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Amazon.com Pierces Reviewer Anonymity 333

theodp writes "Amazon reviewers who anonymously posted book reviews or signed their critiques only as 'a reader from (fill in the city)' lost their anonymity this week when their identities were revealed on Amazon's site. Among those named were prominent authors who posted glowing five-star reviews of their own work. The weeklong glitch, which Amazon fixed after outed reviewers complained, provided a rare glimpse at how writers and readers are wielding the online reviews as a tool to promote or pan books when they think no one is watching. An Amazon spokeswoman told the NY Times the problem was 'an unfortunate error.'"
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Amazon.com Pierces Reviewer Anonymity

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  • Out of the closet (Score:5, Flamebait)

    by Rick Zeman ( 15628 ) on Saturday February 14, 2004 @03:58PM (#8281595)
    Serves 'em right. No such as anonymity on the 'net, right John Ashcroft?
    • by Anonymous Coward
      An INSIGHTFUL review, totally correct!! Mod +1, Informative.

      - A reader from Chapel Hill, NC
  • Software (Score:5, Interesting)

    by Scrameustache ( 459504 ) on Saturday February 14, 2004 @03:59PM (#8281605) Homepage Journal

    Submitted reviews are also used by software companies to promote their products. Its pretty blatant usually.

    • Re:Software (Score:4, Interesting)

      by Winkhorst ( 743546 ) on Saturday February 14, 2004 @04:34PM (#8281841)
      I just recently realised that online reviews of merchants are being pumped by stooges of the same merchants, so this doesn't really surprise me at all. It just shows how important online evaluations have become when the parties themselves start putting their thumbs on the scales, so to speak.
    • Re:Software (Score:5, Informative)

      by ted_nugent ( 226799 ) on Saturday February 14, 2004 @04:43PM (#8281893) Homepage Journal
      Blatant and fully disclosed plugs I can tolerate. But out and out deception [internalmemos.com] is reprehensible.

      It's ironic that this request comes from an executive officer of a security company. OTOH, their credibility had already bugun to slide since they changed their focus to litigation and Microsoft press releases.

    • Re:Software (Score:5, Insightful)

      by Saven Marek ( 739395 ) on Saturday February 14, 2004 @04:54PM (#8281952)
      I don't really fear this too much. If there's a drastic difference between reviews of a book it's obvious something odd is going on, and a quick google will usually find what people truly think. More often than not a publication that's been out for months already has hundreds of reviews online, and nobody can get to ALL of those reviewers. The net is just like that.

      And if it's a new book I'm buying with only a few reviews? It's probably one I've been waiting for expectantly and any number of reviews won't matter. Besides, it's not like my only source for decision making on buying something is amazon reviews.
    • Re:Software (Score:5, Interesting)

      by S.Lemmon ( 147743 ) on Saturday February 14, 2004 @07:26PM (#8282854) Homepage
      CNET's download.com is really bad for this. If you ever wonder how some of the ultra-crappy spyware-loaded apps get such a high rating, just look carefully. You'll see an endless stream of almost identical reviews singing it's praises intermixed with a few honest ones warning people it's a load of e-turds. I'm sure the number of downloads (which companies and news articles love to quote) is similarly inflated.

      Really, it makes me wonder if there's some "service" out there that specializes in spamming reviews.
  • Hmm... (Score:5, Funny)

    by Raindance ( 680694 ) * <`johnsonmx' `at' `gmail.com'> on Saturday February 14, 2004 @03:59PM (#8281609) Homepage Journal
    "theodp" is probably the NY Times journalist who wrote this article about astroturfing-- astroturfing his article here on slashdot. ;)
  • by Anonymous Coward on Saturday February 14, 2004 @03:59PM (#8281610)
    Slashdot never suffers a glitch when it comes to Anonymous Cowards like me.
  • by dj245 ( 732906 ) on Saturday February 14, 2004 @04:00PM (#8281613) Homepage
    an unfortunate error, or Necessary feature?

    Glowing reviews posted by the author of the book perverts the system. I would welcome such a useful and eye-opening feature.

    • by LostCluster ( 625375 ) * on Saturday February 14, 2004 @04:02PM (#8281641)
      Yeah, I'd like to see some anti-abuse feature put in to make sure that authors aren't reviewing their own work. Even if Amazon doesn't publish the identity of the writer, they should at least verify it themselves.
    • Likewise... (Score:5, Interesting)

      by Chordonblue ( 585047 ) on Saturday February 14, 2004 @04:03PM (#8281644) Journal
      ...nasty reviews made by rivals should be revealable as well. The one author interviewed said that he did it to couteract rivals who he felt were trashing his book.

      What to do, what to do...

      • Re:Likewise... (Score:4, Insightful)

        by Rick Zeman ( 15628 ) on Saturday February 14, 2004 @04:20PM (#8281758)
        ..nasty reviews made by rivals should be revealable as well. The one author interviewed said that he did it to couteract rivals who he felt were trashing his book.

