wjousts writes: Technology Review reports on how businesses use data from all those Foursquare check-ins. "Merchants can analyze various metrics over time, including how many check-ins are recorded each day, who the most recent and most frequent visitors are, how visitors who check in break down by gender, and what time of day the most people check in; businesses with multiple locations can aggregate statistics to fit their needs. Foursquare provides the same platform 'for Joe's coffee shop and Starbucks,' says Eric Friedman, Foursquare's director of business development, but companies use the tools and data in different ways, depending on their specific objectives. "
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