Roku appears to be arming itself for the coming net neutrality war. From a report on Recode: The web video streaming and hardware company has plenty at stake as the Federal Communications Commission prepares to pull back rules that require internet providers to treat all web traffic equally. For Roku and others in the business, an end to the Obama-era protections could make it harder -- or, in some cases, more expensive -- to offer content or services to customers at top download speeds. That's why Roku has hired a pair of Republican lobbyists through an outside government-affairs firm, according to a federal ethics reports filed this week, specifically to focus on net neutrality. It's the first time the company has ever retained lobbyists in Washington, D.C. Many in the tech industry support the Obama-era FCC's net neutrality rules, which currently subject telecom companies to utility-style regulation. To Democrats, it's the only way to stop the likes of AT&T, Comcast, Charter or Verizon from blocking competing services or charging media companies for faster delivery of their content.