        Cynical me wonders how much of that statement is really truth, and how of of it's trying to mitigate looking like a total butthead. How do they know if the other posters were their rivals...when they were anonymous, too--or at least anonymous at the times of the postings.
    • by 0m3gaMan ( 745008 ) on Saturday February 14, 2004 @04:15PM (#8281725)
      Unfortunately, this type of screwup is a good thing. I've read way too many glowing, breathless reviews of absolute CRAP books, and was beginning to suspect the fix was in on these reviews...especially the reviews of those inane, fluffy 'financial-self-help' and marketing/management books.
    • by Anonymous Brave Guy ( 457657 ) on Saturday February 14, 2004 @04:15PM (#8281730)

      Well, the moral of the story, boys and girls, is that you shouldn't trust information you find on-line if you can't verify the source as someone you trust. Simple as that, really...

      • by Odin's Raven ( 145278 ) on Saturday February 14, 2004 @07:41PM (#8282949)
        Well, the moral of the story, boys and girls, is that you shouldn't trust information you find on-line if you can't verify the source as someone you trust.

        Definitely good advice.

        Doh! Wait a minute, that's just something I read online from someone who's trustworthiness I can't verify. Ha! I'm on to your little game, and you're not gonna catch me that way! I'm gonna go and trust anything I read online.

        Double-doh! Now I've gotta trust your advice again. Errrr, so I'm not going to trust your advice. So I am going to trust your...

        Infinite recursion detected, process Raven terminated... AT$@AA#-^%%%

        CARRIER DISCONNECT

    • by Thomas Miconi ( 85282 ) on Saturday February 14, 2004 @04:22PM (#8281772)
      "Unfortunate error". Yeah right.

      Somewhere in the programming department at amazon...

      "My, this bastard writes flashing comments about his own books and I can't do anything to stop him... Oh wait let's imagine for a second that I inadvertantly comment this 'unless ($anonymity_check)' thing...?"

      Thomas Miconi
    • Hypocrites on /. (Score:4, Insightful)

      by WaKall ( 461142 ) on Saturday February 14, 2004 @04:50PM (#8281932) Homepage
      The majority of the /. crowd screams when they have to identify themsevles online - you want anonymity. Except when it's others - you want the reviewers to have to identify themselves. Nice double standard.

      Repeat with me: technology can be used for good OR evil. The same applies to any innovation, even book reviews.

      I read this book review on the internet, so it MUST be true.
      • by Sangloth ( 664575 ) <MaxPandeNO@SPAMhotmail.com> on Saturday February 14, 2004 @06:40PM (#8282546)
        If I post as an AC, you know that I'm an AC, nothing more, nothing less.
        When you read a review on Amazon.com, you are expecting an unbiased review. The person making a self-interested post is actively decieving you.

        There is a difference between wishing to preserve your anonimity, and trying to pretend that you are something that you are not.

        Sangloth
        I'd appreciate any comment with a logical basis...it doesn't even have to agree with me.
  • Sickening. (Score:5, Funny)

    by Tokerat ( 150341 ) on Saturday February 14, 2004 @04:00PM (#8281614) Journal

    The weeklong glitch, which Amazon fixed after outed reviewers complained, provided a rare glimpse at how writers and readers are wielding the online reviews as a tool to promote or pan books when they think no one is watching.
    Even the people without webcams on the Internet are whores...
  • by mnassri ( 149467 ) <shroud2k@[ ]oo.com ['yah' in gap]> on Saturday February 14, 2004 @04:01PM (#8281623)
    If Amazon would keep that "mistake", I'd be tempted to pay for it. It seems like the people (in the article) that confessed to writing good reviews in bad faith did so to "rebut" bad reviews. If the original reviews weren't anonymous, the authors wouldn't have had to use an underhanded tactic.

    -Maher-
  • by Doc Squidly ( 720087 ) on Saturday February 14, 2004 @04:02PM (#8281642)
    Hey, there's nothing wrong shameless self promotion. How else can an author get people to read his cappy books?

    On an unrelated note, I will now mod this post as +2, 100% Insightful.
  • by TimTurnip ( 560651 ) on Saturday February 14, 2004 @04:04PM (#8281648) Homepage
    If Amazon.com is repeatedly stating that anonymity is guaranteed for book reviews, what the hell is the purpose of collecting full names from their creators?

    Seriously, I'm sick and tired of every major website requiring me to either a.) register for an account or, b.) fill out all of my personal information, before I can actually take advantage of the website's features.

    Yeah, yeah, yeah..I know: marketing. But, come on. Requiring an e-mail address (with an opt-out radio button) is fine; do they really need all the other crap?

    Ugh.

    • by AsmordeanX ( 615669 ) on Saturday February 14, 2004 @04:15PM (#8281726)
      Simple solution.

      When a website requires anything other than an email address I name myself after the websites. If I ever get spam directed to Amazon DotCom I know who sold my address and can block future emails from it. I remain anoymous (Well as close as I can given my email is out there, but it is only a temp address anyway) and a foulup like this would have revealed only that I used a fake name.
      • by LuxFX ( 220822 ) on Saturday February 14, 2004 @04:22PM (#8281767) Homepage Journal
        Reminds me of my own technique. When a site asks for an email I give them a unique email address that names their site, but with a standard prefix, such as spamlocator_amazon-com AT mydomain DOT com. Then, in my server's mail filters, I filter everything that starts with "spamlocator_" to the address spamlocator AT mydomain DOT com.

