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The Courts Government News

Nike Denied First Amendment Defense 371

Several people have written in about an interesting decision handed down by the California Supreme Court. Nike, which has been repeatedly criticized for sweatshop practices in its contractors' factories, has made a variety of statements to the press contradicting these allegations (although in general, third-party examinations find them to be substantiated). A lawsuit was filed, charging the company with deceptive advertising under California law, and Nike was accused of trying to greenwash its image. Nike claimed that the First Amendment prevented it from being sued for these statements. The first courts to look at the case agreed with Nike; the California Supreme Court agreed with the plaintiffs and allowed the suit to proceed. (See also Nike's press release.) There are all sorts of interesting issues raised concerning corporate and commercial speech, the protection it has/ought to have, etc. There's a law.com article that goes a little more into the legal issues.
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Nike Denied First Amendment Defense

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  • Fraud is Illegal (Score:5, Informative)

    by ari_j ( 90255 ) on Saturday May 04, 2002 @11:39AM (#3462619)
    There are certain types of speech specifically exempted from First Amendment protection by the courts. Libel, slander, and corporate fraud are among these.
    • This is the point. I have every right to speak out against Nike, I can say whatever I want as long as I can prove it. Nike should have the same right to give an alternate viewpoint and to try to prove me wrong. But when they say something like they don't use sweatshops, when they really do, well that's fraud, and that's illegal.

      Freedom of speech is a good thing, for both indiduals and corporations, but they must be held accountable for what they say.

      • but this ruling seems to be taking that right away. From the law.com article:

        The court's ruling did not decide whether Nike's ads were false or misleading, instead leaving that for the trial court

        This means the the court is NOT determining that Nike's statements constitute fraud, but shutting them up from making unpopular statements. I believe that Nike uses sweatshops, but I also think that they should be allowed to say that they don't, because I haven't gone to Indonesia or Guatemala and taken photographs of huge sweatshops that say 'Nike' on them. When someone has proof that they do use sweatshops (which many groups say that they do), and a court agrees with their proof, then Nike will have to say that they were big, fat, greedy liars (and then the American public will probably go on buying their products anyway, unfortunately).
        • by dhogaza ( 64507 ) on Saturday May 04, 2002 @02:29PM (#3463073) Homepage
          No, it's not shutting them up at all. The ruling merely says that the suit attempting to prove that Nike's ads are false and misleading can go forward.

          Nike was trying to preemptively strike down the suit before the substantial issues in the case could be heard.

          They're free to continue running the ads.

          Let me guess - YANAL, right?
        • This is really very much like a libel or slander case. The company is speaking about a specific party (themselves) with speech that is likely to cause injury to someone (the public).Although the parties affected by the 'libel' are unusual, I think that it's quite reasonable to apply the legal principles around libel to a case such as this.

          If Nike had won this case, it would meant that corporations would be able to lie through their teeth with impunity.

          The court made a distinction:

          When talking about general public policy issues, Nike has the right to say whatever they want with full first amendment protections.

          When speaking about NIKE policy issues, they have to be truthful.

          This is not an onerous or unreasonable demand: Nike has a unique ability to know definitively what their own policy and aproaches are, and -- for the most part -- the public generally has to accept what they say as the truth because it's usually rather difficult to do the work it takes to independently investigate the truth of such statements.

          If what a company is doing is nasty, underhanded and disgusting, they may also be uniquely motivated to lie about what they're doing.

          This also doesn't specially bind the company in the debate:
          If I knowingly lie about what the company is doing, then I'm subject to a Libel suit (even if I'm not lieing, I could be subject to a SLAPP suit). Similarly, if the company knowingly lies about what they're doing, then they should be subject to a libel suit (or something equivalent to it). This rulling essentially says that they are.

    • by Surak ( 18578 )
      Yeah, otherwise, "our advertising claims that our shoes are made out of leather, when they are in fact made out of naugahyde, while they were false, are protected from liability because of the 1st amendment."

      I mean, come on... I'm all for free speech and whatnot, but making blatantly false statements in a deliberate attempt to deceive the public does NOT fall under first amendment protection.
    • by ShaniaTwain ( 197446 ) on Saturday May 04, 2002 @02:20PM (#3463056) Homepage
      .. Lets not be too harsh on Nike, I mean they just want to spread happy thoughts right? But If you're really concerned about footwear guilt, why not try Bliss Shoes? [popealien.com].. Because Ignorance is Bliss.

      Quote: Just like many low cost 'no-brand' shoes, Bliss Shoes are made by brown people in strange dirty countries. But unlike low cost shoes, ours go through a de-guilting process during the label affixing and packing stages.
  • SEC filings (Score:5, Funny)

    by Sabalon ( 1684 ) on Saturday May 04, 2002 @11:40AM (#3462621)
    I can just see it now. Our filings on our third quarter profit, while exagerated 300% is protected by the 1st ammendment.
  • From law.com
    In her separate, 30-page dissent, Justice Brown -- making references to Harry Potter, Lord of the Rings, and King Arthur's Court -- said Nike's statements should have been protected because the commercial and non-commercial aspects were "inextricably intertwined."

    I'm so very scared, I mean Harry Potter????
  • by 1010011010 ( 53039 ) on Saturday May 04, 2002 @11:43AM (#3462627) Homepage
    Maybe this heralds the beginning of the end of Constitutional Rights for Legal Fictions -- that whole Santa Clara County v. Southern Pacific Railroad Company / 14th Amendment debacle.

    (Historical Information [iiipublishing.com])

    • <rant>
      Heralding the end? Maybe so.

      Nike says it doesn't have sweatshops in Asia. Microsoft says Windows can't be feasibly modularized. They say these things under oath to speak the truth. And the list goes on...

      Marketroids and corporate attack dogs don't seem to feel bound by law. Are they really so unaccountable?

      Who is accountable? Management? Owners? Pondering corporate personhood, it dawns on me that it presents a possible legal contradiction. If a corporation is a person, and that person has owners, is that person a slave? Slavery was made illegal by a constitutional amendment.

