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Crime Businesses EU

Man Jailed For Hundreds of Fake TripAdvisor Reviews (tripadvisor.com) 59

An Italian man was sentenced to nine months in jail for selling fake reviews on TripAdvisor to several hundred businesses. He'll also be fined 8,000 euros (about $9,300).

TripAdvisor had threatened businesses with a red badge icon warning travelers thatreviews had been manipulated, after which "several businesses were willing to share information to support TripAdvisor's investigations." From TripAdvisor's Insights blog:
Back in 2015, our dedicated team of fraud investigators identified a new illegal business in Italy called PromoSalento that was offering to write fake reviews for hospitality businesses... PromoSalento attempted to avoid our scrutiny by regularly changing their usernames and email addresses, but our fraud detection processes use a suite of advanced technologies to evaluate hundreds of review attributes such as IP addresses, browser types and even the screen resolution of a reviewer's device. Based on that analysis, we were able to see a trail of digital and behavioral 'breadcrumbs' that led our team straight back to PromoSalento....

Writing fake reviews on TripAdvisor has always been a violation of the law in many jurisdictions, for instance falling under the EU Unfair Commercial Practices Directive, as well as national laws relating to consumer protection, fraud and false advertising. However, this is the first time we have seen the laws being enforced to the point of securing a criminal conviction.

"As many as 16 percent of online reviews are fake, according to research by the European Parliament," reports CBS News. Yet they add that when it comes to accountability and consumer safety, many Americans believe online reviews are more effective than government oversight.
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Man Jailed For Hundreds of Fake TripAdvisor Reviews

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  • by ooloorie ( 4394035 ) on Saturday September 15, 2018 @10:47AM (#57319260)

    "As many as 16 percent of online reviews are fake, according to research by the European Parliament," reports CBS News. Yet they add that when it comes to accountability and consumer safety, many Americans believe online reviews are more effective than government oversight.

    That's not a contradiction because:

    (1) people are pretty good at spotting fake reviews

    (2) government oversight is often nearly useless and at times simply corrupt

    • by raymorris ( 2726007 ) on Saturday September 15, 2018 @11:06AM (#57319310) Journal

      That sounds to me almost like saying "glue is more effective than wheels", they are for different purposes.

      Government oversight of a hotel or restaurant is supposed to make see if they meet basic health and fire codes. The health department wants the food to be safe. Reviews tell you if the good is delicious.

      • Government oversight of a hotel or restaurant is supposed to make see if they meet basic health and fire codes. The health department wants the food to be safe. Reviews tell you if the good is delicious.

        Oh, reviews can tell you much more than that. And who do you think has the least incentive to investigate the safety of a restaurant?

        (1) Someone actually personally eating at the restaurant.

        (2) An insurance company insuring the restaurant against injuring its customers.

        (3) A government inspector, for whom a

    • There are to few people in government to be overseeing every little thing, so yes it is a good idea for people to have SOME ability to judge whether a review is fake or not.

    • by mjwx ( 966435 )

      "As many as 16 percent of online reviews are fake, according to research by the European Parliament," reports CBS News. Yet they add that when it comes to accountability and consumer safety, many Americans believe online reviews are more effective than government oversight.

      That's not a contradiction because:

      (1) people are pretty good at spotting fake reviews

      (2) government oversight is often nearly useless and at times simply corrupt

      I'm pretty sure #1 is due to more and more people inherently distrusting review sites, they're usually writing the fake reviews themselves. Trip Adviser is one of the worst. They'll actively insert and highlight negative reviews for businesses that aren't willing to pay up. It is essentially a shakedown for the hospitality industry... it's a nice restaurant you have there... it would be a shame if someone were to give it a bad review.

      2. Fraud is well within the governments mandate to regulate, preferably

  • His promises were broken, his service was shit, and the mint he left on our pillow after he fucked us all tasted terrible. Would not recommend.

  • by Gravis Zero ( 934156 ) on Saturday September 15, 2018 @11:13AM (#57319340)

    He was sentenced to 9 months in prison and ordered to pay approximately 8,000 Euros in costs and damages.

    I'm looking forward to reading his review of the prison on TripAdvisor! ;)

  • This is a fake comment
  • all the "fake" reviews on Amazon...

  • Only 16 percent? (Score:2, Insightful)

    by Anonymous Coward

    I think the number is *much* higher. As another comments said, I think people are good a spotting "poor" reviews. Gushing, over-the-top reviews are pretty easy to spot. The ones that are more subdued but mention the problems with bed bugs and load neighbors that I suspect are from nearby competitors are way more difficult to spot.

    Releasing numbers like "estimates are that 60% of reviews are fake" is probably a threat to their business model.

    • Yeah. I remember looking at the reviews on Google Maps for a hotel after a bad experience. Every time there was a bad review, with details, it was followed by two or three five star reviews by A GOOGLE USER with no comments. Blatant astroturfing, but it kept the hotel's rating artificially high.
    • Comment removed (Score:4, Interesting)

      by account_deleted ( 4530225 ) on Saturday September 15, 2018 @03:30PM (#57320324)
      Comment removed based on user account deletion
  • If you read the very next article, you will see how government oversight is also sometimes "fake". The difference is that you can simply disregard online reviews if you like, with no threat that you will be imprisoned or fined for disagreeing with them.

  • Rapists in many jurisdictions get less prison time.
    • Re: (Score:2, Funny)

      by Anonymous Coward

      Judge never been raped but spent his last vacation in a shit hole because of fake tripadvisor reviews.

    • by Kartu ( 1490911 )

      In [womenspost.ca]deed [nydailynews.com], except sentences for rape are at about 60% to 80% of sentences for murders (varies across states), so, no, rape is a terrible example, unless you mean rape committed by women.

      One should mention, it's not even remotely imaginable that a woman in similar setting would get prison sentence.

      Men seem to be particularly talented at facing ridiculous prison sentences for minor bullshit [allthatsnews.com]..

  • Check out the rampant nuttiness of Google local guide reviews, with utterly obvious fakes like this: https://www.google.com/maps/co... [google.com]

    They review every business, point of interest, and yes, road sign, with made-up reviews. It's awesome, and depressing, and Google doesn't do anything about it.

  • ...online reviews are more effective than government oversight."

    Yeah, many Americans believe in supply-side economics, too. Doesn't make it any less a fairy tale. :facepalm:

    mnem
    Sociopaths aren't cute, they aren't funny, and they aren't people to look up to; even though they are running this country.

  • The only way to rate the Italian Jail experience ... would be to get yourself thrown into one, right? At least, in theory, he didn't have to kill anyone to get his entry pass.

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