Facebook Knows If You're Gay, Use Drugs, Or Are a Republican 473
Hugh Pickens writes writes "Not that there's anything wrong with that — as the Guardian reports that Facebook users are unwittingly revealing their sexual orientation, drug use and political beliefs– using only public 'like' updates. A study of 58,000 Facebook users in the US found that sensitive personal characteristics about people can be accurately inferred from information in the public domain. Researchers were able to accurately infer a Facebook user's race, IQ, sexuality, substance use, personality or political views (PDF) using only a record of the subjects and items they had 'liked' on Facebook – even if users had chosen not to reveal that information. 'It is good that people's behavior is predictable because it means Facebook can suggest very good stories on your news feed,' says Michal Kosinski, 'But what is shocking is that you can use the same data to predict your political views or your sexual orientation. This is something most people don't realize you can do.' For example, researchers were able to predict whether men were homosexual with 88% accuracy by their likes of Facebook pages such as 'Human Rights Campaign' and 'Wicked the Musical' – even if those users had not explicitly shared their sexuality on the site. According to the study other personality traits linked to predictive likes include for High IQ — 'The Godfather,' 'Lord of the Rings,' 'The Daily Show'; for Low IQ — 'Harley Davidson,' 'I Love Being A Mom,' 'Tyler Perry'; and for male heterosexuality — 'Wu Tang Clan,' 'Shaq,' and 'Being Confused after Waking Up from Naps.' Facebook's default privacy settings mean that your 'likes' are public to anyone and Facebook's own algorithms already use these likes to dictate what stories end up in users' news feeds, while advertisers can access them to determine which are the most effective ads to show you as you browse."
Knows and Presumes are not the same thing (Score:3, Insightful)
FB incorrectly presumes that I am not str8 and like MJ, when I happen to be str8 and don't use MJ.
I just like Freedom.
All your analysis of Like proves is that you don't get how people work.
Re:Knows and Presumes are not the same thing (Score:5, Insightful)
Re:Knows and Presumes are not the same thing (Score:5, Funny)
Which is why I hit the "like" button for EVERYTHING!!!!!
FYI, I wouldn't recommend drinking from that well, considering how much I piss in it.
Re:Knows and Presumes are not the same thing (Score:5, Funny)
You and me both, I've convinced Google that I'm a gay male yoga instructor.
Also, I've been shaving since 2004.
Re:Knows and Presumes are not the same thing (Score:5, Funny)
Re:Knows and Presumes are not the same thing (Score:5, Funny)
How does gay male yoga differ from normal yoga?
In male yoga we "center our beings" by being in the back row and not doing a whole lot of actual yoga.
Re: (Score:3)
That's Broga.
When men do yoga the poses are usually ones that require more strength.
Re:lotr = high iq? (Score:5, Funny)
The authors of the study all liked LOTR.
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I also regularly search for terms on terms in Qu'ranic Islam (I'm an atheist but find it interesting) and nuclear technology (I'm a physic
Re:Knows and Presumes are not the same thing (Score:5, Funny)
I also regularly search for terms on terms in Qu'ranic Islam (I'm an atheist but find it interesting) and nuclear technology (I'm a physics geek and that's one of my "things".)
I hear the weather in Gitmo is great this time of year.
Denial? (Score:5, Funny)
Denial?
Re: (Score:3)
Also, I've been shaving since 2004.
This is not the first time I've seen you admit that you are no longer bearded. If I knew that, surely google knows that.
Re:Knows and Presumes are not the same thing (Score:4, Interesting)
Recently a friend updated his status to something like:
I had an accident, I'm already at the hospital
I didn't know if I should laugh at the amount of people clicking on "like". Is facebook thinking all the likes meant sadist behaviors?
Re: (Score:3)
exactly.
The more they mine data, the more they are polishing my turds.
Re:Knows and Presumes are not the same thing (Score:5, Insightful)
The more they mine data, the more they are polishing my turds.
You're just an outlier in the data. Easily identified, easily filtered out...
Coming up with a profile that is completely incorrect and undetectably so is far more difficult than just being random and contradictory.
Re:Knows and Presumes are not the same thing (Score:5, Insightful)
Yep.
