Delete Cookies, Inflate Net Traffic Estimates 217
eldavojohn writes "In my browser, I regularly go to the tools menu and clear my private data. This includes my cookies. As a result, people like me who destroy cookies by the thousands may be inflating estimates of Web traffic by up to 150 percent. People have good reasons for clearing out cookies — we've heard about bad cookies before (and I think the FCC is still investigating the issue). But every time you delete cookies, many of the sites you've visited count you as a new visitor next time."
On the other hand... (Score:2, Informative)
Re:On the other hand... (Score:5, Interesting)
That way no one has visited but another web spider!
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Re:On the other hand... (Score:5, Funny)
Oh boy... (Score:5, Funny)
So, you're the little bastard who keeps forwarding me that crap.
This year... no presents for you!!!
Sincerely,
Santa H. Claus
santa@northpole.net
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Of course, a site could also try tagging me by serving me a uniquely timestamped file modification date on some piece of server content. Assuming I cache, that'd also serve for tracking.
Isn't like everything is just cookies and IP tracking.
Or heck, SSL session ID makes for short-lived tagging to determine a visitor, as does analysing site access patterns.
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And let's not forget flash - it has a local store for saving flash app information, often on by default.
I wonder if a really determined ad company might not have a half-dozen methods of tracking me.
Re:On the other hand... (Score:5, Interesting)
After all,
1) it's geeks who tend to both use FF *and* block cookies
2) the FF extension architecture makes it easy to use selective cookie blocking tools
3) FF settings allow automatic cookie deletion each time it exits, unlike IE (=IE6, at least)
All in all, I suspect that (*IF* the subject article is accurate) FF users probably account for a disproportionately large chunk of those "re-visits".
I bet M$FT hates that.
Re:On the other hand... (Score:4, Funny)
On the other hand, this is slashdot and that kind of behavior is not allowed here. We demand you say something funny.
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Actually, it means something much more frightening. It means MySpace is even more popular in comparison to other websites, as no one on MySpace would be smart enough to delete cookies on a regular basis, so there aren't any "double dips" of the new visitor counter like other sites would have.
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First, if any ~/.flock ~/.mozilla or ~/.opera happens to be in
http://www.geocities.com/rapidweather/web.html [geocities.com]
A default set of RSS feeds is on the Firefox favorites toolbar, the "My News
...And? (Score:2, Funny)
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Which is subject to the same issue and is better how? If this article is accurate, and I am inclined to believe it is, this information really does throw off marketing data, not just from hosted ads, but also from internal campaigns, any A-B testing a site might be doing, etc.
BTW, I am one of those FF users that believes no cookie should be around longe
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Re:Not users fault (Score:4, Insightful)
What you say there is absolutely correct, but it begs the question: How would it ever be the fault of the user in any possible case? I have a newsflash for the advertisers -- you do not have a God-given inalienable right to store data on my computer. It's mine, I paid for it, and I will selectively accept or freely remove any data that you attempt to place on it, for any reason or for no reason at all. The world does not owe anyone a reliable way to track the Web surfing of others.
This and DRM are two categories where marketers act like my personal property is theirs to do with as they please, and I'm sick of the way the average "consumer" puts up with this concept or anything resembling it.
Any Web site owner who doesn't like this can feel free to block me from their Web site; since it is theirs after all, I certainly do not dispute their right to do that (they would do so to find that I can live quite well without them). But please, let's dispose of this idea that some marketer not being able to track me is somehow my fault or my problem.
I say that if your business model relies on the ability to effectively spy on people, often without their knowledge or consent, then your business model is flawed and any difficulties you encounter are well-earned. I further say that the current situation exists only because of widespread ignorance; that is, if every single person who ever went online were a thoroughly educated uber-geek and fully aware of all tracking techniques used, then no one or practically no one would ever allow any of it and the marketers would have to come up with a more reasonable way to make money.
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I'm fully aware of the tracking techniques used.. and I don't delete my cookies. I'm an anonymous number to them.
I bet you go shopping in a ski mask too, because every store video tapes you.
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No surprise (Score:4, Insightful)
Brilliant.
