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Not All Uber Drivers Like Surge Pricing, Either 250

CNET reports that Uber's practice of surge pricing, which sometimes raises the ire of passengers, isn't universally acclaimed by the company's drivers, either. "[M]ost Uber riders," according the the linked article, "despise surge pricing," though it's not clear quite how that "most" is arrived at. From the piece: They've complained about running up bills totaling hundreds of dollars, and have criticized the company for using surge pricing during emergencies, like Hurricane Sandy and the Sydney hostage crisis. The San Francisco Better Business Bureau gave Uber the grade of an F because of complaints related to surge pricing. And New York lawmakers have even proposed legislation to put limits on how high fares can go. Now some drivers, like [San Francisco Uber driver Peter] Ashlock, are also having second thoughts on surge pricing." On the other hand, what system would you propose to better reward drivers for working at high-demand times?
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Not All Uber Drivers Like Surge Pricing, Either

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  • by K. S. Kyosuke ( 729550 ) on Sunday August 23, 2015 @01:10PM (#50374533)
    Free market is what made the west great! :-p

    ...

    (I hope the sarcasm is obvious...)

  • by Anonymous Coward on Sunday August 23, 2015 @01:13PM (#50374553)

    If uber is too expensive, just call a taxi?

    • That's too obvious and simple, that can't possibly work. ;)
    • by Hadlock ( 143607 )

      It's near impossible to get a taxi to pick you up during peak hours from your house to go to a bar. The taxi drivers just plain won't do it for the $6 or so they get, plus time/gas lost going to pick you up, it's not worth risking missing an airport ride.
       
      With Uber though, the invisible hand of the market selects them, and they must respond. I get rides to work on time, nearly every day. You can't reliably use taxis as transportation in my town, sadly.

  • by Afty0r ( 263037 ) on Sunday August 23, 2015 @01:17PM (#50374579) Homepage

    I don't get the hate for surge pricing; it feels, to me, like a cry for education.

    For example, an Uber where I live costs around half or less that of a regulated taxi. *Some* of my friends complain like crazy when the surge modifier is like 140% - not realising that it's STILL cheaper to have Uber around than use the old system. Then they suggest a "remedy" for surge pricing, that is basically moving back to something closely resembling the old system. Essentially, their proposals would result in a "constant 100% surge pricing" just to have predictable prices.

    Surge pricing achieves two things:
    1] Encourages drivers to work peak times in peak areas, increasing service.
    2] Prices a scarce resource accordingly, meaning that people can choose an alternative (wait, don't go, use a different transport system) appropriately instead of just having a fucking LOTTERY of who gets the only cab available.

    Surge pricing is good for everyone, and just about everyone I have ever explained it to has gone "Oh yeah I see what you mean". We just need to educate people.

    That said, I am curious to hear of any legitimate arguments against surge pricing - anyone got any?

    • Surge pricing achieves two things: 1] Encourages drivers to work peak times in peak areas, increasing service.

      Well, in theory. Perhaps with a few caveats. [washingtonpost.com] Personally I could understand the time constant factor, and why others have a problem with it.

      To me, it would appear that it's simply a problem of having enough information to make most people happier not being the same thing as having enough information (or a sufficiently good model) to eradicate most (or all) of the highly undesirable outliers.

      • by Nutria ( 679911 ) on Sunday August 23, 2015 @01:36PM (#50374647)

        Surge pricing is Good, but there are also valid laws against Price Gouging during and before an emergency.

        Uber just needs to pay attention and modify it's surge pricing accordingly, so as not to cross the line between "economic incentive to work instead of fleeing with your family" and "gouging during that emergency".

        • It's perfectly possible that a large portion of it could be solved by simply resetting some constants. If the timings are too bad, make them longer. If it significantly pessimizes a few rides that should have been priced higher in theory, so what... A few people will be much less unhappy while several times more people will be just slightly more unhappy, effectively subsidizing the few fares, but hey, it could have been them the next time. If humans with our puny brains can't see that it still saves more mo
        • Surge pricing is Good, but there are also valid laws against Price Gouging during and before an emergency.

