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Big Brother Friends Facebook 82

storagedude writes "Clara Shih, who created the first business app on Facebook in 2007, is back with a new venture: Hearsay Social, which makes Facebook, Twitter and LinkedIn more palatable to corporations by adding features like SEC and FINRA monitoring and compliance and analytics. Conversations are monitored around the clock, regardless of where employees access pages from — work, home or mobile — and workflow tools let companies approve or suggest content before it appears. Those features appear to be making financial companies a little more comfortable Facebooking, as State Farm and Farmers Insurance are two early customers. Shih is backed in the new venture by veterans of Facebook, Twitter and YouTube."
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Big Brother Friends Facebook

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  • Oh Yeah... (Score:5, Insightful)

    by fuzzyfuzzyfungus ( 1223518 ) on Friday February 04, 2011 @09:19AM (#35102644) Journal
    This is what "free" as in "free market" is supposed to look like, right?
  • by Manip ( 656104 ) on Friday February 04, 2011 @09:40AM (#35102758)
    I've been concerned for a while now that my corporate overlords haven't had enough access to my personal life or to monitor me during my personal time. I have already given them access to GPS on my phone, my personal e-mail, and my Facebook account - so I would be happy for them to automate this so my wonderful employers can, at a click of a button, see me every minute of every day, and so we can both work together to prevent negative thoughts or words that might impact my performance or more seriously the companies image.

    I would also like to thank my boss, Mr. Smith, for allowing me to post this message to /., I realise it was expensive for PR and legal to sign off on its wording and I will work to pay back the costs it incurred the company (by having them take it out of my pay each month).
  • Big Brother? What? (Score:4, Insightful)

    by MikeRT ( 947531 ) on Friday February 04, 2011 @09:49AM (#35102800)

    FTFA, all it sounds like is a workflow system for controlling what can be done through a company's official presence(s) on Facebook. For example, it allows managers to moderate both employees handling those presences and other Facebook users trying to post on their wall, etc.

    How is that "big brother?" That's almost like calling Slashdot comment moderation a form of Stalinist repression (when we all know, that label rightly belongs to Digg)

  • Re:Oh Yeah... (Score:5, Insightful)

    by migla ( 1099771 ) on Friday February 04, 2011 @09:57AM (#35102844)

    No. The "free" actually refers to the right of the customer to exercise his/her Pro-choice decision of which company they want to deal with (or not).

    Aha, you're talking about the mathematically undemocratic "vote with your wallet" thing, where the more money you have, the more votes you get?

  • by nedlohs ( 1335013 ) on Friday February 04, 2011 @09:58AM (#35102862)

    That's the whole idea. You don't want you sales rep using their personal facebook page for your marketing and mixing it in with their drunken adventures in Bangkok. You want them to use a facebook profile just for their work - but now you run into compliance issues since what they say is clearly said as part of your company.

    And the sales rep likely doesn't want to have all their annoying as shit clients as friends on their personal facebook page either. So win-win.

The road to ruin is always in good repair, and the travellers pay the expense of it. -- Josh Billings