      The idea of corporate personhood as an extension of the idea of human personhood is too much of a stretch. Let's discard the idea entirely and codify a limited set of rights and responsibilities for these abstract entities. For-profit corporations exist for commerce and should be restricted to that role. If their owners and managers want to play in the political arena, they should do it personally. I'm talking about campaign finance reform. Oh, and maybe MSFT should try paying some dividends to shareholders. (BTW, I do not own shares of MSFT.)
      </rant>
  • So, let's see... when Nike misrepresents itself to the public about how it really abuses human rights according to its own internal audit, they say that that's just them exercising free speech.

    But just try to exercise your constitutional right of free speech by creating a website critical of Nike (or most other megacorporations, these days), and their lawyers will try and in most cases succeed at crushing you, leaving nothing but a smoking crater in their wake.

    I guess in addition to yelling "Fire!" in a theater full of people, it's also wrong to yell "Sweatshop!" in a factory in Thailand full of orphans sewing the "Swoosh" on shitty sneakers at midnight. :-)

    On the plus side, at least I don't have to change my spending habits-- since I prefer plain, black sneakers and Nike only sells shoes that, if they were cars, would have been driven by pimps in the 70's.

    ~Philly
  • more Evil than MS? (Score:4, Interesting)

    by WildBeast ( 189336 ) on Saturday May 04, 2002 @11:57AM (#3462667) Journal
    Well, apparently we found a company that's more Evil than MS/Sun/AOL combined :)

    Unfortunately, I don't believe that it's up to the court to decide. I think, consumers, should boycott Nike products.
      • Unfortunately, I don't believe that it's up to the court to decide.

      So, are you agreeing with Nike here that deceptive advertising shouldn't be illegal due to First Amendment concerns?

      Note that the courts are not holding them accountable for the sweatshops, just their deceptive advertising surrounding same.

    • by error0x100 ( 516413 ) on Saturday May 04, 2002 @12:26PM (#3462735)
      No, the big tobacco companies have had all of them beat for a long time now. Their products directly kill people.

      They've been trying for years to claim that there is no evidence that smoking causes diseases such as lung cancer, bringing in their own paid "scientists" into "debates" in an attempt to legitimize their "viewpoint". Now I suppose we're going to start hearing that they should be allowed to make such claims as a free speech issue.

      I remember when internal documents of a tobacco company were brought up in court stating that their primary market to advertise to to get new recruits was the "13 to 25" age group. Their defence? "Its a typo". Riiight. (Studies have shown that if you haven't started smoking by age 20, you're pretty much never going to start smoking).

      Philip Morris ("Phillip"?) recently published a report on the "indirect positive economic effects of early death". Thats sickening.
      • They've been trying for years to claim that there is no evidence that smoking causes diseases such as lung cancer, bringing in their own paid "scientists" into "debates" in an attempt to legitimize their "viewpoint".


        That was really stupid of them. They should have said something like "Yes, our product is unhealthy; so is candy, fast food, and sitting in front of the TV all day. But this is America, and people have the right to make unhealthy choices". Blatantly lying to the public rarely works out in the long term.


        Philip Morris ("Phillip"?) recently published a report on the "indirect positive economic effects of early death". Thats sickening.


        Maybe, but it's also true. A RAND studay [ncpa.org] has shown that by dying earlier and collecting less Social Security and Medicare benefits, smokers pay substantially more in cigarette taxes than they cost the public in increased medical care. This is probably why governments at all levels would rather raise taxes on cigarettes than ban them, even when they are more than willing to ban other drugs that are far less dangerous.

      • > No, the big tobacco companies have had all of them beat for a long time now. Their products directly kill people.

        If I was in the tobacco business (which I'm not) I wouldn't give a rip about who *chooses* to use my product knowing full well that it is deadly. I'm not in the business to protect the public (that's what the government and organizations like Thomas T. Melvin [be-free.org] and The Truth [thetruth.com] are for). Cigarettes are not illegal, so if I can get you hooked at a young age I have a customer that will give me money on a weekly basis for the rest of his/her life. Makes sense to me.

        If I spent my life building a hugely successful business, I think I deserve to be rewarded for my hard work. If there's one thing I learned from college, it's that hard work isn't enough. You have to step on people and back stab just to stay afloat.

        You don't like that? Don't buy my product.

        How many people do you know that are not aware that cigarettes are unhealthy? Not only that, but Philip Moris is now running anti-smoking ads on TV. What more could you ask from them? Since when has business been about being honest anyway?

        If I spent my whole life crying and worrying about other people instead of myself, I would end up broke and probably insane.

        This Flamebait was brought to you by the letters F and U, and the $ symbol.
        • Re:It's Business (Score:3, Interesting)

          by revscat ( 35618 )

          If I spent my life building a hugely successful business, I think I deserve to be rewarded for my hard work. If there's one thing I learned from college, it's that hard work isn't enough. You have to step on people and back stab just to stay afloat.

          You have unknowingly touched on where I have a problem with tobacco from a capitalistic standpoint. Capitalism is based upon the consumer's ability to make informed decisions about where to spend their money. This in turn is based upon the principle that free will reigns supreme in the market: consumers and producers are free to decide how to best spend their money. Now, when addictive chemicals are introduced into the equation the model is no longer so pure, and the capitalist system is affected thereby. In the case of tobacco (and other substances with addictive chemicals as a key constituent) you are, to my mind, cheating insofar as capitalism is concerned.

          Now, I understand that a certain degree of addiction can be said to take place when almost any substance is consumed. But I think you would agree that nicotine is in a class above other similar chemicals, due to its well known characteristic of being extrordinarily addictive. As such, the continued sale of tobacco causes me a degree of concern as a small-l libertarian. I believe in free market principles, but those principles must occasionally be protected from those who abuse the system. I am increasingly of the opinion that the tobacco companies, instead of merely being another successful player in the free market, are instead the incorporated version of the Cali cartel.

          I understand that it is currently fasionable to believe that free will reigns supreme, and that in the case of smoking the initial decision to "spark up" is untainted by any addiction. But please keep in mind two things: First, that the initial decision is usually made in youth, when wisdom is not generally a core part of our character. Second, that the (wise) decision to cease smoking is made more difficult by the addictive nature of nicotine, and that this in and of itself is out of bounds for a successful and fair free market.

  • by giminy ( 94188 ) on Saturday May 04, 2002 @11:57AM (#3462669) Homepage Journal
    "If Nike's position were the law, then a company could make blatantly false statements as long as they included something in there that looks like its part of a public debate," said Alan Caplan.
    Damn straight. I do not have a right to make deceptive/false claims like this, neither should a company.