Any well designed social psych/sociology research project will have tons of ways to check for validity and consistency of data, and the more clever ones will even have ways of identifying the particular ways people will fuck with data and developing a partial profile there, too.
The vast majority of the data will be a fairly accurate representation - the user base is so large that a few "clever" people trying to piss in the well won't have any effect - they aren't even a blip - while the rest of the userbase doesn't see much point in liking random things or going against the established function of the systems.
As to the study itself - I think it will be interesting to see how the profile for any given demographic shifts over time as various things become more or less mainstream and more or less strongly associated with various demographic buckets.
Re:Knows and Presumes are not the same thing (Score:5, Funny)
If it turns out that, on average, 95% of people who watch Top Gear are heterosexual and 95% of people who watch Glee are homosexual, if I like both it proves absolutely nothing about me.
Except that now we all know you are bisexual.
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Which is why I hit the "like" button for EVERYTHING!!!!!
I wrote a browser plugin to randomly search google and randomly click on things when my computer's idle.
Gives both plausible deniability, as well as burying actual behaviour in the noise.
If there's interest, I should probably clean it up and publish it.
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> Which is why I hit the "like" button for EVERYTHING!!!!!
thats exactly wrong. Then facebook knows, whats everything for you. So they know all of your environment, because you clicked like on everything YOU saw, but of course not on things, you did not see.
Re:Knows and Presumes are not the same thing (Score:4, Insightful)
Ah, the power of gossip. When everyone 'knows' what you are thinking, except it's the wrong thing, but your attempts to correct it lead to two unhappy outcomes: a lack of privacy or no change at all (the more you attempt to convince people otherwise, the more it confirms it in their eyes). Were it not for the passive aggressive nature of mankind, it might even be entertaining; but sadly, this is some people's lives...
I've noticed an interesting defense mechanism is to talk about someone else that a group can agree is deplorable, if only because it prevents active gossiping about any of the immediate members. Human beings are such ugly creatures....
Re:Knows and Presumes are not the same thing (Score:5, Interesting)
I figure over-reliance on this sort of analysis explains why Facebook will show me ads for dating services even though it knows I'm married. I like all this geeky stuff, so obviously the advertisers assume I'm single.
Re:Knows and Presumes are not the same thing (Score:5, Funny)
I figure over-reliance on this sort of analysis explains why Facebook will show me ads for dating services even though it knows I'm married. I like all this geeky stuff, so obviously the advertisers assume I'm single.
That is of course one possible explanation... try again.
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Would be a bit scary if FB, that also knows the likes of the partner, is trying to tell you "something" by showing that kind of ads.
Or suddenly you get ads for baby stuff.
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Re:Knows and Presumes are not the same thing (Score:4, Insightful)
And how many women on these sites are really single?
Re:Knows and Presumes are not the same thing (Score:4, Funny)
And how many women on these sites are really single?
Meh. I want to know how many of them are really, you know... women.
Re:Knows and Presumes are not the same thing (Score:5, Interesting)
How many women on these sites are real?
Thankfully it only takes one... I met my wife on a dating site. We just celebrated our second wedding anniversary and are preparing for our daughter's birthday.
Dating sites aren't always as horrid and retched as they seem to be - they're a great way for a shy guy and a shy girl who may otherwise never have crossed paths to get together.
Re:Knows and Presumes are not the same thing (Score:4, Insightful)
Re:Knows and Presumes are not the same thing (Score:5, Insightful)
Your analysis of their analysis proves that you can't analyze analyses. Being right 88% of the time means being wrong 12% of the time. It's not special that they aren't right for you.
Also, being "right" 88% of the time is meaningless unless you break out false positives and false negatives. It is estimated that 5-10% of the population is gay. So I could just predict that everyone is straight, and I would be "right" more than 90% of the time.
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Most informative post on the story so far. I was just about to post something similar myself, but you saved me the effort.
The middle link, to the PDF, does wave some statistical terminology in my face, but alas I don't have the stats nous to work out how interesting their claim is from is. Apparently, they give the probability of correctly working out which is which when given two people from opposite sides of a fence. Just knowing that you've got both sides of a dichotomy gives you a pretty useful doll
You should reread that article. (Score:5, Insightful)
From TFA:
The Williams Institute found that, overall, an estimated 8.2 percent of the population had engaged in some form same-sex sexual activity. Put another way, 4.7 percent of the population had wandered across the line without coming to think of themselves as either gay or bisexual.
