You Are What You Click 102
Ksop writes: "Predictive Networks Inc. sells a product that can identify users by recognizing their input patterns. The way you use the mouse and keyboard may be used to track you. Story
here. That scares me a little. But its also a cool idea."
Categorization, not identification. (Score:1)
All this does is guess at who people might be based on broad, sweeping characterization of behavior. That's probably as accurat as guessing that someone who has a Meyers-Briggs 'Feeling' classification is female vs. a 'Thinking' person be a male. In fact, such a generalization will be right roughly 75% of the time--but that's hardly individual identification.
Re:Intresting, but impractical for general web use (Score:2)
For instance: schizophrenics track moving objects differently with their eyes. The eye makes many small overcorrections (James Gleik, 'Chaos'). Supposing other motor actions are affected- schizophrenics might use the mouse differently- in a way that can be distinguished.
An insurance company could pay for this data in order to determine who not to sell insurance to. At some future time, this information could be mined to determine what people should be culled from society- or what people are within a certain statistical deviation of schizophrenia and therefore barred from public office.
Anyone got a mirror? Love those .asp boxen (Score:1)
Create object failed
?
An error occurred while creating object 'UPSFactory'.
--
Joe Hamelin
Re:Intresting, but impractical for general web use (Score:2)
Hiding any kind of marketing spyware in a product is bad PR when it is discovered. Microsoft isn't that stupid.
Although, the whole "charging people once wasn't enough, let's charge them as many times as possible" thing does make me wonder about the collective intelligence over there at MSFT...
Intresting, but impractical for general web use (Score:3)
This is an interesting offshoot of general biometrics research.
Fortunately, in order for it to work, the user needs to be running the tracking software on their computer. Most users will be leary of programs which spy on their input, so the probability of them installing the spyware is very small.
However, there is the possibility that this could be snuck into programs that have other uses and spy on users without their knowledge. (Didn't Comet Cursor do this?) Of course someone will discover it eventually, publicize it, and then be sued by the company for violation of the DMCA. So we're all screwed.
Welcome to the new dark ages. Have a nice day.
OT: Wall Hack? (Score:3)
How the heck is that supposed to work? gl_texturemode simply sets the mipmapping mode for textured polygons. Unless there's a universal bug in OpenGL implementations (seems unlikely to me), simply switching mipmapping modes isn't going to make polygons transparent or turn wireframe. At best, it'll increase your frame rate slightly, depending on your graphics card (GL_LINEAR_MIPMAP_NEAREST reads texels from only one mip level, which saves you a read cycle over GL_LINEAR_MIPMAP_LINEAR, which reads from two mip levels).
What's really going on here?
Schwab
Re:I thought of this a LONG time ago... (Score:1)
Never EVER go to a ad banner site (Score:1)
Re:commercials? (Score:1)
Re:commercials? (Score:1)
I dunno, but does this ring a bell to you? (Score:2)
A brash young programmer kid who thought that user=l03er got nailed when he fell into a honeypot and sold industrial secrets to some japanese company.
The kid was identified by software developped by an "old geezer" who saw the human side of things; the software identified him by his typing timing pattern.
Anyway, the honeypot gave him pr0n pictures (then, a novel concept) instead of the industrial secrets. When the japanese got wind of being shafted, they grabbed the kid and left him alone with a sumo wrestler...
--
What about porno sites? (Score:5)
-josh
I'm scared... (Score:1)
more and more, people seem to be opting-in for these huge privacy violations. like those special customer discount cards they give you at the supermarket -- hello! now they have a record of everything you buy attached to your name! it's worse than radioshack not letting you buy certain combinations of items because they think you're building a bomb or a red box. i say, any tracking that attaches behavior information to a profile of you, rather than just tracking aggregate information, can be exploited to seriously screw with your private life, and should be avoided.
doesn't scare me at all (Score:1)
It is unlikely that a technology could ever be developed that could pick a single person out of the entire population, from keystrokes alone. Not that much information is revealed from keystroke timing. Therefore, this technology is far less of a threat to privacy than, say, fingerprints.
Reminds me of a ST:TNG quote... (Score:1)
Riker: No
Troi: How did he put it..."As I experience certain sensory input patterns, my mental pathways become accustomed to them. The inputs are eventually anticipated and even missed when absent."
Eventually, web sites will start saying "Welcome back, Zildy, I'm fond of you. Buy our crap."