    My own thought on having US based corporations manufacture goods outside the country? The United Streets should view those factories as being within the US, and charge applicable fines to corporations that abuse their employees (by United States standards). If the company doesn't like it, fine, they can move their business to the other country. Of course, then they should pay stiff import fees, as in charge enough money to not make it worth it for the company. Problems with this?

    Well sure there are some to consider...how do you decide what "minimum wage" is in another country? $5 an hour in some third world country would make you rich enough to create a military rivalling your government's, probably. So that's something I couldn't answer. But the law guys should think about this....
    • Perhaps France could have that capability too, and could sue websites that sell illegal Nazi memorabilia even if the website is based outside of the country.

      The crux of your argument if that if a company does something wrong outside the country while doing business, then they should be able to be punished inside their home country for those practices.

      Maybe Japan should be allowed to have a male-dominated factory in the US because that is how Japanese factories are run. If a US division of Honda promotes a woman to an executive position, then the promoter could be laid off for violating corporate policy. Maybe a Saudi company could ban women altogether from the workplace. Discrimination? Nope, just following the policy of the home country.

      Legislating US behavior outside the country will not solve the problem. While in your case it might help this sweatshop problem, but it introduces a dangerous precident of helping to reduce a nation soverignty(sp?)when the host country's policy is different than you might like.
  • by Anonymous Coward
    "...one percent of Nike's annual advertising budget would raise the 12,000 young Indonesian women making Nike shoes above the poverty line."

    http://www.nikewages.org/issuehistory.html
  • by JonK ( 82641 ) on Saturday May 04, 2002 @12:03PM (#3462680)
    Maybe I'm misreading something but as far as I could tell from the articles linked, Nike got slapped down for issuing advertising which was untrue. Well, d'oh.

    In Britain, at least, the Advertising Standards Authority exists to ensure, among other things, that advertisments are truthful: surely this is a basic requirement - otherwise we end up with "Smoke Ciggies - They're Good For You". I fail to see how the First Amendment should guarantee a corporation's right to lie to the public in its advertising - this seems to be even more of a perversion of First Amendment rights than most.

    So, is there something I'm missing, or was Nike's case really "We can say what we like with no respect to truth because the First guarantees our right to lie to Joe Public"? If so, then they should have been slapped down, and hard.
    • No, but you are one of the few who will bother to comment about it. I am also sick and tired of advertising. You buy a product that claims that it can do something only to find out that it is a poor implementation and that it works only under limited conditions or with restrictions.


      Take the auto industry for example, most adds are exagerated to a point that you would expect the car to perfom in any road condition but when you get behind the wheel in extrem wheather you find yourself scared for your life. These real life conditions are minor compared to the conditions that the adds claim.

  • So, does this mean that we can now sue Microsoft for all the FUD they plaster all over their website about what's legal and what's not?

    I really hope that this one gets appealed all the way to the U.S. Supreme Court so that this gets sets as a nationwide ruling.

    Of course, it would be nice if the SEC would make rulings ahead of time to prevent crap like this and Enron and so on. I think any publicly-traded company should be required to be honest. Lying to the public that trades your company is not a freedom of speech. It's failure to disclose.

    • That's RICH... (Score:3, Insightful)

      by mcrbids ( 148650 )
      So, does this mean that we can now sue Microsoft for all the FUD they plaster all over their website about what's legal and what's not?

      What I find endless amusement in reading /. is statements like the above.

      Lawyers have done an amazing job of compartmentalizing the applicability of ANY decision. That's why you need lawyers to decipher the law!

      For example, a case hits the California district court, where a case is one that sets a precedent.

      So, there you are, in Oregon, 10 miles from the California border. Think that District court decision applies?

      NOT!

      Take a look at the case. The only thing decided here is that Nike cannot use "Freedom of speech" to defend their case.

      Nowhere does this decision say anything about incurring liability, thus this sets no precedent for a suit.

      Talk to a lawyer some time. Spend a few hours at it. If you can get a lawyer friend or something to tell you all about it, you'll realize that they are just as knowledge about "Bills of attainder" and "writs of something-or-rather" as an experienced programmer must be in APIs, algorithms, and protocols.

      Just as there is a S--tload of sloppy, crappy software developed by wannabes in their spare time, there is a similar sized load of legal advice by wannabe paralegals.

      It'd be nice if this DID set a precendent in that regard. The idea of corporations having "constitutional rights" I find to be a sick perversion of society.

      And, both Nike and Walmart certainly have my distaste.

      • For example, a case hits the California district court, where a case is one that sets a precedent.

        So, there you are, in Oregon, 10 miles from the California border. Think that District court decision applies?


        Yes, of course it does. Every court decision is a precedent, and a legal ruling by a District court somewhere in Jersey needs to be taken into account by all other courts ruling on similar issues all across the country, up to and including the Supreme Court.

        Judges don't get to go around ignoring other judges just because they're in a different judicial district. Law is supposed to be consistent, equally and evenly applied. Now, clearly if one state has a law that another state doesn't, that's one thing, but this is a ruling about the protection afforded by the First Amendment, so yes, this district court in California's ruling is certainly relevant in courts across the land.
  • by DNS-and-BIND ( 461968 ) on Saturday May 04, 2002 @12:08PM (#3462692) Homepage
    One of the judges that wanted Nike to win said,
    "Nike's speech, in an attempt to influence public opinion on economic globalization and international labor rights and working conditions, gave the public insight and perspective into the debate. This speech should be fully protected as 'essential to free government.'"
    Let me get this straight, Nike issues statements denying it runs sweatshops because it wants to contribute to some kind of public debate!? Nike's one and only consideration is maximizing profits, nothing more. The judges were right, it's commercial speech.
  • by rkent ( 73434 ) <rkent@post.ha r v a r d . edu> on Saturday May 04, 2002 @12:09PM (#3462697)
    "What this decision means," she added, "is that one side of the debate gets full free speech protection, but a corporation trying to defend itself is subject to strict liability."

    Well, good. That's an "inbalance" I can live with. Remember, the topic here is whether or not people are being subjected to sweatshop conditions at Nike factories (or contracted facilities) overseas. Whether you think this is wrong or "it's better than whatever else they'd be doing," I think you're at least entitled to hear the truth about how frequent and how severe it is. Making a corporation responsible to tell the truth in that situation seems like a great idea.

