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Bell Labs Demos Cell Phone Location Software 341

mateub writes "AP via Yahoo reports that Bell Labs will soon announce cell phone software to reveal the owner's location to interested parties. To alleviate privacy concerns they say the software will 'let cell users be as picky as they choose about disclosing their whereabouts' but the article goes on to mention 'the ability for restaurants and other businesses to send a solicitation by text message to a cell phone when its owner wanders within range of those merchants.' Oh, wonderful, cellular popups..."
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Bell Labs Demos Cell Phone Location Software

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  • Hmm.... (Score:5, Insightful)

    by SilentT ( 742071 ) <thetissilentNO@SPAMyahoo.com> on Monday January 19, 2004 @09:45PM (#8027537)
    Sounds like a very good reason for me to remain cell-phone-free.
    • Re:Hmm.... (Score:3, Interesting)

      by JPriest ( 547211 )
      An answer to 911 problem? I also read an article about cell phone companies in Japan having a "personals" system on the phone. e.g it gives you a list of "singles" next to you on sidewalk.
    • Sounds like a very good reason for me to remain cell-phone-free.

      Or turn off the sound for incoming SMS, and use it for voice only. Or ask your telco turn off SMS service for your phone.

      But if you are in still living in your parents basement, ya, no need for a cellphone. Analog will do. (-;
      • Of course, my dad's cell costs 15 cents PER SMS RECIEVED, and an SMS-happy cow-orker sent TWO. He called the company to get SMS disabled, and disabling that disables voicemail alerts (VERY important). Moral of the story? If you plan on disabling SMS, don't go Nextel.
    • Re:Hmm.... (Score:3, Funny)

      by pclminion ( 145572 )
      Sounds like a very good reason for me to remain cell-phone-free.

      In five years, that statement will sound a lot like, "Sounds like a very good reason for me to stay off this 'Internet' thing."

      Guess who'll be working at Burger King, flipping burger orders that people punched in on their cell phones...

    • Can we start putting phone booths back now?
    • ...but then again, this could be really useful if my cell phone ever gets lost or stolen. I just don't like the idea of my daily wanderings being sold to other companies. I'm sure they'll promise not to do it, but later on will start giving the data up.
    • I always have my mobile phone with me, but I only turn it on for about an hour each day at the most, to check for messages. If I need to make a call, I've got it, and it's got all the phone numbers I should be remembering.

      Of course, my phone is a PDA, so it does a lot more than that, too. That just makes it easier to remember to take it with me.
  • Great for kids (Score:4, Insightful)

    by ObviousGuy ( 578567 ) <ObviousGuy@hotmail.com> on Monday January 19, 2004 @09:46PM (#8027540) Homepage Journal
    While some adulterous adults may not want to have their whereabouts known, it is important for kids to be tracked.

    Child abduction is a major problem that affects thousands of families every year. This kind of cell phone tracking would go far to help find missing kids before they end up dead and in a ditch.
    • Yeah right (Score:5, Insightful)

      by brunes69 ( 86786 ) <slashdot@keir s t e a d.org> on Monday January 19, 2004 @09:52PM (#8027595)
      That's the kind of excuse Bush and Ashcroft want to use to pull the woll over your eyes. You really think this would stop any kidnappers?

      Step 1: Kidnap Kid
      Step 2: Throw any phone they have in the dumpster

      Really, why the hell do you think any kidnappers are going to let a kid keep his PHONE on him? You think they're THAT stupid?
      • Re:Yeah right (Score:3, Insightful)

        by qw(name) ( 718245 )

        Really, why the hell do you think any kidnappers are going to let a kid keep his PHONE on him? You think they're THAT stupid?

        Yes. Most criminals are very stupid.
        • Re:Yeah right (Score:3, Interesting)

          Obviously, you know all, so care to share that statistic with us? Or, were you just making a highly uninformed statement to try and cover up the fact that you have no clue what you're talking about?

          Never mind, I hit the nail on the head, so I'll give you a sample: typically, the number of unsolved murders has hung around 20-30% of cases according to various FBI statistics. Since that covers everything from someone blowing someone away in broad daylight in a fit of rage to premeditation, that's not a partic

      • Re:Yeah right (Score:4, Insightful)

        by AvitarX ( 172628 ) <me@@@brandywinehundred...org> on Monday January 19, 2004 @09:58PM (#8027658) Journal
        Well...

        Lets see the scenerios.

        first. 13 year old child is home alone (quite reasonable) after school for two hours and is absolutly not supposed to do anything else without contecting his/her parents.

        On the way home said child is abducted and phone left in a dumpster. Parents come home and flip. Child does not answer phone. They then use this service and find the phone in a dumpster. hmmm, seams like foul play.