Zildy
You know you're a geek when... (Score:1)
--RJ
Re:Intresting, but impractical for general web use (Score:1)
This is a very old idea (Score:3)
Long live Basic!
-Adam
This sig 80% recycled bits, 20% post user.
Re:Man, these guys are sitting on a goldmine... (Score:2)
Mmm-hmm. Please check http://www.tuxedo.org/~esr/jargon/html/entry/DWIM. html [tuxedo.org] for an example of where this leads.
And since you have to log in to a remote machine to use this service, you're doing the hard work for them--they already know that user XYZ is sitting down at 111.222.222.111. No company in the world would pass up the opportunity to sell this info once they realized, "Hey, we have a userbase, and we know which IPs they're using 75% of the time." And what happens if you're in the back of the beyond, far from even a 14.4 dialup? "Sorry, I need to access the Net, otherwise I type really slow." No thanks!
2 things (Score:1)
2. The problem with biometric security is that it biometric information never changes. What if somebody gets your DNA information or captures your keystrokes? You're pretty much screwed after that unless you get genetic resquencing or an alternate personality where you type differently.
Grr I'm reading/viewing too much Star Trek.
Re:They won't like my profile... (Score:1)
"That scares me a little. But its also a cool ..." (Score:1)
Re:Sheesh...take a chill pill... (Score:3)
For us, sure. But what about those who don't know what they're buying? For those who don't even get the chance to opt out?
The scariest moment I had last year was when I went and helped fix a co-worker's Dell machine. "It crashes when we read our email".
Out-of-the-box, it had "built-in" Internet through AT&T. I don't know what it used for a browser, but it wasn't IE or Nutscrape. It was this little goofy window with big buttons and, of course, constantly-refreshing banners. If I hadn't known better, I'd have sworn it was AllAdvantage or some other free-if-you-look-at-the-ads thing. Nope - they swore up and down that "this is how it came, this is how they told us to read our email", and showed me their monthly bill for internet access.
(The reason they couldn't read their mail was that one of the *advertising* partners had spammed them - with gobs of HTML - and the retarded email client blew up on a buffer overflow when it tried to render the HTML in the Subject: header. As if I didn't need any other excuse to tell them that privacy-invasion is the default, not the exception.
I never thought I'd say that I felt good about seeing someone run Outbreak Excess and IE5. But after a couple of hours of patches, they were at least able to read mail using the client they were used to using at work, and browse the web without being tracked any more than normal.
It was a real wake-up call for me. I'd recommend any /.er walk over to a Gateway Country booth or talk to a clueless-newbie friend (you may have to ask your friends to introduce you to their friends to find one! ;-) who just got a new Dell "with all the goodies already set up".
Would I need Xanax if something like Predictive's technology comes pre-installed on WinXP? (Well, I suppose not, because I'd rather eat a pound of broken glass, shit it all out, and roll in the resulting mess until I bled to death than run XP.)
But when someone says "it doesn't hurt children", they usually mean because I'm trying to distract you from the fact that it was designed to hurt you.
For the chilllldrun! (Score:5)
Well, then, I guess if it's designed not to harm the pwecious chylllldrun, it's OK!
Way to go, Mr. Hosea! You're a really swell guy! I mean, now that you've told me you won't use it to hurt chillllldrun, I think it's really awesome that you can can monitor my mouse-gesture and record my every keystroke! After all, isn't any privacy invasion justified as long as the invader promises that not a single chyuld is harmed?
(Yeah, Hosea, and the rest of his scumbag marketroids, I've got a fuckin' gesture for you, and it's got nothin' to do with my mouse.)
Deutsche Bank's security programs (Score:2)
Deutsche Bank has something they use which is similar for security purposes. I don't know what exactly the name is, but I saw a briefer on it while on a contracting assignment. The program supposedly lays in the background over a period of time, and analyzes the user's input, keystroke methods, wpm's, amounts of typos, mouse movements, and creates a profile for the user, so should they leave and forget to log off their terminals, it'll lock anyone out should they sit down and not match the credos.
Shit I wish I knew the name of it exactly since it was developed as part of a Bell Labs project from way back, but I can't think of it =[
No More Trust in Our Fellow Humans (Score:1)
We can kiss our freedom goodbye! A society without mutual trust is a slave society and will not last long. Distrust can only engender bad will. If we, as a species, fail to snip this madness in the bud, we're fucked!!