          Why? The problem here is that you have two bad alternatives: either jack up pricing during the emergency, meaning people have to pay more, or have a lack of drivers during the emergency. Would it make you feel better if there were a fraction as many drivers out there during the emergency, but at least the few people lucky enough to get rides aren't paying too much? What about all the poor sods who ar

        • Re: (Score:3, Insightful)

          by tmosley ( 996283 )
          "Uber just needs to pay attention and modify it's surge pricing accordingly, so as not to cross the line between "economic incentive to work instead of fleeing with your family" and "gouging during that emergency"."

          You, and everyone else, would do well to realize that those are the exact same thing.

          I, fr one, would rather pay $20/gallon of gas during a power outage to keep my generator, and thus my refrigerator and freezer running, than not have any gas at all. In addition, if I would get thrown in j
          • by Nutria ( 679911 ) on Sunday August 23, 2015 @03:19PM (#50375237)

            I, fr one, would rather pay $20/gallon of gas during a power outage

            I, for one, am prepared for power outages.

            What did YOU do during Katrina?

            Watched the NOAA website, and had some foresight, you ignorant fucking blowhard.

            Saw that it was coming, insisted that the wife+kids pack up the valuables -- documents, photos, little bitty computer -- in the minivan, stuffed as much gasoline, water & non-perishable food as possible in the remaining space (Dodge minivans are surprisingly spacious), and... evacuated.

            Or Rita?

            Wrong storm.

            Oh right, fucking nothing.

            Know-nothing shitheads need to keep their god damned mouths shut until the find a fucking clue.

          • by FlyHelicopters ( 1540845 ) on Sunday August 23, 2015 @03:24PM (#50375289)

            ANd before you start bitching at me for being $HUMANCHARACTERISTIC, think about what YOU do during a disaster. What did YOU do during Katrina? Or Rita? Oh right, fucking nothing.

            Actually, at the time I worked in Dallas for a local helicopter flight school. We took our Bell 206 Jetranger and our Robinson R-44 helicopters and loaded up with supplies and flew down there. We spent all day picking up people off rooftops and other locations that were trapped by water and flew them to safety and didn't charge a penny for it, the owner ate the cost.

            Why?

            Because that is what decent people do in times of need.

          • You shouldn't have to rely on the government? Then why the hell do we have the government for? I thought that was precisely the point of governments, otherwise it's all costs and no benefits.
            • by Hadlock ( 143607 )

              The point of the government (in the US, originally) was to regulate interstate, international trade and provide a common defense. At some point along the lines, states lost a lot of their power to the federal government and we've moved in to a welfare state model (i.e. socialism). That's not a bad thing, especially as manufacturing is increasingly automated, and computers replace white collar jobs at an alarming rate, we're probably going to need some sort of guaranteed minimum income, but to answer your qu

        • by Afty0r ( 263037 )

          Surge Pricing is *still* a good idea during an emergency.

          Person A and Person B are in a city during an emergency. Person A wants to go to the party at his friends as he doesn't view the emergency as "a big problem" whereas person B wants to go to the hospital to visit his badly injured partner.

          With surge pricing, person B will be able to basically say "this is really important to me, I am willing to pay more based on the urgency of my need" while person A might say "Hmm I want to go the party, but I'm not p

        • by mcrbids ( 148650 )

          There is only a difference of semantics between the following two statements:

          1) Conserving resources during an emergency by strongly discouraging the waste of a suddenly valuable commodity.

          2) Taking advantage of an emergency by gouging customers in need of a suddenly valuable commodity.

          There is literally no difference in practice between the two, the difference is intent of the seller, the actions could, quite literally be exactly the same. If we can use greed to make a bad situation better, shouldn't we?

          Th

    • by localman ( 111171 ) on Sunday August 23, 2015 @01:35PM (#50374643) Homepage

      > having a fucking LOTTERY of who gets the only cab available.