        Your method is easier but I think I'll stick with mine. It works even if only my email address is sold, and doesn't matter if my name was used. It also gives me a unique email address for the registration emails to be sent to, or the spam if the email has been sold -- and doesn't clutter my normal inbox.

        (but since I get more than 600 spams a day, taking a little extra effort to set up the filter is worth it to me)
      • by gidds ( 56397 ) <slashdot@gidd[ ]e.uk ['s.m' in gap]> on Saturday February 14, 2004 @04:48PM (#8281917) Homepage
        I've done the same for several years, and find that none of the spam I've ever checked has come from a web site. None. All the hundred-odd I get each day has just my plain unadorned address, which much have come from a couple of unwise Usenet posts way back, or the limited period of time it was on a couple of friends' web sites before I asked them to remove it.

        Of course, I'm sure some web sites aren't too careful about who gets their email list, but from my experience, the vast majority don't pass their list on to spammers, and the vast majority of addresses to spam comes from other sources.

        • by orthogonal ( 588627 ) on Saturday February 14, 2004 @04:56PM (#8281966) Journal
          I've done the same [given email addresses that incorporate the web site's name to web sites asking for email addresses] for several years, and find that none of the spam I've ever checked has come from a web site.

          Me too. If a web site wants my address it's always website.tld@mydomain.tld.

          And like you, I've almost never gotten spam back -- the only mail to these addresses is from the web sites I've given them to.

          But. Let's adjust our tinfoil hats.... ;)

          Does that mean that the we sites don't sell the email addresses they get to third parties, or does it mean they don't sell the addresses that contain their site name, and would serve to tip off where a spammer got the address?

          • by Jah-Wren Ryel ( 80510 ) on Saturday February 14, 2004 @09:31PM (#8283473)
            I have been doing the exact same thing for many years know and so far there have been four major incidents:

            1) ABC Stores (familiar to locals and tourists in Hawaii) had their customer database stolen. Or at least that's what I think happened. I bought some mac nuts from them because they were the cheapest online place and I really had the cravings for da kine from back home. 6 months later, I started getting porno spam with my REAL name in it sent to the address I used with ABC. When I contacted them and spelled out all the details, they passed it on to their "IT department" who denied that anything had happened, instead tried to blame packet sniffers between their smtp server and my smtp server.

            The fact that the spammers had my name meant they also probably had my credit card, address and phone and that of all of their other customers too. (I use one-time use credit card numbers online so I wasn't too worried). Consequently I will never do business with ABC stores again online or b&m (only tourists shop at the ABC b&m anyway). If they don't care about their customer's security, I sure as hell don't want to be their customer. Neither should you.

            2) TigerDirect These guys are infamous. Once they get your email address you can not shake them. I bought one thing from them years ago, I must have "unsubscribed" via email and their website 10 times before giving up and shitcanning that address. But before I completely routed it to /dev/null, I discovered they were "renting" their spam list out to legit companies (in this case a bank) and claiming it was totally opt-in. Well, I took the opportunity to follow up with the bank that had spammed me using Tigerdirect's mailing list and actually talked to the VP in charge (which is how I found out that it was being misrepresented as opt-in) and based on my conversation with the VP, they immediately cancelled their contract with Tigerdirect. Score one for the little guy!

            3) Inktomi Once upon a time I signed up for a contest to win an SUV. That was stupid because that address got passed around the spammers for years, all kinds of weird spam I got on it too, not the standard penis-enlarger low-grade stuff, but AARP solicitations, timeshare solicitations both domestic and foreign, etc. Finally, long after the dot-bomb after Y2K I got some marketing drivel from Inktomi (remember them? an early search engine) and I was in a bad mood that day. So I scoured their website for every single email address I could find, figured out their standard email addressing scheme (like firstname_lastname@inktomi.com) went to Edgar, got all their C* people's names, the BoD's names and spammed them back with a nasty old flame. One of them must have forwarded it to one of their engineers because all I got back was some guy congratulating me for tracing how they got ahold of that address and then bitching at me for giving them a taste of their own medicine. I told him to fuck off and die like the dirty spammer his company had turned into. I guess he did because shortly afterwards the company got bought for chicken-scratch (I think it was by yahoo), I figured their sinking to spammerhood was a sign the end times were near anyway.

            4) Viruses I've received a couple of viruses sent to vendor-specific addresses over the years and used that info tell the vendors that not only did they have a virus infection, but in most cases the specific machine they needed to start with. However, whenever this happens I make a note never to business with that vendor again (even when they've given me a special "discount" as a reward for alerting them to their problems) because if a virus can dig up my email address on their system that means there is a good chance that a virus could dig up more confidential details as well so it speaks to them having poor information security practices.

            Most recently I've been mydoom bounces (and direct emails too) from the home computer of this little one-woman ditzhead li
    • by Anonymous Coward on Saturday February 14, 2004 @04:19PM (#8281756)

      If Amazon.com is repeatedly stating that anonymity is guaranteed for book reviews, what the hell is the purpose of collecting full names from their creators?

      There's at least one technical explanation: if Amazon didn't link each review with a reviewer, it would be harder to prevent someone from filling out a hundred reviews of the same title to skewer the average rating.

