Posted
by
timothy
from the don't-miss-an-episode-of-%83hd1nzz dept.
karrde writes "CNet (and others) is reporting that: 'Microsoft has bowed to consumer pressure and pulled back from a controversial plan that would have encrypted TV shows recorded on forthcoming digital media PCs.' One could hope that this will be the first many decisions in this direction."
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"Let me get this straight: You want me to pay more money for software that gives me less functionality? why?
When Microsoft realized that consumers couldn't "understand" their logic behind crippling the capabilities of our home computers, they gave up trying to sell people on the lack of functionality.
They didn't do this because it was good for consumers, they did it because their crippleware was effectively unsellable. Anybody who got a box with this software would simply install something that worked and thus lessen Microsoft's market share in this area. Something that comsumers don't buy is bad for Microsoft. That's all that really matters to Microsoft.
Microsoft did something in the best interests of Microsoft. Helping consumers was an unfortunate, inadvertent side effect that they'll be sure to rectify as soon as they've sold enough of them. Probably with a "security" patch.Read those EULAs
I don't think MS does something for the purpose of screwing consumers as your "unfortunate" comment would suggest, but it does things that will make money for itself which has as an inadvertent side effect the screwing of the consumers.
Microsoft did something in the best interests of Microsoft. elping consumers was an unfortunate, inadvertent side effect
But wait. The customers refused to buy something that they didn't want. Microsoft realized that such a strategy wouldn't earn them any money. Since Microsoft wants money, they avoided doing what the customers didn't want. Is it possible that the system works? *shudder*
It is you who are mistaken... about a great many things...
That's what they said about Word Perfect 5.1 and Lotus 1-2-3. Microsoft gave users a reason to switch: Word and Excel were cheaper, better, and offered a pretty darn good import filter.
Come up with a cheaper, better, yet backward compatible word processor and spreadsheet and maybe you can beat Microsoft, too.
They were cheaper because Microsoft gave "incentives" to computer manufacturers to include Word and Excel (and Powerpoint) with the OS as a bonus. They were never better products (especially not Powerpoint) but they were "free" with the computer.
And as to the success of the import filters in comparison to their competitors, that is because Word Perfect and Lotus didn't constantly change their format to screw up other people's import filters. You could cut 60% of the size of any Word or Excel doc just by removing the obfuscation elements meant to make it difficult to import.
MS has just realized that they aren't a media company, and that people buying new computers to copy music, movies, and television to share with their friends is good for their business.
Microsoft will revive their encryption work when Hollywood gives Microsoft and Windows exclusive access their content. In other words Microsoft won't lift a finger to encrypt Hollywood's content until Hollywood promises to lock out all of Microsoft's competitors. Hollywood is opposing Microsoft in their bid to become the "one ring to rule them all," because they know that if they let Microsoft become the gatekeeper then Microsoft will rig the rig the deck so that Microsoft is the future keystone of broadcasting and distribution. And we all know that the toll-gate keeper makes all the money on a new road.
It's basically a choice between the lesser of two evils. Right now the folks pirating content seem like the lesser evil. Microsoft has enough clout so that they could force the market into using their DRM solution, but Hollywood doesn't trust Microsoft with that kind of power. Hollywood is hoping that they can get Congress to legislate DRM. That would allow them to get an industry standard instead of a proprietary Microsoft solution. Personally I don't see that happening, but Hollywood lives in a land of make believe.
Don't worry, the conspirists will come up with a way to spin-doctor this article to sound like MS has found a new way to screw people. It's already happening on Slashdot.
The realists will know that Microsoft did this to make thier product sell better and actually make money. Like any good business, they'll only screw people if it increases shareholder value, right? Well, this time Microsoft customers didn't have to drink the Kool-aid, so forced copy protection has been shelved. Not scraped, but shelved...
It does make me curious: which distros of Linux provide similar PVR support. Mmmm?
Heard of Tivo? Ok, that's not a distro. Must be in here [sourceforge.net] somewhere though...
We're working on it [sf.net]! And it will be good! Just wait a few months until our upcoming features is in place! Development is going very fast right now!
Hey, I'm just one of their newest developers.. I don't even have CVS write access yet!;) Most credits should go to Krister and the others for making the program in the first place.. I'm developing a videofilter for MPlayer so we can show nice transparent menus on top of the videoscreen, and support for teletext, based on Zapping's libzvbi... That also involves patches to Pygame..
I bet they pulled back on encryption because they wanted to make money for it by selling it later. What is next, ms offering security packages for microsoft keyboard and mouse?
Did they actually pull the code or is this just one of the check boxes you will find checked for you after installing the next service pack?
Microsoft and the others know that the public won't go for DRM, so it has to be brought in gradually -- spread DRM software and hardware with DRM turned off, then when it's reached critical marketshare, flip the switch either on the servers or both the servers and workstations.
MS has quiet a big dillema on their hands now:P
1. Make a product that the RIAA (Retarded Institute of Anti Anything) will be proud of or
2. Make a product that no one will want to buy...
btw. What happens when it blue screens and you have to re-install (MS-Product , it's gauranteed) will you still be able to watch the movies you've already recorded ?
it's the original DIVX loser philosophy popping up in another hole. circuit city almost had to be run into the ground economically before they got the hint. does that mean we have to take M$ to chapter 7 before somebody picks up the clue that we don't eat this shit up? that could take a while.
While the whole DIVX thing was going on I was saying "If I never buy it I never need to care" Thats how I feal about this new device.
Anyone who has had content theft (Microsoft and many music artists) will see content control as a nessisity or even a right.
Victoms or survivers of victioms often see it as a good thing to throw away other peoples rights to prevent a crime. Some times they actually do (prevent the crime).
But while it's carrer destorying content theft is as petty as shoplifting. Ban pockets or put antitheft devices in cloathing.
Microsoft like the RIAA has been a victiom of content theft. The big diffrence here is Microsoft's staff uses computers extensively the RIAA staff do not use fileshareing or if they do use MP3 players they use them for soungs they have full rights of. Oh like we all can afford to buy the whole rights to any artist we like yes?
Yes Microsoft is philosophicly bound to try far more than Circuit City.
I don't see Microsoft doing a Circuit City (We won't offer DVD players just DIVX) and then spend the next few years making it's money in car stereos and refridgerators.
I see Microsoft stuffing it's policy in EVERYTHING they make and going like Commodore did with the CD TV. Invest EVERYTHING so much that if it isn't a smash hit... not even Microsofts 210% marketshare will keep it alive.
(Yes I know you can't have more than 100% or can you? Just sell the same software to everyone twice and some people three times and make sure everyone has to buy the product even if they don't want it/need it or can ever use it. Who dose this? Microsoft... It's to prevent software theft. Becouse if everyone pays for the software nobody can steal it.)
However that was Commodore they were already really bad off and this is Microsoft they are pritty well off. So I guess even at best we'll see Microsoft for the next five years at least.
Make a product that the RIAA (Retarded Institute of Anti Anything) will be proud of or
Make a product that no one will want to buy
Aren't these the same thing? I'd think nobody would want to buy the crippled appliance that the **AAs would force on us (BTW, in the context of the article, I think you meant to say "MPAA" and not "RIAA"), while the **AAs don't want an easy-to-use, open device ever get shelf space in stores.
My experience with Win2000 on the servers at work (I work at a web hosting company) is that it rarely bluescreens. However, they still need to be booted every day or two, because random things just subtly stop working properly.
Also, I think Win2000 reboots (rather than bluescreening) by default, but I'm not 100% sure about that.
Microsoft simply knows which side their bread is buttered on. As the article states Sony already has a non-DRM version of the same gizmo, and Microsoft isn't a content company. People buying new computers to copy and share television shows is good for them.
Microsoft is waiting for Hollywood to become desperate, and then they will promise to secure digital media from one end to the other. Microsoft will promise to deliver Hollywood content directly from their ultra-secure servers in Redmond to the XBox2 on the customer's television. The agreements, of course, will be very exclusionary. Alternative formats, operating systems, or software will not be tolerated. If you want to see "Leave it to Beaver" then you will have to own an XBox2, and you will have to subscribe to MSN.
Microsoft figures that if they wait until Hollywood is desperate that there is some chance that they will turn their entire distribution and broadcast businesses over to Microsoft and MSN. Microsoft will become the new keystone of Entertainment, and we all know that the gate-keeper at the toll booth is the one that makes all the money on a new road.
Right now the media companies see Microsoft as a greater threat than the folks copying content. They know that if they give Microsoft control that they will all become subsidiaries of MSFT.
The RIAA has been rebuffing Microsoft's "secure digital media" initiatives for *years*. They know what Microsoft does to its business "partners" and it scares them, along with the wholly known stupidity of becoming reliant on one company that will supply the DRM system and then "manage it" to maximize their own business needs (more features to Windows, less to other players).
Microsoft is simply strong-arming them with this; the idea is to put Hollywood on notice that its Microsoft DRM or none at all. There is no *way* that BillG and STEVE! Ballmer would EVER allow Microsoft to become reliant on either an open standard they have to compete on and ESPECIALLY a proprietary system owned by someone else to do DRM for what many consider to be "the next killer app" for PCs.
They figure that if they make enough noise about unencrypted (copyable, sharable) video being available to consumers, Hollywood will run scared to MS begging to "partner" with MS on DRM, thus ensuring MS a place in their profit stream.
Any fantasies that this is about anything other than Microsoft locking itself into every consumer audio and video device made from now until 2030 they are fooling themselves.
Does that mean they'll take away your tin-foil hat as well?
Tin foil is for amateurs, I use MindGuard [zapatopi.net]!
In all seriousness, however, the problem is that the current systems, whether you are talking about cable, satellite, or worst of all broadcast television, can all be tapped quite easily. And once they can be tapped skipping commercials and sharing become ridiculously easy. Microsoft's solution to this problem is replacing these open standards and networks with their own proprietary closed system. It's attractive to Hollywood because it is the only system that is likely to actually have any chance of being accepted by consumers, and it would almost certainly be well beyond the average person's ability to "hack." Even better the DMCA should make people attempting to break the system into criminals.
