23075350 story Popularity Trumps Privacy For Many On Facebook 99 Posted by Soulskill on Friday August 12, 2011 @02:58PM from the effort-is-a-barrier dept. Hugh Pickens writes "A recent study published in the journal Social Psychological and Personality Science found that adults have almost as much need for being popular on Facebook as teenagers do, and people who crave acceptance are more likely to share personal information, says Emily Christofides, lead author of the study. 'If you're someone who has your privacy settings set quite high — you don't post your birthday, you don't post what's going on in your life — you're not giving other people the opportunity to comment on those things,' says Christofides. 'You're going to find that there's less going on on your page, and you may actually feel less popular as a result.' The study also found that those with higher self-esteem are more likely to protect their personal information."