      I don't get the hate for this approach. Perhaps some education is in order. When there aren't enough resources to go around, there are different ways to perform allocation. Each method has different moral implications. For example, a lottery implies equality between all people and is best used for resources that are perceived as utilitarian or necessary. Fair market pricing implies that the more money you have, the more important you are and is best used for resources that are perceived as a luxury. Of course this can be argued about all day, but it's not shocking that some people would find fair-market pricing to be inherently unfair.

      What if there isn't enough food or medicine to go around? Is a lottery the best approach? Or the fair market? Or perhaps rationing? Should a person with more money be able to redirect resources to themselves, even if it is not as important to their survival as someone who has less money? Transportation can be vital to maintaining a job or caring for kids - it can also be a luxury. I can see an argument either way.

      • In the future, once the cabs will be fully automated and you'll be able to pre-order them in advance (ranging from half an hour to a few days or weeks), a lot more efficient resource allocation will be possible. That is the thing I'm really looking forward to. This single ride approach can never approach the optimum.
      • The problem is that you're assuming the supply is fixed. It is not. When you have strict price regulation in taxis, you wind up with insufficient drivers at certain times, so you get the "lottery" effect you mention. The whole point with "surge pricing" is that drivers get paid more (sometimes a lot more) to drive during these key times, so that makes more drivers available. With traditional taxis, this doesn't happen: why should a driver bother driving at odd hours if they're not going to get paid more

        • With traditional taxis, this doesn't happen: why should a driver bother driving at odd hours if they're not going to get paid more for it?

          There is a simple, middle-ground alternative: if you have regulated taxis and fixed prices, you increase the regulated rates that cabbies can charge at busy or antisocial times, providing that incentive while also retaining regulated and therefore predictable pricing. We've been doing this in the UK just about forever.

          • You just explained surge pricing. But instead of a central authority deciding prices based on a committee-agreed set of variables (eg, time of day), there is some market based formula. That way, when the idiot governing body didn't expect the BaconFest convention to be big enough to warrant special event pricing, consumers aren't screwed with too little supply. Or, more importantly, when Carlos, who runs a music event in town, asks his brother, who is on this governing body, to vote against designating cent

            • Presumably, the "central authority" people also include market analysis into their decision-making process. They just don't do it blindly on a short-term basis so as to end up with crazy multipliers.
            • Humans aren't smart enough to do central planning well (even though many try with many things even today), and certainly humans *in government* aren't smart enough to do central planning.

              And yet the last time I got the train home and couldn't get a cab immediately outside the station, whatever time it was, was probably in the last millennium. I have never had a problem booking a cab for exactly the time I wanted if I had more than an hour or two of notice, and without that, the worst I've seen in recent years has been a delay of maybe 20-30 minutes instead of the usual 10-15 if I'm not in a central location.

              The regulated rates we have here in the UK are nothing like surge pricing. They are

      • by ranton ( 36917 )

        Fair market pricing implies that the more money you have, the more important you are and is best used for resources that are perceived as a luxury. Of course this can be argued about all day, but it's not shocking that some people would find fair-market pricing to be inherently unfair.

        They find it unfair because they spend too much time focusing on the minuscule number of people who have so much money that market prices don't affect them. Yes there are some people who have so much money that a $100 cab ride is the same as a $10 cab ride. Lets call them the 1%. But the vast majority of people, lets call them the 99%, will alter behavior based on pricing. I don't want to go into the math in too much detail, but there are far more people in the 99% than in the 1%.

        I am a member of the top 5%

        • Yes there are some people who have so much money that a $100 cab ride is the same as a $10 cab ride. Lets call them the 1%.

          If your annual income is above $34k, then YOU are the 1% [dailymail.co.uk]. Someone making $34k/year can certainly feel the difference between $10 and $100.