Of course, this isn't going to happen. If Hollywood is stupid enough to put Microsoft in that sort of a position of power then they enjoying the raping that they would get once this system became widespread. Making Microsoft the cornerstone of your business is like putting a cannibal in charge of babysitting your children.
In other words, I don't think that this is going to work, but you can bet that Microsoft thinks it is going to work.
by Anonymous Coward writes:
on Wednesday October 09, 2002 @09:26PM (#4421365)
I will.
Microsoft spoke out late last fall against the proposed SSSCA. Only to patent a DRM-enabled OS and then get into bed with the entertainment companies on content delivery.
One step forward. Two steps back.
Given this annoucement, look to see Microsoft either reintroduce this consumer-hostile measure in another guise, or backtrack on their position that DRM is best done through the market and not Congress.
Now all we need is for MS to back off and rewrite their EULAs so they don't have the power to just mosey in, make changes to your system, and never tell you a thing.
For DRM reasons, I wasn't planning on getting a digital TV. The more steps backward that MS takes, the more inclined I'll be to improve my TV viewing experience. Now all that we as consumers have to do is keep up the pressure and let Gates and Company know that we're not about to just give in to their ideals. See? If consumers just speak up, we can get companies to listen. It's not fiction, and this is just a small snippet of proof. I'm looking forward to more stories like this one...
Now all we need is for MS to back off and rewrite their EULAs so they don't have the power to just mosey in, make changes to your system, and never tell you a thing.
They rewrote the WMP 6.4 and 7.1 security update EULA to remove the onerous "root access" provision.
Digital Rights Management. Content providers are using the digital rights management technology contained in the applicable OS Product ("DRM") to protect the integrity of their content ("Secure Content") so that their intellectual property, including copyright, in such content is not misappropriated. Portions of the applicable OS Product and third party applications such as media players use DRM to play Secure Content ("DRM Software"). If the DRM Software's security has been compromised, owners of Secure Content ("Secure Content Owners") may request that Microsoft revoke the DRM Software's right to copy, display and/or play Secure Content. Revocation does not alter the DRM Software's ability to play unprotected content. A list of revoked DRM Software is sent to your computer whenever you download a license for Secure Content from the Internet. YOU THEREFORE AGREE THAT MICROSOFT MAY, IN CONJUNCTION WITH SUCH LICENSE, ALSO DOWNLOAD REVOCATION LISTS ONTO YOUR COMPUTER ON BEHALF OF SECURE CONTENT OWNERS. Microsoft will not retrieve any personally identifiable information, or any other information, from your computer by downloading such revocation lists. Secure Content Owners may also require you to upgrade some of the DRM components in the applicable OS Product ("DRM Upgrades") before accessing their content. When you attempt to play such content, Microsoft DRM Software will notify you that a DRM Upgrade is required and then ask for your consent before the DRM Upgrade is downloaded. Third party DRM Software may do the same. If you decline the upgrade, you will not be able to access content that requires the DRM Upgrade; however, you will still be able to access unprotected content and Secure Content that does not require the upgrade.
"I don't watch television. Notice that I didn't say 'TV', because 'TV' is a nickname and nicknames are for friends and believe me, television is no friend of mine."
Go listen to your Dickie Crickets wax cylinders, you smug elitist prick.
Read the article. Sony already has a competing product that doesn't strip our fair use rights. HP probably pressured Microsoft on this point pretty heavily. If it comes down to a contest over what the well-funded geek buys for the holidays, HP knew that Sony would win. I'm sure that MS still wants to kiss up to Hollywood, but they can't ignore their customer and they didn't want to take the blame for poor sales if they held firm.
It's hard to believe Sony, of all companies, would make a product that didn't strip your fair use rights, or at least make the format proprietary.
Remember it was Sony that fought for VCR time-shifting rights in the 80's. As both an electronics and a content company -- and I think they're more the former than the latter -- they can be rather two-faced depending on which part of the company you're hearing from.
Remember that at the time of the Betamax case, they were not in fact a content company. That came when they bought CBS in 1989?90?. The two sections are still not integrated, over a decade later.
The problem is that Sony is also a content company. You can bet that they aren't going out of their way to make it easy to copy and share music, but apparently they don't mind if you copy television, since they don't produce any of it.
it has less to do with being a good company and more to do with being rather poorly managed.
sony is one of those balkanized conglomerates where the left hand doesn't know what the right hand is doing. remember, if they were better organized, we'd have minidisc data by now for desktop computers.
in this case, the peecee side of the business plows on ahead without consulting the movie production side of the business. and neither are coordinated with the professional video end of the business. i've interviewed sony executives when writing magazine articles and different parts of the company really don't talk to each other. the company is a dozen different divisions united by a common web site.
Microsoft will probably offer the same convenience as the rest of the market because otherwise no one will use their software. Even a member of the "general public" is going to figure out that video files that cannot be moved are useless, and there are more and more ways to encode video files from video streams every day.
In fact Microsoft may run into trouble sooner rather than later in the living room PC market. A living room PC must use a custom form factor and run an extremely simple interface. These are things that Microsoft has no track record for, which opens the door for other players. Especially if those players can provide a lower-cost solution.
>Heck, BugBear is such a big deal only because nobody bothered to apply a security patch that was issued 18 months ago [microsoft.com]!
...Which only fuels microsoft's argument towards automagic, behind-your-back updates to your computer. "We need to do it for the general stability of the internet (and will make it DRM compliant while we're in there)"
Has an auto-update [microsoft.com] feature that is by DEFAULT always on and it continiously patches through to M$ servers sending them all the dirt on you and then for legal reasons, requesting and downloading any new patches. Now, i dont think that the average Joe Blow will know how to turn that feature off, and judging by how M$ worded it, i dont think that he will want to turn it off. So as long as your computer has a connection to the net as do 88 milion US households [isp-planet.com] and a countless number of US and worldwide corporations it will update itself. So lets face it, blow joe will get ticked off when his "glorified digital VCR" wouldn't allow him to transfer files, but when his computer tells him that it is updating itself "for it's own good"...you get the picture... Our only hope is to convert everyone to Mac or Unix users =P
I recently read an article explaining how the DVI interface works and how they plan on implementing an encryption system in future versions. Essentially, the HDTV will have an encryption key key and the output device will have a key. This should (in theory) completly prevent someone from copying the digital signal with another device. What does this mean for people who currently own HDTV's? They may not be compatible with new signals and thus you will be required to buy a new one or have to use a lower quality analog signal. They media and electronics industries don't need Microsoft to restrict fair use rights.
I'm not saying this is a good thing, it's just where the industry is headed.
It is good to see "digital rights massacre" plans starting to fall apart. First several high profile bills aimed to restore fair use and reign in the DMCA and now this.
I think that those with power in the industry are finally starting to see that the natives are indeed getting restless over this and realizing that they are headed for some extremely major consumer backlash if they press ahead with current DRM proposals.
Of course, it is not time to party just yet as the MPAA and RIAA have yet to acknowledge the clue stick which everyone and their brother has been whacking them with for the past 4 years, but if Microsoft and some members of Congress are starting to see the light, then anything is possible.
Once campaign finance reform kicks in and if voters give the Senetors and Reps from Disney/MPAA/RIAA the smackdown at the polls they so richly deserve, we might see the pendulum swing back our way again in the next 3-5 years.
I think that those with power in the industry are finally starting to see that the natives are indeed getting restless over this and realizing that they are headed for some extremely major consumer backlash if they press ahead with current DRM proposals.
Just the thin edge of the wedge. Wait until Joe and Jane put down a few thousand on the "media convergence device" of the future. Just watch what happens the first time they can't fast foreword through the commercial or save it onto another device, like their computer. or send it to aunt Rose. It'll be like the manufacturer stole their firstborn and sold it to the devil.
Joe will sit their thinking how his Tivo never had this problem. Wondering why this new "device" even has a fast foreword button on the remote. Then he's going to put it back in the box and demand his money back. I'll be the guy outside walmart selling front row tickets to the refund line seating. It's gonna be great fun to watch.
People went balistic when Intel tried to fingerprint their CPU. Imagine when they find out some corporate slime is profiling their viewing habits via some robust deal between the hardware manufacturer and the "media" provider. "now why do I need to have my TV hooked up to the phone?", says Joe. "Oh, thats so you can download the show listings" says the salesman. Coughing into his hand..."You'll probably want to order the deluxe package from your cable provider. Tell them you want the interactive service." chirps the friendly salesman. "Just remember you have to give them the model number of the unit and this activation number when you order."
Or something similar. We're hearing how digital TV is so great for the content creators. How secure and easy to use. They'll talk about how great the picture is. Nobody listening will care. Nobody will care how secure that is until aunt Rose can't get the news clip of Joe Jr. playing baseball Joe Sr. recorded for her. Recorded and then couldn't send to poor aunt Rose. Who will now never be able to see Joe Jr. play baseball from her wheelchair at the retirement home.
Just one possible scenario. One I like to use when describing DRM. Poor aunt rose all alone, and all the promises made of how great the future would be with these enabling technologies at our finger tips. lies, damned lies if it's allowed to happen.
by Anonymous Coward writes:
on Wednesday October 09, 2002 @04:48PM (#4419945)
Sorry for the caps. but don't be fooled. it still need media player 9. they're going to seed the world with media player 9, then all they have to do is turn on the DRM.
Also, just as it is, all the broadcasters have to do is turn on recording restricitons on their side.
So don't be fooled. the dangers to our fair use rights (or priveledges as some would call it) are very real.
