linumax writes "Microsoft has stated that it may be close to reaching a deal with EMI to sell songs without anti-piracy protection via the Zune platform. This, from comments made by head of marketing for Zune Jason Reindorp. They come hard on the heels of EMI's announcement that a deal with Apple to sell songs without DRM protection through the iTunes Music Store has been struck. Mr Reindorp said: 'We've been saying for a while that we are aware that consumers want to have unprotected content. This does open things up a little bit. It potentially makes the competition more of a device-to-device or service-to-service basis, and will force the various services to really innovate.'"