    To me, the whole problem starts with "Santa Clara vs. Southern Pacific Railroad," in which the (US) Supreme Court ruled that a corporation is a natural person for the purposes of constitutional rights protections. Which I think is a crock. A corporation shouldn't be entitled to free speech under Article I because it's not a person. It's a legal abstraction.

    That said, I don't necessarily think that there should be severe limits on "corporate speech," but to protect them with the same constitutional power as a person creating an artwork or making a politcal protest... please. All corporate speech should be considered commercial speech and should be required, if nothing else, to be true.
    • But if corporations don't have free speech, doesn't that mean that the people who work for corporations also don't have free speech? Isn't a corporation just a collection of individuals, no matter how much the Left tries to depersonalize things?
      • by mattdm ( 1931 ) on Saturday May 04, 2002 @12:46PM (#3462779) Homepage
        Isn't a corporation just a collection of individuals, no matter how much the Left tries to depersonalize things?

        Um, no, it has nothing to do with "the Left".
        As it stands, a *corporation* does in fact have the legal rights of a human being. Read the message you're replying to. Meanwhile, individuals in the corporation are shielded from personal responsibility for the corporation's actions. If a corporation where indeed legally treated as a collection of individuals, the situation would be totally different -- and probably much better. But it's not, thanks to, I'm going to have to say, "the Right".
        • As it stands, a *corporation* does in fact have the legal rights of a human being.

          Actually, you are wrong.. Business Law 101 would tell you that corporations have some of the rights that individuals enjoy, but not all of them. Try a quick google search before you criticize.
        • Meanwhile, individuals in the corporation are shielded from personal responsibility for the corporation's actions.

          No, there is no shield for personal responsibility. For instance, in the recent Enron case, "Arthur Anderson" the business was charged with breaking the law as well as the head of their Houston office. There is not now nor has there ever been any shield for criminal or civil liability for a corporation's employees or officers.


          It is true that the shareholders' liability is limited to the amount they invest in the corporation, but this has nothing to do with the concept of corporate personhood.

      • But if corporations don't have free speech, doesn't that mean that the people who work for corporations also don't have free speech?

        Not at all. That's the thing - you don't become part of the corporation at all, ever, even if you devote your entire life to it. I'm not arguing against the right of individual people to say anything at all that they wish, but instead the ability of using a "corporate veil" to say things that aren't legally tied to any one person. Like company policy statements, for example.

        Isn't a corporation just a collection of individuals, no matter how much the Left tries to depersonalize things?

        I think that's a bit disingenuous. For one thing, no, a corporation isn't just a collection of individuals, it's a legal abstraction designed to protect the people behind it from liability for actions taken on behalf of the corporation. In general, this is a good thing; I don't think every sigle employee of Enron should be able to be sued by its creditors, for example.

        But the end result is that the corporation itself has virtually no liability: it is a profit-driven entity, with no duties beyond making money for the shareholders. It seems like this is the depersonalizing part: a legal entity motivated only by profit can create all kinds of pollution, squalid working conditions, unsafe products, you name it, and they have way more rights to do all this than any of us have to resist it.
        • I don't think every sigle employee of Enron should be able to be sued by its creditors, for example.

          Obviously not the employees- just the *owners*. Stockholders should be liable relative to their stake in the company.

          That way, it becomes the stockholder's *responsibility* to know what's going on, rather than simply their right. It also means that boards would be more likely to hire trustworthy people.

          • Obviously not the employees- just the *owners*. Stockholders should be liable relative to their stake in the company.

            That way, it becomes the stockholder's *responsibility* to know what's going on, rather than simply their right. It also means that boards would be more likely to hire trustworthy people.


            No thats not how corporation law works. In the end, the board of directors is the legally responsible body for the corporation since they have access to all records of the company and they can hire and fire the employees.. stockholders are exempted from liability for a couple reasons, because they don't hire the employees, because they don't have a say in the day to day operations in the company, and because if stockholders were liable, no one would even invest in companies..
      • Isn't a corporation just a collection of individuals, no matter how much the Left tries to depersonalize things?

        No, that is exactly what the Corp is not. Otherwise, the employees would be legally liable for Nike's actions. There are a lot of rights that a corp doesn't have, such as the vote - they are not an individual, and should not be considered a person.

      • No, a corporation is most certainly not just a collection of individuals. It is a legal fiction whose existence is independant of any individuals who might work for it. One of the main purposes of a corporation is to divorce the individuals who work for the corporation from liability for the actions of the corporation. The flip side of this is that the rights of the corporation are also distinct from the rights of the individuals who work for the corporation.

        Or perhaps you believe that the people who work for a corporation should be individually liable for the debts of the corporation? Or that employees should be held responsible for any criminal actions of the corporation (a notion that could have far-reaching consequences of Nike?)

        The fact that a corporation is distinct from the people who work for it isn't some liberal propagana trick. It's the whole reason they exist in the first place! You should try addressing your own ignorance before decrying the beliefs of "the Left".
        • I'm sorry, I was with you till you suggested that it would be silly for employees to be held responsible for criminal actions of the corporation. Since when do corporations do criminal acts on their own?!? Since when has it been a legal defence that 'The corporation made me do it'. Of course the employees who decide that a corporation should do something illegal should be held to account, surely?
          • Let's see, so some insignificant line worker should be persecuted for decisions made by some senior CEO?

            "Of course not" you'll say. At which point the whole argument that corporations are "just a collection of people" breaks down, because now some people are more and some people are less responsible for the actions of a corporation.
          • But they are not. That's the whole POINT! The whole IDEA of a corporation is to transfer liability to a legal fiction.

            If you don't know that, maybe you shouldn't defend corporations so quickly? The whole CONCEPT is that if the business does criminal acts, it is the corporation that takes the rap and the people running it are not held personally responsible.

            Another very fundamental concept (perhaps even more fundamental) is that the corporation also shields the people running it from financial liability. If the corporation goes 60 billion dollars in debt, you can't go after the people who made the decisions for the money. They can keep on doing it without ever having to be confronted with a personal side to the indebtedness of their corporation. This helps them remain undistracted by responsibility while they do all the things we've seen corporations do, like rip off all their employees and implode.