The public doesn't care about it's rights (the ones they don't know they have in particular). Unless someone educates them, they will be perfectly fine with DRM and anything Microsoft pulls. Being as how they represent the majority of the market, Microsoft has no reason to care about the opinions of the few.
ok. Same old rant. Lets forget the fact the the article implies the exact opposite. According to the article, when someone actually wants to buy a DVR, the fact that the recorded material cannot be copied makes the buyer look elsewhere. It doesn't take a rocket scientist to figure out he'd prefer a dvr system where he can record favorites onto VCDs etc. MS, whose main goal is to make money, sees this problem, and switches sides, at least for now, to sell more products and expand its comsumer base (at the expense of Tivo, etc.). I think this is encouraging.
The public doesn't care about it's rights (the ones they don't know they have in particular).
The public will get a crash course in caring about their rights when they press the record button on their brand new toy and it says "Permission denied". The citizens may not care much when the government steps on various rights and starts wars, but there will be bloody revolution in the air if anything happens to television.
According to http://www.zdnet.com/anchordesk/stories/story/0,10 738,2884933,00.html MS will still lock the content if the recorder picksup the special copyprotection marker in the broadcast... So as soon as the content providers turn this on have fun sitting infrunt of your multimeda PC watching your shows.
An interesting newsgroup thread over at Google News.
It's a question I've been asking myself. I mean, how will Microsoft succeed with their plans? Which manufacturer wish to be the first to have a huge disadvantage by supplying the initial Palladium-supporting hardware? How can we be sure that the manufacturers are simply going to release hardware supporting Palladium? Won't it just work like in the past instead, where mp3 players made it easier for piracy and DVD players often can be made region free, by a simple flip of a jumper? Where CD-burners often support low-level duplication and overburning they don't *need* to support, but manufacturers *know* that they're more likely to sell if their drive support CloneCD and similar programs that's used in 9 cases out of 10 for piracy. They never admit it, but everyone knows it.
How will Palladium suddenly change this philosophy of the manufacters? Won't they be tempted to go the "dirty" path (of course not officially; they'll just "not include Palladium support") by looking into the enormous public interest that will arise in hardware not supporting hardware copy protections?
Think about it, if Joe Consumer walks into Best Buy, sees two systems set up, and one has a big yellow sticker that says "PALLADIUM ENABLED to protect your system against viruses!", what do you think he's going to do?
If that's not enough, then talk about how Palladium will help reduce software piracy and thus lower the cost of software to the consumer. It doesn't matter whether or not any of this is true. If it turns out that Palladium doesn't accomplish any of these things, then Hey! Microsoft released a new service pack that fixes Palladium! And they're only charging $20 for it...
How will they sell Palladium hardware? Easy. Market it to consumers as virus prevention.
I personally think word would spread very quickly whether Palladium actually does provide virus protection or not. It's as with Napster or anything else that touches on the subject of piracy. Suddenly, millions of people know about it.... and I haven't even figured out what the manufacturers earn by supporting Palladium? Must be some kind of Microsoft deal.:-)
It is often very difficult to spread word like this to non-technical people. They will be much more inclined to take the word of Microsoft over yours or mine. Even if they're looking at an ad and ignoring an article, they will try everything they can to disbelieve you. That is what Microsoft is counting on.
talk about how Palladium will help reduce software piracy and thus lower the cost of software to the consumer.
On one hand, you've got the large chunk of consumers who do pirate, and aren't going to like the concept; on the other, you've got the IT people who have dealt with copy-protection and how it screws over the good and the bad alike. I think pretty most people are very cynical about the concept of the company passing the savings on to you, so I'm not sure that will be a help either.
How will Palladium suddenly change this philosophy of the manufacters? Won't they be tempted to go the "dirty" path (of course not officially; they'll just "not include Palladium support") by looking into the enormous public interest that will arise in hardware not supporting hardware copy protections?
They will, initially, but the reason is that people need to be able to run the currently available operating systems on new hardware. So hardware manufacturers will implement Palladium in their hardware but will make it possible to disable it.
For now.
Once most people are running Palladium-capable operating systems (Microsoft will see to that), hardware manufacturers can get away with removing the ability to turn Palladium off. Only the fringe will care, and those people don't represent a large enough population to make the difference.
Understand this: the hardware manufacturers only care about their bottom line. If they can force people to upgrade their hardware, thereby generating more business than they would have had otherwise, they'll do it, and it doesn't matter how bad for the customer the method they use is.
If other interests (the MPAA, the RIAA) pay them more than enough to offset the loss in business, they'll do it.
But my bet is that Palladium-required hardware will come at exactly the same time that legislation requiring its use is passed. Since the large corporations control our government, this will happen.
You could argue the same thing about the DVD players with region encoding. Funny that my Aiwa (Sony) player can be de-region coded with a single code (first four digits of PI). Why do they do that? The bottom line. The know that there is enough people that will be buying those in europe, and won't buy them if they are not un-decodable.
Your not telling me that a little shit company in tiawan won't allow you to bios-disable the damn thing just to get a leg-up over the next guy.. (think MSI/Asus/etc.) There will ALWAYS be a way around it...
The day that it becomes so draconian as you have to go to the extremes of replacing bits inside the computer (think mod chips) is the day that a new platform comes out to fulfil a) consumer and b) hobbiests needs.
I personally could give a rats ass about paladium , I use Apple quipment. I know that Apple will always be against DRM as it gives them a competitive edge against MS. Think Rip Mix Burn.
The only thing that is really going to stop the show will be government legistlation, which will be an interesting show. I doubt that the EU, China, Japan, etc.(s) consumers are going to sit around and take it in the ass. I am -VERY- sure that american consumers are not going to sit around and take it in the ass while the rest of the world enjoys freedom of Non-DRM computing platforms.
I know that Apple will always be against DRM as it gives them a competitive edge against MS. Think Rip Mix Burn.
Yes, that's right. That's why all their DVD burners ship as DVD-for-Authors (so that you can make actual DVD backups of commercial titles you own)...
Except, oops, they don't. They sell their SuperDrives as "DVD-for-General", geared to prevent bit-by-bit copying. Oh, well. The myth of Apple as rebel against the Content Cartel certainly sounds nice.
I'll agree with most of your points, but one in incorrect: there is no incentive on the part of hardware manufacturers to remove the ability to turn Palladium off. Sure, they'll build in the ability to have it on (so you can run Windows XXXp), but why would they voluntarily isolate their market for non-DRM enabled products? That seems to be rather foolish.
Your last paragraph is the accurate one: the ability to turn it off will be removed only with legislation.
Still, with the intent to turn all computers into sealed boxes, you've got to know that lots of hardware makers will follow the lead of Apex and start including "secret" menus that "weren't supposed to be there." Also, the volume of identical but "DRM disabled" hardware shipped to Canada will grow tremendously.
It will take a long time for the CBDTPA to pass into law. It will take longer still for a "standard" to be agreed upon and implemented. The optimist in me says that by the time all this happens, the current crop of "legal" uses for computers will be commonplace, and any attempt to remove them will be resisted by *everyone*, not just geeks. Then the law will be quietly shuffled to the side, unenforced until it is finally struck down as unconsitutional.
Yes, because end users won't see it as a reduction of their rights. They will see it as "This computer lets me buy content." See, new content will be shipped encrypted. Palladium-free systems will not be able to use this content. Only systems with Palladium turned on will.
To the end user, this doesn't look like the reduction of rights we all know it is, but rather as a newer more enhanced works worth the new stuff system. Microsoft won't even need to market it as virus protection.
Which manufacturer wish to be the first to have a huge disadvantage by supplying the initial Palladium-supporting hardware?
You underestimate the threat.
Palladium has NO inherent disadvantage. There is no reason to buy (or sell) a non-Palladium machine. The "Palladium enhanced" computer can do everything a normal computer can do, and in addition it can run Palladium programs. This will give access to Palladium content, movies, music, whatever. If you don't buy Palladium content then you lose nothing by having the Palladium chip in your computer.
The only disadvantage to Palladium is if we can make it a public relations nightmare. Microsoft and friends have a very workable plan to get it out there. Do not underestimate them.
The Media Center software has been changed so that now the copyright owner, not Microsoft, gets to decide whether a particular TV program will be "encrypted to the hard drive"--meaning, "unable to be viewed on a different PC or DVD player."
THIS IS DONE by making the Media Center software cognizant of a television standard called Copy Generation Management System for Analog (CGMS-A). If a couple of bits in a program's CGMS-A settings are switched on, Media Center PCs will encrypt the program, making it unplayable on anything but the recording PC. Leave them unflipped, and the program remains copyable. Microsoft says its testing found no television programming with the encryption bits turned on.
THIS IS DONE by making the Media Center software cognizant of a television standard called Copy Generation Management System for Analog (CGMS-A). If a couple of bits in a program's CGMS-A settings are switched on, Media Center PCs will encrypt the program, making it unplayable on anything but the recording PC
How long before someone figures out how to "flip off" these couple of bits either by intercepting the data stream in software and stripping them out, or hacking the CPU. I can envision a whole lot of web-sites devoted to this, much like the little kits of conductive eopxy that you can use to overclock you AMD...
I don't think these "copy flag bits" are going to work. All broadcasters will simply hard-code the flags to "no copy" all the time. And then we are back to square one...
In order for this to work, Congress must pass a law that enshrines "fair use" as a guaranteed right that must be allowed by any copy-prevention system.
Also, any stream that contains "copy flag bits" must be required to include the expiration date of the copyright. Copy-prevention systems must be required to freely decrypt material that has entered the public domain.
A "copy flag bit" that doesn't also include an expiration date clearly violates the "limited Times" clause of the US Constitution.
Does anyone know if CSS-scrambled DVDs or WMA-scrambled audio streams include a copyright expiration date? I don't think so...
It's a terrible shame the laws are like that... Given the low price of storage these days, it wouldn't be too hard for the Library of Congress to escrow digital versions of all registered copyrighted works. When each copyright expires the work could be made available to anyone via the internet.
