from the me-and-my-shadow dept.
Taco Cowboy writes "Here comes a chip that can pinpoint you in-door and out, it can even tell others on which floor of a building you are located. It's the Broadcom 4752 chip. It takes signals from global navigation satellites, cell phone towers, and Wi-Fi hot spots, coupled with input from gyroscopes, accelerometers, step counters, and altimeters The company calls abilities like this 'ubiquitous navigation,' and the idea is that it will enable a new kind of e-commerce predicated on the fact that shopkeepers will know the moment you walk by their front door, or when you are looking at a particular product, and can offer you coupons at that instant."
"And do you think (fop that I am) that I could be the Scarlet Pumpernickel?"
-- Looney Tunes, The Scarlet Pumpernickel (1950, Chuck Jones)