            I don't mean to be overly hostile, but wake up.

          • I'm sorry, I was with you till you suggested that it would be silly for employees to be held responsible for criminal actions of the corporation. Since when do corporations do criminal acts on their own?!? Since when has it been a legal defence that 'The corporation made me do it'. Of course the employees who decide that a corporation should do something illegal should be held to account, surely?


            Its because you don't understand how it works legally.. its not something you can be or not be with someone on, its the law.

            If someone does an illegal act while working for a company, there are circumstances in which that person can be held personally accountable, but for the most part, the corporation as a whole is held accountable.

            If for instance, the corporation builds a dam which later fails, the corporation is the person you sue when your house gets washed away, not the CEO or the bridge builder, assuming each acted as a ordinarily prudent person and it wasn't a forseeable problem and such.
        • Especially since such ignorance includes missing the essential fact that corporations are not an invention of the Left, but capitalists who, on the whole, tend to be rather Conservative.
      • "But if corporations don't have free speech, doesn't that mean that the people who work for corporations also don't have free speech?"

        Uh, no. I can work for any corporation which may be held to different standards, yet still go out in the street and demonstrate my free speech all I want. I corporation is a bit of legal fiction that only exists in our minds and in legal books...it is not an entity that deserves some inalienable rights granted by God.

        "Isn't a corporation just a collection of individuals, no matter how much the Left tries to depersonalize things?"

        A corporation is also a contract with the public and the government, involving a charter (which can be revoked) and several special privelages and responsibilities.
      • But if corporations don't have free speech, doesn't that mean that the people who work for corporations also don't have free speech? Isn't a corporation just a collection of individuals

        No. A corporation is a legal fiction considered to be an entity of its own, with its own set of rights and responsibilities, as long as the people working for the corporation don't do anything wrong, they still have all the rights and responsibilities of a normal person. It's not really a hard concept, just high misunderstood because most people don't take those introductory law classes that most highschools and colleges offer.
    • The entire Constitution is an abstraction of one form or another. The general rights we are granted go against the laws of nature and survival of the fittest. The idea that all men are created equal, for instance, is refuted by the concepts of the alpha male in many animal groups. I could go on and on but I think you get the point. We can't pick and choose which abstractions we like or not, at least not on a personal level, we must decide on a much larger level hence our government being structured as a republic with democratic ideas at its base instead of a democracy where everyone has their individual say.
    • by IntelliTubbie ( 29947 ) on Saturday May 04, 2002 @01:01PM (#3462838)
      To me, the whole problem starts with "Santa Clara vs. Southern Pacific Railroad," in which the (US) Supreme Court ruled that a corporation is a natural person for the purposes of constitutional rights protections. Which I think is a crock. A corporation shouldn't be entitled to free speech under Article I because it's not a person. It's a legal abstraction.

      Then I suppose you think corporations (including non-profit corporations, of course) should be denied:
      • the right to be free of religious persecution -- the government can freely discriminate against Jewish, or Muslim, or atheist corporations (1st amendment).
      • the right to be free from unreasonable search and seizure -- Uncle Sam can just walk into your small business without a warrant and take your stuff. (4th amendment)
      • the right to due process (5th) and speedy and public jury trials for criminal offenses (6th) -- the government can shut your business down without reason and without telling you what you've been charged with, and give you a secret trial or delay the trial indefinitely.

      It's easy to bash corporations (and good for a few karma points), but try to imagine a free society where the above situations are possible. Imagine what would happen not just to our economy, but to our society -- many charities and universities are non-profit corporations -- if these rights didn't exist.

      Remember, the Bill of Rights doesn't "give" rights to anyone -- it only prevents the government from taking them away.

      Cheers,
      IT
      • by rkent ( 73434 )
        but try to imagine a free society where the above situations are possible. Imagine what would happen not just to our economy, but to our society -- many charities and universities are non-profit corporations -- if these rights didn't exist.

        Try to imagine a free society without corporations at all, would be one solution. Granted that's a drastic step from where we are now, but it's part of the reason the US fought for independence in the first place -- the boston tea party was a revolutionary response against monopolistic practices by the UK-based East India Tea Company.

        First of all, in early America, a corporation wasn't a thing recognized by the federal government at all - they were state-based. And no, they didn't have any rights. They were legal entities to pool the financial interests of a several people for a specific transaction, or series of transactions. If someone acted illegally on behalf of the corporation, poof! It was dissolved.

        Basically, yeah, it sounds like an okay system to me - corporations have their charter (right to exist) yanked if they act illegally. I understand your due process concerns, and yes, the alleged illegal behavior should be proven before a charter is revoked.
      • So how would, say, IBM go about becoming Jewish? Would you circumcise the mainframe? Its silly to grant "rights" to an organization as though said organization were a human citizen. Else, the corporation itself *should* have the right to vote in elections. Either it is, or it isn't, an individual.
      • by Hard_Code ( 49548 ) on Saturday May 04, 2002 @02:53PM (#3463151)
        "the right to be free of religious persecution"

        Corporations have religions?

        "the right to be free from unreasonable search and seizure -- Uncle Sam can just walk into your small business without a warrant and take your stuff. (4th amendment)"

        Correct...they don't have the *RIGHT* to be free from unreasonable search and seizure because they are not *PERSONS*. Now sure, they can have a reasonable *expectation* to be free from unreasonable search and seizure, but since corporations are (supposedly) beholden to the public who gave them their charter, their privelages, and their responsibilities - then YES the public should be able to execute inquiries into a corporations behavior at any time. Of course this DOESN'T happen all the time because just because we can do it, doesn't mean we have to be jerks and do it. Most of the time there is no reason to.

        "the right to due process (5th) and speedy and public jury trials for criminal offenses (6th)"

        Yeah, that sucks doesn't it? Poor poor legal abstraction, let me weep for thee. On the other hand, large corporations have the money to tie the courts up forever, often to the point that the public just gives up.

        "imagine a free society where the above situations are possible."

        Gladly.

        "many charities and universities are non-profit corporations"

        Uh, I'd be *highly* suspect of a "non-profit charity" whatever the hell that is. And for what it is worth, YES, I think universities should be open to public inspection and critique.