I really hope Lessig succeeds in the Supreme Court and Boucher succeeds in Congress. If not, most of our cultural works from the 20th century onward will be unrecoverable by future historians. The last copies of out-of-print books will have crumbled to dust, along with the last celluloid prints of our films, leaving only scrambled encrypted disks and DVDs, the hardware for reading which will be long gone.
Microsoft sees Media Center PCs as ideal for college students or young urbanites living in cramped spaces where a combination computing and entertainment system might be more appealing than separate devices.
The fact that MSFT backed down on this issue is just another sign of desperation. They must be wondering whether there's any demand at all for Media Center PCs... because there sure as hell isn't demand for recording shows that can only be played back on your crappy monitor.
Microsoft's obsession with "convergence" is ridiculous. Apparently their target market consists of "young urbanites" and starving students who live in living spaces so cramped that they couldn't possibly squeeze in a separate VHR or DVR... so they're willing to put up with the hassle of recording shows on their hard drive, bogging down their PCs as they pound out a late night term paper. Don't forget the logistical nightmare of bringing their recorded shows over to Bob's house so they can watch it with buddies and beer (remember, their living quarters are too crowded to allow visitors). Someone's going to be burning a lot of DVDs.
What a strange reality those Microsoft folks are living in. The true market segment for Media Center PCs are lonely techno-hermits, 15 y.o. media pirates and some geeks who like toys. Nothing more, nothing less.
I'd say the target market is PURELY "young urbanites" (what my generation called "yuppies":) who really don't know anything about PCs, but can be readily influenced to shell out, given a sufficient application of glitz.
After all, if a starving student can afford to plunk down $2000 for an $800 PC, said student can afford a bigger apartment and won't NEED the "space-saving" features in the first place.
And you'd think a techno-hermit would know better than to buy an overpriced OEM machine.
Mid week, MS says "No need for encryption" in our video recorder.
Why do I have this feeling that Friday's story will be how the movie companies are throwing money Microsoft's way, and that MS now thinks that encrypting the video isn't so bad after all.
Call me cynical, but this sounds like MS trying to get leverage on the movie industry, rather than helping the consumer.
MS's main goal is to protect their monopoly. If they feel that there is any chance they will be supplanted if they provide copy protection that makes users go to Linux or Apple, they won't do it. Whatever the MPAA/RIAA is throwing their way is pocket change compared to what they're making selling Windows. In the end, they'll pick the route that sells the most copies of Windows. Before their attitude may have been that they need copy protection to avoid losing market share to other systems endorsed by the RIAA/MPAA. Hopefully the consumer voice will continue to be heard.
I agree, but that means for M$ the IDEAL situation is that to play your lawfully-recorded content, you'll need to upgrade to the DRM-enabled next-version of Windows. Your old Windows will no longer cut it.
IOW, it looks to me like M$'s view is: getting in bed with the **AA looks like a great way to sell *everyone* the next version of Windows.
And as someone else noted, seeding it thru DRM in WMPn is likely to be how it achieves market penetration. At some point WMPn will be updated to stop working with old Windows, and then.. see my first paragraph.
"Microsoft has bowed to consumer pressure and pulled back from a controversial plan that would have encrypted TV shows recorded on forthcoming digital media PCs."
Relax RIAA. They can always add it back in with the inevitable security patch.
Before everyone goes and finds an optimistic thought about MS, let's consider the motivation of this newfound benign giant. As we've seen before [slashdot.org] [slashdot.org], the set-top box has everything going against it:
1) Price (around $2k)
2) No real benefits over conventional PCs
3) Loss of conventional computer features.
4) Wacko copy protection
Obviously, a product like this is not going to sell well.
This news TEMPORARILY (they can always re-add it after market is successful) removes #4 from the list of problems. Therefore, one would assume that less problems for sales = higher sales.
Like most actions that seem altruistic, this can be passed away in the Evil Empire paradigm yet again.
Lets face it, how much do non-geeks understand "digital encryption"? To answer that question, look at how many people have DRM still turned on in Media Player... heck, how many people know it turns itself back on with patches? How many people care? As much as we geeks would like to believe that the majority of the consumer base is techno-savy, the truth is they're still a bunch of AOL using, Compaq buying, Windows-only cow-sumers.
I wish it weren't so, but it is... so the question becomes, why did MS decide to do this? Answers:
- Creates more media coverage for the launch of a new XP version and HP machine. How much of the cNet article covered the issue, and how much talked about the new machine?
- Converts a few wanna-be geeks to the MS side (almost typed "dark side"... oopsie). They browse around, see the link, think MS is on their side, and decide that the MicroSerfs can't be all *that* bad.
- Offsets flashback from Palladium and Media Player DRM. "Hey, look, we aren't kowtowing, we fought back for YOU!". It also provides ammo for people who are going to go pro-MS when the next argument about DRM comes to town.
- Gives the geeks at 1 Microsoft Way (yes, there still are a few) some small sense of victory over the Corporate Drones (tm)
- Lets MS test the leash on the **AA. They do this, then wait and see. If the AA's come after them, then MS gets to "fight for the little guy" in a court battle they'd likely win, gets lots of publicity, and gets a boost to their image. If the AA's don't do anything, MS gets to claim a small victory, and maybe in 6 months they take another small step forward towards opt-in instead of opt-out on DRM in Windows.
Lets face it, the decision is mostly win-win for MS, and the great news is that Joe Average, who didn't give a rats ass about DRM for this new PC, has only heard "Microsoft bows to consumers, does what they want", not "Microsoft plans to restrict digital recordings more than analog". He reads the ad...err...article, thinks how nice this lil toy would be... *and*, MS tests out the strength of it's bond with HPaq. This little "change of heart" should show PDQ whether MS can count on HPaq to be a friend or foe... and given the new "WalMart PC" and it's butt-ugly linuxesque interface, MS needs to know who it's friends are.
Game, set, match, MS. Bill may have a bad haircut, but he doesn't hire idiots.
On a related note, have you seen the new WalMart PC's? If Linus had a grave, he'd be rolling in it!
I work as a Software Developer at Microsoft, so I can confirm that we are interested in making the products we sell the best they can be for the consumer. However, Microsoft does cater to different groups and different markets, and not all people inside Microsoft make decisions for the reasons that people on/. seem to think.
Many of the reasons that Microsoft designs systems the way it does have more to do with the avoidance of the cost of late design changes, or with what the perceived market or users from studies shows when the projects were in the design stage. Unfortunately, Microsoft does get plagued from time to time with the "forward-looking" strategy whereby someone looks too hard at what could be the future, and designs something which shows that they weren't looking hard enough or in the right places. Remember that all software you use today took teams of people years to design, implement, and test.
There are great benefits to DRM. If I give you a video I make, but don't want you distributing, then I have the ability to make it really difficult for you to distribute it. Let me give you an example you're not used to hearing. Lets say I make a video of my children. I'm not selling you this media. I'm giving you it, but the ownership is really mine. I don't want you to accidentally or otherwise post this video on the internet where some pervert can watch the video and plan to abduct my children. DRM lets me excersize my ownership rights. If I encode the video so it only plays back on selected computers and is unencryptable otherwise, then that lets me protect my rights.
DRM can also go to far. Requiring DRM on all recording from television can prevent people from excersizing their legal rights. Requiring it on the digital recording of *Copyrighted* materials isn't going too far, provided that fair use rights are still preserved. People and companies who pour out the millions of dollars to produce something which you consume should have a right to make efforts to prevent the illegal distribution of their work.
But the real bottom line is that nothing Microsoft _can_ do will prevent you 100% from being able to reverse engineer the code, capture the digital data, and remove the protection mechanism. And also, on that note, security is never finished. Once someone who can write code to exploit _any_ flaw in _any_ product on your system does, then it can basically do what you can do.
Don't get me wrong, we make lots of valiant efforts to close all things we know and can automate testing to find, but even if we close _billions_ of possible holes, it only takes _one_ hole before a new headline shows up on/. poking more fun at Microsoft's security or trustworthy computing initiative.
If you think that is bad, well, take into perspective that Microsoft Windows XP alone has something on the order of 65 Million lines of code. Since the security push started, this code has been checked by the hands of Microsoft developers and testers who know the code, Microsoft developers and testers who don't know the code, _and_ by automated tools written by Microsoft security experts to analyze this code for flaws. Every file has to get signed off on. Every line is code reviewed by 2 or more very capable people. Every change that results has the potential to destabilize or break functionality in Microsoft software and software that depends on it.
The world is a lot more complicated than seen through the perspective of a/. post. And Microsoft is not an evil company, nor are Microsoft employees out to get you. We want the same things you want, and we do the same things you do, and we even agree with some of the things you say!
I've posted several times to/., even in the early days when I was in college... and I'm an AC because I just can't take the spam.
Sounds like a porn distributor's wet dream. Sounds like the media companies' wet dreams. Sounds like the end user can send a video of his kids to grandma without worrying about grandma redistributing it on the internet. WTF? No really, WTF? Sounds to me like your grandma is a pervert, which is not a software issue.
I don't buy a computer so that everyone else can make money off of me. I buy a computer for my own use, just like when I buy a shirt or a coffee pot. It is not an advertising appliance in my home, it is not a subscription kiosk to a dozen different "services".
Listen closely, and listen well. Microsoft does no one any favors. This isn't a rabid linux fanbody rant. Hell, General Electric does no one any favors, nor does Sony, Chrysler, or any other successful corporation. The difference is that nobody from Black & Decker is trying to sell me a less functional product for more money while spewing the brazen lie that they're doing me a favor.
Everyone at Microsoft who thinks that they're working hard to provide the end user with a superior product had better pull his head out and look around. Microsoft produces no consumer grade software for which there is not a superior open source product. Outlook, IE, Office, Explorer, Media Player, fricking Solitaire, so on and so on all have open source alternatives that are more secure, more feature rich, more stable, designed with more intelligence (VBScript, anyone?) and do not subject me to future restrictions. Microsoft does not sell quality. They do not sell security. They do not sell variety, choice, or options. There is nothing wrong with this. They are, afterall, a company trying to make a buck. The catch is that it pleases me none at all when this very same company spews forth PR spin and slogans that are completely contradict everything they have done, are doing, and have planned for the future.
