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Advertising China Businesses Communications Government Network Networking Software The Internet United States

China Bans Ad Blocking (adexchanger.com) 126

An anonymous reader writes: Two weeks ago, China released its first ever set of digital ad regulations that impacted Chinese market leaders like Baidu and Alibaba. "But hidden among (the new regulations) is language that would seem to all but ban ad blocking," wrote Adblock Plus (ABP) operations manager Ben Williams in a blog post Wednesday. The new regulations prohibit "the use of network access, network devices, applications, and the disruption of normal advertising data, tampering with or blocking others doing advertising business (or) unauthorized loading the ad." There is also a clause included that addresses tech companies that "intercept, filter, cover, fast-forward and [impose] other restrictions" on online ad campaigns. ABP general counsel Kai Recke said in an email to AdExchanger that the Chinese State Administration for Industry and Commerce (SAIC) has much more control over the market than its otherwise equal U.S. counterpart, the Federal Communications Commission (FCC). "After all it looks like the Chinese government tries to get advertising more under their control and that includes that they want to be the only ones to be allowed to remove or alter ads," said Recke. "Ad-block users are a distinct audience and they require a distinct strategy and ways to engage them," said ABP CEO Till Faida at AdExchanger's Clean Ads I/O earlier this year. "They have different standards they've expressed for accessing them, and advertising has to reflect that."
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China Bans Ad Blocking

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  • "China accidentally bans the declaration of new laws that have accidentally restrictive clauses."

  • That's OK (Score:5, Insightful)

    by penguinoid ( 724646 ) on Wednesday July 20, 2016 @05:51PM (#52550231) Homepage Journal

    I don't use an adblocker, I use a scam/malware remover, bandwidth saver, page quality enhancer, and internet speed enhancer. But by a strange coincidence, it is called AdBlock.

    • I'd like to add that while it does sometimes block ads, it only blocks ads that aren't really owned by any legitimate businesses. For example, none of the businesses whose ads get blocked actually take responsibility for their ads should their ad be a scam ("Your computer has a virus, click here for your grandmother to install one for you while you aren't here to warn her its a virus") or directly contain malware with a Flash exploit.

    • by Threni ( 635302 )

      Why don't you use ublock origin? It's like the others except leaner and doesn't make you faff around blocking "permitted" ads or whatever they call them.

    • by Anonymous Coward

      I don't use an adblocker, I use a scam/malware remover, bandwidth saver, page quality enhancer, and internet speed enhancer. But by a strange coincidence, it is called AdBlock.

      Do you think such an argument (even if it is true) would actually work in China if they tried to enforce this policy against you?

      (Then again, would any argument, short of being a relative to somebody with real power, actually work in China if the authorities really wanted to get you?)

    • Sorry, the judge doesn't speak English, doesn't care about your version, and won't even see your face before sending you a few years to prison.

  • by Behrooz Amoozad ( 2831361 ) on Wednesday July 20, 2016 @05:54PM (#52550241)
    I think APK hosts file generator may actually work here.
    • APK has nothing to do with it, there are several ways to manage a hosts file without requiring you to use a spammer's software to block ads. A quick search shows a program called HostsMan, for example. There's a small list of hosts managers here [ghacks.net] (including the one I mentioned, but that list doesn't include the software written by a notorious spammer), and another list here [majorgeeks.com] (also with a notable exclusion).

      Even if you want a program to help you manage your hosts file, you still don't need to stoop to the le

      • Slashdot never ceases to amaze me. I expected my post be either -1, Troll or +5, Funny. not a real answer.
        Anyway, tnx. I don't live in china so I would probably never search for these programs.
        • I think the lack of mods indicates that people have grown apathetic to APK. He used to be a serious nuisance, but the lack of his shit posts in threads lately indicates that the site managers (or others who have been contacted and made aware that he is using their names and reputations in his spam) mean that he has probably decided to find something else to do. I'm sure he'll be along eventually to pinch out a post or two, but you'll notice, for example, that instead of the direct links to his programs he

  • by brwski ( 622056 ) on Wednesday July 20, 2016 @05:55PM (#52550247)
    This tell you all you need to know â" ads are now officially surveillance tools. Why they'd admit such a thing is unclear. Continue to block, block, block away.
    • Not necessarily- Perhaps the CCP( Chinese Communist Party) expects to have propaganda ads along with the other commercial ads and they don't want those to be blocked.
  • The real reason (Score:2, Interesting)

    by Anonymous Coward

    So is this just a tacit admission that AdBlockers are inadvertently screening out some of the government surveillance tools?

