ITU's Definition Aside, T-Mobile Pushes 4G Label In New Ad Campaign 120
snydeq writes "T-Mobile has officially joined Sprint in pushing the promise of '4G' mobile services on consumers, despite the fact that, according to the ITU standards body, neither carriers' offerings constitute 4G mobile technology. In Sprint's defense, it has been advertising its WiMax-covered areas as 4G for nearly a year — technically not a lie because until last month 4G didn't mean anything, InfoWorld's Galen Gruman reports. But now that the ITU has provided a standard against which the FCC and FTC can judge truth in advertising, T-Mobile's new 4G ad campaign is a 'bald-faced lie,' Gruman writes."
National ad campaigns take more than a month to coordinate, though — if the term was basically free-floating until last month (with quite a few candidate standards over the years), it seems hard to condemn companies too harshly for using a marketing catch-phrase.
Re:Well what IS 4G then? (Score:3, Funny)
It's G more than 3G.
Sheesh.
Re:Well what IS 4G then? (Score:2, Funny)
Re:I wish they called it 3.5G... (Score:2, Funny)
Re:orly? (Score:3, Funny)
Mod parent up, but modestly. After all, parent is speaking factually, and not in marketing speak.
Re:I wish one of them offered zero G (Score:3, Funny)
Get an iPhone. Problem solved.