      • by tmosley ( 996283 )
        Free market (not "fair" market, whatever that is) pricing encourages production of more goods, or, in an emergency, movement of goods from places that have an abundance to where they are needed.. A lottery does not. By adopting non market solutions to problems, societies shoot themselves in the feet.
        • by TWX ( 665546 )
          Lead-times do not generally allow for a lot of material-shift in emergencies when those materials are necessary. Regulation can be used for prepositioning when there's otherwise no financial incentive to preposition.

          On top of that, most people in this fancy new economy may not have immediate access to pay for resources. If the power is out they probably don't have the cash to pay for a market solution, or even the pricing before the disaster.
        • While generally correct, the problem is that people are trying to apply the characteristics of a market in equilibrium to the case where there is an explicit shock. If a new equilibrium is achieved, then the price shift is obvious; if the market reverts to the old equilibrium after the removal of the shock then it is not so clear that you have induced supply in an efficient manner.

      • You forget that when someone spends, someone else receives.
        When the Uber driver gets $100, he can then buy things from someone else, or even bring on a couple of friends to help drive people around.

        If the driver recieves 1/10th as much, that's worse for pretty much everyone. It look leave $100 sitting unspent in a bank account, rather than having the rider give it to the driver, who gives it to the carpenter, who gives it to his helper, who gives it to the dance intructor, who pays his rent with it.

        All in

        • by TWX ( 665546 )
          around here, the taxi model works where the company leases the car to the driver for the day, and the driver can pick up hailed fares or can take dispatched fares. After the car and fuel is paid for the rest goes to the driver. The company pays for the maintenance with the revenue it collects from leasing-out the car.
      • One of the reasons a free market economy makes things better for everyone is because of specialization. This means we all don't have to do everything and we can delegate things so we can concentrate on what we are the best at. It doesn't make sense to make a wealthy person spend hours doing their own landscaping when they can hire people to do it which frees them up to concentrate on creating more wealth. The same logic applies. It makes sense to have surge pricing so the people with the most money can get

      • by Rich0 ( 548339 )

        Transportation can be vital to maintaining a job or caring for kids - it can also be a luxury. I can see an argument either way.

        The thing is that demand for transportation isn't constant.

        I need to go to the store sometime today. I can go at 8AM, or I can go at 10AM. If I go at 8AM I'm competing for transportation resources with all the folks trying to get to work. If I go at 10AM then I'm employing a driver who otherwise would probably bit sitting around unpaid.

        If it costs me the same either way I'll go whenever I think it is most convenient for me. If I have to pay more for the trip at 8AM, I end up doing what is more convenien

      • What if there isn't enough food or medicine to go around? Is a lottery the best approach? Or the fair market? Or perhaps rationing? Should a person with more money be able to redirect resources to themselves, even if it is not as important to their survival as someone who has less money?

        When potatoes start costing $100/kg, growing potatoes is going to become really attractive. A high cost encourages production. A legislated price-ceiling depresses it. If you really want the government to subsidise transport during an emergency, then the government should provide the normalisation by paying the fair-market price themselves, and charging the public a subsidized rate. Trying to palm that off to the drivers just encourages them to stay home, and further decrease supply.

    • Either regulate UBER just like you would the competing service, in this case a Taxi service, or DON'T regulate the taxi service and let them openly compete with UBER. It seems foolish to have 2 standards. After having ridden in a cabs frequently, on a regular schedule I worked out a deal with the drivers myself and was never disappointed, as I headed out the door at 06:30 every morning to find one waiting at the end of my drive way.

      • Either regulate UBER just like you would the competing service, in this case a Taxi service,

        That's the point, though, isn't it? What does Uber really compete with? Uber is most like a private hire/limo service. Other private hire/limo services compete with taxis to some extent, but not as much as Uber. What has happened is that Uber has devised a mechanism to make private hire/limo services far more usable.

    • by Kohath ( 38547 ) on Sunday August 23, 2015 @02:18PM (#50374831)

      People will complain about anything more expensive than the absolute cheapest they've ever seen it. They're spoiled and entitled. Also, some people can't sleep at night thinking that someone, somewhere might be making a profit on something.

