BarbaraHudson writes: Reuters is reporting that Playboy has won a lawsuit against a Netherlands news site for linking to photos without permission: "'It is undisputed that GS Media (which owns GreenStijl) provided the hyperlinks to the files containing the photos for profit and that Sanoma had not authorized the publication of those photos on the internet,' the Luxembourg-based Court of Justice of the European Union (ECJ) said in a statement. 'When hyperlinks are posted for profit, it may be expected that the person who posted such a link should carry out the checks necessary to ensure that the work concerned is not illegally published.' The European Commission, the EU executive, is set next week to propose tougher rules on publishing copyrighted content, including a new exclusive right for news publishers to ask search engines like Google to pay to show snippets of their articles." Neil_Brown adds: The Court of Justice of the European Union has ruled today on whether posting, on a website, hyperlinks to copyright infringing works constitutes a "communication to the public" for the purposes of EU copyright law, an act which requires permission of the rights holder or other authorizing basis. The court held that, if the links are provided "without the pursuit of financial gain by a person who did not know or could not reasonably have known the illegal nature of the publication of those works on that other website," the act of posting the hyperlink is not an infringement of copyright. However, if the links are providing in the pursuit of financial gain, the poster of such links is deemed to have known that they were infringing copyright, unless they can prove otherwise. The court has stated that those sites operating "for profit" are expected to have carried out the (impossible?) "necessary checks to ensure that the work concerned is not illegally published on the website to which those hyperlinks lead." The court does not clarify what is meant by "the pursuit of financial gain." If previous decisions are followed, any sites which host ads (Papasavvas), or perhaps even just accrue value to a brand (if the Advocate General's opinion in McFadden is followed), might be treated as operating for financial gain.