        Other corporate rights (Score:2)
        by IntelliTubbie on 01:01 PM May 4th, 2002 (#3462838)
        (User #29947 Info)
        To me, the whole problem starts with "Santa Clara vs. Southern Pacific Railroad," in which the (US) Supreme Court ruled that a corporation is a natural person for the purposes of constitutional rights protections. Which I think is a crock. A corporation shouldn't be entitled to free speech under Article I because it's not a person. It's a legal abstraction.

        Then I suppose you think corporations (including non-profit corporations, of course) should be denied:

        the right to be free of religious persecution -- the government can freely discriminate against Jewish, or Muslim, or atheist corporations (1st amendment).

        the right to be free from unreasonable search and seizure -- Uncle Sam can just walk into your small business without a warrant and take your stuff. (4th amendment)

        the right to due process (5th) and speedy and public jury trials for criminal offenses (6th) -- the government can shut your business down without reason and without telling you what you've been charged with, and give you a secret trial or delay the trial indefinitely.

        It's easy to bash corporations (and good for a few karma points), but try to imagine a free society where the above situations are possible. Imagine what would happen not just to our economy, but to our society -- many charities and universities are non-profit corporations -- if these rights didn't exist.

        "Remember, the Bill of Rights doesn't "give" rights to anyone -- it only prevents the government from taking them away."

        Fine, then corporations can simply give up the benefits of being a corporation (we certainly wouldn't want to impose by *giving them* any special privelages). Corporations can just dis-incorporate, give up any special privelages that were granted to them, and revel in their freedom!

      • by Chris Johnson ( 580 ) on Saturday May 04, 2002 @03:14PM (#3463209) Homepage Journal
        In all of these examples, why do you act as if it is a natural right to be able to disclaim any personal responsibility for what you do?

        Sole proprietorships, partnerships, are all liable. It is only the incorporated company that gets to disclaim personal responsibility.

        I have NO problem with the IRS walking into a corporation's premises and taking stuff, if they feel a need to- without any sort of legal process.

        Because the corporation itself is an end-run around legal process, allowing people to conduct business without any trace of responsibility.

        Now, if you have Uncle Sam walking into a sole proprietorship and taking stuff, when the sole proprietorship means a person IS LIABLE for the acts of the business and NOT exempt from this, well, then I have a problem, and I see your point.

        Since a corporation gets to completely shrug off legal liability why should they get the privacy, property, speech rights of entities (people) which ARE liable?

      • When you fail to grasp the basic concepts of corporation law and say stuff like this you just sound funny.

        Then I suppose you think corporations (including non-profit corporations, of course) should be denied:

        the right to be free of religious persecution -- the government can freely discriminate against Jewish, or Muslim, or atheist corporations (1st amendment).

        the right to be free from unreasonable search and seizure -- Uncle Sam can just walk into your small business without a warrant and take your stuff. (4th amendment)

        the right to due process (5th) and speedy and public jury trials for criminal offenses (6th) -- the government can shut your business down without reason and without telling you what you've been charged with, and give you a secret trial or delay the trial indefinitely.
      • by Xtifr ( 1323 ) on Saturday May 04, 2002 @05:43PM (#3463621) Homepage
        the right to be free of religious persecution

        People have religions. Corporations, not being people, can't have religions. You might as well talk about corporations wearing blue jeans. The people who own corporations, on the other hand, as well as the employees of those people, may have religions, and discriminating on the basis of the religions of any of those people would remain illegal.

        the right to be free from unreasonable search and seizure

        The people who own the corporations have those rights, so the corporations don't need psuedo-human status to gain those rights. My car doesn't need its own status as a "people" to be free from search and seizure.

        the right to due process (5th) and speedy and public jury trials for criminal offenses (6th)

        People have due process. The officers of the corporation are people, and are responsible for the actions of the corporation that they own and control (just as I'm responsible for the actions of the car that I drive). I mean, it might be nice if my car (not me) got sued after an accident, but it doesn't make any sense, and it doesn't make any sense in the case of corporations either.

        Giving corporations the legal status of property makes far more sense than calling them "people", and doesn't take any rights away from any real person anywhere.
      • He said none of this. Restricting the right of free speech for corporations would have none of the effects you predict. It would only demand that corporations tell the truth, and that wouldn't shut them down. Unless, of course, they were built on the shifting sands of lies, in which case you have to ask the question: did they deserve good fortune?
    • The title of the law.com article is "PR Campaigns Loose Speech Protection". Now, I've heared alot about the differences between PR and out right advertising. But frankly, I've also heared people say that PR (creating "buzz") is a very good form of advertising. Thus, the whole premise that PR is not advertising is kinda funny to me. It seems that anything a company does in the political world be to be a "good citizen" and thus enhance their trademark's value, aka advertising. For example, press release put out on newswire is "PR" but a radio spot or a banner ad is "advertising". Escuse me, they are both places where the company gets out its message, and most of the time they both cost money. A newswire press release is about $300.00. Am I missing anything?
  • by UberOogie ( 464002 ) on Saturday May 04, 2002 @12:22PM (#3462728)
    Nike's position was strongly supported by the ACLU, which joined Nike in opposing this case on the basis that it violated the First Amendment.

    I don't always agree with the ACLU's choice of clients or their politics, but I understand their absolute need to be there to defend people and personages that the general public wouldn't defend, but since WHEN do corporations have the right to free speech, especially deceptive speech?

    The ACLU is absolutely, unflinchingly wrong in this case.

  • Good quote (Score:5, Insightful)

    by interiot ( 50685 ) on Saturday May 04, 2002 @12:24PM (#3462729) Homepage
    • "Full free speech protection for one side and strict liability for the other will hardly promote vigorous and meaningful debate."

    Exactly. When Nike said those things, they weren't directly describing a product they were selling. It was more of a debate.

    One could argue that such things may be black and white, so no debate is needed. But such issues never are. Sometimes issues can't be reduced to a simple one sentance soundbite. We've all seen news articles where a quote is taken out of context, allowing it mean sometime more sinister than the situation actually is, even though the brief statement may be literally true. In these cases, the accused should be able to elaborate on some of the details.

    However, if this ruling stands, special interest groups will be able to express any complaint they wish, and corporations will be more likely to just say "we can't confirm or deny that accusation" no matter how truthful or baseless the accusation is. This will make corporate secrecy even worse.

      • Exactly. When Nike said those things, they weren't directly describing a product they were selling. It was more of a debate.

