Judge OKs Class Action Suit Against Apple For E-Book Price Fixing 88
An anonymous reader writes "Reuters reports: 'A federal judge in New York granted class certification on Friday to a group of consumers who sued Apple Inc for conspiring with five major publishers to fix e-book prices in violation of antitrust law....The plaintiffs are seeking more than $800 million in damages.' The trial will probably be in July or September. The judge who granted class certification, Denise Cote, ruled in 2013 that Apple was guilty of colluding with other publishers to raise the price of e-books and to force Amazon.com to do the same."
Re:Legal Action Hasn't Worked (Score:4, Informative)
Amazon, using its monopoly power in ebooks, kept prices artificially low. When Apple entered the market, Amazon lost some of its monopoly power and publishers used this event to increase eBook prices across the board.
Compete on Price (Score:5, Informative)
There was no "pre-cartel" pricing. There was only Amazon selling at a loss to drive every other ebook store out of business. They failed to do that, though they have been successful at getting the courts to go after everyone else in retribution.
from http://www.justice.gov/atr/cas... [justice.gov] "On January 27, Jobs launched the iPad. As part of a beautifully orchestrated presentation, he also introduced the iPad’s e-reader capability and the iBookstore. He proudly displayed the names and logos of each Publisher Defendant whose books would populate the iBookstore. To show the ease with which an iTunes customer could buy a book, standing in front of a giant screen displaying his own iPad’s screen, Jobs browsed through his iBooks “bookshelf,” clicked on the “store” button in the upper corner of his e-book shelf display, watched the shelf seamlessly flip to the iBookstore, and purchased one of Hachette’s NYT Bestsellers, Edward M. Kennedy’s memoir, True Compass, for $14.99. With one tap, the e-book was downloaded, and its cover appeared on Jobs’s bookshelf, ready to be opened and read.
When asked by a reporter later that day why people would pay $14.99 in the iBookstore to purchase an e-book that was selling at Amazon for $9.99, Jobs told a reporter, “Well, that won’t be the case.” When the reporter sought to clarify, “You mean you won’t be 14.99 or they won’t be 9.99?” Jobs paused, and with a knowing nod responded, “The price will be the same,” and explained that “Publishers are actually withholding their books from Amazon because they are not happy.” With that statement, Jobs acknowledged his understanding that the Publisher Defendants would now wrest control of pricing from Amazon and raise e-book prices, and that Apple would not have to face any competition from Amazon on price."
Pricing Artifically Low (Score:5, Informative)
Amazon, using its monopoly power in ebooks, kept prices artificially low. When Apple entered the market, Amazon lost some of its monopoly power and publishers used this event to increase eBook prices across the board.
From http://www.justice.gov/atr/cas... [justice.gov] Page 160 "Amazon screwed it up. It paid the wholesale price for some books, but started selling them below cost at $9.99. The publishers hated that — they thought it would trash their ability to sell hardcover books at $28. So before Apple even got on the scene, some booksellers were starting to withhold books from Amazon. So we told the publishers, “We’ll go to the agency model, where you set the price, and we get our 30%, and yes, the customer pays a little more, but that’s what you want anyway.” But we also asked for a guarantee that if anybody else is selling the books cheaper than we are, then we can sell them at the lower price too. So they went to Amazon and said, “You’re going to sign an agency contract or we’re not going to give you the books.”"
"Minimum Advertised Pricing" not "Miniumum Price" (Score:5, Informative)
Minimum price agreements were widely used in the heyday of CDs. The practice was upheld by courts.
I noticed this gets modded up as fact...the truth is a little more interesting http://www.stereophile.com/new... [stereophile.com] this is an article from 2000 where the Big Five got in trouble with the Federal Trade Commission for "Minimum Advertised Pricing on CDs" where retailers were forbidden to *advertise* CDs below an established minimum. Unlike Apple they had heard of Sherman Antitrust Act
Re: Anybody should be able to open an e-book shop (Score:2, Informative)
As an author with more than 10 self published works for sale on Amazon, you can be sure that I have not sold my soul to the devil (a.k.a. Publishers).
Having tried to sell my works via my own site I can tell you that even with the amazon cut I make a lot more money using them than I did before.
As for the costs to the purchaser? Well two of my books are available at £0.99 anf the highest price is £5.99. Hardly breaking the bank for purchasers. If I printed the book and got it into book stores then the £5.99 (inc tax) would be £11.99 simply for me to get the same return per copy sold.
Re:Legal Action Hasn't Worked (Score:4, Informative)