        If the phone was not trackable it is going to be at least 8 hours before anyone who can do anything (athorities) care. They probably won't really do anything until the next morning.

        I somehow see the phone in the dumpster as a big clue that something is up.

        • Crap...

          I got distracted and didn't finish my post.

          This is not an excuse to have this built into/default to activated on every cellphone. It is only my belief that it could possibly have a use and that a child really has no choice if their parent wants to track them. There is nothing inherently wrong with that unless the tracking is overly used and makes it s the child is overly sheltered and never becomes a well adjusted adult. But smothering parents set there childrens' developement back by years all
        • Re:Yeah right (Score:5, Interesting)

          by Catbeller ( 118204 ) on Monday January 19, 2004 @10:07PM (#8027730) Homepage
          " somehow see the phone in the dumpster as a big clue that something is up."

          So would not phoning home from a friend's house, or not coming home at all.

          The cell phone in a dumpster is useless as an indicator, Q.E.D. So that "use" is a farce.

          So what is the real use?

          1. Selling ads.
          2. Tracking law abiding citizens.
          3. Locator service for the user. A selling point, but 1. and 2. are the winners here.
          • Re:Yeah right (Score:2, Insightful)

            by AvitarX ( 172628 )
            maybe you don't remember being a kid. But not calling and not showing up is really not that big of a deal. happens all the time and the cops wouldn't give a shit.

            If the cell phone was discarded it would mean much more. As said 13 year old is probably using it to talk to their friends almost continually.

            Also if said cell phone was trackable it would very likly have finger prints of the criminal on it.

            Also depending on the MO of the criminal the cellphone in the purse my very well remain. Not all crime
            • Re:Yeah right (Score:3, Insightful)

              by AstroDrabb ( 534369 )

              maybe you don't remember being a kid. But not calling and not showing up is really not that big of a deal. happens all the time and the cops wouldn't give a shit.

              If an adult (18+) is "missing" and there is no sign of faul play, the police will wait 24 hours. If a minor (17-) is missing, the police will act right away.

              The majority of child abductions are done by a parent. Usually from a nasty divorce. Another portion is done by a close friend/family member. While a small percentage is done by a strang

        • You can't get cell phone reception in a metal dumpster.
      • You're making the (usually wrong) assumption that a kidnapper isn't a complete moron in the first place. Most kidnapping is done by divorced or separated parents, but outside of that, I mean look at Elizabeth Smart (well, I wouldn't call her Smart, either, but er...) - her kidnappers were a crazy woman and a guy who thought he was the Messiah.

        That said, I agree, it won't stop most kidnappers, and this technology is not going to become pervasive in a matter of months. However, it sure does make it easier fo
      • When I have kids, they are wearing a GPS watch at all times.

        I won't tell them that though!
        *hope you don't read slashdot lil seann*
      • by Orne ( 144925 ) on Monday January 19, 2004 @10:34PM (#8027908) Homepage

        Criminal uses cell phone [philly.com] to call in kidnapping ransom. Police trace phone, find criminal + kid. Summer 2003

        Kidnap victim memorizes rapists cellphone [cbsnews.com]. Police check registry, find perp. Jun 2003

        Kidnapped woman had cellphone hidden on person [clari.net]. Cops trace it to car, catch perp in parking lot. Nov 2003

        And many more... [google.com]

        • And there are thousands more that go missing [missingkids.org] for the few stories you posted about. I do think it is great whenever ANY missing person/child is found. I personally do not think it is right to allow this person tracking technology to be allowed. It WILL one day be used against our essential liberties, and then it will be too late. This all sound too Orwellian to me : )
      • Great, you just gave away a national security secret.
    • Re:Great for kids (Score:4, Insightful)

      by a1ok ( 250188 ) on Monday January 19, 2004 @10:03PM (#8027697) Journal
      Assuming for a moment that, unlike what another poster pointed out, there *are* kidnappers stupid enough to let some kid keep his cell. Why can't the parents just tell the police his cell number and get it tracked through E911 or other triangulation services that are currently available instead?

      This technology afaik just builds on the infrastructure that providers also have for E911 (in US) and tries to commercialize it for ad revenue et al. Right now they're talking about letting spouses and friends know about your location, but eventually there could be some provision that ad companies pay for sending the sms or mms (at bulk rates of course), and that would open the floodgates for much more targeted advertising. Especially since once its the sender who's paying for cell bandwidth, it becomes 'acceptable' like for telemarketing to land lines (of course the time you spend answering such calls is apparently worthless!).
    • by HiKarma ( 531392 ) * on Monday January 19, 2004 @10:09PM (#8027745)
      Many have pointed out how ineffective lojacking kids would be if the kidnappers (who 99% of the time are relatives, the press just makes a big deal when there is a stranger kidnapping) are aware of the technology.