      The real problem is that so many people take the complaining seriously without asking the complainers to justify it with rational arguments and propose a better alternative.

      • You do understand that mentality comes from the world doing its best to suck out your wealth at every turn, right? What you call spoiled and entitled I call defensive and savvy. Its a hard check on greed.
        • by Kohath ( 38547 ) on Sunday August 23, 2015 @02:54PM (#50375085)

          You do understand that mentality comes from the world doing its best to suck out your wealth at every turn, right? What you call spoiled and entitled I call defensive and savvy.

          I don't call it reasoned or thoughtful. It an understandable emotional reaction though.

          Its a hard check on greed.

          It IS greed. To want something for nothing, or to want something for below the cost of providing it is greedy. It may also be a reaction to perceptions of others' greed, but that doesn't make it any less self-serving.

        • That's definitely not applicable in the surge pricing situation. The bitching about surge pricing is rampant economic ignorance, plain and simple. If the rabble understood supply and demand as well as they understand Brangelina, Uber would be receiving innovation awards for surge pricing instead of BBB downgrades in cities like San Fran.

          • Call me crazy, but when I see apologists for eager would-be robber baron types speak of 'the rabble', I have to wonder whether perhaps they're revealing truths about the whole operation.

            Rabble, eh?

            rabble rabble rabble...

    • "Surge pricing is good for everyone, and just about everyone I have ever explained it to has gone "Oh yeah I see what you mean". We just need to educate people."

      No. Transportation is already too expensive, surge pricing is just plain robbery. You don't need an education to see that things like transport should not be subject to the same market forces as luxury items.
      • Sorry, did I miss the part where Uber surge pricing wasn't a voluntary exchange? I use Uber all the time, and even stumbling out of the bar it's impossible to miss what the surge rate is. Now they even force you to type in the damn surge rate as a part of acknowledging that you can get it through your thick skull that this is a high demand time and you will pay more. How much more? Well you just typed it in. What more do you want?

        So if you think it's robbery, don't pay it. Every city I know of with uber als

  • Makes no sense (Score:5, Informative)

    by Cytotoxic ( 245301 ) on Sunday August 23, 2015 @01:22PM (#50374615)

    This complaint just doesn't make any sense. We are moving to this pricing model all over the place, even in traffic control situations. Tolls on bridges and tunnels and express lanes are often "surge priced" these days. The express lanes into Miami on I-95 are only a quarter most of the time. But during rush hour and other heavy traffic times the lanes bump up towards $10.

    And those are fixed resources - so there is no way to get more cars through the tunnel or over the bridge. With Uber the raised prices will theoretically get extra drivers on the street - limiting the surge in prices and getting service to more people.

    And as others have mentioned - if you don't like the policy, you have alternatives.

    • This complaint just doesn't make any sense. We are moving to this pricing model all over the place, even in traffic control situations. Tolls on bridges and tunnels and express lanes are often "surge priced" these days. The express lanes into Miami on I-95 are only a quarter most of the time. But during rush hour and other heavy traffic times the lanes bump up towards $10.

      And those are fixed resources - so there is no way to get more cars through the tunnel or over the bridge. With Uber the raised prices will theoretically get extra drivers on the street - limiting the surge in prices and getting service to more people.

      And as others have mentioned - if you don't like the policy, you have alternatives.

      I suspect it's a question of predictability. You know the I-95 will be ridiculously expensive, but you might be counting on that affordable Uber to get home not realizing that there's a concert increasing demand and driving the price way up. Being told the price is $10 when you were expecting $10 is fine, but seeing $10 when you expected the price would be $0.25 is going to piss you off. I suspect a lot of people would be much happier waiting around a while for the regular price than having regular wait tim

  • by James-NSC ( 1414763 ) on Sunday August 23, 2015 @01:30PM (#50374631) Homepage
    Have Uber shoulder the burden, not their customers. Raising prices on customers during emergency situations - like Sandy - is disgusting and reeks of "price gouging" which, IIRC, is illegal in FL for supplies around tropical storms (though I may be wrong, I just recall there being talks of enshrinimg "don't be a d-bag when times are at their worst" in law) - if not, it should be.