"Microsoft: Let us show you the world." Who's to say that wouldn't sell just as much software as "Where do you want to go today?" It has the added benefit of not being an implicit lie, or practically grovelling on its knees begging the answer, "A long, long way away from Microsoft." Face it, MS is not in the business of selling products that meet the consumers' desires anymore. It is selling products that meet MS's desires for future revenue. That's a very profitable business plan, and high marks to MS if they can pull it off. The problem is that it is simply retarded for them to puke forth all this PR about "doing me a favor", because we're all a little too smart to think that MS gives two shits about doing me a favor.
We are too smart to believe the BS that comes from Microsoft, and if Microsoft ever wants to regain the techie/geek market in any form, then Microsoft is going to have to stop the bullshit PR, stop the anti-American monopolistic attack on our economic system, make some software that isn't junk, and make amends. Until then, Microsoft and all its trolls can go fuck off, because you aren't smart enough to know from where the money in your paycheck comes.
Probably the same people who bought those Gateway TV / PC combo things that were good at neither computing nor home entertainment. Besides, most people who are inclined to use a PC to record television and use a PC as a DVR probably build their own anyway.
that POS anyways is beyond me...Youi can get a video card or a tivo that does the same thing for WAY WAY LESS, and you don't have to feed M$ to do it...
the ATI card I've got now does an excellent job. I was less than happy with the nvidia card I had before, for video capture that is. Maybe I was less than clear but my point is the same, a dedicated device is a better approach than a catch all cripple-ware multi function device.
by Anonymous Coward writes:
on Wednesday October 09, 2002 @06:55PM (#4420652)
A more in depth article is here [infoworld.com]. It turns out that it will write custom MPEG-2 video files. That contain unique tags. And won't play on any other software than Microsoft's. They claim they'll open the format, but that's probably bullshit for "just use this Windows DRM API to decode it, and don't worry if it stops working".
The real news should be that Microsoft has extended and embraced the MPEG-2 format.
Recent News:
Microsoft has changed their business plan to satisfy the demands of potential customers. Multiple sightings of streaming blazing fireballs hurtling through the sky have been reported by civilians.
Microsoft promises a system that will encrypt everything and lock out every conceivable fair use of digital media. They've set expectations very very low. Now any move on their part to relax this position is seen as a major pro-consumer move.
Beacuse of the bad press lately, they have to cave to the public's wishes today, but soon they will again have the power and backing of upcoming DRM bills to do as they please with our data.
Its all a matter of time. But today we get to see 'improved' marketing and blunder control..
One suspects that if they're *bowing to consumer pressure* they're doing so as a result to people voting with their spending power. It's not because of goodwill.
if you read the article, it talks about their solution to this....the burned disc's can only be played back through Windows Media Player 9 and the latest version of XP...thus keeping in the Microsoft realm....I suppose you will need to constantly upgrade your media player and OS into perpetuity to continue to use this 'feature'.
"...deal is actually a good idea: A prepackeged solution that affords end users (I.E. non-technical users that lack the knowledge to use a collection of existing hardware and software to acccomplish this themselves) a simple "take out of the box, plug in, and go" solution for recording and viewing digital media, yet still remaining a fully-fledged PC. To top it all off, a legitimate OEM manufacturer will provide support for the package."
And they should give it a really cool name, like iMac or something!
Exactly. You can say you don't like them, you can say they're evil. Don't ever say they're bad at what they do. They are the single most talented company in the last century, bar none. They release screwed up product after screwed up product and they still need leafblowers to collect their money.
Yeah, nice comparison. Over the top, generalized thinking like that really spares the last few remaining brain cells you have left, doesn't it? Keep them safe man, and remember, it's for painting, not huffing.
So let me get this straight. MS does something for their customers, in line with how most companies behave, and against how everyone accuses them of behaving, and you call it a bad thing, because it won't draw attention to your paradigm of computing.
Well, if your entire strategy for promoting GNU is based on "Microsoft needs to be a bunch of abusive fuckups" then perhaps your strategy is in need of revision.
Follow through... (Score:4, Interesting)
But I suppose it would be too much to hope for...
This can't be good. (Score:2, Funny)
(relax, it's a joke)
Re:This can't be good. (Score:5, Insightful)
No, it's a sign that:
a.) the consumer was wrong
b.) MS has found another way to do the same thing without the consumer finding out
c.) all of the above
Seriously, though, this has happened before [com.com]. Just keep an eye out in the future.
Consumers were just too stupid to "understand" it. (Score:5, Insightful)
When Microsoft realized that consumers couldn't "understand" their logic behind crippling the capabilities of our home computers, they gave up trying to sell people on the lack of functionality.
They didn't do this because it was good for consumers, they did it because their crippleware was effectively unsellable. Anybody who got a box with this software would simply install something that worked and thus lessen Microsoft's market share in this area. Something that comsumers don't buy is bad for Microsoft. That's all that really matters to Microsoft.
You're mistaken (Score:4, Insightful)
Re:You're mistaken (Score:2, Interesting)
Re: You're mistaken (Score:3, Interesting)
Microsoft did something in the best interests of Microsoft. elping consumers was an unfortunate, inadvertent side effect
But wait. The customers refused to buy something that they didn't want. Microsoft realized that such a strategy wouldn't earn them any money. Since Microsoft wants money, they avoided doing what the customers didn't want. Is it possible that the system works? *shudder*
It is you who are mistaken ... about a great many things ...
Re: You're mistaken (Score:2)
Come up with a cheaper, better, yet backward compatible word processor and spreadsheet and maybe you can beat Microsoft, too.
You're missing a big point (Score:2)
And as to the success of the import filters in comparison to their competitors, that is because Word Perfect and Lotus didn't constantly change their format to screw up other people's import filters. You could cut 60% of the size of any Word or Excel doc just by removing the obfuscation elements meant to make it difficult to import.
Re:This can't be good. (Score:5, Insightful)
MS has just realized that they aren't a media company, and that people buying new computers to copy music, movies, and television to share with their friends is good for their business.
Microsoft will revive their encryption work when Hollywood gives Microsoft and Windows exclusive access their content. In other words Microsoft won't lift a finger to encrypt Hollywood's content until Hollywood promises to lock out all of Microsoft's competitors. Hollywood is opposing Microsoft in their bid to become the "one ring to rule them all," because they know that if they let Microsoft become the gatekeeper then Microsoft will rig the rig the deck so that Microsoft is the future keystone of broadcasting and distribution. And we all know that the toll-gate keeper makes all the money on a new road.
It's basically a choice between the lesser of two evils. Right now the folks pirating content seem like the lesser evil. Microsoft has enough clout so that they could force the market into using their DRM solution, but Hollywood doesn't trust Microsoft with that kind of power. Hollywood is hoping that they can get Congress to legislate DRM. That would allow them to get an industry standard instead of a proprietary Microsoft solution. Personally I don't see that happening, but Hollywood lives in a land of make believe.
Re:This can't be good. (Score:2)
The realists will know that Microsoft did this to make thier product sell better and actually make money. Like any good business, they'll only screw people if it increases shareholder value, right? Well, this time Microsoft customers didn't have to drink the Kool-aid, so forced copy protection has been shelved. Not scraped, but shelved...
It does make me curious: which distros of Linux provide similar PVR support. Mmmm?
Heard of Tivo? Ok, that's not a distro. Must be in here [sourceforge.net] somewhere though...
Soko
Re:This can't be good. (Score:5, Informative)
Re:(NT) Thank you for your hard work (NT) (Score:2)
Most credits should go to Krister and the others for making the program in the first place..
I'm developing a videofilter for MPlayer so we can show nice transparent menus on top of the videoscreen, and support for teletext, based on Zapping's libzvbi... That also involves patches to Pygame..
Anyway, Freevo will be all you ever needed!
Microsoft Security Ha! (Score:2, Insightful)
Pulled or just disabled? (Score:4, Insightful)
Microsoft and the others know that the public won't go for DRM, so it has to be brought in gradually -- spread DRM software and hardware with DRM turned off, then when it's reached critical marketshare, flip the switch either on the servers or both the servers and workstations.
Make up the damn minds (Score:4, Insightful)
Re:Make up the damn minds (Score:3, Insightful)
Please: yes Yes Yes (Score:2)
Thats how I feal about this new device.
Anyone who has had content theft (Microsoft and many music artists) will see content control as a nessisity or even a right.
Victoms or survivers of victioms often see it as a good thing to throw away other peoples rights to prevent a crime. Some times they actually do (prevent the crime).
But while it's carrer destorying content theft is as petty as shoplifting. Ban pockets or put antitheft devices in cloathing.
Microsoft like the RIAA has been a victiom of content theft. The big diffrence here is Microsoft's staff uses computers extensively the RIAA staff do not use fileshareing or if they do use MP3 players they use them for soungs they have full rights of. Oh like we all can afford to buy the whole rights to any artist we like yes?
Yes Microsoft is philosophicly bound to try far more than Circuit City.
I don't see Microsoft doing a Circuit City (We won't offer DVD players just DIVX) and then spend the next few years making it's money in car stereos and refridgerators.
I see Microsoft stuffing it's policy in EVERYTHING they make and going like Commodore did with the CD TV. Invest EVERYTHING so much that if it isn't a smash hit... not even Microsofts 210% marketshare will keep it alive.
(Yes I know you can't have more than 100% or can you? Just sell the same software to everyone twice and some people three times and make sure everyone has to buy the product even if they don't want it/need it or can ever use it. Who dose this? Microsoft... It's to prevent software theft. Becouse if everyone pays for the software nobody can steal it.)
