runner, he referenced Ridley Scott's Blade Runner, that's the association I had when he said it, not that crappy movie by Villeneuve. And sorry, but Optimus doesn't look anything like the robots from 'I, robot', which in itself aren't original at all and copied movies, comics and games before it.
    • It's more complicated than that. If they hadn't asked at all, probably you chalk it up to 'generic future dystopia'. But they asked, were told no, then did a genAI thing that apes B2049 anyhow. Which makes it more like that gen AI legal case about ScarJo's voice a la the movie "Her". Like if SpaceX put out something that looked star trek-ish, it's more complicated if at first they ask JJ Abrams to license NuTrek, get told no, then gen AI scrape trek and other inspired properties like galaxy quest and/or
  • Anything that can take that maniac liar down a peg or two gets my support.

  • This is typical of the rich and powerful.

    If you refuse to sell something, they take it and make you to sue them after. It is the same to them either way -it costs a little money.
    But what's done is done and cannot be undone.

  • The whole Elon Musk thing is hilarious to me. He's always been a weirdo who spouted whatever was on his mind. But then he started spouting (and acting) on current political events, which was becoming increasingly hard to avoid as it was being shoved in our faces non-stop. An example would be the documented use of twitter by the US government to capriciously decide what was information and what was disinformation. So since he's a weirdo with the cash to burn, he bought Twitter, and did his usual weirdo stuf

Heard that the next Space Shuttle is supposed to carry several Guernsey cows? It's gonna be the herd shot 'round the world.

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