That same study found out that (from the same FA):
just 1.7 percent of Americans between 18 and 44 identify as gay or lesbian, while another 1.8 percent -- predominantly women -- identify as bisexual.
Basically, that "less than 2%" number is the people who think of themselves as being homosexual or bisexual.
8.2% apparently just like having sex with people of the same sex. Clearly, they're not gay.
Cause they don't identify with being gay.
Cause it's all about identifying.
That's why I always identify myself with Superman.
Re:You should reread that article. (Score:5, Insightful)
8.2% apparently just like having sex with people of the same sex. Clearly, they're not gay. Cause they don't identify with being gay. Cause it's all about identifying.
That is not what your quote is saying. It is saying that 8.2% of the population has at some point in their life experimented with same-sex sex. It does not say if they liked it nor if it was more than once. It is like going to Church a few times is not the same as being a Christian.
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Stereotypes, after all, are just statistical observations.
No. Sometimes, they are statistical observation. Sometimes they are just confirmation bias.
Re:Knows and Presumes are not the same thing (Score:5, Interesting)
No. Sometimes, they are statistical observation. Sometimes they are just confirmation bias.
Most of the time they're just a small group that distinguish themselves so clearly. For example if you asked me to mime an American, I'd probably go for a gun-toting Texan even though I'm perfectly aware that they're hardly representative of a country of 300 million. But those other people are a lot like other people found other places, so if you're going for the uniquely American they rise to the top of the pile. Same with almost every other stereotype I can think of, they're more like a mascot or caricature than reflecting reality.
At least those based on things like country, now people of the same profession on the other hand can actually be disturbingly like their stereotype. It's something to do with the personality of people attracted to the same line of work and the cultural conformity, like a friend of mine once said after speaking at a conference for county auditors. "I went to the conference thinking it would dispel the stereotypes I had, instead I found they were all true." People have an incredible way of adjusting to what they perceive as normal and that becomes the stereotype.
Re:Knows and Presumes are not the same thing (Score:5, Interesting)
Why not just never hit a like button? Sure, it's possible for Google to figure things out based on my URLs, but dang at least they have to work for that one.
Also (Score:4, Insightful)
You can tell that just by talking to people.
Re:Also (Score:4, Insightful)
and i'm pretty sure your credit card companies already knows these things just from your purchase habits.
Re:Also (Score:4, Insightful)
Well, credit card companies are probably digging all the information. Insurance agencies also. Guess who gets a higher premium in their life insurance? Guess who gets better credit?
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They only know where you shop, not what exactly you buy.
And if you're a gay drug using Republican (Score:4, Funny)
They have a job for you at Facebook.
Turns out (Score:5, Funny)
Re:Turns out (Score:5, Funny)
*phew* close call, you could have been a republican!
Re:Turns out (Score:5, Funny)
I'm a Republican Gay Man, you insensitive clod! I oppose gay marriage only because I don't want us homosexuals to have to be as unhappy as you heterosexuals!
Comment removed (Score:5, Funny)
Re:Turns out (Score:4, Interesting)
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I don't know why people think it's so impossible. It's only about as strange as liberal gun owners... of which there are millions.
It shouldn't surprise anyone that people have opinions on more than one thing, at the very same time.
Re:Turns out (Score:5, Funny)
If he's gay he could well be a closet Republican that's in denial.
Maybe he can be cured of his Republicanism!
They cure Teh Gey with the traditional "laying on of hands". (Presumably if it doesn't give you a boner, they know you're cured.)
Similarly, they cure Teh Republicanism by burying you in money. If it doesn't give you a boner, you're not a Republican anymore.
Re:Turns out (Score:5, Interesting)
Funny, but it does make me wonder. While I'm not gay, I do tend to like statuses and pages that have to do with gay rights, and several of my friends on Facebook are gay, yet I still see ads all the time for single ladies in my area. It makes me wonder: 1) Has Facebook accurately pegged me as straight (or bisexual) even though I haven't given it any direct indication of what I am, 2) has Facebook not made the connection and/or advertisers don't care, just spamming their ads to all males, or 3) is Facebook using some other algorithm that happens to be accurate for me, but generally less accurate for the population as a whole? Personally, I think #2 is correct.
