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Businesses Crime

The Elaborate Con That Tricked Dozens Into Working for a Fake Design Agency (bbc.com) 57

The Zoom call had about 40 people on it -- or that's what the people who had logged on thought. The all-staff meeting at Madbird, a "glamorous design agency" had been called to welcome the growing company's newest recruits. Its dynamic and inspirational boss, Ali Ayad, wanted everyone on the call to be ambitious hustlers -- just like him. But what those who had turned on their cameras didn't know was that some of the others in the meeting weren't real people. They were listed as participants, and as the BBC reports, some even had active email accounts and LinkedIn profiles but their names were made up and their headshots belonged to other people. The whole thing was fake -- the real employees had been "jobfished." From the report: The company had not been "shipping products and experiences locally and globally for 10 years" as it had claimed. In fact, Ali Ayad only registered Madbird with Companies House on the same day he interviewed Chris Doocey to be a sales manager - 23 September 2020. At least six of the most senior employees profiled by Madbird were fake. Their identities stitched together using photos stolen from random corners of the internet and made-up names. They included Madbird's co-founder, Dave Stanfield -- despite him having a LinkedIn profile and Ali referring to him constantly. Some of the duped staff had even received emails from him. Ali told one employee that if they wanted to get in touch with Mr Stanfield they should email him, because he was too busy with projects for Nike to jump on a call. Using facial recognition technology we were able to match Dave Stanfield's headshot to its actual owner -- a Prague-based beehive maker named Michal Kalis. When we tracked Michal down, he confirmed he had never heard of Madbird, Ali Ayad or Dave Stanfield.
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The Elaborate Con That Tricked Dozens Into Working for a Fake Design Agency

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  • of actual robberies and even GTA (the crime, not the game, it's bigger than the game too though). Despite of this there are many, many more times the number of cops walking the beat for robbery than wage theft.

    Nevermid that when my car got stolen the only thing the cops did was take down my info so that the insurance co could threaten me with making false police statements if they wanted and then tow my car and charge me $300 to get it back when it was found.
  • in the EU there labor laws and other stuff that can lead to people running this con being on the line for some big pay outs / maybe even prison time.

    • key detail: in the EU. UK is no longer a part of.

      (of course, they probably have similar laws...)

    • but we have those laws in the United States and there's so little enforcement they might as well not matter. The only time it comes up (besides a slow news day like this) is when a lawyer does class action lawsuit to line their own pockets.

      It's like that line about you just need to be the one who counts the votes. In law you just need to control how enforcement is done. It's not a law if it's not enforced.
  • Just call your local college and offer internships.

    • Internships tend to go to college kids or recent grads, who tend to be on the upper end of the spectrum. That (albeit marginally) increases the risk of these scams but more importantly what this guy wanted was full time employees doing sales for him without actually paying them.

      It's wage theft, and he's counting on the amounts being small enough and enforcement spotty enough to get away with it. And he would have, if not for those meddling kids at the bbc and a slow news day. As it stands I'll be surpr
    • by spudnic ( 32107 )

      Yeah, but I don't think they made any income from these people's work. There was no money coming in at all.
        No customers. No products. That's what I'm trying to figure out.

      The article says that maybe they hoped it would one day become a real company or that the founder just liked playing boss. Neither seems like a long-term strategy.

    • by sjames ( 1099 )

      I recognize that your comment was a bit of a throwaway, but it highlights how pervasive wage theft is. Many interns are actually entitled to pay by law [dlapiperaccelerate.com].

      In particular, any intern that does anything actually useful to the company where they would otherwise need to hire someone to do the work.

  • Hmm, yeah (Score:5, Insightful)

    by cascadingstylesheet ( 140919 ) on Monday February 21, 2022 @01:18PM (#62289197) Journal

    When you think about it, you pretty much have to give a potential employer your life story ... and then when hired, your SSN, bank info for direct deposit, etc. Scary.

    As more and more jobs go more and more virtual, much more opportunity for scams.

    • Re:Hmm, yeah (Score:4, Insightful)

      by aaarrrgggh ( 9205 ) on Monday February 21, 2022 @01:28PM (#62289231)

      Might be time to consider a separate account for direct deposits only.

      • can still do claw backs on pay

        • Only for what they pay you. From a business level, we have separate bank accounts for receivables, payroll, other payables, and operating capital. Individuals might need to start approaching it in a similar way.

        • Not in the EU they can't. Not sure about the UK though.
          • by Chrisq ( 894406 )
            I believe only in the instance of clear serious error. You get paid £3,000,000 one month instead of £3.000 they can reverse it provided it does not take you overdrawn. They say that you should have been paid £2.990 but they dispute a claim for a parking ticket, this is not a clear error rather a dispute and they'd leave it for the company to sort out with you.
    • When you think about it, you pretty much have to give a potential employer your life story ... and then when hired, your SSN, bank info for direct deposit, etc. Scary.

      Add onto that a SF86 for a security clearance and a piss test.

      • by Ksevio ( 865461 )

        You shouldn't need to provide your employer with the SF86 though, or the piss for that matter

    • I was trying to come up with some kind of explanation for the "Why?" question. Why go to all this trouble, what was the endgame? Identity theft is certainly a possibility, and I suppose also stealing the work done by these people to use in some future business venture. Still seems like a lot of effort for a relatively small payout.

      • Re:Hmm, yeah (Score:5, Insightful)

        by 93 Escort Wagon ( 326346 ) on Monday February 21, 2022 @03:14PM (#62289653)

        I assumed the guy was trying to jump-start an actual ad agency, rather than this being some sort of grift. The first million is the hardest, they say so if you get enough people believing you’re already successful at something, then people are more likely to give you their business.