However that was Commodore they were already really bad off and this is Microsoft they are pritty well off.
So I guess even at best we'll see Microsoft for the next five years at least.
Re:Make up the damn minds (Score:2)
Aren't these the same thing? I'd think nobody would want to buy the crippled appliance that the **AAs would force on us (BTW, in the context of the article, I think you meant to say "MPAA" and not "RIAA"), while the **AAs don't want an easy-to-use, open device ever get shelf space in stores.
Re:Make up the damn minds (Score:2)
Also, I think Win2000 reboots (rather than bluescreening) by default, but I'm not 100% sure about that.
We can't put too much stock in this (Score:3, Insightful)
In the past MS has appeared to be moving towards consumer rights, only to to take a couple step back in their next move.
They're holding out (Score:5, Insightful)
Microsoft simply knows which side their bread is buttered on. As the article states Sony already has a non-DRM version of the same gizmo, and Microsoft isn't a content company. People buying new computers to copy and share television shows is good for them.
Microsoft is waiting for Hollywood to become desperate, and then they will promise to secure digital media from one end to the other. Microsoft will promise to deliver Hollywood content directly from their ultra-secure servers in Redmond to the XBox2 on the customer's television. The agreements, of course, will be very exclusionary. Alternative formats, operating systems, or software will not be tolerated. If you want to see "Leave it to Beaver" then you will have to own an XBox2, and you will have to subscribe to MSN.
Microsoft figures that if they wait until Hollywood is desperate that there is some chance that they will turn their entire distribution and broadcast businesses over to Microsoft and MSN. Microsoft will become the new keystone of Entertainment, and we all know that the gate-keeper at the toll booth is the one that makes all the money on a new road.
Right now the media companies see Microsoft as a greater threat than the folks copying content. They know that if they give Microsoft control that they will all become subsidiaries of MSFT.
Re:They're holding out (Score:5, Informative)
Microsoft is simply strong-arming them with this; the idea is to put Hollywood on notice that its Microsoft DRM or none at all. There is no *way* that BillG and STEVE! Ballmer would EVER allow Microsoft to become reliant on either an open standard they have to compete on and ESPECIALLY a proprietary system owned by someone else to do DRM for what many consider to be "the next killer app" for PCs.
They figure that if they make enough noise about unencrypted (copyable, sharable) video being available to consumers, Hollywood will run scared to MS begging to "partner" with MS on DRM, thus ensuring MS a place in their profit stream.
Any fantasies that this is about anything other than Microsoft locking itself into every consumer audio and video device made from now until 2030 they are fooling themselves.
Re:They're holding out (Score:4, Insightful)
Tin foil is for amateurs, I use MindGuard [zapatopi.net]!
In all seriousness, however, the problem is that the current systems, whether you are talking about cable, satellite, or worst of all broadcast television, can all be tapped quite easily. And once they can be tapped skipping commercials and sharing become ridiculously easy. Microsoft's solution to this problem is replacing these open standards and networks with their own proprietary closed system. It's attractive to Hollywood because it is the only system that is likely to actually have any chance of being accepted by consumers, and it would almost certainly be well beyond the average person's ability to "hack." Even better the DMCA should make people attempting to break the system into criminals.
Of course, this isn't going to happen. If Hollywood is stupid enough to put Microsoft in that sort of a position of power then they enjoying the raping that they would get once this system became widespread. Making Microsoft the cornerstone of your business is like putting a cannibal in charge of babysitting your children.
In other words, I don't think that this is going to work, but you can bet that Microsoft thinks it is going to work.
Re:We can't put too much stock in this QWZX (Score:5, Funny)
>> In the past MS has appeared to be moving towards
>> consumer rights, only to to take a couple step
>> back in their next move.
Anonymous Coward wrote:
> Name one time.
Sir, you are completely right. Microsoft has never even appeared to move towards consumer rights.
Re:We can't put too much stock in this QWZX (Score:4, Interesting)
Microsoft spoke out late last fall against the proposed SSSCA. Only to patent a DRM-enabled OS and then get into bed with the entertainment companies on content delivery.
One step forward. Two steps back.
Given this annoucement, look to see Microsoft either reintroduce this consumer-hostile measure in another guise, or backtrack on their position that DRM is best done through the market and not Congress.
Hallelujia (Score:5, Insightful)
For DRM reasons, I wasn't planning on getting a digital TV. The more steps backward that MS takes, the more inclined I'll be to improve my TV viewing experience. Now all that we as consumers have to do is keep up the pressure and let Gates and Company know that we're not about to just give in to their ideals. See? If consumers just speak up, we can get companies to listen. It's not fiction, and this is just a small snippet of proof. I'm looking forward to more stories like this one...
Re:Hallelujia (Score:5, Interesting)
They rewrote the WMP 6.4 and 7.1 security update EULA to remove the onerous "root access" provision.
Re:Hallelujia (Score:3, Insightful)
The best way to improve your TV viewing experience is...to stop watching.
Re:Hallelujia (Score:2)
"I don't watch television. Notice that I didn't say 'TV', because 'TV' is a nickname and nicknames are for friends and believe me, television is no friend of mine."
Go listen to your Dickie Crickets wax cylinders, you smug elitist prick.
MS bows to *HP* pressure (Score:5, Insightful)
Re:MS bows to *HP* pressure (Score:2, Insightful)
Remember it was Sony that fought for VCR time-shifting rights in the 80's. As both an electronics and a content company -- and I think they're more the former than the latter -- they can be rather two-faced depending on which part of the company you're hearing from.
Re:MS bows to *HP* pressure (Score:2)
Re:MS bows to *HP* pressure (Score:2)
The problem is that Sony is also a content company. You can bet that they aren't going out of their way to make it easy to copy and share music, but apparently they don't mind if you copy television, since they don't produce any of it.
Re:MS bows to *HP* pressure (Score:2)
sony is one of those balkanized conglomerates where the left hand doesn't know what the right hand is doing. remember, if they were better organized, we'd have minidisc data by now for desktop computers.
in this case, the peecee side of the business plows on ahead without consulting the movie production side of the business. and neither are coordinated with the professional video end of the business. i've interviewed sony executives when writing magazine articles and different parts of the company really don't talk to each other. the company is a dozen different divisions united by a common web site.
You know how this is going to work... (Score:4, Insightful)
Knowing what we know about the general public, which do you think is going to happen?
general public not totally insane (Score:3)
In fact Microsoft may run into trouble sooner rather than later in the living room PC market. A living room PC must use a custom form factor and run an extremely simple interface. These are things that Microsoft has no track record for, which opens the door for other players. Especially if those players can provide a lower-cost solution.
Re:You know how this is going to work... (Score:5, Insightful)
Re:You know how this is going to work... (Score:2, Interesting)
They'll wait for SP2 (Score:2, Interesting)
How is this a troll? (Score:2)
you DO know that WinXP (Score:2, Insightful)
But DVI will do this (Score:5, Interesting)
I'm not saying this is a good thing, it's just where the industry is headed.
Re:But DVI will do this (Score:5, Informative)
My only hope, is that this trend continues, and consumers realize they shouldn't have to compromise their convenience for Hollywood's sake.
The real reason... (Score:3, Funny)
Cracks are forming in DRM finally (Score:5, Interesting)
I think that those with power in the industry are finally starting to see that the natives are indeed getting restless over this and realizing that they are headed for some extremely major consumer backlash if they press ahead with current DRM proposals.
Of course, it is not time to party just yet as the MPAA and RIAA have yet to acknowledge the clue stick which everyone and their brother has been whacking them with for the past 4 years, but if Microsoft and some members of Congress are starting to see the light, then anything is possible.
Once campaign finance reform kicks in and if voters give the Senetors and Reps from Disney/MPAA/RIAA the smackdown at the polls they so richly deserve, we might see the pendulum swing back our way again in the next 3-5 years.
Re:Cracks are forming in DRM finally (Score:3, Interesting)
Joe will sit their thinking how his Tivo never had this problem. Wondering why this new "device" even has a fast foreword button on the remote. Then he's going to put it back in the box and demand his money back. I'll be the guy outside walmart selling front row tickets to the refund line seating. It's gonna be great fun to watch.
People went balistic when Intel tried to fingerprint their CPU. Imagine when they find out some corporate slime is profiling their viewing habits via some robust deal between the hardware manufacturer and the "media" provider. "now why do I need to have my TV hooked up to the phone?", says Joe.
"Oh, thats so you can download the show listings" says the salesman. Coughing into his hand..."You'll probably want to order the deluxe package from your cable provider. Tell them you want the interactive service." chirps the friendly salesman. "Just remember you have to give them the model number of the unit and this activation number when you order."
Or something similar. We're hearing how digital TV is so great for the content creators. How secure and easy to use. They'll talk about how great the picture is. Nobody listening will care. Nobody will care how secure that is until aunt Rose can't get the news clip of Joe Jr. playing baseball Joe Sr. recorded for her. Recorded and then couldn't send to poor aunt Rose. Who will now never be able to see Joe Jr. play baseball from her wheelchair at the retirement home.
Just one possible scenario. One I like to use when describing DRM. Poor aunt rose all alone, and all the promises made of how great the future would be with these enabling technologies at our finger tips. lies, damned lies if it's allowed to happen.
do what thou wilt shall be the whole of the law.
DON'T BE FOOLED! (Score:5, Insightful)
Also, just as it is, all the broadcasters have to do is turn on recording restricitons on their side.
So don't be fooled. the dangers to our fair use rights (or priveledges as some would call it) are very real.
Yeah, right (Score:4, Insightful)
Re:Yeah, right (Score:2, Informative)
Re:Yeah, right (Score:4, Insightful)
The public will get a crash course in caring about their rights when they press the record button on their brand new toy and it says "Permission denied". The citizens may not care much when the government steps on various rights and starts wars, but there will be bloody revolution in the air if anything happens to television.