      It can be worse, it can be used to mislead. Of course they can just turn the phone off (you going to trigger an alert on every dead battery or out of range cell phone?) but they can also plant it at the home or the home of some red herring.

      But here's the real question. Kids have rights. At what age will parents finally let their kids be free of the surveillance anklet we're calling a cell phone?

      I can tell you it will be later than it should be for almost all parents, that is their nature, and it's understandable.

      But I think if we are going to have readily available child-lojack, there may need to be a law to protect the children from their parents, and forbid doing it after the age of 12. The kids can still have a phone, can still call 911 and transmit their location, but no parent query.

      Otherwise we destroy the freedom of all kids to catch one stupid criminal out of 100,000 who doesn't know to turn off the phone. All the other times it will be used to say, "I told you not to associate with that Jimmy kid."
      • by Valar ( 167606 ) on Monday January 19, 2004 @11:09PM (#8028137)
        I just want to say that this is one of the better posts attached to this story. It is also, however, a wildly unpopular opinion in puritan america. Most people honestly believe that they should control every bit of their kid's life until the "child" graduates from college. The worst part is, they seem to block out the fact that they hated it when their parents did the same to them. Somehow, people who hated it when pops asked "Where are you going?" think that a TRACKING DEVICE is less envasive.

        I know many people who keep their fingers on the tuition-kill switch, so that if their kid steps "out of line" (get bf/gf the parental units don't like, listen to the wrong music, don't come home every weekend to mow the grass) the student gets to take out loans. Say what you will about parents paying tuition, but I think it should be one or the other, pay or don't, or at least tie it to academic performance, not lifestyle choices.

        The majority of small children don't have cellphones. Older highschool students and college students do. THAT is the parental potential of this device.
      • Oh the hell they do. How old are you? Kids DO NOT HAVE RIGHTS. There is a REASON that adults have total jurisdiction over their kids lives. Yes there are cases of abuse (as with anything), but the fact is by and large it's GOOD for the kids. Is there anyone who thinks that letting kids have a right to watch TV or own/drive a car (in the case of a 16 year old) is really a good idea? Personally I think the idea of a "child-lojack" as you put it is a good. There are TONS of parrents who would love such a thing
        • I do find it amusing that a 20 year old would make predictions about what a mature adult would think to a 43 year old.

          I am fully aware that many parents believe that kids do not have rights. Indeed, most parents will believe that about their own kids at an emotional level, even though they know at an intellectual level, when thinking about how to have a just society that kids do have rights.

          That's not to say the state should regularly intervene to protect children from their parents, even big-brotherish
        • that's a load of crap.

          for some kids, i'm sure a child-lojack is necessary. but not all, and i'd wager not the majority. and to be perfectly frank, a kid's parents are often not objective enough to make the proper decision. the parents that would love this sort of thing are overprotective by definition. notice the "over-" prefix attached to that word. it implies an excess. too much.

          the bottom line - people make decisions, some good, some bad. i know when i was a kid, especially in my early- to mid
      • Kids need controled rights. Up to the parent to decide which rights the kid can handle. At 5 the kids every movement needs to be supervised (not nessicarly closely, it is good enough for one parent on the block to take a bunch to the park). At 13 the kid can make decisions, and be unsupervised for a time. However kids still do stupid things, so the parent needs to keep watch on them. Each kid is different, so exactly what needs to be done differes from kid to kid and situation to situation.

        All this

    • Re:Great for kids (Score:4, Interesting)

      by Qzukk ( 229616 ) on Monday January 19, 2004 @10:16PM (#8027795) Journal
      The way I see it, always-on tracking means using your receiver to find today's victim.

      Sure, having a phone that knows where it is is a good thing. Telling everyone in the world that 555-1212 has been standing at the bus stop for 15 minutes, and that all the other cell phones in the area have moved on to somewhere else is most certainly not good. Not even close. And if they're going to let the restaurant down the street know where 555-1212 is, they're most certainly not aiming at the privacy I'd want for MY kids whereabouts. (I suppose I could teach my kid to say "no" to the cell phone tracking message when it comes up for everyone but me, if they really do implement that feature of letting people choose)

      No, if I was going to give this to my kid, it would have to be on demand, with a password. I call 1800findkid, enter the cellphone number, enter my pin, and then it contacts the cellphone, some form of challenge authentication against the pin I had entered directly into the cellphone and the cellphone responds with its location.
    • Thousands of families? I don't believe that. Try tens (i.e. less than 100).