Re:Intresting, but impractical for general web use (Score:1)
Does the phrase "Microsoft Windows XP" mean anything to you ?
Re:Sheesh...take a chill pill... (Score:1)
- Steeltoe
That's me (Score:2)
I'd be rather easy to identify - I've found that I have a sort of nervous tic with my mouse. One of Windows 9x's more annoying bugs is that it will, every once in a while, become absolutely convinced that the user is clicking the right button when she is, in fact, clicking the left button. The way to end this is simple enough: right-click on something. Everything becomes happy once more.
But I have found that I have a tendency to right-click everything, often before I left-click it - the desktop, window bars, web page bodies... soemtimes I play with it, clicking closer to or further from the screen's edge to get the context-menu to behave differently. It's a nervous habit. It rarely causes problems (well, it certainly causes them in PuTTY), and it generally staves off the right-click bug. It is, I suppose, harmless.
Oh, and I can't do it on a Mac. Cursèd Macs.
-J
You are already identified (Score:1)
This technology can help if someone works under my login, but IMHO its rare practice now.
Vaporware (Score:1)
Joe McGuire
tinfoil.music
Did anybody else... (Score:2)
--
andy j.
They won't like my profile... (Score:2)
Lets see what their profiling says of THAT!
------------------------------------------
Re:Scary is right (Score:2)
---------------------------------------------
Re:Oh boy... (Score:1)
By that, I meant actually removing the code. Valve is rapidly removing support for the old net code, and considering the amount of time they've invested in it, there's no way it's going to be removed. As for whether it's actually good, that depends on perspective; it initially faced a strong backlash from many people (including myself) because of curved bullets, exploitation, and the effect it's had on weapons balance. Whether that's better than control delay is arguable.
In your case, my first guess would be that a packet got mangled or corrupted, causing mis-parsing; this also may be a symptom of the bug where the reliable packet stream fragments and becomes corrupted if too much (normal) data is sent. The entire point of intercepting and modifying packets is that you send the data which would be sent if your modifications were not in place, so the server can't detect anything. No game can ever be completely impossible to cheat in; the best that can be obtained is very, very hard to cheat in, after which point you just count on the fact that the best programmers aren't the ones who write cheats.
------------------
A picture is worth 500 DWORDS.
Re:Oh boy... (Score:2)
This can't be determined from key patterns, since it's entirely pre-entered configuration data, so to do this from the server would mean creating a challenge/response for the key/aliases table (which is easily faked). Doing this from the client inside the engine would require an ugly hack which would be worked around almost immediately; and since games can't be updated too frequently, that's as good as not working at all. Doing it from any sort of TSR outside the game's thread would require cross-program memory reading, which is disgusting hackish and non-portable at best.
But, it doesn't let server admins know who's cheating. Any cheat which can be detected by the server is a cheat that doesn't work properly; there's absolutely nothing which can prevent clients from spoofing responses.
This is getting back on topic now. The difference with this is that it monitors keyboard/mouse usage patterns to distinguish between multiple users of the same system.
------------------
A picture is worth 500 DWORDS.
I am a problem child. (Score:1)
So I guess on this little app of I would be the guy who had one tenth the number of key strokes as the adverage and no mouse clicks.
Oh, and I us a operating system that allows me to avoid having things like this put on my system in the first place.
Sheesh...take a chill pill... (Score:2)
I'm missing the drama (Score:2)
Not that I'm going to sign up or anything...I just don't see this as a big deal in the overall privacy picture.
Why not just use a real operating system... (Score:2)
</karma_whore>
Re:Sheesh...take a chill pill... (Score:2)
Re:Man, these guys are sitting on a goldmine... (Score:1)
Re:They won't like my profile... (Score:1)
I wonder if your cat saw lots of ads for cat food when taking a walk over the keyboard :) And I wonder what Predictive makes of a cat chasing the mouse...
KGesture (Score:1)
------------
Re:KGesture (Score:1)
------------
Re:Intresting, but impractical for general web use (Score:1)
Re:Scary is right (Score:1)
Seems to me it'd be pretty easy to screw with their data as well. Just throw in a few random up/down arrow keys, or slightly change your mouse acceleration at random times.
Re:Selective Advertising (Score:1)
Somebody does [junkbusters.com].
