An anonymous reader writes Amazon has filed suit against operators of sites that offer Amazon sellers the ability to purchase fake 4 and 5 star customer reviews. The suit is the first of its kind and was filed in King County Superior Court against a California man, Jay Gentile, identified in Amazon's filings as the operator of buyazonreviews.com. The site also targets unidentified "John Does" who operate similar sites: buyreviewsnow.com, bayreviews.net, and buyamazonreviews.com. From the article: "The site buyazonreviews.com, which the suit claims is run by Gentile, didn't respond to a request for comment. But Mark Collins, the owner of buyamazonreviews.com, denied Amazon's claims. In an email interview, Collins said the site simply offers to help Amazon's third-party sellers get reviews. 'We are not selling fake reviews. however we do provide Unbiased and Honest reviews on all the products,' Collins wrote. 'And this is not illegal at all.'"