Proposition 24 Passes in California, Pushing Privacy Rights To the Forefront Again

California voters approved on Tuesday a ballot measure designed to beef up consumer privacy protections, according to unofficial returns published by the state's secretary of state. From a report: Proponents of the measure, known as Proposition 24, say the initiative would close a loophole in the state's current privacy law that lets major tech companies continue to target ads with user data, even when users opt out. The proposition is the brainchild of Alastair Mactaggart and Californians for Consumer Privacy, his advocacy group. "We are at the beginning of a journey that will profoundly shape the fabric of our society by redefining who is in control of our most personal information and putting consumers back in charge of their own data," Mactaggart said in a statement Wednesday. The proposition's success will let consumers opt out of data collection in a powerful way, Mactaggart said in an interview, supporting companies with business models that don't require data collection to turn a profit. Those businesses will "feast on the companies whose model is pervasive tracking," Mactaggart said.

Not what they sold it as

[Misanthrope]

This was a ham-handed industry written law. https://www.eff.org/deeplinks/... [eff.org]

Re:

[Anonymous Coward]

This was a ham-handed industry written law. https://www.eff.org/deeplinks/... [eff.org]

Totally untrue, it is a pro-privacy lobbyist written law, which is not perfect, but definitely better than nothing.

Re:Not what they sold it as

[oldgraybeard]

Those whoown the elected leaders write the laws to suit themselves.

Fun Fun Big Tech vs Government

[oldgraybeard]

Dweebs. This is not going to work out well for individual privacy.

OPt-out?!

[I'mjusthere]

Fuck that! OPT-FUCKING-IN!!

Re:

[gweihir]

You know, the GDPR has that.

I actually voted against it

[Snotnose]

I don't remember if the EFF didn't have a position on it, or was against it. Whatever, I voted over a week ago and I voted against it. It was one of those things I couldn't grok, either yay or nay. Here's hoping it does more good than harm (I voted cuz I thought it would do more harm than good).

Re:

[Snotnose]

If memory serves (it's been 3 weeks since I voted) the EFF stayed on the sidelines. Which is why I voted against it.

Re:

[yassa2020]

It was unfortunately one of the props I didn't have chance to read in full :(

Re:

[yassa2020]

Same. EFF was officially neither for nor against, but had made off hand remarks that it contains giveaways to privacy rapists. (the r word is mine not theirs)

Re:

[UnknownSoldier]

As Misanthrope points out in this post [slashdot.org] the EFF was neither for nor against: (emphasis added);

This November, Californians will be called upon to vote on a ballot initiative called the California Privacy Rights Act, or Proposition 24. EFF does not support it; nor does EFF oppose it.

GDPR has already proven this is just...

[brunes69]

... window dressing that makes things a giant PITA for consumers and technology companies alike.

YES I approve cookes. YES I consent to tracking me. Do I like clicking this on every single website I visit EVERY TIME I visit it, as required by law? Hell no, these dialogs are annoying as hell. GDPR and CCPA can take a hike, they do nothing for me.

Re:

[Cederic]

Apparently it was popular in San Francisco and LA and absolutely nowhere else.

It's almost as though people want fairness and despise racism. Even in California.

Re:

[LynnwoodRooster]

Mostly, yes... But there is a growingly strident call to cure discrimination via discrimination, and end racism by enshrining racism.

Reasons why I voted NO

[wirelessjb]

The citizen initiative system in California has lots of inherent problems, but I still feel a responsibility to research and vote on these damn things. Prop 24 has some minor protection improvements and one major flaw, in my opinion as a supporter of strong individual privacy protections online. Here were my reasons for voting against this proposition. (1) The California legislature already passed the CCPA law in 2018 that does a good job of improving consumer data privacy. CCPA requires businesses to (a) d

I wonder how people would of voted the same if the

[DA_MAN_DA_MYTH]

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