Microsoft Pays $44 Million To Samsung and Nokia For Mango Marketing 147
CSHARP123 writes "Ballmer opened up the company's coffers to Nokia and Samsung for a holiday blitz of Mango marketing. Hold onto your hats though, it's no carte blanche access to Redmond's Gringotts. According to a report on Mobile Magazine, inside sources claim MS has set aside £28 million (about $44 million) for the endeavor, with about £20 million of that reserved for Nokia's first Windows Phone 7.5 handset. This joint marketing effort is reportedly a broader extension of the cooperative agreements all parties agreed to, ensuring future WP devices get the media saturation they deserve. Samsung is also due to unveil a major Christmas ad push for the Omnia W with an estimated £8m spend. Maybe this is what Samsung gets for making a deal on patents to cover Android OS? Not a bad deal for Samsung."
Re:Huh? What's "mango"? (Score:3, Interesting)
Re:Huh? What's "mango"? (Score:2, Interesting)
Nokia isn't a newbie. They have a history of making the best mobile devices on the planet, hardware wise. They suck with software. Microsoft's Windows Phone 7 is actually great OS to new phones. Combined with Nokia's experience with hardware and their history in mobile technology, I think they will actually go far.
Of course this is Slashdot and people here generally hate Microsoft and want to see them fail just so they can post haha comments.. But I think the whole Nokia+MS partnership was great idea for two companies that weren't doing good, both in the different areas of the industry. They basically combined their good sides to let go off their bad sides.
Windows Phone 7 & Wi-Fi SSIDs (Score:5, Interesting)