pitpe writes "The BBC reports that the proposed London 2012 Olympics Bill bans the use of words related to the Olympics by non-sponsors, including 'Olympic', '2012', 'gold', 'summer' and 'games', amongst others. The bill is aimed at ensuring corporate sponsors, who have provided £790m of the IOC's £2.25bn marketing revenue over the last four years, will not be deterred by 'ambush marketing' where rivals to the official sponsors try to take advantage, but businesses warn it could make it technically illegal for pubs to use chalkboards to flag up coverage of the Games." From the article: "The London 2012 website has already posted a warning listing a string of Olympic-related words and images that are off limits to all but official sponsors. And advertisers' representatives have criticised the new Olympics bill because they believe it will make it almost impossible for most companies to even acknowledge that the Games are happening without getting into trouble. "
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