I'd like to see a page about me that says, "Here's the information you've provided, and here's the information we're inferring from what we know about you." I suppose they'd never do that because it might very well creep people out too much, but then, it might get people whose inferences are wrong to directly supply the information to them.
Re:Turns out (Score:5, Interesting)
I'd like to see a page about me that says, "Here's the information you've provided, and here's the information we're inferring from what we know about you." I suppose they'd never do that because it might very well creep people out too much, but then, it might get people whose inferences are wrong to directly supply the information to them.
BlueKai does something similar (except it's for a wide range of display advertising, not just facebook) - they infer things about you based on your browsing history and use that to target ads at you. They are all over the web, so they have a good amount of information, but the surprising thing to me is that they let you look at your profile on their website - http://www.bluekai.com/registry/ [bluekai.com] is the place to find it.
I don't work for BlueKai, or even for a company that uses them.
Re:Turns out (Score:4, Funny)
I have discovered they apparently know nothing about me..
+1 no script /ghostery
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Wait 'til they study RPG character creation. By extrapolation from the Wicked findings and my female mage frequency, they'll conclude I'm the chair of glaad and late to the next board meeting.
But (Score:5, Insightful)
The highest intelligence indicator were the users who ignored everything, revealed very little and never "liked" anything - knowing that anything they did on facebook would be mined and used for metrics and marketing.
Re:But (Score:5, Funny)
Not Intelligent, just paranoid. Kinda like posting anonymously on Slashdot.
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There's no intelligence left on facebook. I routinely campaign for my co-habitating "things" (Do I call them human?) to not use facebook and delete their profiles, stop playing their dumb-ass facebook games and start getting "involved in their economy and government".
They facebook, smoke, drink, and whine about how the government and corporate monopolies are oppressive, rather then considering doing anything about it. They also pretend to garden. Which is ironic because they would starve if walmart and publ
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I bet you can deduce a lot from what I have to say.
You're a bitter college drop-out with mild self-diagnosed Asperger's, your parents told you that you were special because you once got over 120 on an IQ test after they force fed you answers for three straight weeks, you're puritanical in your outlook on life despite thinking of yourself as socially progressive, and (above all) you need to get laid?
Re:But (Score:5, Insightful)
Wouldn't the "highest intelligence indicator" be applied to those who don't "do" facebook, twitter, etc?
Or did I just miss something flying over my head?
Re:But (Score:5, Interesting)
Wouldn't the "highest intelligence indicator" be applied to those who don't "do" facebook, twitter, etc?
Or did I just miss something flying over my head?
You aren't missing it, but aren't seeing the totality of Facebook's insidious nature. Now not having a Facebook account is treated by HR departments as suspicious behavior. Also, Facebook made it easy for people to "tag" you - if you don't have an account, you can't repudiate it (or prevent tagging by default). You are literally forced to play their game unless you want your good name being abused. So best move is to have one that's effectively empty, and turn all privacy settings down to the most private.
Of course this defeats the purpose of having a Facebook account - but that's the purpose, right?
Re:But (Score:5, Insightful)
Now not having a Facebook account is treated by HR departments as suspicious behavior.
Frankly, any HR department that really thinks this can go fuck itself with an iron stick.
I think this is a myth the media is pushing to try to get more people on Facebook.
Re:But (Score:4, Insightful)
I agree. Especially when I hear the constant "follow us on Facebook and Twitter" plugs on every major news agency. Twitter would be fine for members of an active revolution or something.. but not day to day contact and communication. I don't care when you fart or how good your hamburger tasted. Most other people don't care either. The delusions of grandeur we can access so easily, and yes that is what many people use it for.
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I don't care when you fart or how good your hamburger tasted.
I don't blame you for not caring. However, I know for a fact that my co-workers do care when I fart.
Re:But (Score:4, Interesting)
Now not having a Facebook account is treated by HR departments as suspicious behavior.
This, I fear, is quite believable given some of the looks of incredulity I have had when asked by HR for my mobile (cell, for our American brethren) number. I politely decline on the grounds that I neither own nor want a mobile phone. One HR drone even accused me of being dishonest because it was so far beyond her youthful experience as to be unbelievable that one could survive without a mobile. Heck, our home phone when I was a child was made of bakelite and had a handle on the front you turned vigorously to get the operator's attention: our complete phone number was "78". (For the record I am only 45.)