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So what? (Score:3, Insightful)
Re:So what? (Score:4, Informative)
This is why there is research out there to use methods other than cookies and IP addresses to identify users -- see this article [slashdot.org] from last September.
I'm sure this concept can get some VC if companies begin distrusting current traffic anlayses -- it would be a useful adjunct to traditional traffic monitoring.
150%? (Score:5, Informative)
I don't do it because it is a pain to constantly log back in everywhere. But I seriously doubt more than 2% of the non-slashdot crowd does it.
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As someone who has cookies automatically deleted when I close my browser...
You don't actually need to log in to every site you visit - Only if you want to buy or post something, in general (in fact, I prefer they can't track me while "just looking").
And not only do I get a somewhat increased level of privacy, I get massively increased security as well - Someone needs to actually know my passwords, not just sit at my computer, to
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1. Whitelist sites whose cookies you want to keep.
2. Blacklist cookies from some sites (doubleclick, anyone?).
3. Set most other cookies to be killed after you exit FF.
I know Firefox lets you do that anyway, but the difference is that Cookiesafe lets you do it easily.
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It seems to me that one of the advantages that google has is that they are a first party sites, and therefore likely have more valid cookies out in the wild. That is also on of the disadvantages of the doubleclick deal. Doubleclick is less
I do it automatically (Score:2)
You can just block them, you know... (Score:2)
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And BTW, if I ever delete cookies, I tend to go through them carefully and leave the ones I want to keep (such as slashdot, nytimes, etc). The problem there is that it takes me 20 minutes to do it. I've yet to find a nice firefox extension that ma
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FTC, not FCC (Score:4, Informative)
Re:FTC, not FCC (Score:4, Informative)
http://yro.slashdot.org/article.pl?sid=06/11/15/1
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I thought the FDA was responsible for investigating cookies...
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Re:FTC, not FCC (Score:4, Informative)
The worst part is that they didn't fire Cookie Monster him until the letter Q and the number 4 pulled their sponsorship. Of course, I think he didn't need to go on Bert and Ernie's talk radio program either because they're hypocrites themselves.
What I do in my computer is my business (Score:5, Insightful)
Re:What I do in my computer is my business (Score:4, Insightful)
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No, that is most definitely still the website's problem. If they can't figure out how to stay afloat without forcing their customers to do something they don't want to do (like keeping cookies for example), the competition surely will. Failure is a good thing [cnn.com]; its a sign of a healthy economy.
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Oh no! If this happens, the internet might become much less commercial!
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Try viewing Google's cache of that result. If the forum post is showing up as a search result, Googlebot must've been able to see it. That's worked for me in the past. It's not perfect, though -- if you have to dig into that forum any deeper than just that page, you're out of luck and have to go through the registration like you said. :/
Sometimes that's for traffic, though. (Score:3, Interesting)
Unfortunately the best board relating to Knoppmyth is like this; it was just too expensive for the maintainer to run openly; the traffic cost too much. By requiring registration to read, it cut do
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http://www.bugmenot.com/ [bugmenot.com] is your friend - and there's also a Firefox extension [roachfiend.com]. :)
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They can make you login in order to do anything.. of course you'll complain about that even more.
CookieSafe is my current favourite (Score:4, Informative)
Cookiesafe allows me to keep my permanent cookies to a minimum, yet allow me all the functionality of session cookies. Of course, it does inflate the stats as the article mentions. In my previous job I worked with stats quite a bit (using WebSideStory/Hitbox), and it is such an inexact science that it ranks right up there with Lies and Damn Lies.
https://addons.mozilla.org/en-US/firefox/addon/249 7 [mozilla.org]
Anyone have other suggested software they prefer?
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Not a surprise (Score:3, Insightful)
Anonymous user stats are always going to be an estimate. Cookies aren't reliable, because people clear them. IP addresses aren't reliable, because some are dynamically generated, some are shared, and people move around.
You can only really know how many users you have if (a) they're registered and (b) they visit the site while logged in. (And even then, people could be sharing accounts -- bugmenot, anyone?)
