Brainwave-Reading Patents Spike On Increase In Commercial Mind-Reading Apps 29
smaxp writes: Consumer market researcher Nielsen leads the pack, with patents describing ways to detect brain activity with EEG and translate it into what someone truly thinks about, say, a new product, advertising, or packaging. Microsoft Corp. holds patents that assess mental states, with the goal of determining the most effective way to present information. "Neurotech has gone well beyond medicine, with non-medical corporations, often under the radar, developing neurotechnologies to enhance work and life," said SharpBrains Chief Executive Alvaro Fernandez at the NeuroGaming conference in San Francisco.
Re: (Score:2)
I didn't know Judge Dredd read Slashdot!
Awesome!
Awesome (Score:1)
From TFS:
Excellent. We'll be heading back into using sex to sell, then. I look :)
forward to the return of everything from short skirts on pretty airline
attendants, euro-style bare-top commercials, and of course booth
babes. And they'll probably FINALLY add a cheerleader channel to
the NFL stuff.
Bring it on.
Yesterday, I saw the most amazing "Joe Average" used to sell something
Re: (Score:2)
Re: (Score:2)
Perhaps some time studying the works of US legislators will be of use to you, then. According to them, it's quite obvious, and You Must Be Protected From This. Also, consider that the above cases are real people doing real things. Not actors in pixel-addled MPEGs. You can actually interact with them. Much more pleasantly, too.
Having said that, I think you might w
Possible application - variable airline fees (Score:3)
Re:Possible application - variable airline fees (Score:5, Funny)
I have an idea for a possible application - variable airline fees.
I have another idea: A small patch you apply to your scalp to emit fake brainwaves. This can not only be used to get discount airline tickets, but also to pass enhanced polygraphs, and make subversives look like conformists.
They Want Our Braaaiiins! (Score:1)
"Reuters also reported that Microsoft Corp. holds patents that assess mental states, with the goal of determining the most effective way to present _advertising_."
There. Fixed it.
On a serious note, advertising is proving to be increasingly ineffective, and that is why there is so much more of it. Suckers spend more and more, while we sane people pay less and less attention.
We have Adblock now, I hope that Brainblock is in the works...
captcha: anathema
what someone truly thinks about (Score:2)
Re: (Score:1)
Nielsen.
Leslie.
Anyone remember that bit from Space Merchants (Score:4, Insightful)
Some things are best left alone (Score:3)
You don't want to read my brainwaves. Really, you don't.
Re: (Score:3)
Stop the thoughtcrime already.
I smile as some who read this will be purchasing 1 (Score:2)
On the opposite scale I had a friend who had CD's created to make him a better him, he was using it for salesmanship. You hooked up similar wiring as shown by the article to your head then went to sleep, he ended up giving it to me, which I've never used but come across it every now and again (or I might of tossed em out with the other old and useless CD's).
Snake oil, that's going to be very profitable to Microsoft.
Re: (Score:2)
Time travel or teleportation will be our worse inventions
Fortunately, like actual mind reading, they will never happen.
Re: (Score:2)
On the opposite scale I had a friend who had CD's created to make him a better him, he was using it for salesmanship. You hooked up similar wiring as shown by the article to your head then went to sleep, he ended up giving it to me, which I've never used but come across it every now and again (or I might of tossed em out with the other old and useless CD's).
Snake oil, that's going to be very profitable to Microsoft.
If you really believe that hooking up wires to your head and listening to a CD while you're asleep will make you a better salsman, then it probably will.
The thing about snake oil, is that it's basically just the placebo effect, so as long as no one tells you what it really is, it will have some effect. There is no other explanation for homeopathy, for instance.
Let's not jump to conclusions (Score:3, Funny)
I can see it now. Next iteration of Windows Phone will automatically select your emoji.
Mind you, my brain pulses like a bad 50's B grade movie.
Where is my brain-computer interface? (Score:2)