      You may have come across this if you reviewed the same thing twice: you would have received an error telling you that you've already reviewed the item and can't do it again, even if you reviewed it anonymously.

    • Requiring an e-mail address (with an opt-out radio button) is fine; do they really need all the other crap?

      s/opt-out/opt-in

      Opt-out is not an acceptable way for companies to use my e-mail address, ever.

      (Said the person who had just once again received an e-mail, even acknowledging its source, claiming that he had given his permission for the e-mail address to be used for marketting purposes, when he had done nothing of the sort.)

    • by Anonymous Coward
      Well, this site isn't much better: I'm posting this without account, but my IP address is logged, even though I'm supposed to be an ANONYMOUS coward. People are still afraid of anonymity because there are too many people who forget that an anonymous statement is worth much less than one for which the author can be held accountable. An anonymous statement should stand for itself. Everything on which the statement is based needs to be verified. Correctness should not be inferred from writing style or the assu
    • by knobmaker ( 523595 ) on Saturday February 14, 2004 @04:27PM (#8281803) Homepage Journal

      There's an annoyingly inevitable quality to these accusations. It's the sort of thing you always suspect about any issue involving ruthlessly ego-driven professions like writing.

      Here's how dumb I am: it never occurred to me to write glowing reviews of my books. Evidently I am not a marketing genius. On the other hand, I was too obscure for rivals to bother trashing me, so maybe that's why I never thought about it.

      Anyway, no matter how depressing these revelations are, I don't think the solution is to strip away the anonymity of reviewers. In almost every case, the best solution to bad information is not to restrict the free flow of information. Far better to increase the flow of information so as to drown the bad information in a sea of better information. In this instance, making people verify their identities before reviewing a book is just going to discourage people from taking the time to share their thoughts. Better to put a disclaimer up for visitors to let them know that a great review might have been written by the author, and then let them react if they find a bad book with a glorifying review. That'll be far more effective in promoting actual opinions about books than restricting reviewers to the group that's willing to put up with intrusive registering requirements. Besides, authors, being both clever and desperate, will quickly find ways to circumvent any identity check, so that their bad information will gain prominence in comparison with everyone else, who will not be as likely to take the trouble to post.

      I don't know if information wants to be free, but it seems obvious that the world works better when information is free.

    • by n3k5 ( 606163 ) on Saturday February 14, 2004 @04:27PM (#8281805) Journal
      > "what the hell is the purpose of collecting full names from their creators?"

      They collect your name when you sign up for an account, and usually you give them the real one because you want the books you order to arrive. I assume they keep data on who posted which review so they have it when they discover inappropriate language of something, so they can ban that user.

      I'm also sick of sites collecting my data, and accidents like that one confirm that my concerns are justified. However, I have never been denied any service or content when I supplied a pseudonym. On the Amazon site, you could use one account with your real data for ordering, and another one with a pseudonym for everythig else (community features etc.)

      By the way, most of the discussions I saw at this page are totally pointless for exactly this reason: Amazon can't check if every review was postet by someone who seriously is of the opinion stated and not related to the author in any way. That some authors used their own accounts for reviewing their own books was dumb, dumb, dumb, but if the 'anonymous' feature hadn't been there, they'd have used a different account from the start.
  • NY Times article (Score:3, Informative)

    by Weird O'Puns ( 749505 ) on Saturday February 14, 2004 @04:05PM (#8281660)
    For those who have no newborns to sacrifice: Google link [nytimes.com]
  • Reviews (Score:4, Interesting)

    by Jabber3776 ( 649927 ) on Saturday February 14, 2004 @04:06PM (#8281664)
    I've actually written a couple of reviews myself, under my Internet name since I've only done a few. One of the authors actually published the review, so I think it is a neat way to get your name out in your industry if you really want to, especially since the books I reviewed dealt with my "real" job. Only he promoted my internet name. I also noticed that several authors I have met through work and know of them b/c of their books have openly wrote their own reviews on Amazon. Authors should not do that under a veil of secrecy. Just my two cents.
  • by Eric_Cartman_South_P ( 594330 ) on Saturday February 14, 2004 @04:06PM (#8281666)
    Slashdot is aweome. This Amazon story of reviewers who got "outed" is so kewl. Slashdot is the best. I'm going to pay and subscribe right now.

    -Eric_Cartman_South_PaR#@J::: [MSSQL Error: Author "CmdrTaco", Action "PostAs: User 594330" not valid]

  • privacy.... (Score:4, Interesting)

    by segment ( 695309 ) <sil AT politrix DOT org> on Saturday February 14, 2004 @04:06PM (#8281671) Homepage Journal
    Greplaw has a neat poll [harvard.edu] this week...

    • Real Names When Registering Domains?
    • Yes, will decrease online crime!
    • No, privacy intrusion!
    • Don't know, I am a clueless mammal.

    Although most take privacy as something only criminals doing dirty deeds would need... Here is an excerpt of a doc I wrote...

