Microsoft Search Advertisers Get Personal 185
Alascom writes "According to this AP report, Microsoft is raising privacy concerns by allowing search advertisers to use personal information. Yusuf Mehdi, a corporate vice president with the MSN unit, said Microsoft has gathered this personal information by tracking users who have logged into its Hotmail e-mail program or other Microsoft Web sites in order to allow advertisers to target their ads to a specific audience."
Nothing new (Score:4, Interesting)
Re:Nothing new (Score:3, Interesting)
If you absolutely have to have adverts forced down your throat, then I'm sure the general public would prefer those adverts tailored for them.
Re:Nothing new (Score:3, Interesting)
Re:Nothing new (Score:3, Interesting)
Ah Slashdot.... (Score:4, Interesting)
Re:Ah Slashdot.... (Score:2, Informative)
Google isn't reading your mail: http://gmail.google.com/gmail/help/privacy.html [google.com]
Re:Ah Slashdot.... (Score:2, Insightful)
This is not what Google does... but it's been done (Score:3, Insightful)
What Microsoft is doing is what AOL has done for years -- providing data on the actual person such as age, gender, and location.
Re:This is not what Google does... but it's been d (Score:2)
Big Difference (Score:2)
GMail method: Get advertisers to say to whom they want ads to show based on keywords. Automated process selects ads based on keywords. No databases involved.
Re:Nothing new (Score:2)
Privacy? As in personal privacy? Would this not involve them actually knowing something about you other than your machine address? And would that not involve you actually giving them factual personal information?
Do people actually do that? Like tell them your real name, street address, and demographic info?
Then again, should ever there come a whiff of ISP's selling personal user data to these Big Brother wannabe's, the
Re:Nothing new (Score:4, Insightful)
Re:Nothing new (Score:2, Insightful)
Is it in the EULA ? (Score:2, Funny)
What the EULA says (Score:2, Informative)
Hotmail collects information during the registration process, including first and last name, country, region or state, Zip or post code, time zone, gender, birth date and occupation. You may update your registration information at any time from within your Hotmail account by clicking the "Options" button on the navigation bar, and then clicking on the "Personal" icon.
When you create a Hotmail account, you will also simultaneously create a
Re:What the EULA says (Score:2)
Re:Is it in the EULA ? (Score:2, Insightful)
Good (Score:3, Interesting)
I say bring it on.
Re:Good (Score:5, Insightful)
Re:Good (Score:2)
MS has really gone way over the deep end this time.
Welcome to the Future (Score:5, Insightful)
Re:Welcome to the Future (Score:2)
* Which, if I understand correctly, is what's at issue here.
** I know that GMail ads are driven by the message content. But even that is based on the single message or thread being viewed, not the whole account history, right?
Re:Welcome to the Future (Score:3, Interesting)
Google has more data then we could ever dream up. What they do with it is often illegal for people to discuss because of agreements that are made between publishers & advertisers and 3rd parties they work with.
Even ads here are tracked. I would be suprised of the partner of sites here don't use the data to define demographics and details of the customer and are part of the "value add" of marketing here.
Re:Welcome to the Future (Score:3, Interesting)
1) The Google TOS makes it clear that personally identifying information is not being shared. For the sake of argument, let's say that they're in compliance with it.
2) If you look at the ad buying process, there is no hint that any targeting exists beyond immediate keywords. If they use such targeting, they don't charge for it.
3) As long as #1 is in place, I don't particularly care whether they track aggregate searches
Re:Welcome to the Future (Score:2)
Google "scares" me more than others because they have the most restrictive policies from any standpoint and you DON'T KNOW what they do with the data because YOUR NOT ALLOWED TO TALK ABOUT IT.
How do you know the ads are 100% targeted based upon keyword? How do you know they don't use the data they DO collect to build the product and service THEY OWN?
I f
Oh no! (Score:3, Insightful)
If only Google did this sort of thing with GMail. That'd be O.K, because they're Google. Google arn't evil, like those bastards at Microsoft.
Re:Oh no! (Score:2)
This is really scary! (Score:5, Funny)
Re:This is really scary! (Score:4, Funny)
Just like Google... (Score:2)
Re:Just like Google... (Score:2)
Of course, the question is, if Google did know about this no-no, and no one else noticed it, would they have fixed it? Or just ignored it. That's the test of a "Good" corporation.
(And, by "Good", I mean "not a bunch of pricks", as opposed to "we make tons of money".)
Personalised isnt a bad thing (Score:5, Interesting)
I have yet to find a advert for cheap merch pressing or jobs for young webdesigners. Instead i get bombarded with ads for crazy frog ringtones.
As long as they dont read my email line by line it's FINE with me
Re:Personalised isnt a bad thing (Score:3, Interesting)
Read carefully. This isn't just about targeting to certain demographics. They are also providing that specific but non-identifying demographic info back to the advertiser.