      The claim is that Nike is being willfully deceptive about their practices. Describing how you come to manufacture a product is describing a product, in many cases.

      For example, I may want to know that only union labor is used in the manufacture of a particular item. Or, I may wish to know that no animals were harmed in the manufacture of a product. A company may have the right not to tell me about their practices, otherwise they could be attacked with endless enquiries on every facet of operation, but they don't have the right to outright lie about them.

      If this is just a debate, with differing opinions, then the court should not find Nike guilty of deceptive advertising (note the CA Supreme Court is only allowing the suit to go forward). If, however, they willfully made deceptive statements. That's something else.

  • by pherris ( 314792 ) on Saturday May 04, 2002 @12:26PM (#3462734) Homepage Journal
    Any remember Jonah Peretti? He was the guy who tried to get Nike to print "sweatshop" on his new Nike ID sneakers. When they said no he tried to get: Sweat Shop, Child Labor, ChildLabor, Exploit and Swetshop.

    Nike respects the first amendment like Enron respects their employees.

    pherris

    Check out:
    http://www.shey.net/niked.html
    http://www.s alon.com/people/cheapshots/2001/02/08/ artsfund/index2.html
    http://www.villagevoice.com/ issues/0107/jockbeat.p hp

    • There's such a great misunderstanding about the first amendment here (and all over /. really). Nike is not violating the first amendment by denying this man a certain message on his shoes. The first amendment does not say "every corporation must print whatever it is any random person wants."

      /. should start including links to the relevent portions of the constitutional text whenever it posts one of these stories. Sheesh.
    • Nike respects the first amendment like Enron respects their employees.


      Last I checked, Nike is not a gov't agent, so they don't have to respect or even care about your first admendment.. the first admendment protects people from government censorship, not from everyone they want.
  • by meta ( 120974 ) on Saturday May 04, 2002 @12:44PM (#3462772) Homepage
    Blackstone, the revered legal authority at the time of the writing of the First Amendment, made what I think is the definitive statement on the limits of free speech.

    "The liberty of the press is indeed essential to the nature of a free state; but this consists in laying no previous restraints upon publications, and not in freedom from censure for criminal matter when published. Every freeman has an undoubted right to lay what sentiments he pleases before the public; to forbid this, is to destroy the freedom of the press: but if he publishes what is improper, mischievous, or illegal, he must take the consequences of his own temerity. To subject the press to the restrictive power of a licenser, as was formerly done, both before and since the Revolution, is to subject all freedom of sentiment to the prejudices of one man, and make him the arbitrary and infallible judge of all controverted points in learning, religion and government. But to punish as the law does at present any dangerous or offensive writings, which, when published, shall on a fair and impartial trial be adjudged of a pernicious tendency, is necessary for the preservation of peace and good order, of government and religion, the only solid foundations of civil liberty. Thus, the will of individuals is still left free: the abuse only of that free will is the object of legal punishment. Neither is any restraint hereby laid upon freedom of thought or inquiry; liberty of private sentiment is still left; the disseminating, or making public, of bad sentiments, destructive to the ends of society, is the crime which society corrects."

    (Blackstone's Commentaries on the Laws of England)

    Under the California ruling, Nike has lost neither its right to free speech nor its responsibility for the consequences. This is as it should be.
  • here's the deal (Score:2, Informative)

    I wrote a paper on Nike's supply chain a few weeks ago for Sociology class. Nike doesn't employ sweatshop workers directly because they don't own the sweatshops. Instead they contract out manufacturing work to the owners who are usually wealthy Asian folks. So you could argue that Nike isn't responsible for the exploitation. But then again, Nike knows what goes on and they still give sweatshop owners their business.

    Nike claims that it is doing sweatshop workers a service because the workers get paid a higher salary than they would get otherwise if they were working in farming. For the most part this is true. The $100/month that Indonesian workers get paid is more than the median national income. But they are producing thousands of pairs of shoes that each sell for about $100...
    • Re:here's the deal (Score:4, Insightful)

      by catfood ( 40112 ) on Saturday May 04, 2002 @09:49PM (#3464180) Homepage
      Nike claims that it is doing sweatshop workers a service because the workers get paid a higher salary than they would get otherwise if they were working in farming. For the most part this is true. The $100/month that Indonesian workers get paid is more than the median national income.

      I can't speak directly on the specifics of Nike's facilities and those of its contractors. In general, however, these statistics can be extremely misleading. Yes, the sweatshops tend to pay much more in cash than their workers might make on the farm or in their old villages. But their workers may have to move to a larger (more expensive) town to work there, or they might be required to buy uniforms or tools at prices set by the company, that sort of thing.

      More importantly, it's sometimes the case--again speaking very vaguely because I don't know much about this particular company--that the big business interests in poorer countries use illegal (or legal but unethical) means to remove farmers and craftspeople from their farms and villages, where they had lived in a barter or subsistence economy with very little cash.

      For example, a young woman in Country X might be earning in the factory ten times the cash she used to make selling eggs from her family's half-dozen chickens; but back home she had nearly free rent, was able to make her own clothes, and had Grandmother nearby to watch the kids. She might have been poor by our standards on the farm but would have had a reasonably stable life, some control, a family network, and the ability to fall back on neighbors and friends when things went wrong.

      In the factory, her schedule is dictated, the bosses don't know her or care to, even talking to your fellow workers is punished, and everything costs money. She might not have come there in a truly voluntary way. Perhaps the contractor bought all the local farms from the previous landlord and jacked up the rent just to get cheap labor in the factories. Maybe the government radically increased taxes on small farmers to get the same result. Or, in some countries, she may have been just ordered off the farm by corrupt police or government officials.

      I believe that comparing dollars-per-day is dangerously misleading if it's done by the standards of the modern western middle class. Of course you and I know that making ten times as much money per hour is "better." But we're used to paying money for everything, and we don't mind it because of the nice effects of the division of labor that allows. Our job mobility, communication resources, and general ability to control our own lives mean we can hold employers accountable, even in a slow economy. It's not always like that for overseas sweatshop workers--they're far more likely to be evicted from their old villages, and left to work in the factories or starve, than to have freely made a choice to come to the big city for a factory job.

      Sure, it may not be as grim all of the time as I'm making it sound. I'm mainly just objecting to the facile proposition that the higher cash wages from the sweatshop system are incompatible with exploitation.

