Study: Ad Networks Not Honoring Do-Not-Track

itwbennett writes "According to a new study from Stanford University's Center for Internet Society, almost half of the Network Advertising Initiative (NAI) members that Stanford studied left tracking cookies in place after a Web user opted out of targeted ads. NAI's executive director said that with no consensus on what do-not-track means, ad networks continue to gather data for business reasons other than providing targeted advertising. 'Under the NAI self-regulatory code, companies commit to providing an opt out to the use of online data for online behavioral advertising purposes,' Curran said. 'But the NAI code also recognizes that companies sometimes need to continue to collect data for operational reasons that are separate from ad targeting based on a user's online behavior.'"

well duh

[circletimessquare]

"Hi, we would like you to voluntarily limit your sources of revenue by not giving your customers, advertisers, the tracking options that they want."

doesn't work folks

sorry, the market doesn't regulate itself in some respects. mostly in those respects that involve moral behavior. you need regulation and enforcement for that

Re:But self regulation works !!!

[Attila Dimedici]

My experience has been that most new government regulation is designed to "fix" problems that were created by government regulation in the first place. When the market has been abused (almost always the result of government regulations), it results in government regulations that make the market even more susceptible to abuse.
It has gotten to bad that the current administration has the guts to call for new laws and regulations to "fix" a problem that was created by them actively not enforcing current laws and regulations (look into "Operation Fast & Furious").