An anonymous reader writes: Netflix have announced they'll be taking further steps to ensure users are not circumventing geo-restrictions. David Fullagar, Vice President of Content Delivery and Architecture at Netflix says "Some members use proxies or "unblockers" to access titles available outside their territory. To address this, we employ the same or similar measures other firms do. This technology continues to evolve and we are evolving with it. That means in coming weeks, those using proxies and unblockers will only be able to access the service in the country where they currently are. This announcement comes just days after Netflix Chief Product Officer Neil Hunt said that a VPN blocking policy might be impossible to enforce."