If I click one of these ads, Microsoft will report to the advertiser that the user clicking this ad is a 37-year old man in ZIP code 94542, and average household income in that ZIP code is $105,393. This rep
Re:Personalised isnt a bad thing (Score:3, Interesting)
There are something on the order of 20000 people in each zip code. Gender cuts that in half, 10000. Assume average age is around 35, that gives us about 1 in every 13000 people with each birthday (more or less for different ages). This works out very close to the stated 87%.
targeted advertising (Score:3, Funny)
Bogus! Money Quote Follows: (Score:2, Insightful)
"Microsoft's paid search platform will provide detailed -- but not personally identifiable -- information, such as gender, age and location, for many people who use its search engine, allowing advertisers to target their ads to a specific audience."
Privacy concerns my ass. This is just one more "Micro$oft is the Devil!" scare story.
Re:Bogus! Money Quote Follows: (Score:2)
When they weren't even trying to share personal information people have been able to get into their systems and take it (e.g. using a simple URL to get into any Passport account). Now that they want to intentionally share some of it we should trust them? No thanks. Don't come crying to
Re:Bogus! Money Quote Follows: (Score:2)
I use a Yahoo email account for junk and hosted email for everything else. Since my hosting provider doesn't work with advertisers they have little reason to cull information from me.
Re:Bogus! Money Quote Follows: (Score:3, Interesting)
"For example, a car company could choose to have Microsoft display its sports car link when a man types in certain keywords, and a link to an SUV model when a woman uses the search criteria."
Not a privacy concern. It's using the Internet's advantages to the benefit of 1) the advertiser and 2) the consumer (potentially).
If I'm surfing for "SUV" then maybe I would rather see sponsored links for SUV companies rather t
Re:Bogus! Money Quote Follows: (Score:2, Interesting)
Re:Bogus! Money Quote Follows: (Score:2)
Keep reading. Also from the article:
In my book, that's where they cross the privacy line.
Re:Bogus! Money Quote Follows: (Score:2)
In my book, you've got a pretty high standard for privacy. I'm surprised you actually use the internet.
As per the /. norm... (Score:2, Insightful)
I'm all for bashing MS, but if we call them
Re:As per the /. norm... (Score:2)
Re:no simple security holes in gmail, right? (Score:2)
The privacy complaint was a concern over what they COULD do with the info they have. There were not allegations they did anything wrong.
Re:no simple security holes in gmail, right? (Score:2)
Still think Microsoft hasn't done anything wrong with personal information?
Re:no simple security holes in gmail, right? (Score:2)
2. AFAIK the emails were being sold without users being informed. It wasn't in the privacy statement or license agreement. It's only after it went to press that MS temporarily stopped.
3. Really? I don't make stuff up. I back up every statement with information from good sources: http://www.msversus.org/node/8 [msversus.org] (includes links to sources) Packet sni
Re:As per the /. norm... (Score:2)
Microsoft, however, has shown a consistent disregard for privacy and security. When Google goes down the same path I'll bash them too.
People still use Hotmail? (Score:4, Interesting)
1. Being asked to type in a human-verifier code everytime you send an email
2. Server Busy errors for hours or even days
3. Account unavailable due to maintenance issues for hours or even days
4. Horrible interface
5. Spotty spam protection from everyone except the copious amount that Hotmail sends you
I have a Hotmail account that's about 7 years old that I still check from time to time, but I can't imagine using it on a day-to-day basis.
Re:People still use Hotmail? (Score:2)
Re:People still use Hotmail? (Score:2)
An international view (Score:5, Interesting)
Could this spell problems for Microsoft Sweden, or MS in any other (most likely european) country with the same laws?
Yes, MS has registered and is using hotmail.se.
Re:An international view (Score:2)
Re:An international view (Score:2)
EULAs (and all other forms of contractual agreement) do not have the power to override the law.
That is, at least in the US or the UK, I cannot do anything to you that is not permitted by law, even if you've signed a contract explicitly saying I can - same applies to Microsoft (at least until they buy more politicans).
Not really personal information... (Score:5, Insightful)
Microsoft's paid search platform will provide detailed -- but not personally identifiable -- information, such as gender, age and location, for many people who use its search engine, allowing advertisers to target their ads to a specific audience.
Notice they aren't releasing any information (like your name, etc.) that would explicitly identify the person to the advertisers.
I don't see a real problem with privacy here, it just looks like generalized demographic info that is useful to the advertisers.
Re:Not really personal information... (Score:5, Interesting)
There is some rather interesting research on this. Gender, age, and location is enough to identify most people, since, really, there are a limited number of people in each cartesian-type category. Note that this is different from aggregate data, which may be less personally identifiable, depending on how it's done.