      I totally don't believe it to be thousands, besides the fact that the kidnapper would just throw the phone away.
    • I don't need to track my kids using their phones - the RFID chips I implanted in their arms will do just fine, thanks.
  • by Anonymous Coward
    How long until we walk into stores that have electronic greetings personalized with our names?
  • by b0r0din ( 304712 ) on Monday January 19, 2004 @09:48PM (#8027554)
    Where will it end? It just gets uglier. Location spam, how fun!

    I'm not a big fan of this, however it could be nice for people if it is like GPS. And I could see people at local bars using the features to locate other 'singles.' Lots of possibilities.
    • Most likely, the ads will be initially used to provide ultra-cheap service ($5 - $10 / month). Eventually, they'll become "standard" and you'll have to pay extra to not be annoyed.
    • I'm not a big fan of this, however it could be nice for people if it is like GPS. And I could see people at local bars using the features to locate other 'singles.' Lots of possibilities.

      sure, i think a variation of this based on GPS would actually be useful. in that scenario your device tells *you* where you are and you can pull up directories/services/info/whatever relevant to that area.

      the scenario they describe though has *others* know where you are, and advertise at you against your will.

      i don't

  • Scary. (Score:5, Interesting)

    by fuzzbot77 ( 611247 ) on Monday January 19, 2004 @09:48PM (#8027557) Homepage
    It would be interesting if there were some software switch that could be triggered by the provider if they were forced to do so by eg FBI or some other form of law enforcment. If you have committed a crime flick of a swtich your position is lit up like a christmas tree. I would prefer telling people where I am rather than having the phone tell them my exact location. Some of the newer technology is interesting and good, But some will bring in a new era of Big Brother. Just my thought..
  • by HiKarma ( 531392 ) * on Monday January 19, 2004 @09:48PM (#8027559)
    It's possible to produce compelling location-aware network applications without requiring the device to tell the outside world where it is. Instead, have the network provide information about the general area, and let the device decide what to do about it.


    Only in an emergency need you tell the outsiders where you are. You don't even want to always tell trusted people where you are. That's like being lojacked. Given the ability, how can you say to your wife, "Honey, I don't want you to see my location every minute of every day?"


    Unless she's a good, understanding privacy advocate.


    For an example of a nice location aware app that doesn't have to tell the network where you are, check out this blog entry about The Big Yellow Button [4brad.com]

    • Given the ability, how can you say to your wife, "Honey, I don't want you to see my location every minute of every day?"

      I open my mouth and say it, or better yet, just turn the damn "feature" off. (Or easier still, I just don't show her how that feature works.)

      What kind of wife do you have where you have to put up with being ankle braceleted to her all the time? I treat my wife well, I don't track her whereabouts or record her phone calls, and I expect the same back. If she doesn't like it, then she kn
      • Of course some, or even most folks would understand that they don't have a right to your location at all times.

        But I fear you are overly optimistic. Lots of people want this info. It's very useful and convenient. Just as millions today enjoy having their instant messaging system tell them a limited subset of info like this. We love it, we crave it, and we will get it.

        Think of how many "where are you?" cell calls get placed. It's probably one of the most common type of calls. How easy to fix that pro
    • Instead, have the network provide information about the general area, and let the device decide what to do about it.

      Nice, in theory. Very impractical, in reality. The problem is you want to push the intelligence into the device, and a feeble device at that. To ice the cake, there are thousands (perhaps millions) of permutations of "information about the general area."

      It is far easier to do the dirty work on the back end, where computing power is more prevalent. Also, the data is subject to change fai
      • Moore's law makes it more and more practical. First of all the local area data would be broadcast, not unicast, so that's efficient.

        Secondly, when this can't be efficient you can make it efficient by having your device transmit your location only to a private server owned by you (encrypted) which then figures out if there is anything you should be told, and tells it to you.

        You don't have to design these apps to be usable as surveillance devices, that's just the easy way. It's well worth the added cost t
  • by www.sorehands.com ( 142825 ) on Monday January 19, 2004 @09:50PM (#8027580) Homepage
    If you get a company cell phone, does the company have the right control the rules on who may locate you?


    Another thought, what about cell phone companies using the phone location service to send bill collectors?

    • If you get a company cell phone, does the company have the right control the rules on who may locate you?

      Yes, during your "normal" hours of work. If your company requires you to carry a cellphone outside of your normal working hours you should make sure you have a contract that limits what they can do or find another job.
  • Enough (Score:5, Insightful)

    by savagedome ( 742194 ) on Monday January 19, 2004 @09:50PM (#8027589)
    enabling users to specify what location information is shared, when, with whom, how and under what circumstances

    They told us that navigation system is for navigation. And then, its tracking the cars, speeding tickets.