Not 100% correct (Score:5, Interesting)
Nice timing... (Score:3, Funny)
I think they know if people can't send movies they've recorded to their friends, MS's DVR would be less attractive..
The follow-up question: Will Palladium fail? (Score:5, Interesting)
An interesting newsgroup thread over at Google News.
It's a question I've been asking myself. I mean, how will Microsoft succeed with their plans? Which manufacturer wish to be the first to have a huge disadvantage by supplying the initial Palladium-supporting hardware? How can we be sure that the manufacturers are simply going to release hardware supporting Palladium? Won't it just work like in the past instead, where mp3 players made it easier for piracy and DVD players often can be made region free, by a simple flip of a jumper? Where CD-burners often support low-level duplication and overburning they don't *need* to support, but manufacturers *know* that they're more likely to sell if their drive support CloneCD and similar programs that's used in 9 cases out of 10 for piracy. They never admit it, but everyone knows it.
How will Palladium suddenly change this philosophy of the manufacters? Won't they be tempted to go the "dirty" path (of course not officially; they'll just "not include Palladium support") by looking into the enormous public interest that will arise in hardware not supporting hardware copy protections?
Re:The follow-up question: Will Palladium fail? (Score:2)
Market it to consumers as virus prevention.
Think about it, if Joe Consumer walks into Best Buy, sees two systems set up, and one has a big yellow sticker that says "PALLADIUM ENABLED to protect your system against viruses!", what do you think he's going to do?
If that's not enough, then talk about how Palladium will help reduce software piracy and thus lower the cost of software to the consumer. It doesn't matter whether or not any of this is true. If it turns out that Palladium doesn't accomplish any of these things, then Hey! Microsoft released a new service pack that fixes Palladium! And they're only charging $20 for it...
Re:The follow-up question: Will Palladium fail? (Score:2)
Market it to consumers as virus prevention.
I personally think word would spread very quickly whether Palladium actually does provide virus protection or not. It's as with Napster or anything else that touches on the subject of piracy. Suddenly, millions of people know about it.
Re:The follow-up question: Will Palladium fail? (Score:2)
Re:The follow-up question: Will Palladium fail? (Score:2)
On one hand, you've got the large chunk of consumers who do pirate, and aren't going to like the concept; on the other, you've got the IT people who have dealt with copy-protection and how it screws over the good and the bad alike. I think pretty most people are very cynical about the concept of the company passing the savings on to you, so I'm not sure that will be a help either.
Re:The follow-up question: Will Palladium fail? (Score:5, Insightful)
They will, initially, but the reason is that people need to be able to run the currently available operating systems on new hardware. So hardware manufacturers will implement Palladium in their hardware but will make it possible to disable it.
For now.
Once most people are running Palladium-capable operating systems (Microsoft will see to that), hardware manufacturers can get away with removing the ability to turn Palladium off. Only the fringe will care, and those people don't represent a large enough population to make the difference.
Understand this: the hardware manufacturers only care about their bottom line. If they can force people to upgrade their hardware, thereby generating more business than they would have had otherwise, they'll do it, and it doesn't matter how bad for the customer the method they use is. If other interests (the MPAA, the RIAA) pay them more than enough to offset the loss in business, they'll do it.
But my bet is that Palladium-required hardware will come at exactly the same time that legislation requiring its use is passed. Since the large corporations control our government, this will happen.
Re:The follow-up question: Will Palladium fail? (Score:2)
You could argue the same thing about the DVD players with region encoding. Funny that my Aiwa (Sony) player can be de-region coded with a single code (first four digits of PI). Why do they do that? The bottom line. The know that there is enough people that will be buying those in europe, and won't buy them if they are not un-decodable.
Your not telling me that a little shit company in tiawan won't allow you to bios-disable the damn thing just to get a leg-up over the next guy.. (think MSI/Asus/etc.) There will ALWAYS be a way around it...
The day that it becomes so draconian as you have to go to the extremes of replacing bits inside the computer (think mod chips) is the day that a new platform comes out to fulfil a) consumer and b) hobbiests needs.
I personally could give a rats ass about paladium , I use Apple quipment. I know that Apple will always be against DRM as it gives them a competitive edge against MS. Think Rip Mix Burn.
The only thing that is really going to stop the show will be government legistlation, which will be an interesting show. I doubt that the EU, China, Japan, etc.(s) consumers are going to sit around and take it in the ass. I am -VERY- sure that american consumers are not going to sit around and take it in the ass while the rest of the world enjoys freedom of Non-DRM computing platforms.
Good points though.
Re:The follow-up question: Will Palladium fail? (Score:2)
Yes, that's right. That's why all their DVD burners ship as DVD-for-Authors (so that you can make actual DVD backups of commercial titles you own)...
Except, oops, they don't. They sell their SuperDrives as "DVD-for-General", geared to prevent bit-by-bit copying. Oh, well. The myth of Apple as rebel against the Content Cartel certainly sounds nice.
Re:The follow-up question: Will Palladium fail? (Score:2, Insightful)
Your last paragraph is the accurate one: the ability to turn it off will be removed only with legislation.
Still, with the intent to turn all computers into sealed boxes, you've got to know that lots of hardware makers will follow the lead of Apex and start including "secret" menus that "weren't supposed to be there." Also, the volume of identical but "DRM disabled" hardware shipped to Canada will grow tremendously.
It will take a long time for the CBDTPA to pass into law. It will take longer still for a "standard" to be agreed upon and implemented. The optimist in me says that by the time all this happens, the current crop of "legal" uses for computers will be commonplace, and any attempt to remove them will be resisted by *everyone*, not just geeks. Then the law will be quietly shuffled to the side, unenforced until it is finally struck down as unconsitutional.
Re:The follow-up question: Will Palladium fail? (Score:2)
To the end user, this doesn't look like the reduction of rights we all know it is, but rather as a newer more enhanced works worth the new stuff system. Microsoft won't even need to market it as virus protection.
Re:The follow-up question: Will Palladium fail? (Score:3, Insightful)
You underestimate the threat.
Palladium has NO inherent disadvantage. There is no reason to buy (or sell) a non-Palladium machine. The "Palladium enhanced" computer can do everything a normal computer can do, and in addition it can run Palladium programs. This will give access to Palladium content, movies, music, whatever. If you don't buy Palladium content then you lose nothing by having the Palladium chip in your computer.
The only disadvantage to Palladium is if we can make it a public relations nightmare. Microsoft and friends have a very workable plan to get it out there. Do not underestimate them.
-
MS didn't back down all the way (Score:5, Informative)
The Media Center software has been changed so that now the copyright owner, not Microsoft, gets to decide whether a particular TV program will be "encrypted to the hard drive"--meaning, "unable to be viewed on a different PC or DVD player."
THIS IS DONE by making the Media Center software cognizant of a television standard called Copy Generation Management System for Analog (CGMS-A). If a couple of bits in a program's CGMS-A settings are switched on, Media Center PCs will encrypt the program, making it unplayable on anything but the recording PC. Leave them unflipped, and the program remains copyable. Microsoft says its testing found no television programming with the encryption bits turned on.
Re:MS didn't back down all the way (Score:2, Insightful)
How long before someone figures out how to "flip off" these couple of bits either by intercepting the data stream in software and stripping them out, or hacking the CPU. I can envision a whole lot of web-sites devoted to this, much like the little kits of conductive eopxy that you can use to overclock you AMD...
Re:MS didn't back down all the way (Score:5, Insightful)
In order for this to work, Congress must pass a law that enshrines "fair use" as a guaranteed right that must be allowed by any copy-prevention system.
Also, any stream that contains "copy flag bits" must be required to include the expiration date of the copyright. Copy-prevention systems must be required to freely decrypt material that has entered the public domain.
A "copy flag bit" that doesn't also include an expiration date clearly violates the "limited Times" clause of the US Constitution.
Does anyone know if CSS-scrambled DVDs or WMA-scrambled audio streams include a copyright expiration date? I don't think so...
Re:MS didn't back down all the way (Score:2)
I really hope Lessig succeeds in the Supreme Court and Boucher succeeds in Congress. If not, most of our cultural works from the 20th century onward will be unrecoverable by future historians. The last copies of out-of-print books will have crumbled to dust, along with the last celluloid prints of our films, leaving only scrambled encrypted disks and DVDs, the hardware for reading which will be long gone.
MUstickD: From the same company... (Score:5, Informative)
©2002 Microsoft Corporation. All rights reserved.
Terms of Use Advertise TRUSTe Approved Privacy Statement GetNetWise
For some reason I have the feeling that there is a bit of garbage floating around somewhere in one or both of these articles.
-Rusty
Keep It Simple, Stupid? (Score:4, Insightful)
The fact that MSFT backed down on this issue is just another sign of desperation. They must be wondering whether there's any demand at all for Media Center PCs... because there sure as hell isn't demand for recording shows that can only be played back on your crappy monitor.
Microsoft's obsession with "convergence" is ridiculous. Apparently their target market consists of "young urbanites" and starving students who live in living spaces so cramped that they couldn't possibly squeeze in a separate VHR or DVR... so they're willing to put up with the hassle of recording shows on their hard drive, bogging down their PCs as they pound out a late night term paper. Don't forget the logistical nightmare of bringing their recorded shows over to Bob's house so they can watch it with buddies and beer (remember, their living quarters are too crowded to allow visitors). Someone's going to be burning a lot of DVDs.
What a strange reality those Microsoft folks are living in. The true market segment for Media Center PCs are lonely techno-hermits, 15 y.o. media pirates and some geeks who like toys. Nothing more, nothing less.
Re:Keep It Simple, Stupid? (Score:2)
So you mean Microsoft will be advertising Media Center PCs solely on Slashdot?
(P.S. I know what a TV show is, but this show on Thurdays, what do they mean by that word, Friends? And how do you say it in Klingon?)