--
I hit the karma cap, now do I gain enlightenment?
Celebrity Endorsements! (Score:1)
if it's broken, copy and paste.. then strip the spaces:
http://ifilm.com/db/redirect/1,1775,,00.html?re
---
I type/click like a maniac.. (Score:2)
I am a market puppet (Score:1)
I wonder how far off it is to the day when advertisers take genetic fingerprints to identify what particular products people are inclined to buy? Ofcourse, it'll all be anonymous like this technology... no names will be used in the analysis of my buying habits so my privacy will be completely secure with my remote control that transmits my channel clicking habits, my mouse that records my hand motions, my keyboard that returns my typing rate, along with the manufacturer of all my electronics, my age, gender, household income, pets, dogs, the color of my carpet, the food I eat, how long I brush my teeth for, whether or not when I lost my virginity, who my friends are, how tall I am, how much I weigh, how often I jerk off, the porn I download, how many rants I post on
Thanks but no thanks.
Can we get something better? (Score:1)
get better search results through patterns
analysis instead locating users in
internet.
just my 2 cents
Limitations and Obfuscations (Score:2)
Predictive's new "biometric" tool would solve that problem by creating user silhouettes based on the distinct patterns a person makes when using a keyboard, mouse or remote control.
Of course, they'd do well to also keep track of the time of day... as one's motor skills have been known to diminish as one consumes more beer. :)
But seriously, I'd think it would be kind of neat to make a screensaver that only deactivated upon the press of a key, but made, ummm, "interesting" series of mouse movements to spoof this "bionmetric" tool. Choose different settings: impaired, slow 'n precise, 3l33t hax0r! Send enough bogus data down the pipe and they'll never figure out what is real!
free? (Score:1)
Its not the same ... (Score:3)
-----------
Pattern recognition : nothing new (Score:1)
"A door is what a dog is perpetually on the wrong side of" - Ogden Nash
Tiny bit of code would fix that (Score:1)
Bio-metric THIS you "Big Brother" scumbags!
Not exactly new.. (Score:1)
AHA! (Score:2)
Re:Sheesh...take a chill pill... (Score:1)
Non-evil applications? (Score:2)
But consider some good things we can do with this technology, like improving security. Instead of just knowing someone's userid is zaphodb and password is P4nG4l4ct1cG4rgl3Bl4st3r, you have to get the timing of the keystrokes within tolerances built up for that person's profile! Even an "escrowed" password, or one given up under duress, would be worthless if not entered with the right rhythm. And I know my rhythm is going to be messed up with armed thugs watching me....
A friend and I were hammering out how this would work at a LUG meeting a month or two ago. You need hooks in SSH to transmit keystroke timings along with the userid/password, so that this can be done for remote access. Most likely, when the timing is the only thing wrong, an additional challenge would be raised (rather like logging in as mere_user and su'ing to root) with the hidden option to enter a special duress code that would lock the system down tighter or even melt it down entirely, while it gives every indication on the surface that a successful login had occurred.
Re:Non-evil applications? (Score:2)
--CTH
--
It's all in the use (Score:1)
Right now you get to make the choice to provide them with the information using this tool or not.
The bad JuJU starts happening when this is used in spyware.
Good thing I don't click or type (Score:1)
On the other hand, not that I can use it, maybe that makes me stand out (sit out?) even more
And the speech recognition does it all in a burst, so that's probably real recognizable
[note - no electrons were harmed in the making of this post]
My God, What a coincidence (Score:2)
Mouse data is useful.
Your double-click speed, combined with mouse acceleration, velocity, and number of buttons is practically a DNA fingerprint of your computer! I laughed at the time.
This comment was also posted 10s of hours ago as well.
Now hows that for a coincidence! Find the comment here [slashdot.org].
IRC Addict.
Add noise (Score:1)
Now, what about mouse wheels? I the wheel alot, particularly on long pages like slashdot.
Look on the bright side... (Score:2)
We can use this product to find out who has been posting those damn goatse.cx links.
Ewige Blumenkraft!
Selective Advertising (Score:1)
Once again with the one hander..errr one liner. (Score:1)
Surprisingly, there was no followup story to the first about Towel Day, I hope that hoopy CmdrTaco knows where his towel is today! I sure do! :P
=-=-=-=-=
Pr0n surfers hand motions exposed! (Score:2)
=-=-=-=-=
That a remote in your pocket, or you just glad... (Score:1)
Depends on your aim, doesn't it?