    Uber should just raise the % the driver gets during these peak times, it's stupid they don't already do that because everyone wins.

    Customer: has good experience with über when they may not have used it before.

    Driver: incentive to work during emergency / high demand time.

    Uber: increases the likelihood of attracting new / more regular users by acting like a Good Samaritan not a corporate greed machine.

    ... and for a previous comment I noticed around "that's capitalism" well actually that's "unregulated capitalism" which is also what gives us snake oil salesmen. As soon as regulations are withdrawn, bad things happen - the market *cannot* regulate itself. Have you forgetten the kessons of this past recession already?!?!

    • Your solution still increases the total fares paid, it just averages them out onto others in a less conspicuous way since Uber will now slightly raise the average fare so as to keep their revenue stable when they're throwing a small part of it away. (Well, that's not to say that it's a bad option.)
      • No, my solution is for Uber to *not* keep their profits stable on these types of fairs. They would/should take a fractional loss on this subset of fairs with Uber "footing the bill" on any deviation from a standard fair in these situations

        They'll make up any loss, and likely more, in the long run from all the benefits to both drivers and customers - and ultimately Uber - that it yields.

        • No, my solution is for Uber to *not* keep their profits stable on these types of fairs.

          That's not really in contradiction to what I wrote. I was talking about the total revenue of the company. Of course I was implying that it would make the per-ride revenue less stable.

          They would/should take a fractional loss on this subset of fairs with Uber "footing the bill" on any deviation from a standard fair in these situations. They'll make up any loss, and likely more, in the long run from all the benefits to both drivers and customers - and ultimately Uber - that it yields.

          I'm not an economist but I believe that's not Uber's job to decide - in any market, the general pricing should be much more a function of market elasticity which they don't have any real control over.

    • Raising prices on customers during emergency situations - like Sandy - is disgusting and reeks of "price gouging" which, IIRC, is illegal in FL for supplies around tropical storms

      So you would prefer that there are few to no drivers available during emergency situations? Without extra pay, why should drivers bother making their services available then, instead of joining the crowd and leaving the area as fast as they can?

      As for supplies during storms, when you keep prices the same, then you get people hoard

      • Just sticking to the first part on Uber so as to not drift. No, there should be extra drivers and there will be because they'll get their extra "surge" monies. My sole point is that Uber that should make up that difference, not the customer.
        • Why should Uber make up the difference? Where are they magically going to come up with all this extra money? Oh, that's easy: they'll be forced to jack up their prices for all the other non-surge times. So now, instead of paying $8 to get a ride somewhere, you'll pay $20. That's just the way it is with regular taxi companies now. Why do you think this is a better model? Why should I be forced to subsidize surge-time riders when I don't use Uber during surge times?

    • As a Floridian I can tell you what those laws do during storms. While you are working a bunch of unemployed rednecks get their big trucks and buy up all of the supplies at the box stores. Then they drive around selling it at a big markup on the side of the road.

      • by Ichijo ( 607641 )
        Yes, that's called "arbitrage." It results from prices that are set far below market equilibrium. Those "rednecks," as you call them, are doing a valuable service by preventing a shortage of supplies. Yes, the prices may seem high, but at least you can buy what they are selling, and that gives you a choice that you wouldn't have otherwise.
        • Not really. The rednecks are buying up the local supply and making a profit by creating a black market. What would really increase supply is allowing the big stores to charge the higher price. They could then roll those profits into moving new supply into the area.

    • You just don't get it. The higher prices to consumers during high demand times is a feature not a bug. It sorts out the people who could wait 30 minutes if they needed to from the people who really need to get home now. It's not perfect because people value money differently, but it's way better than if the price to the consumer is not differentiated.

