The Product Marketing Handbook for Software, 4th Edition 135
Daniel Shefer writes "If you want to make money by selling your software, it has to be marketed, promoted and then sold to the customer. Doing this is not as easy as it may sound. The Product Marketing Handbook, 4th Edition details the ins and outs of the aspects of software product marketing needed to make this happen."
According to Shefer, "this is a great book if you want to market your product and get it sold"; read on for the rest of his review. Even if your software is free (as in speech, or as in beer), this book may offer insights in persuading people to try it out.