Telegraphs (Score:1)
Lynx? (Score:1)
commercials? (Score:1)
Sheesh. Paranoids (Score:2)
And of course, your ultimate reparation to this paranoia? Switch to a Dvorak keyboard and Trackpad when you want to be sneaky...you usage patterns will instantly change with an unfamiliar key setup and shortened track field. Hell, it wouldn't take much to defeat this system entirely...a randomized keyboard -- where keys change to different positions across the pad and are identified with slick LEDs on the keys themselves -- would change your usage patterns per session.
The new part is... (Score:3)
That's a lot more useful to advertisers.
I do wonder how they're going to get access to all that information unless the browser program itself provides it, though. Maybe with a plug-in that nominally performs some other function while secretly monitoring the keyboard & mouse? Of course, it's a lot easier in the interactive TV application - presumably, they just get the box manufacturer to release a "software update"...
I've seen something like this before. (Score:1)
E-Doctor (Score:1)
Re:Not a bad idea. (Score:1)
See http://www.smartin-designs.com/ [smartin-designs.com] for a great prewritten hosts file and plenty of advice for using it. If you do use the hosts file to block banners, be sure to use eDexter [accs-net.com] as well, especially if you use Netscape.
DennyK
Funkorific! (Score:1)
Coincidence? Try 70's science fiction. (Score:1)
--
Yeah I did that once (Score:1)
What about CAT HAIR? (Score:1)
--
What bothers me is.... (Score:1)
Check The Nexes [dynip.com] via Telnet, a BBS with more! Feel nostaligic lately... See what you've been missing...
Check out Nexes BBS | Science & Technology News Daily
telnet://nexesbbs.dynip.com Login: NEW WG 3.20
Not only that ..... (Score:1)
This Topic Was On Slashdot Almost 1 Year Ago (Score:1)
Posted by CmdrTaco on Tuesday June 13, @12:31PM
http://slashdot.org/articles/00/06/13/1551221.sht
-----------------------
Re:What about porno sites? (Score:1)
Not a bad idea. (Score:1)
It's not a bad idea but I don't see it working it's wonders on me.
On almost every single webpage that I load there is an advertisement of some kind but I have yet to buy something from these ads. I'd honestly say that at most I've visited 1 out of every 200 of the banners' sites.
I'd like to know how sucessful banner ads are? And how much better do you think they could get if they were directed towards you?
It's at the point where when I loaded Slashdot and read the article a thoguht occured to me. I didn't even know what colour the banner at the top of the page was. I automatically skip it.
- Cuyler
Predict This (Score:1)
Failure & bankruptcy.
And there's no UNDO command.
Scary is right (Score:1)
Scares you a little? Scares the HELL out of me. Just imagine the type of abuse that this technology could lead to. When you concider the way that the goverment/industry/busnesses intrude on your privacy already..... just one omore thing for them to abuse.
Remind me not to sign up for any service that uses this.
Yet Another Interesting Technology (Score:1)
Why do I say it's Doomed To Failure?
Simple, because I (and many others) use Yet Another Interesting Technology.
Ad Blockers.
And why do I use this interesting, cheap, customisable and efficient technology (eg AdsOff from http://www.intercantech.com/)?
Because I pay for every single Bit Per Second of bandwidth I have, personally, out of my own hard-earned cash, and because I'm not a Gazillionaire, I cannot afford enough bandwidth to thoroughly enjoy my internet connection AND have all the Ads THEY want to send me.
So, as far as I'm concerned, they can LOOK all they want, cause I'm not even thinking about downloading their ads.
Why is it illegal to send someone unsolicited commercial FAX messages? Because of the COST to the end user.
Well, here's an interesting fact: When you send me ADS or SPAM emails, you consume MY bandwidth, which I paid for (local connection , as well as adding to general internet bandwidth consumption, which ends up increasing end-user costs - ie I end up paying for it), therefore you have COST me - both directly and indirectly.
So WHY is what you're doing NOT illegal?
When will the Government learn?
Re:Intresting, but impractical for general web use (Score:1)
At&t did something like that when I installed the cable modem softwware. Would you like @Home to run more efficiently on your compter? Um, WTF? Of course. Then it reassigned like fifty fucking extensions (.html, .jpg, you name it) to launch the fucking @home browser which puts up a fucking ad you have to close before you can continue. Assholes.
