Trailrunner7 writes "The Federal Trade Commission has issued a new report (PDF) on consumer privacy and online tracking. Among the recommendations the commission makes is that data brokers make themselves known to consumers and be open and transparent about the data they collect. The FTC also says companies should be building privacy protections into their products by design, including implementing the Do Not Track mechanism once it's finalized. Data brokers are essentially an unregulated group of companies that collect, store and sell information about consumers and their behaviors and buying preferences. Privacy advocates and some lawmakers have criticized the industry's practices and called for some regulation. As a result, the FTC is recommending that the industry not only create a central site to inform consumers about the kinds of data they collect and sell, but also is pushing for legislation to address the industry's problems."
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