The people at the data privacy lab have gone through and identified people in "non-personally identifiable" information released by several sources. Part of the problem is that you can put these sources of data together with high confidence and both narrow down individual people and gather a LOT of information about them. I'm sure they have some papers up if you're interested:
http://privacy.cs.cmu.edu/
Lea
Re:Not really personal information... (Score:2)
(At least, I assume there's only one, because I'd rather that be the case than consider the possibility of multiple women not dating me).
Re:Not really personal information... (Score:2)
Birth month and day gets you 365, gender brings it up to 730, and year of birth gives you an effective multiplier of over 40 getting you to around 30 thousand. Most zipcodes have far less than 30 thousand people. That results in a unique indentifier for most people. Even when you're really unlucky it still narrows it down to just two or three peopl
Re:Not really personal information... (Score:2)
No one really has a good definition of PII yet, frankly, so it's not really possible for them to eliminate it as yet without taking out a LOT of other information. What constitutes an anonymized database -- especially a USEFUL anonymized database -- is not at all clear. It's an active area of research, and not at all well explored.
My point is that p
Re:Not really personal information... (Score:2, Interesting)
Human Subjects Research guidelines crealy state that zip code from participants in a study are muddy water. Anything below that (zip+4), actual address, etc. is considered private information and written consent from the participant is required for the use of the dat
Privacy Schmivacy (Score:5, Insightful)
Yeah, right. You target an ad to a person, they respond, and now you've got their age, location, etc. Once again the rights of the corporation outweight the rights of the individual.
Re:Privacy Schmivacy (Score:2)
Who gives hotmail real information?
I'm work in ALL the industries, use my mail accounts for EACH of purposes and I am EVERY age group. I choose at random EVERY time.
Interesting tidbits & Beware Relational Databa (Score:3, Funny)
Yusuf Mehdi, a corporate vice president with the MSN unit, said Microsoft has gathered this personal information by tracking users who have logged into its Hotmail e-mail program or other Microsoft Web sites, and then matching the data they provided with publicly known demographics, such as average income for a particular ZIP code.
From Yusuf Mehdi bio:
In addition, Mehdi is also responsible for leading Microsoft's platform efforts for online advertising and digital marketing with responsibility for brand, direct marketing, pay for performance and business intelligence systems.
From the article:
Microsoft has made its name selling software, he (analyst David Garrity) said, and the new model of giving a product away and making money from advertising requires a steep learning curve.
and I love this name:
Chris Hoofnagle of the Electronic Privacy Information Center said Microsoft's efforts are part of an industrywide trend of using personal information to garner advertising dollars.
Sweet! (Score:2)
You expected privacy? (Score:5, Insightful)
Nothing is ever free from a corporation--they've got people studying consumers to find out how to make a buck off of them. That's no conspiracy theory--it's just corporate life. That's why I work at an
Re:You expected privacy? (Score:3, Insightful)
And this applies to Google and Gmail as well. Google trolls your email to "serve" you adverts. Of course, Google is a Slashdot Love Child, so it's kind of OK, sort of winked at. But Microsoft, on the other hand... Pure Evil for something that is half as half baked as the Google deal. Ah, Slashdot.... Full of hypocrisy.
ROCK ON! (Score:2)
Re:You expected privacy? (Score:4, Funny)
Re:You expected privacy? (Score:3, Funny)
On a side note I still think it's hilarious that microsofts mascot is a bug.
The thing I feel worst about,......Really? (Score:2, Funny)
Outstanding! (Score:2)
A larger penis!
A better sex life!
Breast Implants! Woohoo!
And a spic and span clean credit report!
MSN Search here I come!
A Internet business plan that _works..._ (Score:3, Funny)
2) Don't do anything until you've got enough information to be valuable.
3) Change terms without notice.
4) Sell personal information and PROFIT!
cookies (Score:3)
OK: that won't fix all tracking (including this M$ one) but it helps.
Who didn't see this coming? (Score:2, Insightful)
I went into a discussion on Binary Revolution Radio ( http://www.binrev.com/radio/ [binrev.com]) episode #80 about the possibility (or rather INEVITABILITY) of Microsoft combining all of its databases from all of its individual services (hotmail, MSDN, spaces, search, etc...) and data mining them for common data. Each individual privacy policy becomes meaningless. They may not sell your data, but they can combine it and put together a pretty powerful profile about you.
The key, and the reason that
Simple solution (Score:2)
Delete your cookies [jupitermedia.com]!
Targeted Ads (Score:2, Interesting)
Their privacy info. (Score:3, Interesting)
http://privacy1.msn.com/
These are just random bits I collected that related to advertisers and personal information.