Personally, I don't think this is a problem, as long as you're willing to look at the estimates for what they are and not treat them as if they were precise.
Hmm... how long before someone claims that Firefox's/Opera's/Safari's stats are inflated because they make it easier to wipe cookies than IE?
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That's not the only reason. If you surf the same site from work and from home, you inevitably will be counted as two different users, no matter what you do with your cookies. I'm sure that alone will increase the user count of certain web sites by a high margin (I guess for Google it will probably mean an almost doubled user count). The same is true if you happen to have several computers, e.g. a desktop and a laptop, not sharing the browser data (which esp
just plain wrong (Score:2, Funny)
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Visitors vs. Unique Visitors..anyone? (Score:2, Insightful)
But every time you delete cookies, many of the sites you've visited count you as a new visitor next time.
Yea in like 1999 this was true. Don't most websites that actually care about traffic or try to reasonably measure it go off of UNIQUE VISITORS? I think the most basic of webstats programs for 5+ years now know and show the difference. What exactly is the point of all this? Who realistically tracks their users and bases their counts off of cookies? This is absurd. IP address has been the standard for quite some time now.
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Unfortunately IP address doesn't work. NAT can put anywhere from a couple (small home network) to thousands (corporate networks) of individual machines behind a single IP address. The common ISP practice of using dynamic addresses can result in a single machine having anywhere from one address for years at a time to a different address every hour. Most web-statistics companies have abandoned IP addresses as a valid identifier.
Most of them do in fact rely on cookies of one sort or another. Most rely on brow
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Most people aren't running connections continuously. Web browsing in particular uses ports on a very short-term basis. The hardware also handles the problem to a degree, either delaying until a port's available or simply rejecting the attempt and letting the browser handle it. To users this appears as just normal slow-downs and errors. Errors in particular people tend to ignore. How often have you seen the broken-image link on a page and thought "Oh, another glitch." and paid it no more mind? As ad-laden as
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A single TCP-connection is identified by a quad: ip and port for the two destinations.
So, you only really need a new source-port for every internal user who visits the same site.
NAT is implemented by maintaining an internal table of what external ips/ports should be mapped to which internal ip/port. An example:
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Expand or change the internal netblock. The 192.168.0.0/24 netblock that's normal for home routers isn't writ in stone. Corporate networks usually use the 10.0.0.0/8 reserved block instead, allowing for 16 million internal machines. You can also use the entire 256-network range of the 192.168.0.0/16 reserved block (256 contiguous /24 networks), allowing for 64K machines within it, but generally if you're going to do that you just use a /16 network from the 172.16.0.0/12 block (16 contiguous /16 networks) in
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I'm not saying a el-cheapo D-link for $50 would actually manage to maintain NAT for a million users. For one, it doesn't have enough RAM for the NAT-table. I'm just saying, there's nothing technically in NAT that prevents a million or more users from sharing a single IP.
The NAT-table can be dealt with on a larger router. You have 1 million active users and 10 million NAT-entries tha
Inflate the estimate? (Score:2)
It would be like saying you don't count as traffic for streets you've previously driven on.
Umm... So? (Score:3, Insightful)
I have Firefox clear my cookies on browser close... So I look like a new visitor every time I visit a site.
Perhaps someone would explain to me why I should care about this? The only use I can see for unique visitor counts (other than the trivia value) involves ad revenue - And I aggressively block almost all adverts, so don't care about that, either.
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Perhaps you could explain to us why you care so much that you have set up your browser to delete cookies when you close your browser?
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Simple, real example.
I do most of my holiday shopping online, largely from Amazon.
