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Americans Don't Want Targeted Ads 404

itwbennett writes "A survey by the Berkeley Center for Law and Technology at the University of California Berkeley School of Law and the Annenberg School for Communication at the University of Pennsylvania finds that US residents do not want to receive Web advertising tailored to their interests. 66% of those surveyed said they don't want tailored, or targeted, online ads and when asked if online ad vendors should deliver targeted ads by tracking customers' behavior across multiple Web sites, 86% of the 1,000 respondents said no. 35% of respondents said executives of companies that use personal information illegally should face jail time, and 18% said those companies should be put out of business. 'While privacy advocates have lambasted behavioral targeting for tracking and labeling people in ways they do not know or understand, marketers have defended the practice by insisting it gives Americans what they want: advertisements and other forms of content that are as relevant to their lives as possible,' the study said. 'In high percentages, [US residents] stand on the side of privacy advocates.'"
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Americans Don't Want Targeted Ads

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  • by NoYob ( 1630681 ) on Thursday October 01, 2009 @03:06PM (#29609435)
    How the hell am I going to explain to my wife why there are ads for hairy milf porn all over the place?!

    No targeted ads!

  • Re:And.... (Score:5, Funny)

    by mcgrew ( 92797 ) * on Thursday October 01, 2009 @03:12PM (#29609525) Homepage Journal

    Hemorriod cream for rodents
    Does your rat have irratable bowel syndrome? Take this test today!
    RATS AND DONKEYS on sale now!
    Rattan chairs at WHOLESALE PRICES!
    Litter boxes for all kinds of animals
    Sassy Rats, get yours today!

  • by mewsenews ( 251487 ) on Thursday October 01, 2009 @03:18PM (#29609621) Homepage

    Just a few hours ago I wrote my wife to say I had gotten a stain on my shirt from lunch

    I want to ridicule you for leading the most boring life imaginable, but we're both posting to Slashdot, so I will welcome you as a brother..

  • by fhuglegads ( 1334505 ) on Thursday October 01, 2009 @03:31PM (#29609785)
    If all I ever got was targeted ads I would know nothing about feminine hygiene products. Knowing these dirty little secrets that women have is part of being a teenager. I would have missed out on a lot of immaturity if all they showed me was ads for Atari 2600 games, pizza and the pepsi challenge.
  • Re:And.... (Score:5, Funny)

    by ari_j ( 90255 ) on Thursday October 01, 2009 @03:41PM (#29609905)
    Marketers absolutely do care about this information. Now, they only have to figure out what types of ads to target to people who don't want targeted ads, and they can make billions.
  • Re:Um, Duh! (Score:2, Funny)

    by dwye ( 1127395 ) on Thursday October 01, 2009 @04:04PM (#29610167)

    > So I have abandoned commercial radio and television, and, frankly, I don't miss it.

    And, of course, they won't miss you, since it sounds like you were never a potential customer of their direct customers, the ad agencies, or their indirect customers, the advertised companies.

    > Advertising has gone from annoyance to something that I consider to be unethical
    > and a serious contributor to our problems as a consumer society.

    So, how long have you been in recovery from your Home Shopping Network addiction?

  • Re:And.... (Score:1, Funny)

    by Anonymous Coward on Thursday October 01, 2009 @04:10PM (#29610239)

    I've been targeted right out of the market.

    I've had it. I can't take any more advertising. Television, radio, magazines, billboards, even the Internet for Christ's sake. Everywhere. Why do they keep targeting me? I never did anything to them. I don't even buy anything! They're wasting their time! Fast food makes me feel like shit, soft drinks make me dizzy, candy is disgusting, chips make my stomach hurt, I don't smoke, and any band that has ever been advertised anywhere sucks unequivocally. I eat tortillas and vegetables, I drink tap water. I ride my $40 bike for entertainment. I buy a new pair of Dickies at the army navy store every year and I get all my other clothes at Costco in 3-packs. My car works fine, I use my Internet connection for long distance, I've had the same boots for three years and re-sole them when they wear out. As far as booze goes, well, as long as it's wet.......

