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Privacy The Internet Technology

Porn Sites Collect More User Data Than Netflix Or Hulu (qz.com) 70

An anonymous reader quotes a report from Quartz: The biggest and perhaps best source of data about what people like to watch on the internet and what they would pay for doesn't come from streaming giants like Netflix, Amazon Prime Video, or Hulu. It comes from porn. While consuming porn is typically a private and personal affair, porn sites still track your every move: What content you choose, which moments you pause, which parts you repeat. By mining this data to a deeper degree than other streaming services, many porn sites are able to give internet users exactly what they want -- and they want a lot of it. [...] MindGeek is the world's biggest porn company -- more specifically, it's a holding company that owns numerous adult entertainment sites and production companies, including the Pornhub Network. Like other streaming giants, MindGeek's sites analyze user data, but the company has an edge when it comes to producing tailor-made content in-house. With at least 125 million daily visits, MindGeek has a massive range of users to draw data from and create content for.

The average user can watch as much porn as they'd like without so much as making an account, let alone paying, but in exchange for meeting desires that can't always be met elsewhere, companies like MindGeek access user data because the user more willingly lets them. And it eventually pays off, when users decide to pay for premium content and the habits of paying subscribers become even clearer. What's more, Pornhub, in particular, operates one of the most sophisticated digital data analysis operations that caters primarily to users and not advertisers. Pornhub Insights provides transparency into its data collection -- on the most intimate of subjects -- by making research and analysis from billions of data points about viewership patterns, often tied to events from politics to pop culture, available to the public. It offers more than many other tech giants do.

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Porn Sites Collect More User Data Than Netflix Or Hulu

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  • by Anonymous Coward on Friday December 14, 2018 @08:04PM (#57806452)

    at any porn company than at Google and Facebook combined.

    • by dohzer ( 867770 )

      Wow, I never new Facebook's negative morality score was enough to cancel Googles positive morality score when you combine them.
      Mathematics reveals interesting things when you use it like that!

      • Googles positive morality score

        I wouldn't think Google has a positive morality score. On the contrary, IMO Google is worse even than Facebook. Facebook are clumsy and obvious in their shenanigans, while Google is more subtle, and fights hard to keep a benign appearance. Mutatis mutandis, it's like comparing alley mugger Facebook to Mafia boss Google. Let's not forget that Google has pretty much invented the "invade people's privacy" business model. They're the main factor that shaped the permanent surveillance world we now live in, and w

    • At least porn companies primarily collect data on adults. Facebook and YouTube spend a great deal of time specifically targeting children.

  • I always figured that most people use Incognito mode when they visit porn sites to keep spouses and partners from seeing their history. Though maybe people with spouses and partners are not the biggest porn users.

    • Re:Incognito mode? (Score:4, Insightful)

      by ShanghaiBill ( 739463 ) on Friday December 14, 2018 @08:38PM (#57806542)

      I always figured that most people use Incognito mode when they visit porn sites

      Incognito mode may keep spouses/parents from seeing what sites you visited, but it does not keep those sites from tracking you. They can identify you from your IP address, and even from the pattern of your mouse movements.

      • Re: (Score:2, Interesting)

        by Anonymous Coward

        "and even from the pattern of your mouse movements." Nope, just the mouse wheel data which is passed. Scrolling rates, speeds, etc. Not mouse movement. Much more ID'ing is getClientRects.
        It's usually a better unique-ID than browser canvas which is fixed unless 3rd party spoofed.

      • Mouse movements is less relevant nowadays, given increased mobile usage.
    • by mark-t ( 151149 )

      Though maybe people with spouses and partners are not the biggest porn users.

      I have a strong hunch that this is an invalid assumption.

    • by rtb61 ( 674572 )

      It really would depend upon whether they are visiting 'porn' sites or 'pron' sites (free porn is pron). Obviously straight up, porn sites want credit card or other payment details, pron sites do not require any form of registering. So incognito for pron but not for porn.

    • Few spouses mind.

      In fact, many spouses would worry if you didn't.

  • That reminds me ... (Score:5, Interesting)

    by fahrbot-bot ( 874524 ) on Friday December 14, 2018 @09:07PM (#57806616)

    What content you choose, which moments you pause, which parts you repeat.

    A few years ago, before TV went digital only, you could piggyback off someone's on-demand viewing in your neighborhood by knowing the channel ranges your provider (Cox, in my case) used for that and tuning to one of the channels -- it was either blank/static or showing something. Sure, *you* had no control and were only along for the ride, but a free movie it was. Sometimes, someone would be watching porn and you could see them pause, rewind and replay the movie -- sometimes over and over again. A few times, I wanted to go outside and yell, "Get on with it!" but discretion prevailed. Nice glimpse into what your neighbors are into though.

    • by cyn1c77 ( 928549 )

      Nice glimpse into what your neighbors are into though.

      Yes, you sound like a great neighbor. They surely deserve you.

      • Not sure why you're so judge-y. I found the channel ranges by accident -- my TV picked a few up while it was scanning -- and it's not my fault they weren't scrambled. I didn't and don't actually know who was selecting them. I thought it was interesting, how the tech worked and how one can make inferences about the users by watching how it's used -- the same inferences being discussed in TFS.
  • by Anonymous Coward

    We must take down these faceless corporations, people!
    1. Facebook
    2. Google
    3. Cable companies
      Challenge accepted
    Q. What about Mindgeek?
    A. Let's go over this again...pay attention

  • by John.Banister ( 1291556 ) * on Friday December 14, 2018 @11:29PM (#57806930) Homepage
    So, is all that analysis why Pornhub downloads are so much slower than the ones from Xvideos, or is that a reaction to my script blocker?
    • I'd blame the CDN because my experience is the dead opposite. Xvideos is painfully slow in comparison.

    • Probably pornhub is just more competent and thrilled to something approximating the bitrate. They aren't clever enough to detect multiple YouTube-dl sessions, thankfully.

  • They haven't been able to figure out my naked salad making fetish.
  • by Seven Spirals ( 4924941 ) on Saturday December 15, 2018 @12:42AM (#57807096)

    Someone needs to probe deep into this digging to the bottom, checking the proper crevices and getting the hard facts no matter how long they may be or who gets stiffed in the end.

  • With a bit of effort you could write a similar piece about drug dealers as well.
  • Mine that data to determine what women (really) want!
    • Mine that data to determine what women (really) want!

      RTFA, it's right there in the pornhub insights blog entry. Especially look for "Most searched terms by gender" and "Most viewed category by gender".

      In summary, (pornhub viewing) women are into lesbian, japanese, threesome and gangbang.

  • So... Porn sites are analyzing my viewing habits so they can make new porn that I'll enjoy more? Um... Damn them? How dare they? Somebody help me out, I'm having a really hard time getting outraged here.

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