    They told us cookies is just to make the stateless HTTP protocol have some states. And then, its Double Click and all the tracking.

    They told us at the grocery store that the card will be used to get discounts. And then, you start getting those annoying mail related to products you bought.

    Hello marketing fellas out there, PLEASE stop. Consumer is getting upset.
    • I only use my affinity card at the local liquor store. Thus, the data miners know that I like red wine (pinot noirs and sauvignons) and dark beer.

      I figure in another 15-20 years I'll start getting liver transplant spam.
  • by ptbarnett ( 159784 ) on Monday January 19, 2004 @09:51PM (#8027592)
    I'm charged 10 cents for every incoming or outgoing SMS (text) message. I can buy a bundle of messages every month for a cheaper unit price, but since I don't use my phone for that purpose, I don't see any point.

    If I get spammed by someone identifiable because I happen to be in their vicinity, I'll be demanding to see the manager and collect my dime refund, just to be a PITA. If enough people do it, that will be end of that kind of spam in the US.

    • I don't think this will be how it works, when this becomes a reality. I'm sure there will be a whole new sales force devoted to selling this service to buisnesses, who will jump on this quickly in alot of urban markets. To make it effective, they have to send this down to as many people as possible. Which leads to the following....

      5 years after this comes out, getting a cell phone plan will probably cost half as much as it does now, or even less, AS LONG as you get the ad-supported account. This way, they

    • You dont pay for ads from the telco, those are excluded from your bill.

      But yes, if someone else outside the Telco spams you, KA-Ching! BTW, there has already been 3rd party telco's SMSing you and charging your local carrier, forgot about the article, but it was last summer. Think the FCC stepped up and took care of it, but I cant remember the players.
  • by Anonymous Coward on Monday January 19, 2004 @09:52PM (#8027597)
    Since most of us are not presentable enough to enter restuarants which can afford this type of advertising.
    There really isn't much for most to worry about.
  • Honing In (Score:3, Interesting)

    by qw(name) ( 718245 ) on Monday January 19, 2004 @09:52PM (#8027599) Journal
    In the past, the only way to tell where a person was located while talking on the phone was to detect which cell tower they were connected to. Considering that coverage was several square miles, it wasn't a very good way of tracking someone. However, this method of location has been used by police to solve murders where a person said they were somewhere when they called home after they murdered their spouse.
  • by paying me to reveal my location and accept a certain number of ads and I might consider it. How about $50/month, for, say, Visa, who has a pretty good idea where I am from my charges anyway?
  • by khasim ( 1285 ) <brandioch.conner@gmail.com> on Monday January 19, 2004 @09:54PM (#8027624)
    From the article.

    "However, given the real-time requirements of transmitting information over a telephone network, it can be difficult to program a wide-range of options for individuals to personalize preferences such as when, where and with whom to share location information. One solution is to hard-code a network database with an "on-off" switch that activates or deactivates a service, for instance, during a window of time with set hours such as peak and off-peak."

    So, dial 9-1-1 and your phone should broadcast its location.

    Otherwise, just make it an option for the numbers you have stored on your phone and a simple check box for the rest (I want to receive tons of phone spam Y/N).

    #1. If I dial 9-1-1, my location is broadcast.

    #2. If I turn off the broadcast function, my location is not broadcast (unless #1).

    #3. For every phone number I have stored, I have the option to broadcast (or not) my location to that number, provided I have broadcast turned on (#2).

    #4. For everyone else, I can choose to receive massive amounts of phone spam (unless #2). Why anyone would choose this option is beyond me.

    Any problems with that? It seems simple to me. And it should be easily implemented in software. Of course, it will NOT provide the captive audience for phone spam that seems to be the focus of that article. But so what?
    • Yes, BIG problems with that. Once you are able to transmit like this, you now have the nasty problem of having to say no to some people who think they have a right to the info. Bosses. Spouses. Parents.

      Some relationships are good ones where the other party will understand why they don't have a right to the info, but some spouses and definitely some parents and bosses are going to feel bothered if you say no. Some will pretend they are not bothered but they will now start wondering, "Just what is
    • #4. For everyone else, I can choose to receive massive amounts of phone spam (unless #2). Why anyone would choose this option is beyond me.

      It will be opt-out. And routinely, your phone service will reset your preferences. "We're giving you new features, blah de blah".

      And it should be easily implemented in software.

      Not a chance. Buried 4 menus deep (and off the main screen), with probably very misleading verbiage.
      "Do you want to turn on the negative notification refusal option? Y/N."