    Well, did you know Choicepoint claims to have about 16 billion records on American citizens? 16 billion is a hell of a lot considering there are only about 300 million citizens, so average that out for yourself and ask yourself, what do they have on me? They claim they can track everything and anything known about someone: where they lived, how much money they made, what kind of car they're driving (insurance records), etc. Sure you signed some 'passport' disclaimer on some site that stated they wouldn't sell your information, did they implicitly specify they wouldn't sell your information, and if so to whom, and will they sell your information? Think about law for a second here. If someone stole your automobile in Texas, sold it to someone in Utah, who in turn sold it to someone in New York and you found it, do you lose the right to your car, even if the buyer purchased what he thought was legitimate? How can companies get away with redistributing the most sensitive and vital information of your life with ease? Every step you take... [politrix.org]

    But heck who the hell am I kidding... Only you, yourself are to blame for giving your privacy away. Instead of only whining about not having privacy, don't some of you think it's time to wag the tail instead of keeping it tucked under your asses. Write to your lawmakers, start complaining. Simply crying about it does nothing, and companies will continue walking all over you.

  • by Anonymous Coward on Saturday February 14, 2004 @04:08PM (#8281685)
    Would they?
  • by bushboy ( 112290 ) <lttc@lefthandedmonkeys.org> on Saturday February 14, 2004 @04:09PM (#8281688) Homepage
    Now I feel cheated !
    I got a Britney Spears CD based on 18 rave Amazon reviews and really tried to like it !

    I feel vindicated !

    Britney, I'm sorry, but you suck ! (or does she blow ?)
  • by Txiasaeia ( 581598 ) on Saturday February 14, 2004 @04:10PM (#8281692)
    Sure, book reviews are nice, but usually I know what I want to buy even before I check out reviews on Amazon.com. I do this by reading reviews in print (usually), talking to friends/colleagues, and by generally purchasing books written in genres that I enjoy.

    Authors reviewing their books anonymously pretending to be a reader are just hurting themselves in the long run, esp. now, after their "anonymous" reviews have come to light. HOWEVER, I would definitely welcome posts from authors that post as theirselves and try to rebuttle defamatory comments/reviews. The whole purpose of the Amazon system is ACCURACY, not making sure every book scores 5/5.

  • by mlush ( 620447 ) on Saturday February 14, 2004 @04:10PM (#8281693)

    For pitys sake does anyone take 'user reviews' seriously??? Even if there not written by interested partys, the chances of them being written by someone clueful are scant and its more trouble than its worth to establish any track record for a given reviewer.

    A system of meta moderation would add credibility to the system, if someone buys a product get them to evaluate a few reviews (if encouragement is needed pay them in 'loyalty points')

    • by Phoenix ( 2762 ) on Saturday February 14, 2004 @04:15PM (#8281727)
      On this I would have to disagree. The review of one demented fanboy or a smegged off critic by themselves have no value. But in aggregate, the collective reviews will point what things many people liked about the book/movie/cd/electrical appliance as well as what things annoyed people.

      I'll always trust in my feelings on something, but my feelings will be based on the description of the item, my need for the item, my penchant for items of that nature, and influenced by the good/bad ratio of the product.
    • Sometimes. (Score:3, Insightful)

      You asked if anyone takes user reviews seriously... I will on occasion. Both on Amazon etc, as well as sites such as New Egg (about a particular hardware product). I am generally interested to see what others think. It's just another sliver of information to potentially support my decision for or against a purchase. If there's either a solitary (or a handful of) glowing or panning review(s), that usually doesn't tell me much. But if there is a large pool of comments, it can be helpful. I can discard t
      • Re:Sometimes. (Score:3, Interesting)

        by arkanes ( 521690 )
        You should be aware that NewEgg only permits positive reviews - check the policy sometime.

        In addition, no story about Amazon reviews is complete without a mention of this [amazon.com] review, on the book Ping. Quite possibly the most-rated review on the entire site!

    • Metamod (Score:3, Insightful)

      by Anonymous Coward
      They do have a form of meta moderation where you can mark a review as helpful or not. When I see one tagged as "0 out of 23 readers found this helpful" I tend to take that review with a pinch of salt.
    • by knobmaker ( 523595 ) on Saturday February 14, 2004 @04:39PM (#8281871) Homepage Journal
      Even if there not written by interested partys, the chances of them being written by someone clueful are scant

      It's pretty easy to tell who's a "clueful" reviewer, because reviewing a book is an act of writing. If the reviewer likes the book but is illiterate, the book might still be good, but if the reviewer writes well, you can give her opinion more weight.

      Of course, that gives sneaky authors reviewing their own dogs a little bit of an advantage, because even the lamest hack has to write a little better than average to get widely published. But life ain't fair. That's probably why I have excellent karma, in spite of my cranky personality.

  • Cowards? (Score:5, Funny)

    by Lindy ( 139834 ) on Saturday February 14, 2004 @04:10PM (#8281694)
    Why would anybody posting a review on Amazon be afraid of putting their name to it? It's not like there going to mod'ed as "troll" or "flamebait" or something....

    Oops I thought I was posting this as AC...
    • Re:Cowards? (Score:3, Interesting)

      by segment ( 695309 )
      Imagine if you had something of say a corporate whistleblower who made comments on the contents of a book. Don't you think they'd be in danger of sorts... Consider the following case...