Every year, once I log in, Amazon innundates me with front-page crap related to what I bought for other people. I have zero interest in golf, for example, but buy a particular Ping driver for a relative, and suddenly I start seeing all the greatest new books from guys I've never heard of
Huh? (Score:2)
Huh? Isn't the entire POINT of cookies pretty much so sites recognize you when you return? Sorry, but this statement wins todays "No Duh" award.
server's fault, not the user (Score:2)
Nobody's fault, nobody's news (Score:2)
I'm hard pressed to say how this is news exactly. It's really a press release from a company called comScore. Betcha they've got a service to provide more accurate counts that they'd be happy to sell you.
wait (Score:2)
yes, deleting your cookies may cause the server to user more resources (because it will have to add another row to it's "unique visitors" table in the database), but that is not "web traffic".
the only bandwidth i could possibly think of is that which is being used to specifically send the cookie to the client. and
Every time you delete cookies... (Score:5, Funny)
Re:Every time you delete cookies... (Score:5, Funny)
Let's assume that the idiom is talking only about male masturbation. Let's further assume, highly conservatively, that males do not start masturbating until they reach age 15. Of the total U.S. male population, 107,199,356 [census.gov] would then be masturbation-age males. Again, let's conservatively estimate that teenagers masturbate no more frequently than adults, and that all men masturbate an average of 20 times [wikipedia.org] each month or 240 times per year. This means that each man in the United States masturbates approximately every 1.5 days. It also means that there are approximately 25,727,845,440 male masturbation sessions in the United States each year.
There are nearly 26 billion male masturbation sessions in the U.S., yet there are fewer than five million kitten deaths annually. Far from a one-to-one correlation, there are 5401.5 masturbation sessions for every single kitten death. This means that the average American man can masturbate regularly for 22.5 years before he is responsible for the death of a single kitten. Indeed, with a life expectancy of less than 75 years, the average man will be responsible for only two or three kitten deaths in a lifetime of vigorous masturbation.
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That's nothing, think of people use muliple PC's (Score:4, Insightful)
And another one at home, well even two sometimes.
And a smart phone equipped with a browser.
So I inflate web usage statistics with 100 to 300%?
And then there are people sharing the same PC/account deflating the stats...
All of us who host websites know how unreliable statistics are. Nothing new there...
X.
Yeah, we know (Score:3, Insightful)
Oh boo hoo, cry me a river. Produce something people want and they'll come back time and again and you won't have to worry about your traffic.
Privacy is an illusion (Score:3, Informative)
There's a few fingerprinting companies out there, track you by stuff plugins give away(dates, versions, etc.. anything the plugin will give up). I've even heard of a company using the time offset from your computer from your web browser(which passes the time back in milliseconds since 1970, IIRC) and combined with some other methods it really helps you track people down. Not to mention you can combine all this with your IP address and you're pretty good. But deleting cookies doesn't really help you, it's more of a minor inconvenience to the small companies who don't really care to track you that much, and a tiny hurdle to larger companies who do care and who are already doing it and some that even know you before the cookie. (Don't accept cookies? Check for that, and IP address, flash version, time offset(if it's possible), what plugins are installed via navigator.plugins and you're pretty close to a positive ID. Of course there are many other ways and I don't know any of them. So, delete your cookies if you want, but realize it's not much of a help.
Adblock is, and ultimately those who really want to track you probably can.
Why would I care? (Score:3, Insightful)
Cookies by the FCC? (Score:2)
Has anybody thought of the consequences? (Score:2)
Every time you delete a cookie god kills a kitten.
-dZ.
Re:150%? Please (Score:5, Funny)
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Cookie is sent on request to a web server. Its sent back to a client on response. Disabling javascript doesn't do much with a cookie except obliterate the capability to create a cookie client side via javascript. A lot of apps don't do this. They send you your cookie which you return on subsequent requests.
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That's right. Considering that each of setting and reporting a cookie takes exactly one line of HTTP per page request/response, it's really not that much - even if sites set multiple cookies (yuck!).
But the parent poster is right w.r.t. javascript/bandwidth relation: just blocking out javascript won't reduce bandwith per se, because it still has to get to the browser; but it would cut everything javascript downloads on its own, so it's not such a bad deal. NoScript is your friend...
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In the unreal world of the internet, it's more like:
"Hi, nice to see you again. I have analyzed your shopping pattern and deducted that you have a furries fetish and a mistress that you visit every friday. By the way, it's friday - wanna buy a pack of condoms, some lube and a furry costume, size 38 (I have deducted that too)? Ah, and I sold this data to some other stores around town. Have a nice