  • Nike can speak all they want, they just can't sell those items which they have falsely promoted.

    Maybe that's semantics, but it makes sense to me.

  • Yes, I'm aware that advertising isn't fully protected as free speech under the First Amendment. I do think Nike's statements to the press shouldn't count as advertising. Even if what Nike said was false, this ruling could have a chilling effect on any corporation making any sort of statement, in case something they said would later turn out to be erroneous. When asked about anything by a reporter, a corporate officer would have to say "no comment", no matter the subject, and we'd never hear from them except in front of investigative panels.
  • by pjrc ( 134994 ) <paul@pjrc.com> on Saturday May 04, 2002 @01:31PM (#3462921) Homepage Journal
    Full free speech protection for one side and strict liability for the other will hardly promote vigorous and meaningful debate.

    If I were engaged in a "public debate" and deliberately spread lies about Nike (or any other major corp), saying they operated sweatshops, dumped toxic chemicals, or any number of other accusations that I knew were false (or that I had just made up and didn't actually have any evidence), and I managed to find someone who'd actually publish the message far and wide...

    Nike would sue me for libel or slander in no time at all.

    But if the dissenting judges get their way, Nike et all will remain above the law when it comes to making deliberately false statements about themselves!

    Individuals and activist orgs (plaintifs) have got to tell the truth, but major corps (defendants) are allowed to lie when speaking to the public. Yeah, right, that'll "promote vigorous and meaningful debate". I'm glad only a minor of the judges bought (or maybe they were "bought" $$$) into this bullshit!

  • as Nike *has already done,* is not the same thing as saying you aren't responsible for what you say.

    KFG
  • The European Solution, of course, as encapsulated in the European Human Rights Act, is that we have freedom of /expression/, not freedom of speech. I'm unclear why there isn't more discussion of this. The point is that you're not protected whenever you say anything, you're protected whenever you express something. Sure there'll be time when courts decide this, but basically it means that if you say 'I think you should be allowed to burn black people', that's protected - they can't arrest you for expressing your opinion - but if you say 'Smoking is good for you', that's making a factual statement, and must be backed up.
  • It's been pretty clear for a while now. The consensus on Slashdot is that freedom is something to be protected for us and our friends, and something to be taken away from our enemies. Because we hate them, I guess.

    This goes for free speech too now. At least it's consistent.

  • by hysterion ( 231229 ) on Saturday May 04, 2002 @02:13PM (#3463036) Homepage
    "We believe significant progress has been made in our contract factories and that workers in those factories are better off today than they were in 1998 when this case was filed. (...) Nike's commitment to the continuous improvement of working conditions in our partner factories and rigorous implementation of all our corporate responsibility initiatives remains unchanged."
    Look! You thought you made us change, but not at all! Our commitment to change is unchanged !
    • Nike forbids child labor (...) meeting or in some cases, exceeding certain U.S. and international labor standards.
    Look! We're meeting certain international standards!
    • Nike pushed the envelope of corporate transparency by placing user-friendly information on it's Web site, www.nikebiz.com
    Look! We can't spell, either!
    • Nike belongs to the Fair Labor Association, a White House inspired organization to monitor and set policies for companies manufacturing in developing countries.
    Look! Our inspiration comes from the place that would never put commercial interests before social, human or environmental rights: the White House !!!
    Brown, in a separate dissent, said the majority's decision fails "to account for the realities of the modern world--a world in which personal, political and commercial arenas no longer have sharply defined boundaries."
    Hmmm... Maybe the majority would rather influence this "modern" world, than just describe it?
  • by pussyco ( 243391 ) on Saturday May 04, 2002 @02:29PM (#3463075) Homepage
    When the peasants in a third world country want a new X-ray machine for the local hospital, they do not refine their own tungsten for the anode, nor wind their own high voltage transformers, nor build their own vaccuum pump. They grow their crops, weave their cloth, and trade.

    We in Europe and also the USA make life hard for them by keeping their food and their textiles out of our markets. So they have to turn to other work, such as making trainers for Nike. The real villains are the Protectionists, who wage economic warfare against the poor of the world with trade barriers.

    Am I a shill for Nike? Read my declaration of interest [freeserve.co.uk]

  • If the findlaw article goes further into the legal issues, I'd be surprised to read one that didn't.. one good quote from the findlaw one is

    Alan Caplan, one of the plaintiff's lead attorneys, saw a different message in Thursday's ruling. "Every company is going to have to meet the standard now," the Bushnell, Caplan & Fielding partner said. "If you're going to put statements out about [corporate policies], you're going to have to tell the truth."


    In that case, I'm all for this decision, regardless of what the aclu wants to complain about.
  • by Dominic_Mazzoni ( 125164 ) on Saturday May 04, 2002 @03:28PM (#3463249) Homepage
    If anyone is interested in purchasing clothes that weren't made in sweatshops, you have to check out SweatX.net [sweatx.net]. Right now they're only selling bulk orders (i.e. 144 or more T-shirts with your logo on them) but they hope to sell to the general public soon.

    They make all of their garments in Los Angeles, and their workers get paid a living wage, work in comfortable conditions, and have a say in how their company is run.

    As far as sweatshop-free athletic shoes, the least of many evils appears to be New Balance [newbalance.com] - most of their labor is American, they don't spend any money on product endorsements, and they're committed to product quality. Note that they're privately held, not a publicly traded company, which helps to explain why they don't feel pressured to compromise their ideals in exchange for higher profits.

    I'd love to hear about other examples of alternatives to sweatshops if anyone knows of them.
  • For using 10-year old indonesians as legal counsel!
  • I realize that corporations are treated by the law as individuals in many ways. But should corporations be afforded the full range of rights and protections that we grant to U.S. citizens? Corporations already operate with ridiculous advantages over the average citizen, mostly relating to the fact that they have millions or billions of dollars at their disposal.

    The reason corporations were invented was to shield corporate officers from personal liability. I'm not sure even that justification makes sense. But even if the reasonableness of liability shielding is granted, why should corporations enjoy privileges like the First Amendment? Those rights should be for people, not for legally contrived abstractions.

Love may laugh at locksmiths, but he has a profound respect for money bags. -- Sidney Paternoster, "The Folly of the Wise"

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