      It is in their
  • by Alien Being ( 18488 ) on Monday January 19, 2004 @09:54PM (#8027626)
    The day I have to take my phone out of pocket to discover that i've been "invited" into a nearby business establishment will be the day I chuck said phone thru the front window of said business establishment. Really, how often do you get the chance to kill two birds with one phone?
    • Personally I would keep my phone, calmly walk in the buisness and politely yell my discontent as loudly as I can.

      HELLO! I GOT A CELL SPAM FROM YOUR PLACE! WHAT? WHY YES, I KNOW I'M DISTURBING YOUR CLIENTS...

      And keep calmly discussion the situation AS LOUDLY AS I CAN, politely awnsering their questions and voicing my dislike of spam. They'll get the picture.
    • The day I have to take my phone out of pocket to discover that i've been "invited" into a nearby business establishment will be the day I chuck said phone thru the front window of said business establishment.

      The moment you get one of these messages, the right thing to do is call them back and say you *thought* about going there, but realized you didn't want to support any business who uses this practice.

      If 10 people did that in the first week of such a campaign, I'm sure that it would stop pronto.
  • by BrookHarty ( 9119 ) on Monday January 19, 2004 @09:55PM (#8027630) Journal
    Have not read the article, but we had an LBS (location Based Service) scavenger hunt when we launched the service at work. We had to find the closet resturant, directions, etc. Was quite fun. The deal was to get everyone thinking about all the uses, and not just think of it as "Spying on someone"

    The phone beeps the person if you look them up, they know you did a lookup on thier location. And you can turn it off. The privacy is still there.

    I read the other day, Disney is using LBS to move people quickly through the park, offering discounts, telling them which rides have the short lines, etc. Kinda like on-star on steriods. Lots of companies use LBS on trucks, nice to see it used for normal consumers.

    So, really, LBS is pretty damn nice, it can be abused, but if your provider is a schmuck and does that crap, move. Number portability :)

    Anyone else notice lots of the posts are about cellphones, telcos, and releated technology. I tell you Wireless Telco's are going to be the large ISP's of the future...

  • by blanks ( 108019 ) on Monday January 19, 2004 @09:55PM (#8027633) Homepage Journal
    For for just $4.99 per month you can keep these popups from showing up on my cellphone.

    They make money one way or another.
  • At first glance... (Score:5, Interesting)

    by Crypto Gnome ( 651401 ) on Monday January 19, 2004 @09:55PM (#8027638) Homepage Journal
    This actually sounds reasonable: Advance the technology for intrusive advertising, but hand 100% detailed control to the user.

    There have been times when I've been wondering where the nearest {insert favorite exotic food} restaurant is. ....
    1. Grab Mobile
    2. set "restaurants only"=true
    3. turn on location announcing thingy
    4. wait 5
    5. turn off location announcing thingy
    6. read ads from local restaurants
    Wire them up with an electronic compass and it should even be able to give you (updated in realtime, even) directions from where you are.
    • Turn left
    • 2 blocks
    • 3 shops
    • there!
    • by Snad ( 719864 )

      There have been times when I've been wondering where the nearest {insert favorite exotic food} restaurant is.

      We're already moving in that direction in NZ, though perhaps not to as sophisticated a degree as to give directions.

      Those using Vodafone mobiles have this option (see the Sim2 link) [vodafone.co.nz] which will let you find restaurants, ATMs etc in the immediate area. It's been available for at least a year that I can remember, and probably longer than that.

      The good thing about this option is that it's pull rathe

    • Advance the technology for intrusive advertising, but hand 100% detailed control to the user.

      So, was it a nice rock you've been living under these past few...hundred years?
  • Hacks (Score:2, Interesting)

    by 77Punker ( 673758 )
    This is exactly why open source is important. We need to be able to program our own phones to prevent these sorts of things from being a bother.
  • This actually sounds like a good idea to me (queue up the privacy advocates).

    I've seen several posts that equate this to popup ads and the ilk. I'd rather look at it like Google's AdWords. Depending on their usage (say restaurant A says "Mention code 12345" to get a 15% discount on your meal), these could be rather useful. AdWords is effective because the advertisement is extremely targeted; a sniper-rifle approach, if you will, compared to the pop-up or SPAM shotgun approach to marketing.

    I can see how dr
    • I can see how driving past Restarant A's location with the location software on might be annoying, but, at the same time, if I'm specifically looking for something to eat, then, to me, it's extremely useful.