      Whistleblower law gets unlikely first test
      By ADAM GELLER
      The Associated Press

      FLOYD, Va. - When lawmakers set out to protect investors from another Enron, they probably never imagined a company - or a controversy - like the one stirring inside this one-stoplight town's namesake bank.

      ...

      David Welch, fired from his $60,0

  • The Authors (Score:5, Insightful)

    by Phoenix ( 2762 ) on Saturday February 14, 2004 @04:10PM (#8281696)
    The Author who said: "That anybody is allowed to come in and anonymously trash a book to me is absurd," Rechy told the Times. "How to strike back? Just go in and rebut every single one of them." is a fool.

    It is the right of everyone in this country to have an opinion on the quality of work of art. There are always going to be people who enjoy something and people who will dislike it.

    Get over it and start living in the real world.

    Frankly I'm suspicious of anything or anyone who doesn't have a bad review of it. I'll buy from anyone who has a smidgeon of negative feedback on Ebay because I know that this is a real person who has had to (just as I have in my store) deal with some moron who cannot be pleased no matter how far you bend over backwards. I trust reviews that have a critic because many of thier points are valid ones. I may not agree that the point detracts from the work of art, but they are often valid points nonetheless.

    You can't please everyone and these authors need to realize that, move on, and create to please themselves. If they do that there will always be someone to appriciate thier works.
  • by Nakito ( 702386 ) on Saturday February 14, 2004 @04:11PM (#8281700)
    . . . I tend to discount the reviews of those people who use real names and are labeled as "Top 100" or "Top 500" reviewers on Amazon. I tend to think that those people are major wannabes who wish that they were professional reviewers and therefore try too hard to be clever or literary. As a result, I find the reviews of such people to be among the most pretentious, overblown, non-credible reviews on Amazon. I no longer read them and skip past them to the anonymous reviews, which I find much honest and credible.
  • Why Act Suprised? (Score:5, Insightful)

    by nurb432 ( 527695 ) on Saturday February 14, 2004 @04:11PM (#8281701) Homepage Journal
    On either count..

    What person doesn't promote his or her own work? That's just normal..

    Also, we all know there is no true anonymity out there, so why be surprised with *yet another* 'glitch' publishes peoples identities...
  • So what? (Score:3, Insightful)

    by Anonymous Coward on Saturday February 14, 2004 @04:16PM (#8281736)
    I don't see what the big deal is. When I read amazon reviews of books - and even software, movies and regular products, I assume that the author/creator is reviewing their own item in the reviews. In fact, I assume that probably half of all the positive reviews for an item are from the author/creator, their publicist, editor, publisher, family, friends, etc.

    That's before we even get to the issue of people who are specifically PAID to provide good reviews for all of a company's products site-wide on amazon. I only feel bad for regular users who were not posted anonymously for the last week. For authors and such in the business reviewing their own material... well... fuck them. I'm glad they were outed. Fucking cheats.
  • Review. (Score:5, Funny)

    by Trillan ( 597339 ) on Saturday February 14, 2004 @04:21PM (#8281763) Homepage Journal

    I'm surprised it took this long to discover...

    "Insightful! Trillian's comments show a true understanding of the situation!" -- Some Anonymous Reviewer.

    "Interesting! Why didn't I think of that?" -- Some Other Anonymous Reviewer.

    "Ha ha ha! +1 Funny!" -- A Third Anonymous Reviewer. Definitely not the same as the previous two. Oops!

  • by bobdotorg ( 598873 ) on Saturday February 14, 2004 @04:23PM (#8281784)
    When a similar error occured at Slashdot it was revealed that Cowboy Neal does in fact have 18,137 first posts with Goatse links.
  • Anonymous Ratings (Score:3, Interesting)

    by atomic-penguin ( 100835 ) <wolfe21@marshall. e d u> on Saturday February 14, 2004 @04:30PM (#8281820) Homepage Journal
    Anonymous reviews have no credibility.
    For example, there is a Dr. of Psychology here at my shool who is doing a study on the value of a rating system on sites like http://www.ratemyprofessor.com. I am not sure what her stance is on the topic, but most others at the school feel that it would be easy to sabotage her study.
    Movie studio representatives have been caught giving reviews of their films under false identities. So is it surprising that authors would not stoop to the same level as those who produce movies?

    There is no way to ensure that a College Professor cannot go to ratemyprofessor.com and give a review of him or herself (it is all anonymous). In the same way there is no way to prevent authors from giving anonymous reviews of their work to boost sales.
    It is my not so humble opinion that openly anonymous forums lack credibility in this sense.
  • by LighthouseJ ( 453757 ) on Saturday February 14, 2004 @04:31PM (#8281827)
    I think it's unethical for authors to promote their own book in comments on amazon.com or some similar medium. Generally, I think reviews on amazon.com, Yahoo Movies, et al is unbiased. That the reviewer does not financially gain from the sale. When someone with bias tells me "this book is best book I've ever read" and I think they are unbiased, that's where the line of ethics is crossed.

    In the same vein, it's why the media, if they report on something newsworthy happening that they might be tied to, they explain the tie to the company. For instance, if some news happens on say Sourceforge.net, Slashdot is ethically bound to say "Slashdot shares a parent company with Newsforge" so that we are told some biases might exist.

