An anonymous reader writes "Following their recent attempt to censor a work of historical fiction containing Tolkien as a character, the estate have now issued a takedown notice to someone making buttons with the words 'While you were reading Tolkien, I was watching Evangelion' on them, claiming 'intellectual property right infringement.' Predictably, a new store has appeared offering a range of censored Tolkien items, and the 'offending' product has had vastly increased exposure as a direct result of the removal."
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