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Businesses Communications Social Networks The Courts

Embarrassing Ex-Employee Complaint Against Snapchat Unsealed (variety.com) 85

"Saying it had 'nothing to hide,' the company behind Snapchat released an unredacted version of a lawsuit filed against it by a former employee that claims investors and advertisers were misled about usage data." And one allegation -- about a meeting with the company's 25-year-old CEO about flawed user metrics and low adoption in India in Spain -- is particularly embarrassing. Pompliano, who had just been hired away from Facebook, contends that he presented methods to address the issue, but that Evan Spiegel, the company's CEO, abruptly cut him off. "This app is only for rich people," Spiegel said, according to Pompliano. "I don't want to expand into poor countries like India and Spain"... Pompliano claims that Spiegel then met with two other executives and determined that "Mr. Pompliano presented a risk to Snapchat's IPO."
It may have been a flip remark, but the lawsuit also alleges two data analysts confided to Pompliano that Snapchat had "an institutional aversion to looking at user data," where its efforts showed "utter incompetence". The former employee -- who was fired after three weeks -- alleges that Snapchat inflated the rate of completed registrations and the number of users who stayed longer than seven days.

Snap originally said the lawsuit should remain redacted because it contained damaging trade secrets that would help its competitors, but now Snap attorneys are accusing Pompliano and his attorneys of "just making things up... The simple fact is that he knows exactly nothing about Snap's current metrics." Variety reports that Pompliano's attorney "said that Snap withdrew its effort to seal the complaint because the company knew it would lose."
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Embarrassing Ex-Employee Complaint Against Snapchat Unsealed

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  • 25 year old CEO (Score:1, Informative)

    by Anonymous Coward

    Stopped reading there. Odds are any company with young people running it will be gone in a decade. Not worth anyone's time.

    Also, once people finally bore themselves of social media fad, these companies will be ruined. Next generation won't care because social media will be their parent's and they won't want to be part of it.

    • Re:25 year old CEO (Score:4, Informative)

      by ShanghaiBill ( 739463 ) on Sunday April 16, 2017 @08:40AM (#54244337)

      Odds are any company with young people running it will be gone in a decade. Not worth anyone's time.

      Like Facebook (Mark was 19), Google (Larry was 25), and Microsoft (Bill was 20)?

      • by Anonymous Coward

        The argument was statistical. Individual examples of companies with young people which survived more than a decade are not valid counterexamples.

      • Odds are any company with young people running it will be gone in a decade. Not worth anyone's time.

        Like Facebook (Mark was 19), Google (Larry was 25), and Microsoft (Bill was 20)?

        I'd wager that all 3 of those will be gone or not exist as we know them in one more decade.

        MS is already circling the drain, Google^W Alphabet is chasing after them as fast as they can, and all Facebook can do is copy/buy everyone else in desperation. Their purchase of Instagram and wholesale copying of Snapchat likely bought them a 2 or 3 year extension.

        For Facebook and Google, you can pick any 2 points in time a decade apart and compare. You'll see a vastly different service and business. With MS, you

        • MS is already circling the drain, Google^W Alphabet is chasing after them as fast as they can, and all Facebook can do is copy/buy everyone else in desperation. Their purchase of Instagram and wholesale copying of Snapchat likely bought them a 2 or 3 year extension.

          Nonsense.

          According to slashdot, MS has been circling the drain almost as long as BSD has been dying.

          Nope, still making billions a year in profit and that is now spanning multiple business lines instead of only Windows/Office.

      • by GNious ( 953874 )

        And if we show you a list of 1 million companies started by people in their 20's and which lasted less than 3 years?

        Hint: The word "Odds" refer to statistics, not absolutes #Lern2English

    • by sjames ( 1099 )

      "Only old people use Snapchat!", S. Korean 14 year old a few years from now.

  • by K. S. Kyosuke ( 729550 ) on Sunday April 16, 2017 @07:36AM (#54244069)
    Pro tip: everyone already knew that your CEO was an idiot, it wasn't exactly a secret. ;)
  • Just plain wrong (Score:5, Insightful)

    by onyxruby ( 118189 ) <onyxruby@ c o m c a s t . net> on Sunday April 16, 2017 @08:41AM (#54244339)

    There's nothing embarrassing about not wanting to go into certain places. Chances are very good any company you can think of actively excludes themselves where things don't fit their business model.

    Decisions based on where to offer services are based on demographics, target market, legal landscape, logistics, potential profits and so on. Chances are senior leadership is already going to be aware of their target market and probably doesn't need to do in-depth market analysis to realize certain countries don't make sense. In other words they can dismiss a country with half a second in thought - and be right.

    Now if you want something that actually is embarrassing - we can talk about their data analytics.

    • Decisions based on where to offer services are based on demographics, target market, legal landscape, logistics, potential profits and so on. Chances are senior leadership is already going to be aware of their target market and probably doesn't need to do in-depth market analysis to realize certain countries don't make sense. In other words they can dismiss a country with half a second in thought - and be right.

      How "senior" can a 25 year old CEO be?

      And why poach a growth lead from Facebook if you're going to flat out ignore him when he tells you the company is missing an opportunity?

    • It's embarrassing that he doesn't understand that Spain is still a highly developed economy, nor does he understand Gini coefficients. I guess he wasn't part of the international homeless for long enough to learn from experience what he should have known from general knowledge.

      The embarrassing inexperience of the nouveau^2 rich.

  • India isn't in Spain...
  • Which part is supposed to be "embarrassing"? That they wish to focus on wealthy customers? Should Porsche be embarrassed too?

    Snapchat had "an institutional aversion to looking at user data,"

    This part is outright praise-worthy...

    • Snapchat had "an institutional aversion to looking at user data,"

      This part is outright praise-worthy...

      Depends on if they mean their users' data or data about their users. As they're talking about metrics and "utter incompetence" in it's efforts, it seems they're talking about the latter and their inability to properly analyze the data about their users. If that's so, it's not so praise-worthy. (Noting, in the opposite case, that incompetence in *not* looking at the users' data would mean they're actually good at looking at it.)

  • Is that data-driven programming isn't a thing at Snapchat.
    • Is that data-driven programming isn't a thing at Snapchat.

      Maybe the data disappears after 5 minutes, like the attention span of the CEO ...

  • is how ugly and badly designed their user interface is.

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