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The Walls Are Closing In On John Deere's Tractor Repair Monopoly (404media.co) 107

samleecole writes: For the last decade, farmers have been warning that John Deere, a company celebrated by farmers, country musicians, and politicians, has been doing something else very American: Concentrating power, stripping away the ownership rights of people who buy their products, and adding a bevy of artificial, software-based repair restrictions that have effectively created a regime in which farmers can no longer fix their own tractors, combines, harvesters, and other agricultural equipment. Farmers have resorted to pirating John Deere's software and firmware on underground forums and torrent sites, and have used software cracked by Ukrainian pirates in order to simply fix the things they own. Farmers often have to wait days or weeks for an "authorized" John Deere dealership to come to their farms to repair their equipment, meanwhile their crops die on the vine.

For years, very little happened to slow down John Deere's march toward total control of the repair market. But interviews with farmers, activists, and lawyers, and a review of court records reveal a turn in the story: There is increased scrutiny on Deere's repair practices not just in this class action lawsuit, but from state legislators, the White House, and a series of federal agencies. The walls on Deere's repair monopoly may finally be closing in.

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The Walls Are Closing In On John Deere's Tractor Repair Monopoly

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  • by mattaw2001 ( 9712110 ) on Tuesday May 14, 2024 @01:58PM (#64471813)
    It's about time the national security question of food production is taken seriously! No company should be able to remote lock a serious percentage of a nation's agricultural tooling for any reason, repair or not. It's an obvious achilles heel waiting to be exploited.

    I also strongly believe in the right to repair and the right to buy parts at a reasonable price - all the pro arguments I've seen so far are about control and profiteering.

    • "the right to buy parts at a reasonable price"

      Reasonable to who?

    • by cusco ( 717999 )

      If you've spent much time with farmers you might understand Deere's stance a bit better. Something will break and because farmers are always short of cash they'll duct tape and crazy glue some piece of shit in its place because it's cheaper. Or they'll get the right part but because they're in a hurry they won't configure it correctly. Now the 'Intelligent Farming' system doesn't work right, and rather than accept the blame the farmer will bad-talk the system. Now they have a PR headache which is not of

      • The problem with your scenario here is that in a lot of cases the farmer can't get the right part at all, and if they don't get that field taken care of by their really expensive machine within the next 3 days they lose the harvest.

        Magnuson-Moss exists for a reason, and one of its functions protects manufacturers as they can deny claims if they can establish that duct tape and crazy glue broke the machine.

        Deere's actions are to circumvent individuals rights to repair so they can control the repair chain to

  • Commies at least pretended we're sharing, the new capitalist thing is "pay us to hold onto some hardware or software, it's still ours though". They've always wanted that but now the tech is here to allow them to actually sort of do it.

    • As always, no one is making you buy a John Deere, and if enough people cared about this problem, they would look elsewhere.

      • I think you don't understand what a monopoly is. Donald Trump put tariffs on all the Chinese John Deere tractors.
        • Re: (Score:2, Informative)

          by TigerPlish ( 174064 )

          Nice flamebait. They're free to buy what they can get. May I interest you in a Lamborghini? No tariffs against Italia (that I'm aware of.)

          https://www.lamborghini-tracto... [lamborghini-tractors.com]

          Or, how about a homegrown alternative? The Farmall name still lives, in the hands of Case. They make big stuff, too.

          https://www.caseih.com/en-us/u... [caseih.com]

          Ooh, there's choices... mm. Hardly a monopoly. Well, maybe a monopoly in brand recognition.. but there are choices.

          Now, fuck vendor lock-in, and trying to prevent owner repairs.. but fuc

        • First monopolies actually *are* illegal, meaning you don't need an additional "right to repair". And second, there are plenty of other tractors you can buy, Mahindra, for example.

      • Re: (Score:2, Informative)

        by Uberbah ( 647458 )

        As derpy as saying no one makes you fly Boeing when you have to fly and there's less than a handful of plane manufacturers left in the world. And if the rest of the industry follows suit as airlines did with baggage fees and banks with NSF charges?

      • Oh no poor John Deere getting picked on.

      • by penguinoid ( 724646 ) on Tuesday May 14, 2024 @03:57PM (#64472121) Homepage Journal

        Yes, if we wave a magic wand, all the problems go away. Turns out, people do care about the problem, and it's still a problem. The effectiveness of the free market solving things assumes the consumers have infinite knowledge, which they don't, and enough competitors to switch to.

        So for example people buy an inkjet printer with an asshole company breaking the product if you don't buy their ink, and only after do they learn better and swear off that company, but by then a new wave of suckers is ready to buy a printer. Not only does the magical market not solve this, the market plus human nature is the problem as subsidizing a printer with the ink confuses customers into thinking it's a lower price.

