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British Airways Plans To Google Passengers 177

itwbennett writes "British Airways wants to be the airline where everybody knows your name. The idea behind the 'Know Me' program is that by using Google Images to ID passengers, they'll be able to recreate the 'feeling of recognition you get in a favourite restaurant,' Jo Boswell, head of customer analysis at BA told the London Evening Standard. But the more privacy minded among us know that the airline could end up seeing a lot more than your face."
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British Airways Plans To Google Passengers

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  • First class (Score:5, Informative)

    by Paul Townend ( 185536 ) on Saturday July 07, 2012 @08:37AM (#40574889) Homepage

    From the article, it says at the bottom: ""The Google Images search app helps our customer service team to recognise high profile travellers such as captains of industry who would be using our First class facilities enabling us to give a more personalised service."

    I think this is almost certainly something they're aiming at first class passengers only (probably as they approach the lounges at airports). I doubt they care that much about everyone in cattle class...

All seems condemned in the long run to approximate a state akin to Gaussian noise. -- James Martin