Airline Fined For Sending 3.3 Million Unwanted Emails

The airline Flybe has been fined 70,000 pound ($87,000) for sending more than 3.3 million marketing emails to people who had opted out of receiving them. From a report on BBC: The emails, sent in August 2016, advised people to amend out-of-date personal information and update their marketing preferences. They also gave people the chance to enter a prize draw. But the regulator said Flybe should have obtained people's consent before sending the emails. "Sending emails to determine whether people want to receive marketing, without the right consent, is still marketing, and it is against the law," said Steve Eckersley, head of enforcement at the Information Commissioner's Office. "In Flybe's case, the company deliberately contacted people who had already opted out of emails from them."

Re:

[Z00L00K]

The fine should have been £10 per mail sent.

Re:

[bill_mcgonigle]

The fine should have been £10 per mail sent.

That's 500 times the actual fine. All that would do would be to convince the airline to spend money trying to take power away from these bureaucrats.

All the voters care about is that the government is "doing something" - it doesn't matter at all if that "something" is effective.

This kind of tiny fine keeps the companies happy, the voters happy, and the bureaucrats happy. The minute percentage of the population that knows it's a scam does not matter - they

That's a reasonable hire.

[Anonymous Coward]

So for the cost of 1 or 2 new hires, they generated potentially how much in revenue?

Typical

[Anonymous Coward]

And where does the money go? Oh that's right, government coffers. So the "victims" of this "crime" get nothing as usual.

Small Fine

[Luthair]

Companies send out emails because they're effectively free, even with the fine they still reached 3.3-million people for $87,000 which is practically nothing. Printing flyers and mailing them to 3.3-million homes would likely cost millions of dollars, to my mind the fine should be higher than the cost of mailing the flyers.

Re:

[thegarbz]

That fine is 3% of their 2016 profit.

2016 is also the first time in 6 years the company made any money, a company that was considering filing for bankruptcy in 2015. The fine isn't that small all things considered.

How About Apple?

[Anonymous Coward]

After opting out of Apple emails several years ago, they suddenly started sending me at least one email a day this past week. Going into my preferences, Apple had unilaterally checked that I wanted every type of email that they send. So I had to once again opt out. Besides being Apple, why the heck do they think it's alright to ignore a user's preferences and start sending them spam?

capcha: irksome

That's only 3 cents per email.

[nbritton]

That's only 3 cents per email.... worth it, and would do it again. The minimum they should have been fined for each message is whatever the postage is for a first class letter.