    So why do they keep attacking me? Why are they filling every square inch of every available space in my life? Above urinals, on concert tickets, underneath the ice at hockey games, on blimps, in video games, as props in movies, plugs in rap songs, on shitty Web Sites (No, I will not visit your motherfucking sponsor. If you're not in it for the love, and you can't figure out any better way to pay for your site than by slapping some ugly, corrupted banner across the top of your pathetic work, then fucking close up shop, kill yourself, and leave the Web to non-polluters). They'd advertise on the backs of my eyelids if they could get away with it, and I can't hack it anymore. They win. I lose. They succeeded. I failed. Like Brian Wilson, I just wasn't built for these times. I fold. Here are all my cards. Keep the pot, keep my ante, keep the goddamn jacket on the back of my chair for all I care, I can get another at Costco. I'll be out in the parking lot getting drunk and yelling at cute girls because I can no longer stand the taste of tentacles. Marketing has poisoned everything worthwhile under the sun, so I'm giving it all up. Everything.

    But the way I figure it, there's no real loss. I've seen all of the episodes of the Simpsons 200 times each. Most of the good writing was done 100 years ago. I haven't listened to FM radio in years. I could play all my records beginning to end alphabetically and I'd be 76 years old when I got to the Zeni Geva. Online culture is a fucking yawn, only good for buying stuffed goats on Ebay and getting cracked copies of $1000 software. Movies always end up at the 99 cent video store across the street eventually, and you can fast forward through those commercials. My girlie's cute and the corner bar has Pabst on tap. What else matters?

    True, by shutting myself off to everything, I'm probably limiting my future potential as a 'community building' or 'bleeding edge' cog in someone's nightmarish vision of Internet profitability, but fuck, a simple read through my writing should've cured that anyway (Note to potential employers: The bidding starts at $120,000 a year with full dental).

    So I'm out. No more.

    I just feel bad for those of you I'm leaving behind. You'll be wearing your Slave Labor Nikes, sweating under a Third World Vest, listening to Everqueer or Fratboy Slim, your hair styled stupidly with gasoline and aborted pig placentas, trying to choke down a Double Meat Fuck Splattered Cow Testicles On The Slaughterhouse Floor Pus Coagulated Lactacious Secretion Yellow Dye #2 Deluxe. Man, will you be looking dumb. It makes me want to cry. You poor, oversugared demographic you. You're filling your apartments, your bodies, and your minds with useless junk. You stagger under your own weight, throwing money in random directions until you collapse and die, buried by a bunch of people who you failed to create meaningful human bonds with, who forget about you on the way home from the funeral.

    Maybe I'm just oversensitive, but I actually feel those fingers reaching out at me - cute little girl fingers, feeling at my face like a bind man, pulling at the loose threads all over m

  • by Anonymous Coward on Thursday October 01, 2009 @04:11PM (#29610255)

    As long as your wife is a hairy MILF, I don't see where that'll be a problem...

  • Re:And.... (Score:5, Funny)

    by ae1294 ( 1547521 ) on Thursday October 01, 2009 @04:41PM (#29610631) Journal

    I told Hulu that I'm a 20-something guy. You'd think they'd realize I'm not worried about my "inadequate lashes" or wrinkles..

    You didn't mention that you where a member of slashdot did you???

  • Re:And.... (Score:5, Funny)

    by CharlyFoxtrot ( 1607527 ) on Thursday October 01, 2009 @05:12PM (#29611041)

    I'd go further and say consumers actually DO want this (i.e. the benefits it provides) - but just won't admit it.

    AKA the rapist defense. She said no, but we both knew she really wanted it.

  • Re:Exactly (Score:5, Funny)

    by More_Cowbell ( 957742 ) * on Thursday October 01, 2009 @05:20PM (#29611131) Journal
    I don't click them either, but mostly for other reasons.
    1. Those ads cost the company money every tim
  • Re:Um, Duh! (Score:2, Funny)

    by Tanaric ( 868318 ) on Thursday October 01, 2009 @05:50PM (#29611511) Homepage
    I suspect you're actually a very clever marketing agent for Chevy. Or, depending how much faith I have in humanity today, for Ford.

Would you people stop playing these stupid games?!?!?!!!!