  • by rockmuelle ( 575982 ) on Sunday August 23, 2015 @01:35PM (#50374645)

    "On the other hand, what system would you propose to better reward drivers for working at high-demand times?"

    If we want to stick with Uber's claims about simply being an app that enables a market, there's an easy solution. But first we have to be honest about one of Uber's core claims: Uber is not engaging in any form of free market capitalism. Uber sets the rates consumers pay and drivers receive. Their is no market driven supply and demand in Uber's model. Sure, they can say "but... algorithms" and confuse people into thinking this is a pure form of free market capitalism. In reality, it's just an authoritarian scheme controlled by a few people at the top. Hell, they use their massive VC warchest to rewrite regulations in their favor - you know, manipulate the market.

    For Uber to really to do market driven ride-sharing, they would simply provide a bid/ask platform for riders and drivers. Riders could post what they're currently willing to pay per mile/minute/what-ever-metric-makes-sense, drivers could post what they're currently willing to work for. Transparency on both sides as to price and other factors (e.g., location, number in party, etc) would allow each to adjust their rates according to current market conditions. That's how a free market for ride-sharing would actually work and provide a natural (invisible?) method to reward/incentivize drivers during surge times.

    -Chris

    • I have been thinking for quite some time that there should be a protocol for that. You shout out "I want to get from A to B between C and D" in some regularized form and you get back quotes. Anyone should be able to participate - individual taxis, traditional taxi companies, Uber-like companies, railways, trains, ships, airplanes. Anything. Including meta-services that will try to find an optimum multi-hop path, at the cost of a small commission (as a reward for saving you money). This is a difficult enough
      • Taking it a step further, the core platform could be a general "market" engine that simply provides a method for posting bids and asks. Immediately on top of it could be a meta-data engine that allows market-specific parameters to be attached to the requests that refine them (e.g., location, car size, etc). Developers could then leverage this to provide vertically oriented apps for different types of end users (UberX, UberBlack, UberPool, et) that filter the bids/asks based on that specific market's needs.

    • by swb ( 14022 )

      Do we know what Uber's price floor is?

      Do they have a model that says what the minimum price they can charge and actually attract enough drivers for the service to work?

      It seems to me there's a price floor they really can't go below without driving away so many drivers that you can't reasonably get a ride, risking losing customer interest.

      Bid/ask sounds interesting, but it also sounds like it has too many transaction costs in the near term. Now, if I want to go to the airport I just request a car with a set

      • Bid/ask sounds interesting, but it also sounds like it has too many transaction costs in the near term. Now, if I want to go to the airport I just request a car with a set price. Would I have to risk making my flight or set aside a bunch of additional time for a price negotiation if I did bid/ask?

        If you can't get a service at the first try, and the deadline is approaching, offer more. Surely these things could be automated? You wouldn't be the one making the negotiation itself, after all.

        Bid/ask seems like it would work better for planned trips or trips of a longer distance where there was likely to be more time involved in planning.

        I don't think this model actually has any hard timing limitations. Longer lead time allows to lower the price, but it's fundamentally a similar process. Negotiating half an hour in advance is less beneficial than two weeks in advance for sure but still better than just accepting a taxi fare whatever it turns out to

    • Whoever said a company operated as its own free market? That doesn't make sense at all. A company competes with other entities in the market. What determines prices is what people are willing to agree to. If you have a better way to predict prices you can try to set up a competing service and see how well you do.

      I do agree with you that companies engage in regulatory capture but that has nothing to do with a free market.

  • by frovingslosh ( 582462 ) on Sunday August 23, 2015 @01:58PM (#50374737)

    what system would you propose to better reward drivers

    Time and a half for the drivers, with no increase share to Uber itself during times of emergency or extreme demand (it is easy to justify an incentive to get the drivers to work during the crisis, Uber should be working anyway.). Any more would be (and is) gouging.

  • There are two reasons to raise prices during a surge:

    1) There are not enough drivers and we all want to encourage more drivers to get out of bed and drive. In this case 100 percent of the addition money goes to the drivers, Uber gets none of the increase.