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A new punctuation mark. That'll catch on~
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in other news my 3 other personalities are super intelligent, because they've never liked a single thing or shared even a real seeming name on fb.
stupid study all and all. of course you can make an educated guess that someone who has twenty likes for different marijuana pages might think that marijuana is cool and if he's a male and has marked himself as seeking men and has attended the gayfest2012 at bar supergay then maybe, just maybe, he's gay. or someone has been fucking around with his computer. or you
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but if you never reveal anything, never show support for anything - what's the point in having an online presence? is this really taking the never talk to the cops video to the extreme? never talk to anyone publicly on record? never sign a petition for anything? HOW FUCKING FUCKED UP ARE AMERICANS TODAY?
Facebook invitations is the only reason I care to have a profile there. If you want to get to know me, get to know me don't be a Facebook stalker. At least there's nothing I feel like broadcasting to all the "friends" I have there, nor does 99.9% of what shows up there interest me. I could go through it I suppose and hide everything but the people I actually care about hearing something from it's always awkward if you're on Facebook and didn't see some major event a semi-close friend posted because you've h
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The highest intelligence indicator were the people who never joined facebook and want nothing to do with it.
However, people with the lowest IQ who cannot learn to operate a computer or a phone also were not able to join Facebook.
Re:But (Score:5, Insightful)
Three quarters of the Mensa members I know use Facebook. I know a lot of *very* smart and intelligent people, and the vast majority of them are on Facebook too.
Seriously Slashdot, get the fuck over yourself - this ignorant bias against anyone who uses Facebook doesn't make you intelligent, it makes you look like a jackass.
Re:But (Score:4, Funny)
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The highest intelligence indicator were the people who never joined facebook and want nothing to do with it.
And the highest smug indicator were [sic] the people who posted the fact that they don't have a facebook account on slashdot.
Re:But (Score:4, Funny)
I wish _I_ had a risk-benefit radio :( All I have are these stoopid actuarial tables :(
Re:But (Score:4, Funny)
The risk is that you'll hear Rush Limpballs; the benefit is that you can clout him with the radio. Is that it?
Cultural bias much? (Score:2)
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I wonder... (Score:4, Funny)
Re: (Score:2)
Similar to Winning Bid on Netflix (Score:2)
Uses a similar methodology (SVD, which was the highest scoring method in isolation) to correlate Likes with Traits, whereas Netflix used prior movie Likes to correlate with future movie Likes. Effectively, Netflix's competition was probably correlating with a hidden indicator or personality subtype set which corresponded strongly to likes of particular movies.
It is highly likely that were they to apply the winning method from the Netflix competition (SVD paired with a weighted set of other indicators) that
Facebook (Score:2, Insightful)
I love stories like this. As if I needed any more, but this is just yet another reason why I am so glad I removed my Facebook account years ago.
Why people will happily hand over the intimate details of their lives, in the face of dozens of horrifying Facebook privacy stories, ill never know.
I guess Facebook users are like battered wives. They get their teeth kicked in by the abusive BF time after time, but wont leave him because 'they still love him'.
Re:Facebook (Score:4, Insightful)
Why people will happily hand over the intimate details of their lives, in the face of dozens of horrifying Facebook privacy stories, ill never know.
Here's an interesting question, though: What percentage of Facebook users have been adversely affected by Facebook's privacy ills?
Have I had a police officer show up at my door with a search warrant because Facebook believes I'm a drug user? Nope.
Have I been hit on by men because Facebook believes I'm homosexual? Nope.
Have a group of republicans descended on me because Facebook believes I'm republican? Nope.
Have I lost a job due to any of the above? Nope. Been denied a loan? Nope.
Don't get me wrong, I somewhat agree with you. But I'm not sure your "battered wife" analogy stands up in that there is no actual battery going on. If I were to use your analogy, the best I could say is "how can she be married to someone who could beat her, even though he never has?"
Gaydar (Score:3, Insightful)
Similar research conducted by MIT student project back in 2009. See http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2611/2302. Surprised it wasn't cited.
