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Privacy AI United States

Four Baseball Teams Now Let Ticket-Holders Enter Using AI-Powered 'Facial Authentication' (sfgate.com) 42

"The San Francisco Giants are one of four teams in Major League Baseball this season offering fans a free shortcut through the gates into the ballpark," writes SFGate.

"The cost? Signing up for the league's 'facial authentication' software through its ticketing app." The Giants are using MLB's new Go-Ahead Entry program, which intends to cut down on wait times for fans entering games. The pitch is simple: Take a selfie through the MLB Ballpark app (which already has your tickets on it), upload the selfie and, once you're approved, breeze through the ticketing lines and into the ballpark. Fans will barely have to slow down at the entrance gate on their way to their seats...

The Philadelphia Phillies were MLB's test team for the technology in 2023. They're joined by the Giants, Nationals and Astros in 2024...

[Major League Baseball] says it won't be saving or storing pictures of faces in a database — and it clearly would really like you to not call this technology facial recognition. "This is not the type of facial recognition that's scanning a crowd and specifically looking for certain kinds of people," Karri Zaremba, a senior vice president at MLB, told ESPN. "It's facial authentication. ... That's the only way in which it's being utilized."

Privacy advocates "have pointed out that the creep of facial recognition technology may be something to be wary of," the article acknowledges. But it adds that using the technology is still completely optional.

And they also spoke to the San Francisco Giants' senior vice president of ticket sales, who gushed about the possibility of app users "walking into the ballpark without taking your phone out, or all four of us taking our phones out."
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Four Baseball Teams Now Let Ticket-Holders Enter Using AI-Powered 'Facial Authentication'

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  • I'm going to see the Dodgers next weekend with my family. $700. Yup. This isn't the sort of thing you do every weekend. So, who cares what technology they use to let you in? It's a once in a few years occurrence!

    • by jenningsthecat ( 1525947 ) on Saturday April 06, 2024 @09:28PM (#64375906)

      So, who cares what technology they use to let you in? It's a once in a few years occurrence!

      Data is forever - and that includes the "faceprints" which people like you give away for the sake of convenience. To paraphrase Ben Franklin's quote from an entirely different context, "Those who would give up essential Liberty, to purchase a little temporary Convenience, deserve neither Liberty nor Convenience."

      My problem with this is that everybody who accepts this convenience makes it much harder for those of us who wish to maintain our privacy and autonomy - things which may be considered either essential for or anonymous with liberty. The epithet "Judas" comes to mind...

      Yes, MLB is pitching this idea as harmless and implying that the data won't be used for other purposes. If you believe that, might I interest you in a slightly-used bridge?

      • Sorry - that should be "synonymous", not "anonymous". I can't even blame auto-correct for that one...

      • They just want to see that the phone with the ticket can take a picture of the same person who shows up on the park's MRI system in the right spot. It's far too much data too keep this too long... so there's not much to be worried about.

        • Too much data to keep? Bulletin Board Systems were storing and tagging tens of thousands of jpegs with ease in the 1990s. Today there are dozens of successful companies that are built on storing, searching, and retrieving images, including most of the major social media platforms. Storing a few hundred vectors or other hash data about each image is not a significant lift.

          • Over 40,000 people fit in the typical MLB stadium... to store a selfie for every seat, for 81 hone games per season, with much higher res cameras....

            • Not a problem. Advertisers will gladly pay for the storage.

              Even if they don't pay to keep the raw images, you only need to keep the relevant data points. Not the whole image.
    • I'm going to see the Dodgers next weekend with my family. $700.

      Hey, they need that money to help pay for an annuity to cover Ohtani's huge, weird contract.

      (Yes, that's totally sour grapes on my part. My team, the Seattle Mariners, told us fans for years to "just be patient until the time is right"... and then, this off season when the time really was right, reversed course and cut its budget. So I've decided my budget doesn't have any room for the Seattle Mariners this year either.)

    • by zenlessyank ( 748553 ) on Saturday April 06, 2024 @10:27PM (#64375954)

      I wouldn't spend $700 to go see Slayer much less a boring ass baseball game. That will buy a lot of BBQ and beer and you can watch it at home with no other assholes around.

    • You could get a decent hooker for that kind of money. Would be a lot less boring too.

    • For $700 I'd like a few luxuries, such as having a live human being greet you and check your ID.

  • [Major League Baseball] says it won't be saving or storing pictures of faces in a database

    Then how does the system work? Once you upload your selfie, it must get stored *somewhere*.

    • Probably store processed features rather than raw photos.
      • So they can deny you access because keeping proof around would be evidence against them. And when this new miracle system fails, there will be no customer or technical support to contact and no way to challenge it because there won't be any original proof of enrollment. Caveat emptor.
        • If the system fails (auto entry) then you might have to.... actually show your ticket to a human ticket validator, just like all the other customers.

          If the system works, you get no-contact entry into the venue. When it doesn't work, you don't really lose anything except expedited service.

          That said, I wouldn't use it. I don't want to trade my facial pattern, DNA, fingerprint, or retinal pattern just to save half a second for them to scan a QR code on my ticket.

          • How 'bout, if this system fails... no ballgame. Afterall, rain disrupts all forms of baseball. If this admission server is down, there's no way to authenticate an iPhone barcode. So, this selfie system is either up, or they're going to have to reschedule the game.

  • Twins (Score:4, Interesting)

    by backslashdot ( 95548 ) on Saturday April 06, 2024 @09:55PM (#64375930)

    Twins (not of Minnesota) get in free?

    • Eventually they'd produce "Two twins... one seat."

  • Commercial facial recognition has existed since 1993 and Apple Face ID has been around since 2016. But no, they must lead with "it uses AI" and how the emperor's new clothes are completely different now.
  • * ... and also 1000 low-paid remote workers in Mumbai.

  • It's a good job that people with dark skin, for whom facial recognition algorithms often have difficulty, don't want to go to baseball games. Thanks AI for giving us a technology we already have & that has known flaws.
  • I imagine the actual point of this is the name scalping impossible.

    Optional always becomes the default when it benefits the entity offering the service.

  • This is very useful technology for hired assassins.

  • for enterprising hackers. Though I suppose there's probably not a large overlap in the demographics.

  • 1) Use facial recognition when entering a sporting event - Detect and eject known hooligans (UK since 2000), Detect known criminals, Detect persons exhibiting suspicions behavior (explosives)
    2) Use facial recognition at concession stands - Detect same persons change since entering the event - drunkenness, money spent, unwelcome outcomes (fights),
    3) Use facial recognition after the event - Detect orderly fans, detect how they interact in the parking lot (fan to vehicle mapping), build large database of possi

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