    Flame on because I know I've probably missed some nuance...
  • by whiteranger99x ( 235024 ) on Saturday February 14, 2004 @04:35PM (#8281851) Journal
    If I recall correctly, Sony got nailed [hollywood.com] for using a fake critic by the name of David Manning to doctor favorable reviews for their just released movies

    It would not surprise me if authors were INDEED promoting their own works courtesy of public forums like amazon and the like.
  • by BTWR ( 540147 ) <americangibor3@yah o o . c om> on Saturday February 14, 2004 @04:44PM (#8281899) Homepage Journal
    I remember back in "the day" (1999ish) there were 3 options for reviewing a book: "I am a reader and I would like to comment," "I am the author of this book and I would like to comment" and "I am the publisher and I would like to comment."

    Now, perhaps it was too hard to verify the true author comments or they simply had too many fake "I'm the author" reviews, but allowing the author to actually say his/her piece might be helpful/insightful (perhaps, even... "+5 insightful?")
    • by eggboard ( 315140 ) * on Saturday February 14, 2004 @05:12PM (#8282079) Homepage
      I used to run the review system at Amazon (96-97) and we did get way too many fake author reviews and interviews, even back in 1997.

      I had put in place a system later dropped that had the reviews checked by human beings for sense (not content) before they went live. Of course, with thousands of reviews posted each day, that became untenable.

      There's no good way to build a system that can't be gamed.
  • by Trikenstein ( 571493 ) on Saturday February 14, 2004 @04:49PM (#8281925)
  • Astroturf everywhere (Score:5, Interesting)

    by Salamander ( 33735 ) <jeff.pl@atyp@us> on Saturday February 14, 2004 @04:56PM (#8281963) Homepage Journal

    Unfortunately, astroturf is common on Amazon. I've long known and tracked one author (Robert Stanek) who has written dozens of glowing reviews for his own incredibly-bad books, and adds reviews of other books "casually" mentioning himself in the company of Tolkien or Martin. He even Googles regularly for comments about himself elsewhere, which is how I found him on my own site once, trying to discredit me because I had written about his unethical behavior. I recently noticed another example, where an excellent book by Charles Perkins got several identically 40-column-formatted slag reviews in quick succession - probably an author or publisher of a competing book.

    The problem is that it's too easy to establish multiple identities on Amazon. It would be trivial for me to create a hundred identities and use them to have a significant effect on the ratings of books I like or dislike. . .and you'd better believe I'd be less obvious about it than Stanek. Any claim Amazon might make about policing such abuse is a joke. Let's face it, folks: anywhere that online identities can be created basically out of thin air, fraud will be rampant. Yeah, that means Slashdot too. Pseudonymity is great, but anonymity is too often a cloak for abusers.

  • by Anonymous Coward on Saturday February 14, 2004 @04:56PM (#8281964)
    Yeah, well anyone who posts anonymously is a coward who deserves to be outed anyway.
  • John Rechy?! (Score:5, Informative)

    by mec ( 14700 ) <mec@shout.net> on Saturday February 14, 2004 @04:58PM (#8281971) Journal
    The same John Rechy who wrote "City of Night" and "The Sexual Outlaw" ?

    I guess I shouldn't be surprised that he was hustling reviews on Amazon the same way that his characters hustled and tricked their ways through his books.

    Rechy's books disturbed me, which is a good quality in a book. How can I describe them for a Slashdot crowd? Start with William Gibson or Bruce Sterling; subtrace all the "cyber" part of "cyberpunk"; and replace it with gay sex. LOTS of gay sex.
  • by MoggyMania ( 688839 ) on Saturday February 14, 2004 @05:01PM (#8282010) Homepage Journal
    A far nastier problem I've experienced firsthand on Amazon.com is the tendency of authors to go through the reviews and demand all of the "bad" ones be removed. Amazon.com's policy is to remove negative reviews upon author or publisher request, even if the points stated by the critic were clearly logical, reasonable, and within the guidelines. I know quite a few other people that have had it happen to as well.

    The really disturbing thing in the case of the book I was reviewing was that it advocated emotionally & physically abusing adults with disabilities. Regardless of who pointed it out, the author would have any review that wasn't sterling removed, so the book still has a great rating. Most of the ones remaining are either mindless "I know the author and she's really nice" comments that have nothing to do with the book itself, or testimonials from other wives/husbands that feel it's cool to throw things at, scream in the face of, and emotionally one's disabled partner into feeling deeply inferior. VERY disturbing.
    • by eggboard ( 315140 ) * on Saturday February 14, 2004 @05:10PM (#8282062) Homepage
      I'll out myself: I've asked for "bad reviews to be removed from my books -- but we're defining bad differently. I never ask for factually correct critiques of my work to be removed, but I have seen an unfortunate trend to have reviews posted that talk outside of the book, critiquing what the book is not when the book clearly doesn't say it is.

      For instance, a book I co-wrote on GoLive was criticized for not explaining at length how to install, configure, and run database systems like MySQL and Microsoft SQL. Beyond the scope of the book, and not fair comment. (We had included 10 pages on the basics, too.)