Sorry for the slightly offtopic rant, but you get the idea.
Re:commercials? (Score:1)
I almost take offense at the channel-surfing generality. I'm a notorious channel-surfer during commercials (and during shows, sometimes, too). Does that mean I'd get jock strap commercials? Viagra?
Then again, as one of my co-workers pointed out: "Sysadmins don't have sex. Hey wait, that works both ways."
--KshGoddess
Man, these guys are sitting on a goldmine... (Score:1)
Couldn't they modify this technology such that, not to invade upon your privacy or anything, but to understand the way you use your keyboard and mouse to be an automatic spelling checker?
Seriously, it could correct spelling and grammar mistakes you make on the fly without you having to hit the backspace key simply by understanding how you use your keyboard. They could also have a completely voluntary profiling system on a website that would allow you do use "personal profiles" on different systems, so all you have to do is download a program, log in online, and you have an automatic spelling and grammar checker at your fingertips that logs what sort of keyboard you use and how well you use it. Sit in front of a keyboard that's the same model as the one at your house, and never have to worry about making a spelling error, even if you type differently on an ergonomic keyboard as opposed to a standard keyboard.
In my personal opinion, this would be ultra-helpful, as I type about 150 WPM on ergonomic keyboards yet only about 40 WPM on standard keyboards.
Re:Man, these guys are sitting on a goldmine... (Score:1)
All it does is use a static specification of "common errors" such that if you perform one, it corrects it on the fly. I'm talking about an online profiling system that corrects, on the fly, spelling errors dependent on the type of keyboard you use. If you use a different brand-name of keyboard, you're undoubtedly going to experience certain nuances with that keyboard that you aren't used to, and thus, you're going to start collecting spelling errors. The program would log those errors, as well as offer fixes, and in time, it will get used to you making those kinds of errors such that when you do make those errors, it automatically fixes them and sends a profile update back to the site (with your consent, of course).
Re:Man, these guys are sitting on a goldmine... (Score:1)
In the case of being in the back of the beyond, far from a 14.4 dialup, would it be safe to assume that the computer you're using is one that you are used to using? I mean, if you're far from a possible net connection, as in, way out in the middle of nowhere, chances are you're stuck on a laptop where your cellphone service doesn't reach.
It wouldn't be "Sorry, I need to access the Net, otherwise I type really slow." It would be "Sorry, I need to access the net, otherwise I'm going to make huge amounts of spelling errors up the arse because I've gotten so used to having my hand held that I've gotten lazy at learning how to type."
I admit, it wouldn't be useful for the majority of us, but the comparison as well as the usefulness of it being used for the majority of the AOL lemmings out there would make some big money.
Re:Man, these guys are sitting on a goldmine... (Score:1)
And if it's really necessary for you to have that profile, you can just save the thing to a floppy disk, bring it to a computer that has a net connection, and upload it.
Of course, something like this isn't all that feasable in the first place, but it still sounds cool even if a little bit unrealistic.
Re:OT: Wall Hack? (Score:1)
You download the hacked OpenGL32.dll, put it in your HL directory, and run HL. It has an OpenGL32.ini file that controls it all.
All the wallhack does is control whether textures are rendered with transparency enabled or disabled. When you enable the wallhack, the textures are still rendered, but the RGB information is decoded as all alpha channels. You still see the textures, though they look more like glass walls than solid walls. You still get walls and floors, they're just almost totally transparent. It doesn't actually change the mipmapping mode, it just acts as a switch for whether or not you want RGB texture info converted to alpha texture info.
Re:The new part is... (Score:2)
Oh boy... (Score:3)
"gl_texturemode GL_LINEAR_MIPMAP_LINEAR;bind r gl_texturemode GL_LINEAR_MIPMAP_NEAREST;"
In case you're curious, that's the switch command necessary for the OpenGL wallhack that's freely available.
On the bright side, though, that would be rather neat. The server admins would once and for all know who was and who wasn't cheating on their servers, though I figure all the privacy advocates would go apeshit over it.
As for this technology, however, it's not like this is anything new. Didn't DoubleClick.net have something like this going that would track what sorts of banners you would click on as well as what sites you visit such that they can tailor their ads to your preferences to attempt to get you to click on them?