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Privacy United States Businesses

US Retailers Rush To Comply With California Privacy Law (reuters.com) 54

U.S. retailers including Walmart will add "Do Not Sell My Info" links to their websites and signage in stores starting Jan. 1, allowing California shoppers to understand for the first time what personal and other data the retailers collect, Reuters reported Tuesday citing sources. From the report: Others like Home Depot will allow shoppers not just in California but around the country to access such information online. At its California stores, Home Depot will add signs, offer QR codes so shoppers can look up information using their mobile devices and train store employees to answer questions. Large U.S retailers are rushing to comply with a new law, the California Consumer Privacy Act (CCPA), which becomes effective at the start of 2020 and is one of the most significant regulations overseeing the data collection practices of U.S. companies. It lets shoppers opt out of allowing retailers and other companies to sell personal data to third parties. In addition to retailers, the law affects a broad swath of firms including social media platforms such as Facebook and Alphabet's Google, advertisers, app developers, mobile service providers and streaming TV services, and is likely to overhaul the way companies benefit from the use of personal information.
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US Retailers Rush To Comply With California Privacy Law

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  • by b0s0z0ku ( 752509 ) on Tuesday December 31, 2019 @09:12AM (#59573262)
    like a free human being ... keep your privacy. If you pay with a card, you're supporting the privacy-destruction machine. Cash is anonymous and private -- all other forms of payment are not.
    • by r_naked ( 150044 )

      like a free human being ... keep your privacy. If you pay with a card, you're supporting the privacy-destruction machine. Cash is anonymous and private -- all other forms of payment are not.

      This law is just going to give people the delusion that they will be safe giving away personal info. However, when some company is caught, what do they get -- a fine. So all this does is give them incentive to not get caught. Also, there is the "oooppppsss there was a(nother) leak" potential.

      It was a pain to setup, but thanks to online payment processors, I have a few identities that I use to make purchases online. All my deliveries go to an anon mailbox service that I signed up for with a fake id made bac

    • Which is not so great unless you're in a country with a relatively low crime rate like Japan, in my opinion.

    • I think your are better off paying with cards for the mundane things that everybody buys, and paying cash for things that you don't want to be targeted for.

      If everybody pays with cash and the data market dries up, then the boffins will find some other way (harder to avoid) to track what you do. Keep em happy for now.

  • ... just like they were ranting against other California laws in the contractor law article earlier. After all, Libertarian fools think it's the company's data, they went to the trouble of collecting it, and they should be able to do what they want to with it, right?

    • An individual's privacy is just as important as their right to choose what jobs they're allowed to take.

    • Re: (Score:1, Insightful)

      by Anonymous Coward

      Lolbertarians are fucking idiots. Want your Galt's Gulch? It exists, its called Somalia.

      • Ugg, Slashdot mods and metamodders. Stop this bullshit. An AC post calling anyone "fucking idiots" should not be modded up as "Insightful" regardless of who they are insulting. This is an AC troll and should be modded as such if you are even going to waste points on it at all.

      • Somalia is a failed communist state. Don’t try to pin that one on libertarianism.
    • by MobyDisk ( 75490 )

      After all, Libertarian fools think it's the company's data, they went to the trouble of collecting it, and they should be able to do what they want to with it, right?

      Ahh, the libertarian strawman shows up again on Slashdot. Hardly an article goes by where someone doesn't post "...libertarian fools believe X..." then attack whey X is wrong without even knowing what the libertarian position is on the topic. Libertarians strong privacy advocates. The libertarian party has endorsed actions by organizations like epic.org.

      But like you, I didn't know their position on *corporate* data collection, so I looked it up.

      What I did not find is anything that corroborates your state

  • by PhrostyMcByte ( 589271 ) <phrosty@gmail.com> on Tuesday December 31, 2019 @09:56AM (#59573388) Homepage
    If there's a "rush", it's because people weren't paying attention.
    • If there's a "rush", it's because people weren't paying attention.

      Or because, as is nearly always the case, Hofstadter's Law bit them on the butt. If you're not familiar with Hofstadter's Law, it says "It always takes longer than you expect, even when you take into account Hofstadter's Law." This is particularly true of software projects, especially those intended to implement compliance to apparently-simple regulatory requirements.

  • by Anonymous Coward

    We have known this was coming for a long time. Established plans for how we'll address it. Created the solutions for it. Tested it. Had legal vet it. Rolled it out. Any CTO rushing to address it now should be investigated for negligence.

  • I doubt it. :(

The more they over-think the plumbing the easier it is to stop up the drain.

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