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Privacy The Courts

Idaho Company Sues FTC, Claiming Agency Threatened Suit Over Its Tracking Data (wsj.com) 49

A data-marketing and analytics company has sued the Federal Trade Commission, saying the agency is wrongly threatening to sue it for marketing geolocation data that might be used to track consumer visits to sensitive locations such as abortion clinics. From a report: The lawsuit by Kochava was filed on Friday in U.S. District Court in Idaho, where the company is based. The FTC didn't immediately respond to requests for comment. The commission announced last week that it would begin considering rules to protect the privacy of a range of consumer data. The Kochava case represents an early salvo in what could be a lengthy battle over the privacy of some online healthcare data. In June, the U.S. Supreme Court eliminated the constitutional right to an abortion, overturning the 1973 Roe v. Wade decision and leaving the question of abortion's legality to the states. In response, President Biden issued an executive order encouraging the FTC to take new actions to protect consumers' privacy when they seek information about reproductive health.
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Idaho Company Sues FTC, Claiming Agency Threatened Suit Over Its Tracking Data

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  • It is nice they provide instructions, but you have to opt out in every app: Kochava Opt Out [kochava.com] because just turning off their add targeting does not turn of the data gathering.

    Also if you look at the customers listed on their main page, it is a lot of heavyweight corporations.

    -oh no our business model, we better sue first!
  • So let's ignore the question of abortion rights for a second.

    Did I seriously just read that a company is suing a federal agency... because that federal agency threatened to sue the company?

    (facepalm)

    • by Anonymous Coward

      It is Idaho. They are a tad slow in the intelligence department. But they make up for that in the anger, emotional response and conspiracy theory departments.

    • Can you not envision any possible harm coming to a company by receiving a credible threat of an FTC lawsuit?

      Nice business you've got here. It'd be a shame if something happened to it.

      • by splutty ( 43475 )

        They don't have a nice business. At least, not "nice" as it's defined in any dictionary.

        Predatory? Sure. Morally bankrupt? Sure. Nice? Not really.

    • IANAL, but it is my understanding that pre-emotive lawsuits are not uncommon.

      For one, businesses that might be the target of a new law can sue to have the law enjoined while it is challenged in court, before anyone has been charged based on the new law. The abortion clinics in all those trigger-law states did this to try and buy themselves time.

      I also recall companies suing the government preemptively out of a desire to remove an uncertainty that what they were doing was something that could result in ch
    • Comment removed based on user account deletion
  • Dems weaponize everything for political purposes.

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