Tivo Tracks Superbowl Viewing Habits 543
ThePretender writes "Sprinkled in the Janet Jackson boob stories is an alarming bit of information: Tivo tracks subscribers' viewing habits. They know how many times the boob was viewed, among other good-to-have (meaning data worth $$) information. Yes, if you agreed to Tivo's privacy policy you knew they could do this, with the promise that you aren't identifiable. Put on the tin foil hats? Or just another way for them to keep your monthly fee down (snicker)." A story from 2002 has more information and makes clear that Tivo does have the capability to record every click you make on the remote control, at all times. Previously Tivo said they tracked 10,000 people for the Super Bowl, this year 20,000.
ANI makes anonymization worthless (Score:3, Informative)
The marketing opportunities are too valuable to the company for them to ignore the possibility of selling detailed, individual viewer data as a revenue stream.
"Tivo: It's like Gator, for TV!"
-Isaac
Well here is the TiVo press release. (Score:5, Informative)
Is show some more detail about what commercials were most watched also...
To all non-TiVO people who didn't see the boobs. (Score:5, Informative)
Click on "Neste Bilde" to see the next picture [www.vg.no]
Video [www.vg.no]
Re:What I want to know... (Score:3, Informative)
The joke would have been funnier if John Ashcroft [bbc.co.uk] had been the target.
Unplug the phone (Score:4, Informative)
Sure, I rewound the Janet thing a dozen times while my wife and I discussed if that thing was a pasty or tassel or what, but TiVo didn't include me in the 20,000 because our TiVo isn't hooked up to the phone.
Link to stats (Score:3, Informative)
Re:Easy to read between the lines (Score:2, Informative)
Re:WHERE'S TEH B00B! (Score:1, Informative)
Re:The Public Service Announcement... (Score:2, Informative)
Interesting. Citation, please?
Aside from several [9news.com] (non-CBS) newscasts [msn.com], including the BBC, there is this [moveon.org] at moveon.org.
Re:The Public Service Announcement... (Score:2, Informative)
must agree on that. And, I must say I was doing stuff on the computer during most of the game, so the big yardage play and most of the commercials were ignored by me. I even missed the titty. But I didn't see a pro-Republican ad in the mix.
0f course, all the Republicans I know are non-smokers and non-drinkers, and the last Democrat politician I met was a liquor distributor, so I skew the Bud ads pro-Dem. Your mileage may vary on that.
Paranoid TiVo Owners: DO NOT DESPAIR! (Score:2, Informative)
TiVo's online FAQ [tivo.com] explaining how to get them to stop collecting anonymous information from your TiVo.
TiVo's complete privacy policy [tivo.com]
Yes, if you own TiVo and you don't like the idea of them collecting information about you, even anonymously, give them a call and let them know and they'll stop. No big deal. Of course, /. being a geek haven, I'm sure more than one person has hooked TiVo up to their home LAN and they monitor the network traffic to TiVo, so you can both see what they're already sending and what they send after you make the call.
I personally don't have a problem with this because of the manner in which they collect the information and what they're likely to do with that information. I guess if you're super-paranoid, you could reason that Scott Richter might buy out TiVo and start using all of the non-anon'd data (if they even keep it, which is probably spelled out in their privacy policy, which I'm too lazy to read). But, just for comparison...
Did you know that every time you use your credit card, the credit card company tracks your shopping habits? This wouldn't be so bad, but then they boast about the degree to which they're collecting information about you by sending out an itemized list of the things you bought every month, right to your door! The nerve!
If only these companies would take the hint from TiVo and let us simply place a call, and they'd stop registering that sort of data. That would be great, wouldn't it?
sev
Re:We're not spying on you! (Score:3, Informative)
To download guide data?
I have a TiVo and knew about the policy. As long as they don't identify me specifically but use aggregated data, I'm fine with how they do it.
I wish networks would use more TiVo info to know what shows to cancel and what not to. But users are such a small sample of the population it's hard to do that...yet.
J
Hack Your TiVo! (Score:4, Informative)
Once properly hacked [9thtee.com] you can telnet to your TiVo and purge the keystroke logs! (in /var/log, where else!?) Not to mention the other nifty capabilities, like web-based control [lightn.org] and Video Extraction [sourceforge.net]...
Re:Easy to read between the lines (Score:2, Informative)
Re:Easy to read between the lines (Score:2, Informative)
I work for one of the biggest (if not the biggest) privately owned company in the US of A, and we collect *incredibly way* more information than we ever give out. It's all just marketing fodder, trust me.
I always forget how big we are since we're HQ'd in such a rural environment, but we've got terrabytes on all of our customers. Buying habits, *any* poll we've ever put out, anything anyone buys that we know about, anything from *any* business unit and cross correlated, and all tamped down to individual people.
It's funny! I tracked down a "long lost Aunt" of mine that I haven't seen and have wanted to chit-chat with for 15 years or so with our company records.
(Sad part is, within the company, anyone could do this, and we have 50 million customers or so with at least 15k employees)
When she asked me how I got her number (wasn't upset, just curious) I let her know that she buys frozen pizzas that we sell from her local grocer with a credit card that we (apparently) track.
It's almost sad how technology has totally boned our personal privacy without %95 of us knowing it. I've got a credit card and debit card, but if you expect *any* privacy these days with anything, use cash - if possible.
The day I dread most is when cash is no longer accepted. We'll be able to be tracked almost down to the day/hour just off our electronic signatures of whatever sort. *sighs*
I asks nicely first (Score:2, Informative)