Coming Soon, Web Ads Tailored To Your Zip+4 185
On the heels of Apple's intention to collect and sell detailed location data comes word that Juniper is putting together technology that will allow any ISP to present you to advertisers by your Zip+4. An anonymous reader sends this snip from Wired: "Your Internet service provider knows where you live, and soon, it will have a way to sell your zip code to advertisers so they can target ads by neighborhood. If your local pizza joint wants to find you, they will have a new way to do that. National advertisers will be able to market directly to neighborhoods with like characteristics across the whole country using demographic data they've been gathering for decades. ... Juniper Networks, which sells routers to ISPs, plans to start selling them add-on technology from digital marketer Feeva that affixes a tag inside the HTTP header, consisting of each user's 'zip+4' — a nine-digit zipcode that offers more accuracy than five-digit codes. Juniper hopes to sell the software to ISPs starting this summer, having announced a partnership with Feeva earlier this year."
Finally, some relevant ads (Score:5, Funny)
Too bad I use Adblock.
Awesome (Score:5, Funny)
So the fake hot lesbians who want to hump me are now directly on my block? BRB, ringing on random doors holding a printout of some adult friend finder banner....
Re:Why not? (Score:3, Funny)
Yeah!
I'm tired of getting those ads in the lower right hand corner of those girls that say, "I'm hot for you!" or "I'm ready to have sex." only to see that they're several towns over. I want the sluts in my local area!
Re:HTTPS ... (Score:1, Funny)
Coming soon to an ISP near you: personal certificate authority files, required to access any and all HTTPS sites through that ISP!
(... and then we just DoS the man-in-the-middle server until it is a molten heap)
Re:Why not? (Score:4, Funny)
Ah, you beat me to it.
It's amusing to see how Adult Friend Finder and similar services compute your city based on IP address. There's a small hamlet about 50 miles from where I live called Tunnel [google.com]. I think a grand total of 50 people live there. If the AFF ads are any indication it would seem that 49 of them are extremely attractive women who are looking for a good time. It's my dream to move there one of these days.... ;)