      No, you should be driving, instead of dicking around around with your cellphone.
      Why not figure out where you want to go first, then just go there.
  • by ir0b0t ( 727703 ) * <mjewell@@@openmissoula...org> on Monday January 19, 2004 @10:01PM (#8027678) Homepage Journal
    No? Good.
  • push vs. pull (Score:5, Interesting)

    by Eric Smith ( 4379 ) * on Monday January 19, 2004 @10:01PM (#8027680) Homepage Journal
    but the article goes on to mention 'the ability for restaurants and other businesses to send a solicitation by text message to a cell phone when its owner wanders within range of those merchants.' Oh, wonderful, cellular popups..."
    Yet another attempt to use a "push" media model where "pull" would be much better. Instead of having my phone contantly wanting my attention when it learns about restaurants, I would much prefer a feature where I could ask the phone "what restaurants are nearby".

    In particular, I don't want the restaurants (or other stores) to even know I'm nearby until I ask the phone to poll for that information.

    • We've had location based services in parts of Europe for over two years now (uk, ireland, may be in other countires too, esp. finland) it's exactly the 'pull' model. It can be used over WAP -- via GSM data: 9.6k, 14.4k or 43.8k HSCSD mode; or ~64k baud always-on GPRS -- service to check for the nearest ATMs, restaurants, you name it. It can also be triggered by keywords sent via SMS. Very useful.

      How is it done? Simple triangulation of the signal strengths between the masts spotted around you.

      - Oisin
  • Popups (Score:5, Funny)

    by ksb ( 517539 ) <karlb@@@amber...org...uk> on Monday January 19, 2004 @10:02PM (#8027684)
    businesses to send a solicitation by text message to a cell phone when its owner wanders within range of those merchants.' Oh, wonderful, cellular popups..."

    Could be interesting when you pass that 'massage parlour' you never knew was there ;)
  • I thought it was interesting that my new Sprint Treo 600 already has an option to enable location privacy.
  • by Anonymous Coward
    All the integrators in my company have this on our Nextels. When we run the Telenav Java app in the background, the phone reports our location every so often. Our traffic manager back at the office can call up a web page with a map showing all of our locations on it and dispatch the closest integrator if a client calls in with an emergency.

    Until January it only did GPS and was a major battery drain. Now it's been updated, and if it can't see the GPS sats it just triangulates its position from the cell towe
  • question (Score:3, Interesting)

    by pvt_medic ( 715692 ) on Monday January 19, 2004 @10:10PM (#8027752)
    its illegal to call a telemarketer to call a cell phone, so couldnt it be argued that this is illegal too?
  • If a mobile phone user elects to receive 'pop-ups', they could be compensated with credit to their phone bill or even receive a store discount by showing the SMS they received. It's a good tool for stores to entice customers into the shop. The system would also know if it has sent out an SMS to a particular number and would not send again until some predefined preiod.
  • by thebiss ( 164488 ) on Monday January 19, 2004 @10:11PM (#8027765)
    Just as cookies have useful applications, so will location-based messaging. Location-based traffic reports immediately come to mind.

    I'd love to get an SMS when I-684/I-95 are jammed, and I'd love it even more if the service was free, paid for by an ad for the local Dunkin Donuts. :-)
  • On the fence (Score:3, Interesting)

    by Flavius Stilicho ( 220508 ) on Monday January 19, 2004 @10:17PM (#8027804)
    It sucks that stuff like this could be so cool but that we can't trust that the providers won't take advantage of the huge marketing potential. Add to that the fact that most Americans think that the Constitution applies only to them personally and observance of any particular article is completely optional as long as it fits within their narrow mindset and its easy to see the potential for government abuse of the wealth of information that could be available.

    That said, if I could be guaranteed that the locator service information was only good for the time of the query and wasn't logged in any way and that I could, from my phone, turn the feature on and off at will, I think I would try it.
  • Could be worse (Score:2, Insightful)

    by wornst ( 317182 )
    Billboards, flyers, guys dressed in a chicken suit to advertise the opening of a KFC - it's all unwanted and all in your face everyday. I don't see how cell phone ads are any different . . . except for the fact that you pay for the cell phone to work so that the advertisers HAVE a new way to bombard you. The least that could be done is for the carrier to offer phone bill discounts to people who allow themselves to be ad targets (and restaurant coupons too).

    Seems the easiest thing to do would be to turn
  • Re-imbursement? (Score:3, Insightful)

    by ignipotentis ( 461249 ) on Monday January 19, 2004 @10:20PM (#8027822)
    I hope they plan on giving me a nickel if i walk in and show them the pop-up. I sure as hell don't want to get charged for something like this.
  • And I bet the system will be "opt out" -- just like Yahoo Mail spam!
  • Some Advantages (Score:2, Interesting)

    by Oddster ( 628633 )
    A professor whom I TA for actually is involved in a venture business to do just this, and he bounced the idea off of us (his TA staff) about a year ago.