    • by sjames ( 1099 ) on Tuesday May 14, 2024 @02:37PM (#64471949) Homepage Journal

      This. The new Capitalism is Communism except you don't even get a fake vote and the people who own everything don't even pretend to be "the people".

      If you hated Communism, you should REALLY hate the new Capitalism.

      • Communism

        You keep using that word. I do not think it means what you think it means.

        • by sjames ( 1099 )

          In the new Capitalism, the corporations are the state. Everything is owned by the state.

      • If you hated Communism, you should REALLY hate the new Capitalism.

        I know why this was modded funny. :(

        Truth is never to be spoken seriously.

    • Who are the "commies" in this situation?

      • You can find "commies" in a history book from around the time of the USSR.

        Basically, the idea was that if you give them a "transition" government of totalitarian command economy (run by asskissers and calculated on paper), they would eventually transition to a stateless paradise of plenty and equality. It lost out to the rival idea that greed is good so if you give the rich ever more money, they can't help but create a utopia for you in their quest for ever more money.

    • by dbialac ( 320955 )
      That's not capitalism, that's monopoly. Capitalism only works when there are multiple competing entities. For example, it's why the T-Mobile/Sprint merger never should have happened. It's why Microsoft never should have been allowed to buy Activision.
  • Right To Repair (Score:4, Interesting)

    by Pezbian ( 1641885 ) on Tuesday May 14, 2024 @02:00PM (#64471825)

    I can hear Louis Rossmann gut-laughing from four states away.

  • Shame on the feds (Score:5, Informative)

    by RitchCraft ( 6454710 ) on Tuesday May 14, 2024 @02:01PM (#64471829)

    Shame on the feds for letting companies get this point in the first place. If our government had teeth and the fines/punishments weren't so laughably small when they do get called out we wouldn't be in this mess right now. Go after ALL these large asshat companies doing the same thing. Hold the C-suite PERSONALLY accountable as well when laws are broken.

    • Re:Shame on the feds (Score:4, Informative)

      by JustNiz ( 692889 ) on Tuesday May 14, 2024 @02:51PM (#64471983)

      If it's anything like the FDA, the government agency in charge of oversight of these large companies are filled with ex-employees of said companies, and are acting on their behalf first.

    • by ArchieBunker ( 132337 ) on Tuesday May 14, 2024 @03:04PM (#64472015)

      Give it a few years and there will be a supreme court case involving John Deere and the government. The justices will cite 16th century witchcraft as a reason why John Deere can remotely shutdown a machine you own outright.

      • by indytx ( 825419 )

        Give it a few years and there will be a supreme court case involving John Deere and the government. The justices will cite 16th century witchcraft as a reason why John Deere can remotely shutdown a machine you own outright.

        Partially right, but the justification will be some Takings Clause B.S.

    • Hold the C-suite PERSONALLY accountable as well when laws are broken.

      You're putting the cart ahead of the horse. The issue fundamentally is there are few laws protecting consumers in the USA. Before you want to hold people accountable for breaking laws you actually have to have some.

      In general other than a few right to repair movements which are very recent there is no law against locking down your product. In general being a monopoly and locking down your product is not an antitrust violation unless you lock out competition unfairly in the process.

      You have a lot of legal re

  • I don't know what Deere fears so much. The funny thing about all this is that they have plenty of customers that service their equipment at John Deere dealers for reasons other than the parts and service monopoly. Just the other day I had a John Deere tech come out to address a minor electrical problem on a tractor that's well and truly out of warranty.

    Sure if third parties can pair the ECUs dealerships might lose a bit of business but not that much honestly. Most farms that regularly buy Deere equipment

    • by jmccue ( 834797 )

      I don't know what Deere fears so much

      It is hardware enshittification or HaaS. Deere and others like BMW wants to rent instead of sell hardware where they own the rights, can spy on how you are using the product and sell probably sell your usage to data collectors.

      That is why I am driving an auto over 20 years old and I am sure many Farmers regret junking their old tractor :)

  • Unsolicited free advice to John Deere company: Send a lot of money to Donald Trump's re-election campaign.

    Don't think of it as a blatant political bribe -- think of your financial contribution well spent as an investment opportunity. Here's a free, relevant and related citation for you too:

    Trump promised to scrap climate laws if US oil bosses donated $1bn [theguardian.com]

    • Unsolicited free advice to John Deere company: Send a lot of money to Donald Trump's re-election campaign.

      TikTok is another corporate example [time.com] I just remembered to be useful as a citation.

  • Deere John (Score:5, Informative)

    by Local ID10T ( 790134 ) <ID10T.L.USER@gmail.com> on Tuesday May 14, 2024 @02:10PM (#64471849) Homepage

    Moving on...
    -Farmers

  • just knowing human psychology, I'm gonna guess a few farmers are switching away but most prefer to just moan then keep buying more John Deere stuff anyway.

    I mean, surely the way to send John Deere the only message they will actually care about, is to just stop buying their stuff. .. or is it that Claas etc. are all doing the same thing too?

