
SAP Partners With Apple To Expand iOS In The Enterprise (techcrunch.com) 19
SAP has announced a partnership with Apple to bring iOS to SAP's enterprise customers. Steve Lucas, president for SAP's Digital Enterprise Platform, says SAP is firmly an enterprise company which has built a cloud platform to access all the software it has developed -- ERP product, SuccessFactors or Concur. With the new deal, Apple hopes to take a bite out of Microsoft's territory by selling hardware to companies who traditionally shop for PCs. In an effort to push iOS to its customers, SAP has announced a new set of apps for the iPhone and iPad that take advantage of data stored in SAP tools. They're providing an iOS SDK for its in-memory database product, SAP HANA, to allow organizations to build their own customized apps using the data stored in HANA. SAP is also offering SAP Academy for iOS as a way for SAP programmers to learn to use the HANA iOS SDK. The deal between Apple and SAP echoes the deal from a couple years ago between Apple and IBM.