    But it wasn't location based advertising, per se. It was location based coupons, eg, you walk into a Foot Locker, and get a message that will give you 10% off any Reebok for the next 20 minutes. Another use was instead of having to wait in line at the DMV (or taking a number and waiting to be called), go in, register your phone, and recieve a text messa
  • I can't find the link,but remember an article about location-based commentary and review.

    Turn on your phone and download or record customer reviews on the restaurant you are about to enter. Just walking through the door could activate not only coupons and ads, but allow you to grab menus from all restaurants in the area; see wait times; place a reservation; and read reviews left by patrons over the last couple of hours/days.

    This has potential for a lot of convenience and power...as well as significant ab
  • by Anonymous Coward
    Some ways in which this could be hijacked for malicious purposes:

    1) Angry spouse getting back at partner (ie, escaping violent environment holed up at an undisclosed location)

    2) Law officers having their cell numbers given out, then called, hang up, when called back, their locations revealed. Endanger their families.

    3) Same for judges, crummy construction contractors, bad auto repair shop owners... anybody who might make someone else mad for one reason or another.

    Need I go on?

    What if one of our nation
  • A Cell Phone advertisement may increase the amount of deadly car wrecks, especially in larger cities.

    Cell phone users are already dangerous enough on the road when they are speaking to their step mother's sisters's daughter's best friend about what colour they should get their nail polish.

    Example:
    A person is in their car driving happily along, paying attention to the road and making a slight effort at being a safe and defensive driver. They drive right past their favourite McDonalds restaurant and t
  • by somewhere in AU ( 628338 ) <alexm@findmap.com.au> on Monday January 19, 2004 @10:48PM (#8028015) Homepage
    .. using handset independent cell method in Australia using national Carrier.

    Our applications gave total control to user with global on/off and selective sharing of generated PIN with friends on list.

    Even now in 2004 network based positioning systems not precise enough to beep door-by-door for that available single right next to you so can stop worrying about that.

    Also here in Australia there must be a different assumption as to marketing and ads fears expressed - everyone from telco to providers to businesses here realise big time spamming will kill such services cold.

    We did 80 categories of content too and they were really popular to pull up relevant locations at any time, near you or somewhere else.

    Our latest generation services allows for free text searches as well so users are again in total control in roaming through our content with or without positioning.

    Alex.
    www.findmap.com.au
  • Not new... (Score:2, Informative)

    Here in Brazil, one of the biggest cell phone carriers has this technology ready for, at least, 1 year. I saw it working. A friend of mine work there, he showed me that they can plot your location, anytime, on a map.

    He told me that they were thinking on how to sell this stuff. Until now, nothing happened.

    All I want to say is: If this is ready (for one year already) here in Brazil, U.S. and Europe must have this working for ages already.

    Tinfoil hat anyone? :)
  • by YrWrstNtmr ( 564987 ) on Monday January 19, 2004 @10:49PM (#8028023)
    And it ain't "us".

    Repeat after me.
    "We are not the consumers. We are the product. Advertisers are the consumers."
  • One of the original reasons I became completely wireless in the first place was to get rid of telemarketers entirely. Although I do believe there are some fairly good used for this technology, there are far too many ways to abuse it. Anybody can say, this is good for parents whos children have cell phones, but that is ridiculous. Billy is supposed to be at Jimmy's house but instead he is at the mall. (Billy is going to leave he cell at Jimmy's) I think there should be no problem with setting up a massive se
  • by NTDaley ( 259087 ) on Tuesday January 20, 2004 @12:37AM (#8028705) Homepage
    Regular popups wouldn't work either if the advertiser was close enough to visit to "register disapproval".
  • by PsyQ ( 87838 ) on Tuesday January 20, 2004 @03:30AM (#8029415) Homepage
    Swisscom, Switzerland's former telco monopolist, had a service like this several years ago. The idea was for companies to track employees, cars and whatnot while private people would be able to simply find their friends. It all worked via a website, there was no standalone software.

    The technology was quite accurate enough at the time, but the service was never successful due to privacy concerns and was removed.

    Since the technology already worked, Swisscom has instead been offering Swisscom friendZone [friendzone.ch] since 2001. With friendZone, you can see who else is near you (in the same cell? I have no idea how it works). I believe it's anonymized at first, so you can talk to people as if on IRC or in some other reasonably anonymous meeting place. Once you add people to your friends list, you can also use the service to locate them geographically. The idea is to generate a lot of revenue for the telco through SMS chatting. Yes, some people here are actually happy to pay EUR 0.10 for every "ok" and "lol" they send.

    So the technology, at least in this implementation, is old. As so often in the mobile market, Europe lags behind Japan and the USA lag behind Europe.

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