Also you may want to read the pasport privacy link, as this is how msn connects all their sites.
http://www.passport.net/Consumer/Privacy Policy.asp?PPlcid=2057
At some sites, MSN collects personal information, such as your e-mail address, name, home or work address or telephone number. MSN may also collect demographic information, such as your post code, age, gender, preferences, interests and favorites. Information collected by MSN may be combined with information obtained from other Microsoft services and other companies
The information we collect may be combined with information obtained from other Microsoft services and other companies.
MSN may also place Web beacons from third parties on our site in order to compile aggregated statistics and to help determine the effectiveness of our joint promotional or advertising campaigns. MSN prohibits Web beacons on our site from being used by third parties to access your personal information.
Use of Third Party Ad Networks
The majority of the online banner advertisements you see on MSN Web pages are displayed by MSN.
Your registration information is used to operate the site, for demographic statistics, and to display appropriate individualized advertisements.
In addition, MSN allows other companies, called third-party ad servers or ad networks, to display advertisements on MSN Web pages. Some of these ad networks may place a persistent cookie on your computer. Doing this allows the ad network to recognize your computer each time they send you an online advertisement. In this way, ad networks may compile information about where you, or others who are using your computer, saw their advertisements and determine which ads are clicked on. This information allows an ad network to deliver targeted advertisements that they believe will be of most interest to you.
And? (Score:5, Insightful)
Microsoft didn't force you to login to hotmail. And the fact that you happen to have private information there is your own damn fault.
It would be different if your ISP was giving out your emails or other details since you pay them for the service...
And you really don't think Google isn't laughing at the stock of "private" information stored in their gmail archives?
Tom
Ooooh...they wanted my real information? (Score:3, Interesting)
If you do and you don't want to feel free to use my "real information":
Bob Smith 1313 Mockingbirdlane Beverly Hills Califonia 90210 555-555-5555 (h) 555-555-5555 (c) alternate email ifjeufeiehhc@yahoo.com
The real question is do they feel guilty charging for junk data?
Re:Ooooh...they wanted my real information? (Score:2)
Any yahoos or googlies who email you (even if you personally do not have a googly or yahooie account just is another conduit of information t
Re:Ooooh...they wanted my real information? (Score:3, Interesting)
Just try this website [sarangworld.com] to convert your IP to a real-world address. For me it reported one town over, about a
Re: (Score:2)
GMail (Score:3, Insightful)
Lie down with dogs, catch fleas (Score:2)
Good luck getting any ID off my Hotmail (Score:2)
Who the hell didn't see this coming?? (Score:2)
Did you really think Microsoft would give you anything for free???
Privacy concerns and better advertising (Score:2)
xxxxxxxxxxxxxxxxxxxxx
[x] click here to make ads you see more interesting
by displaying ads targeted for your location
xxxxxxxxxxxxxxxxxxxxx
Then you can see how users respond to that.
since you're asking: (Score:2)
MSN... (Score:2)
Microsoft "raises privacy concerns"...
Wow.
Who'd have thought a company that wants to totally control their customers' PCs would have "privacy concerns"?
Oh, wait, I guess they mean that Bill is concerned that he might not be able to invade your privacy in the pursuit of every last dime in your pocket...
I mean, if you don't know where that dime is, you can't get it, right?
When are people going to realize that Bill Gates is NOT a "geek", he's NOT a "genius", he's
Hotmail=Junkmail (Score:2, Informative)
Microsoft would do something like this: (Score:2, Insightful)
For example, the system could force users to enter: Date of birth, ethnic affiliation, gender, sexual preference, social security number, driver license number, tax documents filed in the last 15 years, criminal records, photocopies of birth certificates, a list of current and past employers, amount of pay over a 10 year period,
Slashdot is already doing this! (Score:2, Funny)
So? (Score:2, Insightful)
I feel a personal responsibility to put down as much erroneous and conflicting information as possible when filling out web forms. I'm pretty sure hotmail beleives that I am an 18 year old female virgin with an annual income of $0 whose name is Bill Gates and whose address is 1 Microsoft Way, Redmond, WA... yeah, that info should be really useful to potential adverti
Re:MSN has always been a privacy threat (Score:2)
This is different than Firefox, Mozilla, Netscape, or Opera how?
Re:MSN has always been a privacy threat (Score:2, Funny)
Re:MSN has always been a privacy threat (Score:2)
They got away with the clearly illegal browser bundling, and are only building upon that. This should, IMHO, make many of their powergrabs ille
Re:rant (Score:2)
Re: personalization (Score:2)
Which leads me to wonder just how many people actually put in real information?? I mean, I registered on Hotmail once, and gave a zipcode of 90210, which is at least 20,000 away from my *real* zipcode... That was a few years ago, when the first stories linking Hotmail and junk mail came out. The story I vaguely remember included a "researcher" registering an id that was supposedly a young female, and within about 30 minutes junk mail started t
Re:Nothing new here. (Score:2, Interesting)
Re:Nothing new here. (Score:2)