    2) Uber is profiteering/gouging. There are plenty of drivers, but Uber raises rates and keeps all the addition money.

    I cannot imagine anybody objecting to #1, it solves a profound scarcity problem in an elegant way for tiny amounts of money, plus
    • by mysidia ( 191772 )

      Except it's probably NOT either (1) or (2), but both. It's probably (1), but Uber is keeping an additional or lion's share of the amount of the additional money (As much as it can, after figuring out the price elasticity of the market), and then sharing the additional fares with drivers (Probably a significant portion, BUT as little as they think is necessary to achieve the desired incentivizing affect).

  • Uber sets a max price. Drivers are allowed to tell the app that they're willing to take a smaller sum, and Uber will dispatch the lowest-priced car in the area to the user if they're within some time window where it won't make the wait excessive. The higher price incentivizes the drivers, but they're allowed to compete on the price if they want, which will serve to hold it down.
  • by tmosley ( 996283 ) on Sunday August 23, 2015 @02:17PM (#50374827)
    Let the drivers set their price, then let the riders bid. IE make it an ACTUAL market. If someone wants to get out and drive during an emergency (or early morning, or on a holiday, or whenever), let him set his price as he likes. Riders see the price and how far away the driver is, and choose based on their situation. If they really, REALLY don't want to wait, then they can bid $30/mile if they want, ensuring that they get the closest driver (and they will pay whatever his rate is, up to $30/mile). If the rider is in no hurry, then they can put in a lower bid and wait for someone to get to them.

    The problem here is the fact that the current price scheme is mostly arbitrary.
  • If you "work" at a time of low demand, then you don't really work.

    If you work at a time of high demand, then you'll get lots of business.

  • by mysidia ( 191772 ) on Sunday August 23, 2015 @02:40PM (#50374977)

    Surge pricing is a good idea; the problem seems like the amount is too much.

    So during a surge.... instead, warn would-be passengers about high demand and offer them the chance to place an additional payment to "bid" for the next ride as a prepaid fixed dollar kickback, not an increase in fare or not additional $$ per mile travelled, but a payment for increase in priority ---- with bid taken into account, as well as total time spent in the queue, when deciding who is next in line to be matched

    The passengers will then have to wait, and the bid will be taken into account before matching up a driver with riders.

    Then, instead of the driver actually receiving the bid --- the bids are pooled and distributed to the drivers fairly based on their percentage of fare dollars collected for passengers moved per mile driven within the surge area.

    • One problem with this whole perspective is, you're placing a huge discretion burden on the actual taxi passengers, for the benefit of the company alone.

      People make their plans for doing a thing based on their estimation of what it's gonna cost, how dangerous it is, how practical it seems. The stability of this estimation has huge social value, and these 'old fashioned' institutions being 'disrupted' have typically been through all this years or even centuries ago (for instance, stuff that dates back to befo

      • by mysidia ( 191772 )

        You are suggesting removing the existing 'old' infrastructure where you can plan for things,

        No I am not suggesting removing things... there will always be demand for traditional hotels and commercial transportation arrangements. These things will likely have a higher price, since services such as AirBnb and Uber will inexpensively service people who don't need pre-defined committed and guaranteed arrangements.

        As the demand falls, some but not all players go out of business...... But entities like

  • by peterofoz ( 1038508 ) on Sunday August 23, 2015 @03:48PM (#50375427) Homepage Journal
    Uber is an experiment at implementing a pure capitalist supply-demand model which causes surge pricing. I'm not surprised that liberal enclaves like San Francisco and New York can't stand this. Uber riders should understand this and seek out the best price by taking a regular taxi if that's what is important. Or wait until the surge passes. Its the exact same model for many toll roads where you pay 1 price during rush hour, but its cheaper later in the mornings.
    • Liberal people don't have problems with free market. That's why they're liberal: they recognize that providers have liberties of their own. And they themselves are at liberty of not using the services they don't like.

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