        • I assumed the guy was trying to jump-start an actual ad agency, rather than this being some sort of grift. The first million is the hardest, they say so if you get enough people believing you’re already successful at something, then people are more likely to give you their business.

          You don't jump-start an actual ad agency with so much lying between the teeth. I've worked at startups, the ones fighting for funding, and oh, the times we went without pay for months.

          But there was honesty about the situation, no bs stories about opening a new office in wherever or stealing people's identities to create fake staff profile or giving a new version of one's last name on a regular basis or giving a non-existent office address.

          This was a grift. I've seen these types before (disgusting, slimy

          • Really? Lying is what ad agencies do for a living. I'm not sure why you'd expect them to be honest in the first place.

          • It's not clear what anybody was doing in this. The scammer wasn't getting cash out of it, maybe just the chance to be a boss and try to start up a business he didn't understand that never get off the ground. The unpaid workers say their worked long hours, but what were they doing? Some workers quit real jobs, but others had been out of work for a while, and may have been willing to try anything that might lead to work. Maybe the "boss" had a gift for convincing people to work for him, but didn't know where
            • by trawg ( 308495 ) on Monday February 21, 2022 @05:19PM (#62290067) Homepage

              I think GP is correct and this guy was trying to hustle his way into a successful business - if they'd managed to land one or two lucrative deals, they would probably have been solvent pretty quickly and everyone would have got paid and presto, he'd have been the founder of a bustling agency on the road to success.

              It sounds like they didn't have enough runway to land any deals - people got suspicious (or sick of not getting paid) and bailed before they could land any deals big enough to cover the hustle.

              Not trying to excuse the behaviour - it's pretty sociopathic. But so much of "entrepreneurial behaviour" and startup life is defined by this concept of "hustle" and "fake it til you make it", it's easy to see why charismatic douchebags would think they could get away with it.

              • This seems the most accurate to me. The grift was telling people it was a successful company and had a 10 year history. The huge discussion going on here about wage theft doesn't seem to have much to do with this story. The big difference between this and Theranos was they actually had a shot at bringing an actual product out eventually. The guy should pay some consequences too though.
        • The presenter didn't suggest that; she didn't have a clue. But I tend to agree that was his motivation and by the sounds of it it nearly worked; the agency was about to get some serious contracts that might have allowed everyone to get what they were due. Instead revealing the deception collapsed the project.

  • That way you can talk to your dead mom from home.
    If you have a credit-card.

  • Is your employer real or virtual? It won't matter! The dollars spend the same either way! Plausible deniability for everyone!
  • what about it?
  • by g01d4 ( 888748 ) on Monday February 21, 2022 @03:18PM (#62289671)
    is easier nowadays and the question is, when you likely don't make it, is the fakery criminal or civil? If, as it often seems, civil, then your chances as a victim of collecting - even if you win - are too small to make it worth pursuing and the perpetrator is free to have another go.
  • In principle, and in this context, THAT applies to objects, WHO to people. Does grammar mean nothing these days, even to editors?

    • by wed128 ( 722152 )

      I read "The Elaborite Con" to be the grift, not the person carrying it out, meaning the grammar was correct.

  • by ssyladin ( 458003 ) on Monday February 21, 2022 @04:45PM (#62289971)

    So they go in depth on how people got "job fished" ... but why? Did they actually "do work" for this company? Putting together marketing crap? It really doesn't go into that. I mean, they were idiots to work "for free" for 6 months, then on a 100% contingent basis after that? I understand that desperate times means desperate measures and all that, but that's ridiculous.

    Or was this a scheme to get access to employee PII, like their NIN/SSN, direct deposit info, etc? To... wipe out the non-existent funds for these poor folks?

    • by ffkom ( 3519199 )
      Came here to ask the same thing. Why should it bother me as an employee whether my co-workers are fake or real? In either case, if the company pays for my work, fine, otherwise, I won't work for the company, regardless of how many avatars show up on some zoom meeting.
      • They weren't getting paid. A small but significant detail.

        More generally - I suspect the scammer thought he could bootstrap the company by this technique, and it appeared close to success, it was about to sign some significant contracts when the delusion was revealed. It's interesting to consider whether if the agency had worked out and then it later came out how it started, whether it would still have been regarded as illegitimate.

        • by ffkom ( 3519199 )

          They weren't getting paid. A small but significant detail.

          Then I don't get why they worked for that non-paying company.

      • by Chrisq ( 894406 )
        Even (maybe especially) if you were paid you could be found negligent of fraudulent of misrepresenting the company to clients. If they proved that you knew that there were fake employees and profiles and passed this off as true to clients you would certainly be in trouble.
  • It sort of reminds me of a certain big eyed blond lady in a black turtle neck sweater. Can't remember her name or what her company supposedly did though.
  • Never mind that they could have generated faces using AI. They could have used intermediate results of morphing one face into another. The only reason they got caught was that they used real human faces.
  • When an entrepreneur suggested to would be VC's that his company would under-promise and over-deliver he was laughed at. He was told while he was doing that his competitors would be scooping up market share doing the opposite. Who knows, in another 6 months maybe this company would have 'made it' and then who would have had the last laugh? Either way, what was the harm? Everyone involved was taking a gamble. Could have paid off.

  • This sort of shit is flat-out criminal, but it really isn't too far off from the "real" agency world. The abysmal guidance, gouvernance and amounts of gaslighting that go on in the industry are appaling. I've seen "real" companies that weren't to far off from this sort of fraud.

Some people manage by the book, even though they don't know who wrote the book or even what book.

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