Amazon Wants Patent For Inserting Ads Into Books 219
theodp writes "Three Amazon inventors set out to correct what they felt was a real problem: that 'out-of-print or rare books ... typically do not include advertisements ... the content is fixed and, therefore, has not been adapted to modern marketing.' Their solution is spelled out in newly-disclosed Amazon patent applications for On-Demand Generating E-Book Content with Advertising and Incorporating Advertising in On-Demand Generated Content. From the patent apps, here's what the future of reading may look like: 'For instance, if a restaurant is described on page 12, [then the advertising page], either on page 11 or page 13, may include advertisements about restaurants, wine, food, etc., which are related to restaurants and dining.' So, what would a delightfully-tacky-yet-unrefined Hooters ad do for your Hemingway experience?"
How Pointless.... (Score:5, Insightful)
Let them patent it (Score:3, Insightful)
Seriously. It means that anyone else with this idiotic idea will have to pay a royalty fee, which should discourage them. Unless you want to fight a prior art campaign against Amazon, claiming magazines with ads are prior art. Either way the money will discourage people from trying and this idea will die a lonely death.
Except for Amazon of course, since they hold the patent. But they can try it, and then they can see for themselves just how great this idea is when they launch it. It'll tank, hard. Nobody will want this.
Re:How Pointless.... (Score:5, Insightful)
Seriously, though if I wanted ads breaking up what I was reading, I'd buy a newspaper. But I don't so I'll never buy one of those books or a newspaper.
Sick of ads (Score:2, Insightful)
I am so sick of ads. Just yesterday I swore off using youtube, what with all their ads overlaid on top of videos now.
I also recently compared the same exact video on hulu (which has ads) to itunes. The video from itunes was much, much better (sharper, better framerate) and no ads. Hulu video was complete crap - now way I could stand watching that. I'll gladly pay a reasonable price for a superior product.
Very telling ... (Score:2, Insightful)
So to them a book is nothing more than a marketing instrument.
Great Minds (Score:1, Insightful)
It honestly makes me weep just a little for our future that this is the best that the greatest minds over at Amazon can come up with - let's basically repackage a technique that has been around for ... well .. since publishing printed material ... and be smart enough to convince patent attorneys that it's been significantly altered such as to warrant legitimate consideration for being granted a patent. Honestly they should be ashamed and monumentally embarrassed of themselves!
Re:How Pointless.... (Score:3, Insightful)
I keep seeing this faulty argument involving the concept of "paying twice". It's not that you're being asked to pay again, it's that you didn't fully "pay" the first time. It'd be like buying a $10 product and paying $5 up-front, and having the other $5 paid by advertising it shows.
That aside, isn't this patent a good thing? It means that only Amazon's products will be crippled with advertising inserted in this manner.
Re:How Pointless.... (Score:5, Insightful)
If that ever came to be I would wholeheartedly endorse book burning.
Good god, why not just stick ads in all the old works? I'm sure Picasso would have put a coke machine in Guernica if he knew how cool and refreshing it was....
'I painted this to protest the lack of coca-cola in my homeland. It will be returned to Spain when there is a coke machine on every corner'
Re:How Pointless.... (Score:4, Insightful)
This is no different than cable TV. I pay x dollars a month just to watch via cable. But then I still get advertisements thrown in. I get ads between "scenes", I get ads that are product placements, and then, imho the worst are those that the channel overlays some animation in the corner.
So changing "Bob goes into his local restaurant for a greasy cheeseburger" to "Bob goes into TGIFridays for their Super Texan Bacon Burger" is only one step. Most of the books I own have blank margins. Why not put a few ads in there? At the end of a chapter, if the chapter ends with a partial page, why not just put a 1/2 page ad there? I'd love to see, "STIHL Chainsaws present, Chapter 6 in Stephen King's new thriller..."
My phonebook has a section in the middle with coupons, why not inject a few pages of coupons into the next Harry Potter book? I'm sure all the teenagers reading it could benefit from the acne cream ads.
I always thought that most people today that read Stephen King's Christine had no idea what a 1958 Plymouth Fury looked like. So maybe they should update it to be a 2008 Toyota Prius. Now while the Prius doesn't evoke fear due to it's toothy chrome grille or tension with it's low rumbling demon-like engine. I'm sure someone would be scared of being sneaked up on by a hybrid.
Re:How Pointless.... (Score:5, Insightful)
The vast majority of books do not include such advertisements, but the publishers do still turn a profit. It's not like with magazines, where the costs of a print run are typically higher than revenue from subscription fees. With books, you're usually paying for the costs of printing the book and an extra amount on top. Thus, the idea that you aren't paying for the book in full is simply false. The ads are just extra profit for the publisher.
It's greed coupled with a total disregard for the artistic integrity of a work.
Re:How Pointless.... (Score:5, Insightful)
Except it doesn't work like that with ads. You can watch public television for free and get ads, or you can pay money to watch cable television and get ads. You can pay $50 for Battlefield 1942, or you can pay $50 for Battlefield 2142 and get ads.
Ads increase profit for companies, they never decrease the price of products, except those offered for free (like Google.)
Re:Ads in books? (Score:3, Insightful)
Reading books with ads in them? No thanks. I'll be off to the pirate ba... shit.
Hey look, the story is about advertisements in books. And wow, look at that! - this comment is also about advertising in books! ... and for some reason, it was modded Offtopic.
That's a good example of shitty moderation. As in, this is what not to do.
As for me, do your worst. I have karma to burn. Any points you waste on me for saying what you know to be the fuckin' truth are points you won't waste improperly modding someone else. So, make my day.
Oh Yeah? (Score:3, Insightful)
I claim MY patent for "a method of monopolizing obvious ideas for which there is lots of prior art by means of convincing the Patent Office that the same old idea, when done with a computer, is somehow radically different and worthy of being treated like a new and innovative invention."
The way I see it, I should make billions. BILLIONS!!
Re:How Pointless.... (Score:3, Insightful)
The cost of TV would go down dramatically if people had the opportunity to make choices. Right now where I'm living, I've got basically 4 choices. No TV, Satellite, Cable or free to air. Of those, really Satellite is the only option with multiple choices, making that a grand spanking 5 choices over all, of which 3 have very little incentive to compete on cost too vigorously.
Which is coincidentally why the news of online ads costing more per viewer is so significant. It's much more difficult to abuse ones market position if a provider from anywhere in the nation has to compete with all the other ones.
Re:Let them patent it (Score:3, Insightful)
Re:How Pointless.... (Score:3, Insightful)
Re:How Pointless.... (Score:3, Insightful)
Nope. They are not for free. Who do you think pays the money that Google wants for those ads? You, when you buy the product.
Re:If it's actually tasteful, I wouldn't mind so m (Score:3, Insightful)
I would. Books are the last advertisement-free stronghold, the last place we can turn for entertainment that does not come loaded with advertisements. There is no possible way to place a tasteful ad in a book, and the concept should be immediately dropped. Honestly, how greedy can these publishers get?
I will not buy a single book from any publisher that engages in this practice (unless it is a used copy without ads).