Base rates (Score:5, Insightful)
Re: (Score:3)
cultural (Score:4, Insightful)
And it rated for people not living in heavily American culturally influenced and non native English speaking countries that they all had a lower IQ.
Here's a question (Score:4, Interesting)
So facebook knows all sorts of things about people.
Here's a question: Does facebook know if you're guilty?
Re: (Score:3)
Inaccurate title yet again. (Score:2)
"Facebook Has Information That Can Infer If You're Gay, Use Drugs, Or Are a Republican"
Researchers, who crunch data found on Facebook, can infer traits to an accuracy of as much as 88% in one instance.
Kind of obvious (Score:2)
This is not shocking, it's kind of obvious. And in other news, bears shit in woods.
If Facebook knows that... (Score:2)
...imagine what Reddit knows. /shudders/
Party Affiliation is Public Record (Score:2, Informative)
Political party affiliation is public record. Anyone can find out, There isn't any secretive voodoo to it.
Screw with the Algorithm (Score:4, Funny)
I left the TV on when I fell asleep, so I was confused when I woke up from my nap to discover Tyler Perry talking about The Lord of the Rings on the Daily Show. If I was that rich I would just buy a really Wicked Harley Davidson.
Grew suspicious of this a few weeks ago (Score:2)
Just The Tip (Score:5, Interesting)
found that sensitive personal characteristics about people can be accurately inferred from information in the public domain.
I've done this stuff, for both ad targeting and music targeting, and I understand the math. Knowing whether you are gay is just the tip of the iceberg.
From the data it can be inferred whether you believe Bradley Manning was justified, whether you think it is treason for a politician to support warrantless surveillance, and whether you believe the "four boxes" epigram is relevant in the current context.
It can be inferred how you react to various turns of phrase, which ways of presenting an idea will ring with you, and therefore how to present a story to you, such that you will be likely to repeat the sound bites on one side of the issue or the other.
They can do this, with an automated system, for hundreds of millions of people -- as can anyone who pays them enough for the data or analysis. It is not a difference in type from what has gone by the name of PR, spin, or handling; but rather a difference of speed, pervasiveness, precision targeting, and potency. It puts more power to distort human perception of reality in the hands of fewer people than ever before -- by orders of magnitude.
The data, once gathered, will remain, and will be packaged and sold, and cracked and siezed, until long after you are dead -- barring some very serious and extremely disruptive counteractivity. It is getting worse every day, and the cost of correcting it is growing exponentially.
Most people don't know it is happening, and most of those who do don't seem to grasp the consequences.
I love this stuff (Score:5, Interesting)
People like to think that they're "undefinable". In fact, all they are are values of a vector random variable. If you know the values of some of the components you can infer the values of others, because they are not all independent. A similar principle (vector quantization) is used in lossy data compression.
Somebody will come in here and say "No, you can't know for certain, that's what makes us human" -- no, that's what makes you a random variable. A vector-valued one, but a random variable nonetheless.
And...? (Score:3)
From all I could read of these (repeated) stories, this is so basic it barely even count as data mining. Also, I'd really like to see the the type I and II errors in that thing: sure, the guys who 'liked' a dozen pages for disney musicals might have higher chances of turning out to be gay, but what about the handful who just really like musicals? Same for the hetero guys who support gay friends and will like gay rights pages. And better hope that absolutely nobody out there practices sarcastic liking (but we're safe, because really: who is ever sarcastic online these days).
Wake me up when we are talking actual science and real data-mining, not two-bit hacking and obvious results.
I have no idea what FB thinks about me.... (Score:3)
Coz I browse with the ad-block plugin with Firefox.
Makes the web a whole lot more enjoyable.
BTW here is a fun trick. Trying posting a message about Ad-Block on facebook. It will get blocked.
Next try the most direct method you can think of to tell your friends to try ad-block on facebook. See what gets allowed..... :-)
Clearly FB has algorithms that censor posts. It is fun to see what really annoys them though
Re: (Score:3, Informative)
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Man, I always click to read more on those things unless I've read it before. They must think me a perv which, honestly...
Re: (Score:2)
Which is why you need to have noscript or face-blockers to read the net.
Of course this assumes that Disqus, Intensedebate or other forum software aren't as insidious/snooping.
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Re: (Score:3)
The test question is "which of subjects A and B, of which one is straight and one is gay, is the gay one?".