      In other cases, if people don't like my writing or they attack the words, that's what the reviews are far and I don't complain
  • Normal Practice (Score:5, Interesting)

    by Jade E. 2 ( 313290 ) <slashdot@p[ ]storm.net ['erl' in gap]> on Saturday February 14, 2004 @05:12PM (#8282077) Homepage
    Among the reasons I left a certain former employer (besides gross incompetence) was that they had me implement a review system on one of our sites, then the phb proceeded to enter 2-4 glowing reviews for everything in the database, and pick those as the ones that showed on the front page. As of the time I left, not a single review on the site was legitimate. On the plus side, I'm not the only one who didn't like the site, it's a specialized meta-search engine which is now blocked from using all the largest search engines in it's category. It didn't even pull results, it sent the traffic on to the originating sites, so you know they were doing something seriously wrong to get blocked. Actually, looking at it again for the first time in a while, it looks like they've got some real reviews now, since every search engine has a bunch of negative 'This site sucks' reviews :)
  • by mabu ( 178417 ) on Saturday February 14, 2004 @05:25PM (#8282130)
    When you see a book with reviews of 1,1,2 and then a bunch of 5s with flowery, glowing-yet-ambiguous praise, it's pretty obvious they're shills. That's why I've always made it a practice to prioritize the most realistic reviews by clicking "yes" to "Did you find this review helpful?"

    Beyond this, if you're going to write a review of your own book, the least you can do is register anonymously. That's too funny.

    Once thing that annoys me about Amazon reviews is that they'll clear the slate for subsequent editions. I spent more than a month compiling notes on some Oracle manuals that really exposed their horribly-documented publications, and then they came out with a new edition that was more of the same crap, but Amazon obsoleted the reviews. I know sometimes new editions are really "new" but most of the time they're not. If there are reviews of previous editions of a book, they should be prominently featured on the latest edition review page.
  • by crotherm ( 160925 ) on Saturday February 14, 2004 @06:41PM (#8282552) Journal
    .. by its cover.

  • Anonymous Cowards (Score:5, Insightful)

    by MBraynard ( 653724 ) on Saturday February 14, 2004 @07:47PM (#8282976) Journal
    Some see web anonymity as a solution to problems. It is also creating a problem in the case of honest product reviews.

    Amazon should seperate their reviews into two groups - one with a proof-positive name and contact info, making the writer liable for slander or lible, and another for 'anonymous cowards.'

    If you aren't confident enough to stand behind your words, your words have much less value.

  • Jokes aside (Score:5, Insightful)

    by rjamestaylor ( 117847 ) <rjamestaylor@gmail.com> on Saturday February 14, 2004 @07:48PM (#8282982) Journal

    How many of you ACs that posted in the MS Source Code Leak story [slashdot.org]
    the other day with your reports of what's in the code you downloaded
    got a bit nervous when you read this story today?

  • by smack.addict ( 116174 ) on Saturday February 14, 2004 @08:16PM (#8283118)
    When my book, Java Database Best Practices [amazon.com] first came out, before anyone could possibly have read it, someone posted a recommendation instead for another, competing book that had not yet been published.

    In spite of this obvious attempt to mislead readers, Amazon chose to do nothing. That recommendation is still up there!

  • by shanen ( 462549 ) on Saturday February 14, 2004 @10:04PM (#8283609) Homepage Journal
    Okay, I've reviewed all of the highly ranked comments, and don't see ANYONE addressing the real root of the problem here.
    • Q: Why is Amazon doing any of this?
    • A: To make a buck.
    The "customer" reviews are just part of that purpose. For example, from my own experience I can assure you that Amazon does not want honest and negative reviews, because such reviews might discourage some people from buying the book. I've submitted a couple of such reviews, thoughtful pieces that covered both sides, but which ultimately came down on the negative side, and which were rejected with various doublespeak explanations. The REAL problem was that I made a persuasive case against buying those books.

    From their perspective, a totally bogus but glowing review is fine, just as long as it will sell more books.

    Amazon claims an impartiality that is totally lacking in practice, but I say they are shooting themselves in the foot--or maybe in the head. I think the people who most want to buy and read books are the same people who most strongly object to censorship. Actually the desire of those people for access to all of the data is likely to cause them to read more books from all angles. (And I really don't think the fans of the goddess of hate [barnesandnoble.com] could actually be reading more than one book a year.)

    Amazon's money-grubbing slanted policies have so damaged their credibility that I actively avoid buying anything from them (unless I really can't find another source--but unfortunately they are also abusing their market influence to become an increasingly monopolistic sole source).

  • Potential Solution (Score:4, Insightful)

    by BrianWCarver ( 569070 ) on Sunday February 15, 2004 @12:25PM (#8286633) Homepage
    Why not give two ratings:

    Registered Users Rate this Book: 2.2
    Anonymous Users Rate this Book: 4.8

    To prevent multiple sign-ups as "registered users" you would restrict the class of "registered users" to those who have made at least one Amazon.com purchase with a unique name on their credit card.

    Such a system could be gamed, but only at a much higher cost and level of effort.

    Brian

C'est magnifique, mais ce n'est pas l'Informatique. -- Bosquet [on seeing the IBM 4341]

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