  • He who has the money but isn't getting it at a flow rate that satisfies him, gets to make the rules that ensure that flow rate is satisfactory.
  • Great Firewall (Score:5, Insightful)

    by Architect_sasyr ( 938685 ) on Wednesday July 20, 2016 @06:07PM (#52550307)
    So... China bans the Great Firewall?
    • Yes indeed, I was just thinking that now some Chinese website needs to have embedded Google Ads.

  • They inherently block ads that contain no text.

    Does this mean blind people will be forced to use a regular browser and a screen reader so as not to block the ad from showing up on their computer? That seems inefficient to the point of being stupid.

  • by Nyder ( 754090 ) on Wednesday July 20, 2016 @06:14PM (#52550345) Journal

    If the TPP is past, Corporations will be able to sue Governments for getting in the way of their making profit. So you can damn well bet that the advertisement networks will sue to get any type of ad blocking banned. And they will be backed by most other corporations also, so ya, this will be coming to America.

    • by Anonymous Coward

      Good thing the TPP is future, then.

    • by Anonymous Coward

      You underestimate American lawyers' ability to play word games. It's not "ad blocking", it's "untrusted access prevention". It's "unrequested bandwidth waste reduction". It's "filtering of invalid data".

      Nobody is going to watch anyones' ads unless they wish to or are too uninformed to use an ad blocker, both of which are the watcher's fault and no one else's.

  • We may very well see an uptick in legitimate site's ads used to deliver malware because of this.
  • If the Chinese go too far, people will sour on the whole idea of business. There will be a backlash. They'll have a communist revolution on their hands. Of course I've been making this joke for a while now...20 years seems about right. The insanity just keeps rolling along... like a tank.

  • Comment removed based on user account deletion
  • That's Insane! (Score:4, Insightful)

    by BrendaEM ( 871664 ) on Thursday July 21, 2016 @12:00AM (#52551849) Homepage

    Why would a communist country ban a program defeats a device of capitalism?

  • by sonamchauhan ( 587356 ) <sonamc@NOsPam.gmail.com> on Thursday July 21, 2016 @02:31AM (#52552223) Journal

    ...Ads block you!

    "Take that, you capitalist running-dogs!"

  • ... prohibit "the use of network access, network devices, applications, and the disruption of normal advertising data, tampering with or blocking others doing advertising business (or) unauthorized loading the ad."

    I have read through this string of words several times and still find it hard to read that interpretation into it. The way I read it, it says that it is illegal to hinder your competitors' online advertising in any way - and even I, who fundamentally dislike adverts in any form, find it hard to see that as anything but quite reasonable. Banning users from using adblockers etc would be absurd - like demanding that people must stop to look at advertising posters or have to watch tv adverts. Another thing I

    • by Cederic ( 9623 )

      Plus of course it doesn't prevent you from just not attempting to access the server hosting the ad content in the first place.

      Which is what good ad blockers actually do.

  • Our usual ad blockers are probably not what is targeted by this law. And if they are, it is easy to work around it by shipping the software (which is basically a browser-based firewall) and the lists separately. uBlock especially doesn't even market itself as an ad-blocker.

    What is more problematic is when the end user is not in control of the list. For example, some ISPs offer (or offered) an ad-blocking option. This is totally against net neutrality, I don't want my ISP to decide what is good for me or not

  • You're doing great China! Keeping the spirit of Communism alive, and honoring the memory of Marx and Mao in the best way possible - making sure nobody interferes with advertising!
  • I doubt they are going to check every computer for Adblock. Either banning ad blocking was an unintended side effect of overly broad language or the brains behind this legislation is clueless about technology.

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