  • John Deere hasn't made a quality product in over two decades. It's a shitty company ran by shitty people who make shitty products. Are there many other options? No, but they do exist.

  • by thatseattleguy ( 897282 ) on Tuesday May 14, 2024 @03:02PM (#64472003) Homepage
    I co-own what's quaintly known as a "hobby farm" (if you can call 7 days a week, 12+ hours a day a "hobby"). I really need a tractor that's capable of a myriad of tasks that I face here - primarily mowing, digging, general earth moving, and posthole augering. Will definitely be scratching that itch in the next 2-3 months (the grass isn't getting shorter here....)

    .
    Kubota, New Holland, Kioti, TYM all seem to make fine machines. But guess, dear John Deere Corporation, what's the ONLY brand I took off my consideration list right at the start.
    Bonus points: guess why.

    • by thatseattleguy ( 897282 ) on Tuesday May 14, 2024 @04:18PM (#64472169) Homepage
      [Edit to add: I *know* that Deere's software locks and forced repair programs probably don't apply to the smaller (25-35hp) tractor class I'm buying in - their beleagured salescritter was really, really keen to point out that it mostly applied only to their big ag tractors, 100hp and above.

      .
      Doesn't matter. It's about the company I'm choosing to buy from, and what their attitude towards their customers is. Seeing the people who buy from them as "valued partners" is what I'd want, not "exploitable commodities".)

    • Re: (Score:3, Informative)

      by labnet ( 457441 )

      There's no alternatives for some John Deer gear. Like CP960 that has a 6 row picker + round bailer.
      The productivity of that machine is a game changer for cotton farms.

      • I'll assume you're right - outside my knowledge set. Luckily, my needs (and, I'd guess those of 99% of smaller tractor purchasers) are boring and generic, and can be handled well with tractors from nearly any maker.
        • by labnet ( 457441 )

          I got to ride on that beast as a brand new machine for the contractor. The things a computer on wheels. It even prints out a barcode sticks it on the yellow plastic wrap cotton bail before it ejects it out the back.

  • I find it curious that so much news is behind a paywall, especially news that has some call to action about government protection of corporate rent seeking. I'd like to know more so I could do something about it but if its behind a pay wall then I'm inclined to think this is some relative nonevent, an opinion piece going on some rant that doesn't impact me, or any of a number of things that want to take my money to get nothing just like the government collusion with monopolies on farm tractors.

    If you want

  • by sinij ( 911942 ) on Tuesday May 14, 2024 @03:47PM (#64472101)
    The lobbyist will neuter any legislation designed to address this problem.
  • by JustNiz ( 692889 ) on Tuesday May 14, 2024 @04:13PM (#64472159)

    This is only what the consumer automotive industry has already been doing for decades, and everything I read says they're doing all they can to make it worse too.

    • automotive industry gets forced to do these things thanks to the likes of the epa.
      • by JustNiz ( 692889 )

        Not true. One example, the head unit in my 13 year old car car failed, It does little more than entertainment and GPS, but it boots from a hard drive (actual spinning rust). (I think just the drive had failed).
        The dealer wanted nearly $3000 for a new one so I bought a used head unit on ebay, from exactly the same model and year as my car, for $150.
        it took no more than 10 minutes to fit, it powered up fine but wouldn't talk to the car. I then found out that they are locked to each vehicle in software, and th

  • If you own tractor ðYsoe would should be able to fix it. Just like the McDonald's ice cream machines. If you lease, than that's a different story
  • by bsdetector101 ( 6345122 ) on Wednesday May 15, 2024 @06:03AM (#64473335)
    When they lose enough sales, they'll back track or go out of business !
  • "Increased scrutiny" does not equal change in policy. It frequently means increased funding for lobbyists and political donations.

    Wake me up when a bill makes it out of committee or "US vs. John Deere" makes it to trial.

  • by couchslug ( 175151 ) on Wednesday May 15, 2024 @01:01PM (#64474701)

    I fixed fighters and FAC birds for a living (comm/nav on Phantom and Bronco for ~5 years, engines later merged with crew chief on F-15 A/B/C/D/CJ for ~20 years) and they being designed for easy maintenance do not require idiotic device mating rituals. No backshop tech need come to the flightline to cast spells over them.

    I know of no military or civilian aircraft requiring the ridiculous vendor lock ritual John Deere inflicts on its customers.

    Every terrestrial vehicle system should be legally required to have user operable BIT/self diagnostic capabilities with no "hidden" fault codes. Reading existing info from a system should not require exotic vendor-locked peripherals.

    Some external test equipment is reasonable but the armed forces keep it to a minimum for the compelling reason they have to fund and maintain that equipment pool while deploying it on precious, limited airlift pallet spaces. This is manageable for the relatively small fleet sizes of combat aircraft so failure to do it for larger terrestrial fleets is inexcusable.

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