Re:Keep It Simple, Stupid? (Score:2)
After all, if a starving student can afford to plunk down $2000 for an $800 PC, said student can afford a bigger apartment and won't NEED the "space-saving" features in the first place.
And you'd think a techno-hermit would know better than to buy an overpriced OEM machine.
The week in review, so far (Score:5, Insightful)
Mid week, MS says "No need for encryption" in our video recorder.
Why do I have this feeling that Friday's story will be how the movie companies are throwing money Microsoft's way, and that MS now thinks that encrypting the video isn't so bad after all.
Call me cynical, but this sounds like MS trying to get leverage on the movie industry, rather than helping the consumer.
Re:The week in review, so far (Score:2, Insightful)
Re:The week in review, so far (Score:3, Insightful)
IOW, it looks to me like M$'s view is: getting in bed with the **AA looks like a great way to sell *everyone* the next version of Windows.
And as someone else noted, seeding it thru DRM in WMPn is likely to be how it achieves market penetration. At some point WMPn will be updated to stop working with old Windows, and then.. see my first paragraph.
Ugly scenario even if only part of it works
Relax... (Score:3, Interesting)
Relax RIAA. They can always add it back in with the inevitable security patch.
Market Penetration and Consumer Fashion (Score:5, Insightful)
1) Price (around $2k)
2) No real benefits over conventional PCs
3) Loss of conventional computer features.
4) Wacko copy protection
Obviously, a product like this is not going to sell well.
This news TEMPORARILY (they can always re-add it after market is successful) removes #4 from the list of problems. Therefore, one would assume that less problems for sales = higher sales.
Like most actions that seem altruistic, this can be passed away in the Evil Empire paradigm yet again.
Heil Gates.
Cheers,
Public pressure... bah humbug! (Score:5, Insightful)
I wish it weren't so, but it is... so the question becomes, why did MS decide to do this? Answers:
- Creates more media coverage for the launch of a new XP version and HP machine. How much of the cNet article covered the issue, and how much talked about the new machine?
- Converts a few wanna-be geeks to the MS side (almost typed "dark side"... oopsie). They browse around, see the link, think MS is on their side, and decide that the MicroSerfs can't be all *that* bad.
- Offsets flashback from Palladium and Media Player DRM. "Hey, look, we aren't kowtowing, we fought back for YOU!". It also provides ammo for people who are going to go pro-MS when the next argument about DRM comes to town.
- Gives the geeks at 1 Microsoft Way (yes, there still are a few) some small sense of victory over the Corporate Drones (tm)
- Lets MS test the leash on the **AA. They do this, then wait and see. If the AA's come after them, then MS gets to "fight for the little guy" in a court battle they'd likely win, gets lots of publicity, and gets a boost to their image. If the AA's don't do anything, MS gets to claim a small victory, and maybe in 6 months they take another small step forward towards opt-in instead of opt-out on DRM in Windows.
Lets face it, the decision is mostly win-win for MS, and the great news is that Joe Average, who didn't give a rats ass about DRM for this new PC, has only heard "Microsoft bows to consumers, does what they want", not "Microsoft plans to restrict digital recordings more than analog". He reads the ad...err...article, thinks how nice this lil toy would be... *and*, MS tests out the strength of it's bond with HPaq. This little "change of heart" should show PDQ whether MS can count on HPaq to be a friend or foe... and given the new "WalMart PC" and it's butt-ugly linuxesque interface, MS needs to know who it's friends are.
Game, set, match, MS. Bill may have a bad haircut, but he doesn't hire idiots.
On a related note, have you seen the new WalMart PC's? If Linus had a grave, he'd be rolling in it!
Some bit of this is right. (Score:2, Informative)
Many of the reasons that Microsoft designs systems the way it does have more to do with the avoidance of the cost of late design changes, or with what the perceived market or users from studies shows when the projects were in the design stage. Unfortunately, Microsoft does get plagued from time to time with the "forward-looking" strategy whereby someone looks too hard at what could be the future, and designs something which shows that they weren't looking hard enough or in the right places. Remember that all software you use today took teams of people years to design, implement, and test.
There are great benefits to DRM. If I give you a video I make, but don't want you distributing, then I have the ability to make it really difficult for you to distribute it. Let me give you an example you're not used to hearing. Lets say I make a video of my children. I'm not selling you this media. I'm giving you it, but the ownership is really mine. I don't want you to accidentally or otherwise post this video on the internet where some pervert can watch the video and plan to abduct my children. DRM lets me excersize my ownership rights. If I encode the video so it only plays back on selected computers and is unencryptable otherwise, then that lets me protect my rights.
DRM can also go to far. Requiring DRM on all recording from television can prevent people from excersizing their legal rights. Requiring it on the digital recording of *Copyrighted* materials isn't going too far, provided that fair use rights are still preserved. People and companies who pour out the millions of dollars to produce something which you consume should have a right to make efforts to prevent the illegal distribution of their work.
But the real bottom line is that nothing Microsoft _can_ do will prevent you 100% from being able to reverse engineer the code, capture the digital data, and remove the protection mechanism. And also, on that note, security is never finished. Once someone who can write code to exploit _any_ flaw in _any_ product on your system does, then it can basically do what you can do.
Don't get me wrong, we make lots of valiant efforts to close all things we know and can automate testing to find, but even if we close _billions_ of possible holes, it only takes _one_ hole before a new headline shows up on
If you think that is bad, well, take into perspective that Microsoft Windows XP alone has something on the order of 65 Million lines of code. Since the security push started, this code has been checked by the hands of Microsoft developers and testers who know the code, Microsoft developers and testers who don't know the code, _and_ by automated tools written by Microsoft security experts to analyze this code for flaws. Every file has to get signed off on. Every line is code reviewed by 2 or more very capable people. Every change that results has the potential to destabilize or break functionality in Microsoft software and software that depends on it.
The world is a lot more complicated than seen through the perspective of a
I've posted several times to
Re:Some bit of this is right. (Score:2)
I don't buy a computer so that everyone else can make money off of me. I buy a computer for my own use, just like when I buy a shirt or a coffee pot. It is not an advertising appliance in my home, it is not a subscription kiosk to a dozen different "services".
Listen closely, and listen well. Microsoft does no one any favors. This isn't a rabid linux fanbody rant. Hell, General Electric does no one any favors, nor does Sony, Chrysler, or any other successful corporation. The difference is that nobody from Black & Decker is trying to sell me a less functional product for more money while spewing the brazen lie that they're doing me a favor.
Everyone at Microsoft who thinks that they're working hard to provide the end user with a superior product had better pull his head out and look around. Microsoft produces no consumer grade software for which there is not a superior open source product. Outlook, IE, Office, Explorer, Media Player, fricking Solitaire, so on and so on all have open source alternatives that are more secure, more feature rich, more stable, designed with more intelligence (VBScript, anyone?) and do not subject me to future restrictions. Microsoft does not sell quality. They do not sell security. They do not sell variety, choice, or options. There is nothing wrong with this. They are, afterall, a company trying to make a buck. The catch is that it pleases me none at all when this very same company spews forth PR spin and slogans that are completely contradict everything they have done, are doing, and have planned for the future.
"Microsoft: Let us show you the world." Who's to say that wouldn't sell just as much software as "Where do you want to go today?" It has the added benefit of not being an implicit lie, or practically grovelling on its knees begging the answer, "A long, long way away from Microsoft." Face it, MS is not in the business of selling products that meet the consumers' desires anymore. It is selling products that meet MS's desires for future revenue. That's a very profitable business plan, and high marks to MS if they can pull it off. The problem is that it is simply retarded for them to puke forth all this PR about "doing me a favor", because we're all a little too smart to think that MS gives two shits about doing me a favor.
We are too smart to believe the BS that comes from Microsoft, and if Microsoft ever wants to regain the techie/geek market in any form, then Microsoft is going to have to stop the bullshit PR, stop the anti-American monopolistic attack on our economic system, make some software that isn't junk, and make amends. Until then, Microsoft and all its trolls can go fuck off, because you aren't smart enough to know from where the money in your paycheck comes.
Who would buy one of these "Digital Media PCs" ? (Score:3, Insightful)
From 1996: Gateway Dimension, or "more crap they try to sell you" [businessweek.com]
Why would anyone but (Score:3, Informative)
Re:Why would anyone but (Score:2)
You know what? A standalone system would do it better.
Re:Why would anyone but (Score:2)
MS Backs Down On Encrypted Digital TV Recording .. (Score:2, Funny)
Is there a catch? (Score:2, Insightful)
NOT correct (Score:5, Informative)
The real news should be that Microsoft has extended and embraced the MPEG-2 format.
uh-oh (Score:5, Funny)
Microsoft has changed their business plan to satisfy the demands of potential customers. Multiple sightings of streaming blazing fireballs hurtling through the sky have been reported by civilians.
Yes, I thought it sounded made up too...
Classic Strategy (Score:3, Insightful)
Microsoft promises a system that will encrypt everything and lock out every conceivable fair use of digital media. They've set expectations very very low. Now any move on their part to relax this position is seen as a major pro-consumer move.
Behind the scenes (Score:2)
It's only a short term ploy. (Score:2)
Its all a matter of time. But today we get to see 'improved' marketing and blunder control..
Re:Interesting. (Score:3, Insightful)
They will learn when people vote with their spending power.
Re:Interesting. (Score:3, Redundant)
Ummm. 1975?
Re:Interesting. (Score:2)
Re:MS bow to consumer pressure? (Score:3, Informative)
Re:The whole "digital PC"... (Score:3, Funny)
And they should give it a really cool name, like iMac or something!
Re:wha? (Score:3, Funny)
Re:wha? (Score:2)
Re:New imporved FP version 14.0 (Score:3, Insightful)
That's the difference.
Re:Not good (Score:3, Funny)
Well, if your entire strategy for promoting GNU is based on "Microsoft needs to be a bunch of abusive fuckups" then perhaps your strategy is in need of revision.